{"id":15489,"date":"2018-10-26T08:00:40","date_gmt":"2018-10-26T12:00:40","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=15489"},"modified":"2022-08-14T05:36:19","modified_gmt":"2022-08-14T12:36:19","slug":"how-email-automation-can-enhance-not-hurt-your-client-experience","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-email-automation-can-enhance-not-hurt-your-client-experience","title":{"rendered":"How Email Automation can Enhance\u2014not Hurt\u2014your Client Experience"},"content":{"rendered":"<figure id=\"attachment_15490\" aria-describedby=\"caption-attachment-15490\" style=\"width: 1140px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/res.cloudinary.com\/honeybook\/images\/v1607549167\/rawpixel-750927-unsplash\/rawpixel-750927-unsplash.jpg\" rel=\"attachment wp-att-15490\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-15490\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/09\/rawpixel-750927-unsplash-1300x852.jpg\" alt=\"\" width=\"1140\" height=\"747\"><\/a><figcaption id=\"caption-attachment-15490\" class=\"wp-caption-text\">Photo by: Rawpixel<\/figcaption><\/figure>\n<p>Can I be honest for a moment? Before I started my business, I once cringed at the mere thought of email automation. The idea of implementing a systematic approach to communication with my clients\u2014both prospective and booked\u2014triggered my anxiety. Why would I want to remove myself from the equation of the client experience? Wouldn\u2019t it seem unauthentic to my brand?<\/p>\n<p>The more I thought about it, the more I was convinced that <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/workflows\">automation<\/a> was not how I envisioned running my small creative business. So, I made the premature decision that email automation wasn&#8217;t for me. However, that all changed when I finally figured out the BEST way to go about it.<\/p>\n<p>The truth is, there is power in automation when executed correctly. It\u2019s all about uncovering what\u2019s most effective and efficient. Here are a few steps that have helped me put a system in place to maximize my time and profit:<\/p>\n<h2><strong>1. Be powerfully you<\/strong><\/h2>\n<p>Automation does not have to be synonymous with \u201crobotic\u201d, nor does it have to desensitize your client experience. Put any thought of 800-numbers and pesky automated prompts out of your mind right now. Remember: you are a powerful brand, and a powerful brand can deliver powerful messaging. The thing that will make your automated messages resonate with others is how you inject your personality. Besides believing in your services or products, most of your clients are drawn to you from your blog posts, IG captions, podcast interviews and so on, and you need to make sure that same charisma runs through your emails, too. Adding oomph that is authentic to you to your messages can make all the difference in winning potential clients over.<\/p>\n<h2><strong>2. Include questions (in moderation)<\/strong><\/h2>\n<p>If you want to be more intentional with your messages, don\u2019t be afraid to ask questions in your automated email sequences. It may seem relatively trivial or even tedious, but questions breed connection. If your readers feel a genuine interest from you, your messages will be much more effective. People love to talk about themselves and their business, so you want to use this to your advantage. From there, you can use those answers as conversation starters in your consultations and virtual coffee dates. However, I caution you not to inundate your messages with so many questions as to overwhelm you reader. Instead, try to insert one or two questions in each email. Be strategic and focus on open-ended questions that allow you to get to know the person on the other end.<\/p>\n<h2><strong>3. Stick to a plan<\/strong><\/h2>\n<p>Lastly, I strongly urge you to have an automated email sequence that makes sense. While it\u2019s nice to have your templated messages ready for deployment at the drop of a hat, it\u2019s even better if you can incorporate them into an automated sequence so you barely have to lift a finger. <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/?utm_source=rts&amp;utm_medium=content&amp;utm_campaign=emailautomation_samanthaharris\">Honeybook<\/a> is an awesome <a href=\"https:\/\/hbbadmin.reliablepenguin.com\">CRM<\/a> that lets you set up an automated workflow that can eliminate the constant scramble to figure out what message to send and when. It\u2019s a major win when you can book a client or follow up without taking time from your already busy schedule. And for me, that\u2019s business utopia.<\/p>\n<p><\/p>\n\n\n<div class=\"banner banner--dark banner--sparkles\">\n<div class=\"banner__text-container\">\n<h2 class=\"banner__title\">Get Help Using <br>Email Automation<\/h2>\n<p class=\"banner__body\">HoneyBook Pros can help you translate your current process into an automated system, allowing you to save time.<\/p>\n<a class=\"banner__cta\" href=\"https:\/\/pros.honeybook.com\/\">Work with a Pro<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Can I be honest for a moment? Before I started my business, I once cringed at the mere thought of email automation. The idea of implementing a systematic approach to communication with my clients\u2014both prospective and booked\u2014triggered my anxiety. Why would I want to remove myself from the equation of the client experience? Wouldn\u2019t it [&hellip;]<\/p>\n","protected":false},"author":329,"featured_media":76918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[341,311],"class_list":["post-15489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-automation","tag-email-marketing"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-750927-unsplash-1300x852-1.jpeg",1300,852,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-750927-unsplash-1300x852-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-750927-unsplash-1300x852-1-300x197.jpeg",300,197,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-750927-unsplash-1300x852-1-768x503.jpeg",768,503,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-750927-unsplash-1300x852-1-1024x671.jpeg",1024,671,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-750927-unsplash-1300x852-1.jpeg",1300,852,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-750927-unsplash-1300x852-1.jpeg",1300,852,false]},"post_excerpt_stackable_v2":"<p>Photo by: Rawpixel Can I be honest for a moment? Before I started my business, I once cringed at the mere thought of email automation. The idea of implementing a systematic approach to communication with my clients\u2014both prospective and booked\u2014triggered my anxiety. Why would I want to remove myself from the equation of the client experience? Wouldn\u2019t it seem unauthentic to my brand? The more I thought about it, the more I was convinced that automation was not how I envisioned running my small creative business. So, I made the premature decision that email automation wasn&#8217;t for me. However, that&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Samantha Harris","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/samantha-harris"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Automating Emails Can Enhance your Client Experience | HoneyBook<\/title>\n<meta name=\"description\" content=\"There is power in automating emails when done correctly. Learn steps to help you put a system in place to maximize your time and profit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-email-automation-can-enhance-not-hurt-your-client-experience\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Automating Emails Can Enhance your Client Experience | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"There is power in automating emails when done correctly. Learn steps to help you put a system in place to maximize your time and profit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-email-automation-can-enhance-not-hurt-your-client-experience\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-26T12:00:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-14T12:36:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-750927-unsplash-1300x852-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"852\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samantha Harris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samantha Harris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-email-automation-can-enhance-not-hurt-your-client-experience\",\"url\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-email-automation-can-enhance-not-hurt-your-client-experience\",\"name\":\"How Automating Emails Can Enhance your Client Experience | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-email-automation-can-enhance-not-hurt-your-client-experience#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-email-automation-can-enhance-not-hurt-your-client-experience#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/10\/rawpixel-750927-unsplash-1300x852-1.jpeg\",\"datePublished\":\"2018-10-26T12:00:40+00:00\",\"dateModified\":\"2022-08-14T12:36:19+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/9d29ecbf1a742bb789995845b6b7c4ec\"},\"description\":\"There is power in automating emails when done correctly. 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