{"id":16949,"date":"2019-02-07T08:00:52","date_gmt":"2019-02-07T13:00:52","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=16949"},"modified":"2022-07-15T11:27:27","modified_gmt":"2022-07-15T18:27:27","slug":"4-secrets-ive-learned-about-creating-an-online-course","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/4-secrets-ive-learned-about-creating-an-online-course","title":{"rendered":"4 Secrets I\u2019ve Learned About Creating an Online Course"},"content":{"rendered":"<p><\/p>\r\n<figure class=\"wp-block-image\">\r\n<figure id=\"attachment_16950\" aria-describedby=\"caption-attachment-16950\" style=\"width: 700px\" class=\"wp-caption alignleft\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-16950\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2018\/12\/brooke-lark-609900-unsplash-566x377.jpg\" alt=\"\" width=\"700\" height=\"467\" \/><figcaption id=\"caption-attachment-16950\" class=\"wp-caption-text\">Photo by: Brooke Lark<\/figcaption><\/figure>\r\n<figcaption>\r\n<p style=\"text-align: left;\">Everyone is talking about \u201cpassive income\u201d these days. It\u2019s alluring\u2014cash in the bank that didn\u2019t require much work to get. And like many other business owners, I hoped online courses would be my ticket to the passive money party.<\/p>\r\n<p style=\"text-align: left;\">I launched three courses in a year, and it taught me a lot about the reality of making money for nothing. (Hint: It\u2019s not as easy as it sounds!)<\/p>\r\n<p style=\"text-align: left;\">Here are four secrets I\u2019ve learned as a course creator. Hopefully, my successes and failures can save you some headache and heartache as you consider courting passive income yourself.<\/p>\r\n<h2 style=\"text-align: left;\"><strong>1. It\u2019s not as hard as you think.<\/strong><\/h2>\r\n<p style=\"text-align: left;\">If you\u2019re nervous about creating an online course, it\u2019s probably because you\u2019re overthinking it. Start small and easy; your goal is to learn about course creation, not make a ton of money. (Though if you do rake in cash\u2014awesome bonus!)<\/p>\r\n<p style=\"text-align: left;\">What\u2019s something that seems super simple to you, but for which others are always asking for your help? That\u2019s your first course topic.<\/p>\r\n<p style=\"text-align: left;\">In my case, it was LinkedIn. I get tons of leads from the site, so someone suggested I teach a masterclass and share my secrets. A-ha! First course.<\/p>\r\n<p style=\"text-align: left;\">When you take this approach, you can create and launch a basic course in a day. Seriously. (I\u2019ve done it.) Here are the basic steps:<\/p>\r\n<ul style=\"text-align: left;\">\r\n<li>\r\n<p>Write the content<\/p>\r\n<\/li>\r\n<li>\r\n<p>Record audio or video<\/p>\r\n<\/li>\r\n<li>\r\n<p>Create a workbook or checklist<\/p>\r\n<\/li>\r\n<li>\r\n<p>Upload to a course-hosting platform<\/p>\r\n<\/li>\r\n<li>\r\n<p>Sell it (see #2)<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p style=\"text-align: left;\"><strong>2. It\u2019s a lot harder than you think.<\/strong><\/p>\r\n<p style=\"text-align: left;\">Creating an online course? Easy. Selling a course? H-A-R-D.<\/p>\r\n<p style=\"text-align: left;\">It\u2019s easy to fall for hype on Instagram: A cute 20-something promising the three secrets to running a seven-figure business while you sip margaritas on the beach. Sounds divine. But the truth? She may as well sell you the secrets to picking winning lottery numbers.<\/p>\r\n<p style=\"text-align: left;\">Yes, you can make money while you sit on the beach, but you\u2019ll need your laptop with you, because 99% of the work with courses comes after they\u2019re made.<\/p>\r\n<p style=\"text-align: left;\">Unless you already have a giant following, you\u2019ll spend most of your time trying to find ways to get your course in front of ideal buyers. That means writing guest blog posts, trying to get on podcasts, promoting in Facebook groups, tons of promoting on your own social media, an so on.<\/p>\r\n<p style=\"text-align: left;\">It\u2019s a lot of work, and don\u2019t be fooled by the gurus making you believe otherwise.<\/p>\r\n<h2 style=\"text-align: left;\"><strong>3. You need realistic expectations. <\/strong><\/h2>\r\n<p style=\"text-align: left;\">Don\u2019t fall for the \u201cfive- or six-figure launch\u201d hype, either. To make $100,000 on a course, you need one buyer willing to pay $100,000 or 1,000 willing to pay $1,000. Either is mighty hard to find. Not impossible, of course, but really hard.<\/p>\r\n<p style=\"text-align: left;\">There will always be the random person who catches lightning in a bottle and has a five- or six-figure launch with zero following and no email list. I hope you\u2019re so lucky. Just know it\u2019s exactly that\u2014luck.<\/p>\r\n<p style=\"text-align: left;\">For 99.9% of us, course income is directly related to the size of our following. If your email list or social media following isn\u2019t the size of Marie Forleo\u2019s, Amy Porterfield\u2019s, or Jenna Kutcher\u2019s, you cannot expect to make as much as they make from courses. I don\u2019t say this to discourage you, only to help you set realistic expectations.<\/p>\r\n<p style=\"text-align: left;\">Building your email list before you launch a course is smart; it gives you time to nurture the list before you start pitching.<\/p>\r\n<p style=\"text-align: left;\">Let me share my numbers to give you some perspective. During the <a href=\"https:\/\/beckymollenkamp.com\/launch-lessons\/\">initial launch of my first course<\/a>, I sold 39 seats for about $1,400 total. In the year since, I\u2019ve made another $6,000 or so on my courses. That\u2019s with an email list of less than 1,000 and a total social media reach of about 14,000.<\/p>\r\n<h2 style=\"text-align: left;\"><strong>4. Evergreen is a hard sale.<\/strong><\/h2>\r\n<p style=\"text-align: left;\">It seems logical to let people buy your course at any time. It would dramatically reduce your income potential if you limit sales, right? Not necessarily.<\/p>\r\n<p style=\"text-align: left;\">I\u2019ve learned that \u201cevergreen\u201d courses (those that are always available) are actually a much harder sell. People think, \u201coh, I can always come back for it later\u201d, so they wait. But later rarely comes because life happens, and they forget all about your course.<\/p>\r\n<p style=\"text-align: left;\">About 90% of my sales happened during the initial launch of each of my courses. People purchased because:<\/p>\r\n<ol style=\"text-align: left;\">\r\n<li>I was actively promoting it.<\/li>\r\n<li>It was new and interesting.<\/li>\r\n<li>I offered an early-bird price.<\/li>\r\n<\/ol>\r\n<p style=\"text-align: left;\">A few people still randomly purchase my courses, but it may be smarter to only sell your course a few times a year. After testing evergreen vs. limited availability, I\u2019ve decided to switch to an open-closed cart model.<\/p>\r\n<p style=\"text-align: left;\">\u00a0<\/p>\r\n<p style=\"text-align: left;\">Creating an online course can be an excellent source of income. Not only have mine brought extra dollars in the door, they\u2019ve also introduced people to me who later became clients of my more expensive one-on-one services.<\/p>\r\n<p style=\"text-align: left;\">Just remember that things aren\u2019t always as easy as they may seem, and creating \u201cpassive\u201d income isn\u2019t entirely passive. It takes hard work, but the rewards can certainly be well worth it.<\/p>\r\n<\/figcaption>\r\n<\/figure>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":127,"featured_media":75170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-16949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/brooke-lark-609900-unsplash-566x377-1.jpeg",566,377,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/brooke-lark-609900-unsplash-566x377-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/brooke-lark-609900-unsplash-566x377-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/brooke-lark-609900-unsplash-566x377-1.jpeg",566,377,false],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/brooke-lark-609900-unsplash-566x377-1.jpeg",566,377,false],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/brooke-lark-609900-unsplash-566x377-1.jpeg",566,377,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/brooke-lark-609900-unsplash-566x377-1.jpeg",566,377,false]},"post_excerpt_stackable_v2":"<p>Photo by: Brooke Lark Everyone is talking about \u201cpassive income\u201d these days. It\u2019s alluring\u2014cash in the bank that didn\u2019t require much work to get. And like many other business owners, I hoped online courses would be my ticket to the passive money party. I launched three courses in a year, and it taught me a lot about the reality of making money for nothing. (Hint: It\u2019s not as easy as it sounds!) Here are four secrets I\u2019ve learned as a course creator. Hopefully, my successes and failures can save you some headache and heartache as you consider courting passive income&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Becky Mollenkamp","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/beckymollenkamp"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips for Creating an Online Course that Sells | HoneyBook<\/title>\n<meta name=\"description\" content=\"4 tips for creating an online course that sells and will help kickstart your passive income and help you better leverage your value as a content creator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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