{"id":12932,"date":"2018-02-09T08:00:15","date_gmt":"2018-02-09T15:00:15","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=12932"},"modified":"2022-07-29T05:52:39","modified_gmt":"2022-07-29T12:52:39","slug":"the-power-of-testimonials","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-power-of-testimonials","title":{"rendered":"The Power of Testimonials: Why Testimonials are So Effective"},"content":{"rendered":"

\"customer<\/p>\n

Want to connect with new customers? Share the success stories of your past customers.<\/p>\n

When people are making big purchases\u2014especially for luxury services like photography\u2014they want to know they can trust the company they\u2019re hiring. Because so many people naturally distrust marketing, they look for evidence of your trustworthiness from other people who are just like them<\/i>.<\/p>\n

That\u2019s why people buy from major brands: they know other people buy that brand. There\u2019s relatively little risk.<\/p>\n

As you\u2019re starting out your small business, what others say about you can make or break your business. So make word of mouth a powerful tool in your favor!<\/p>\n

Here\u2019s compelling evidence for why you need customer testimonials, and tips for getting more testimonials from your satisfied customers.<\/p>\n

Why are testimonials so effective?<\/h2>\n

For you, the business owner, testimonials are awesome words of satisfaction that turn website viewers into clients! Testimonials are little sublime messages that reinforce how amazing your work is and why working with you is so fantastic.<\/p>\n

But outside of boosting your ego, why are testimonials so important to your prospective customers?<\/p>\n

Testimonials are Social Proof<\/h3>\n

Humans are social creatures. And like it or not, we\u2019re all pretty easily influenced by others. The biggest reason testimonials are so effective is that they offer social proof<\/a>.<\/p>\n

When we see other people doing something, we are biased to believe that\u2019s the right thing to do. You may have also heard this described as \u2018herd behavior<\/a>\u2019 or \u2018pack mentality\u2019.<\/p>\n

The psychology of testimonials is that we, humans, are always looking for positive affirmation to our future choices.<\/p>\n

So if there\u2019s enough evidence that other people are using your products or services, prospects will be more persuaded to work with you.<\/p>\n

Testimonials are Endorsements<\/h3>\n

Put yourself in your future client\u2019s shoes. Would you like to know from a third party what it\u2019s like to work with you? Of course you would!<\/p>\n

Testimonials from your clients give prospects real<\/i> stories about how you helped real<\/i> people.<\/p>\n

But testimonials don\u2019t just provide evidence that yes, you have real customers<\/i>. They also give evidence for how you made someone\u2019s life better or solved a problem for them.<\/p>\n

In other words, you provided so much value to someone that they were willing to go out of their way and take time out of their busy life to say something nice about you.<\/p>\n

What\u2019s better marketing than that?<\/p>\n

Sean D\u2019Souza from Copyblogger<\/a> made the perfect analogy for this. Testimonials are a lot like the references on your resume. Like your marketing materials, your resume is going to say nothing but great things about you. Your references are an opportunity for people to fact-check those claims. Testimonials play the same role.<\/p>\n

Testimonials are Emotional<\/h3>\n

Testimonials create an immediate emotional bond with your prospects.<\/p>\n

Imagine a wedding photography testimonial that says, \u201cJenny did an amazing job capturing our special day. We\u2019ll treasure these photos of our family forever. And she was fun to have around! We can\u2019t thank her enough.\u201d<\/p>\n

There\u2019s nothing in there about packages or prices or logistics or value\u2014it\u2019s pure emotion. The testimonial sparks prospects to think about what it feels like<\/i> to work with you.<\/p>\n

Testimonials are Effective<\/h3>\n

If you don\u2019t believe me yet, there are plenty of cold-hard facts that prove testimonials work.<\/p>\n

Here are a few stats that make the case for testimonials:<\/p>\n