{"id":17060,"date":"2019-02-14T08:00:49","date_gmt":"2019-02-14T13:00:49","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=17060"},"modified":"2022-08-01T14:34:10","modified_gmt":"2022-08-01T21:34:10","slug":"the-weddings-over-now-what","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/the-weddings-over-now-what","title":{"rendered":"The Wedding\u2019s Over\u2014Now What?"},"content":{"rendered":"
\"\"<\/a>
Photo by: Elodie Ozanne<\/figcaption><\/figure>\n

The notion of client retention may seem a little silly and unattainable in the wedding industry, seeing that most of our clients are only planning to get married once. This can be frustrating for us event professionals when it leaves us with few or no return customers. What this means is that we have to continuously focus on not one, but two main areas: 1) effectively marketing our services to new customers and 2) working to gain referrals from past clients.<\/p>\n

First things first: how well are you selling yourself?<\/strong><\/h2>\n

This goes beyond what tangible things you can provide to clients. Your brand, your reputation, the way you communicate with clients\u2014all of these things go into how you\u2019re perceived by those you\u2019re hoping to attract. With that in mind, ask yourself if your digital presence and in-person interactions really capture your work ethic and style of business. Don\u2019t be pushy\u2014it\u2019s really that simple.<\/p>\n

Keep your site updated with recent accomplishments and press, and make sure that you\u2019re coming off as genuine and meaningful as you\u2019re advertising yourself to be. It\u2019s okay to brag a little, but make sure you\u2019re doing so with your portfolio and not with your attitude.<\/p>\n

 <\/p>\n

Why you should continue the relationship<\/strong><\/h2>\n

I don\u2019t have to tell you that referrals are worth their weight in gold. This is why client retention<\/a> matters in our industry, and it starts with going the extra mile, even after you\u2019ve provided your services. You may not be planning multiple weddings for the same client, but that isn\u2019t to say that there isn\u2019t a reason to stay in touch. Past clients can be one of your best marketing resources. Their experience with you does all of the talking, so make it a positive interaction at every turn\u2014even after the big event.<\/p>\n

After all, which is more convincing\u2014trying to sell to new clients, or letting your past clients sell you to their friends and family members who may be planning an event or wedding?<\/p>\n

How to keep in touch<\/strong><\/h2>\n

Keeping in touch can seem tricky, but truly, this can be as easy as sending an anniversary card to a past client. The gesture comes off as extremely heartfelt, and you aren\u2019t trying to flat-out ask for a referral or more business.<\/p>\n

You\u2019ll also likely have a majority of couples that experience life changes post-marriage (i.e. a baby on the way or the purchase of a new home), so there\u2019s ample opportunity for you to send something their way to congratulate them. These interactions will benefit you in the long run, as they\u2019ll put you at the top of their list for recommendations to others.<\/p>\n

However, when it comes to seeing the benefits of keeping in touch, patience is key\u2014it may be a while before a former client has an opportunity to send a couple your way. But when you put in the effort to maintain these relationships, the ROI from their referrals can be huge.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The notion of client retention may seem a little silly and unattainable in the wedding industry, seeing that most of our clients are only planning to get married once. This can be frustrating for us event professionals when it leaves us with few or no return customers. What this means is that we have to […]<\/p>\n","protected":false},"author":409,"featured_media":77089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[77],"class_list":["post-17060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-client-relationships"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped.jpeg",2048,1138,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped-150x150.jpeg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped-300x167.jpeg",300,167,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped-768x427.jpeg",768,427,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped-1024x569.jpeg",1024,569,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped-1536x854.jpeg",1536,854,true],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped.jpeg",2048,1138,false]},"post_excerpt_stackable_v2":"

Photo by: Elodie Ozanne The notion of client retention may seem a little silly and unattainable in the wedding industry, seeing that most of our clients are only planning to get married once. This can be frustrating for us event professionals when it leaves us with few or no return customers. What this means is that we have to continuously focus on not one, but two main areas: 1) effectively marketing our services to new customers and 2) working to gain referrals from past clients. First things first: how well are you selling yourself? This goes beyond what tangible things…<\/p>\n","category_list_v2":"Business best practices<\/a>","author_info_v2":{"name":"Kevin Dennis","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/kevin-dennis"},"comments_num_v2":"0 comments","yoast_head":"\nThe Wedding\u2019s Over\u2014Now What? - HoneyBook<\/title>\n<meta name=\"description\" content=\"In the wedding industry, our clients only (plan to) get married once. So how\u2014and why\u2014should wedding pros worry about client retention at all?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Wedding\u2019s Over\u2014Now What? - HoneyBook\" \/>\n<meta property=\"og:description\" content=\"In the wedding industry, our clients only (plan to) get married once. So how\u2014and why\u2014should wedding pros worry about client retention at all?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-14T13:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-01T21:34:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1138\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Dennis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Dennis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what\",\"url\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what\",\"name\":\"The Wedding\u2019s Over\u2014Now What? - HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped.jpeg\",\"datePublished\":\"2019-02-14T13:00:49+00:00\",\"dateModified\":\"2022-08-01T21:34:10+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/9236ae778e790023b3bcff6f1b773f1e\"},\"description\":\"In the wedding industry, our clients only (plan to) get married once. So how\u2014and why\u2014should wedding pros worry about client retention at all?\",\"breadcrumb\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what#primaryimage\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped.jpeg\",\"contentUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped.jpeg\",\"width\":2048,\"height\":1138,\"caption\":\"a happily married couple\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business best practices\",\"item\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/category\/business-best-practices\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Wedding\u2019s Over\u2014Now What?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website\",\"url\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/\",\"name\":\"HoneyBook\",\"description\":\"Resources to empower independent business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/9236ae778e790023b3bcff6f1b773f1e\",\"name\":\"Kevin Dennis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/096a0873976c81a27f82b226d0c6403b83b0570260619421e6b19cb6528f095e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/096a0873976c81a27f82b226d0c6403b83b0570260619421e6b19cb6528f095e?s=96&d=mm&r=g\",\"caption\":\"Kevin Dennis\"},\"description\":\"Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the past president for Silicon Valley NACE, and national vice president for WIPA.\",\"sameAs\":[\"https:\/\/www.weddingiq.com\",\"https:\/\/www.instagram.com\/fsesevents\/\"],\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/kevin-dennis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Wedding\u2019s Over\u2014Now What? - HoneyBook","description":"In the wedding industry, our clients only (plan to) get married once. So how\u2014and why\u2014should wedding pros worry about client retention at all?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what","og_locale":"en_US","og_type":"article","og_title":"The Wedding\u2019s Over\u2014Now What? - HoneyBook","og_description":"In the wedding industry, our clients only (plan to) get married once. So how\u2014and why\u2014should wedding pros worry about client retention at all?","og_url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what","og_site_name":"HoneyBook","article_publisher":"https:\/\/www.facebook.com\/honeybook.co","article_published_time":"2019-02-14T13:00:49+00:00","article_modified_time":"2022-08-01T21:34:10+00:00","og_image":[{"width":2048,"height":1138,"url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped.jpeg","type":"image\/jpeg"}],"author":"Kevin Dennis","twitter_card":"summary_large_image","twitter_creator":"@honeybook","twitter_site":"@honeybook","twitter_misc":{"Written by":"Kevin Dennis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what","url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what","name":"The Wedding\u2019s Over\u2014Now What? - HoneyBook","isPartOf":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what#primaryimage"},"image":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what#primaryimage"},"thumbnailUrl":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped.jpeg","datePublished":"2019-02-14T13:00:49+00:00","dateModified":"2022-08-01T21:34:10+00:00","author":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/9236ae778e790023b3bcff6f1b773f1e"},"description":"In the wedding industry, our clients only (plan to) get married once. So how\u2014and why\u2014should wedding pros worry about client retention at all?","breadcrumb":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what#primaryimage","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped.jpeg","contentUrl":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/cindy-baffour-322723-unsplash-cropped.jpeg","width":2048,"height":1138,"caption":"a happily married couple"},{"@type":"BreadcrumbList","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/the-weddings-over-now-what#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Business best practices","item":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/category\/business-best-practices"},{"@type":"ListItem","position":3,"name":"The Wedding\u2019s Over\u2014Now What?"}]},{"@type":"WebSite","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website","url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/","name":"HoneyBook","description":"Resources to empower independent business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/9236ae778e790023b3bcff6f1b773f1e","name":"Kevin Dennis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/096a0873976c81a27f82b226d0c6403b83b0570260619421e6b19cb6528f095e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/096a0873976c81a27f82b226d0c6403b83b0570260619421e6b19cb6528f095e?s=96&d=mm&r=g","caption":"Kevin Dennis"},"description":"Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the past president for Silicon Valley NACE, and national vice president for WIPA.","sameAs":["https:\/\/www.weddingiq.com","https:\/\/www.instagram.com\/fsesevents\/"],"url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/kevin-dennis"}]}},"_links":{"self":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/17060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/users\/409"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/comments?post=17060"}],"version-history":[{"count":0,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/17060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media\/77089"}],"wp:attachment":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media?parent=17060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/categories?post=17060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/tags?post=17060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}