{"id":17426,"date":"2019-02-19T06:00:09","date_gmt":"2019-02-19T11:00:09","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=17426"},"modified":"2023-07-23T23:05:18","modified_gmt":"2023-07-24T06:05:18","slug":"brochure-design-best-practices","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/brochure-design-best-practices","title":{"rendered":"The #1 Boo-Boo You\u2019re Making with Your Brochure"},"content":{"rendered":"\r\n<p>Brochures are a great tool for promoting your business. Include your list of services, descriptions of each one, and maybe price estimates (if you want to get into the details) and you\u2019ve got a typical brochure ready to go. But is a typical brochure really what you want? Because here\u2019s the truth: many brochures fall short. Many lack the secret to actually help you grow your business: making it <em>easy<\/em> for an inquiry to book you. And that\u2019s the whole point of sending a brochure, right? To get booked, again and again.<\/p>\r\n\r\n\r\n\r\n<p>By following a few best practices, especially #5 below, you can get the most out of every brochure you send. Here\u2019s how&#8230;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-31524\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/12\/Brochure-Wireframe-with-Header-2-1-895x1024.jpg\" alt=\"\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\"><strong>5 Brochure Best Practices to Follow Before Hitting Send<\/strong><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>1. Use a professional template<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Whether you find a template or create your own, it\u2019s important to choose one that helps you create a beautifully designed handout. You\u2019ve got a captive audience that\u2019s interested in what you have to offer. And now is the time to present them with a high-impact piece that presents your services, pricing and story in the best possible light.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>Need help finding the right template?<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>HoneyBook\u2019s brochure templates are professionally designed and 100% customizable, letting your brand shine. Switch out the images to make it your own or use them as is to get started\u2013fast. Or, for full creative control, start from scratch using our layouts.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>Bonus: <\/strong>Our <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/free-brochure-templates-professionally-designed-easy-to-use\" target=\"_blank\" rel=\"noopener\">brochure templates<\/a> are also great for building out and sharing all kinds of important information with your clients at any point during the booking process. You can send welcome kits, guides to working with you, design proofs, proposals, service catalogs, your portfolio and more.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\" style=\"text-align: center;\"><strong>Get Your Free Brochure Templates<\/strong><\/h2>\r\n<p style=\"text-align: center;\">Just start your HoneyBook trial.<\/p>\r\n<p><\/p>\r\n<p style=\"text-align: center; margin-top: 0; margin-bottom: 10px;\">\u00a0<\/p>\r\n<p><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><\/p>\r\n<p style=\"text-align: center;\">(You\u2019ll find the templates under Tools&gt;Templates)<\/p>\r\n<p>\r\n\r\n\r\n\r\n<\/p>\r\n<p><strong>2<\/strong>. <strong>Let it shine, let it shine, let your brand shine<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Consistent branding is key to building customer trust, brand awareness and affinity. Your brochure should match your brand\u2019s look and feel, including your logo, colors, imagery and voice.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>3. Show <\/strong><em><strong>and<\/strong><\/em><strong> tell<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Of course, showing your inquiries why they should work with you by including visuals of your best work is important. But don\u2019t forget to say it, too. Testimonials from previous clients can reinforce your messaging and your brand\u2019s value, helping you to seal the deal.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>4. Add a personalized touch<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>Highlight services, imagery and reviews related to what you know your client is interested in. It shows you\u2019re paying attention to who they are and their needs and interests, helping you build a personal connection\u2013and increasing your chances of getting booked. According to an <a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\">Epsilon research report<\/a>, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>Pro tip:<\/strong> The <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/contact-form-mistakes-fix\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact form<\/a> on your website is a treasure trove to help you personalize your brochure. Pull from obvious fields like name and services they\u2019re interested in, and have fun including information from fields like \u201chow did you hear about us?\u201d For example, if your inquiry heard about you through a past client, you can share a favorite memory and photo from that project.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>5. Make it easy for clients to book<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>If you\u2019re only going to follow one brochure best practice, this is it: Let customers book from your brochure with the click of a button. The second you make your inquiry click out of your brochure to take another step to contact you, request a proposal or book your services, the second you\u2019re less likely to get booked. Customers get distracted. Emails get buried. The less friction in the process to book you, the better.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>With HoneyBook brochures, your customers can book faster with clickable fields that let them choose their desired services. They can even build their own package using the a la carte feature. After a customer submits the brochure, you\u2019ll get a notification and a proposal is automatically generated for you. Just review, hit send and get booked within minutes.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<div class=\"wp-block-image\"><a href=\"https:\/\/hbbadmin.reliablepenguin.com?utm_source=blog&amp;utm_medium=content&amp;utm_campaign=brochure-pin\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-17737 size-full\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/pin-3.png\" alt=\"brochure best practices by HoneyBook\" width=\"600\" height=\"900\" \/><\/a><\/div>\r\n<p>\r\n\r\n<\/p>\r\n<h2 class=\"wp-block-heading\"><strong>Share, Get Booked, Repeat<\/strong><\/h2>\r\n<p>\r\n\r\n<\/p>\r\n<p>It\u2019s time you got more out of your tried-and-true marketing brochure. By following these best practices, including allowing clients to book you right from your brochure, you can convert more inquiries to actual clients.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Brochures are a great tool for promoting your business. Include your list of services, descriptions of each one, and maybe price estimates (if you want to get into the details) and you\u2019ve got a typical brochure ready to go. But is a typical brochure really what you want? Because here\u2019s the truth: many brochures fall [&hellip;]<\/p>\n","protected":false},"author":225,"featured_media":74440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-17426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-stories"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/Brochure-Wireframe-with-Header-2-1-895x1024-1.jpeg",895,1024,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/Brochure-Wireframe-with-Header-2-1-895x1024-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/Brochure-Wireframe-with-Header-2-1-895x1024-1-262x300.jpeg",262,300,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/Brochure-Wireframe-with-Header-2-1-895x1024-1-768x879.jpeg",768,879,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/Brochure-Wireframe-with-Header-2-1-895x1024-1.jpeg",895,1024,false],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/Brochure-Wireframe-with-Header-2-1-895x1024-1.jpeg",895,1024,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/Brochure-Wireframe-with-Header-2-1-895x1024-1.jpeg",895,1024,false]},"post_excerpt_stackable_v2":"<p>Brochures are a great tool for promoting your business. Include your list of services, descriptions of each one, and maybe price estimates (if you want to get into the details) and you\u2019ve got a typical brochure ready to go. But is a typical brochure really what you want? Because here\u2019s the truth: many brochures fall short. Many lack the secret to actually help you grow your business: making it easy for an inquiry to book you. And that\u2019s the whole point of sending a brochure, right? To get booked, again and again. By following a few best practices, especially #5&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/member-stories\" rel=\"category tag\">Member stories<\/a>","author_info_v2":{"name":"Sobrina Pies","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/sobrinapies"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Practices In Brochure Design To Level Up Your Marketing | HoneyBook<\/title>\n<meta name=\"description\" content=\"Your company&#039;s brochure is a useful tool in teaching potential customers about your company. Implement these practices to create the perfect brochure design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/brochure-design-best-practices\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Practices In Brochure Design To Level Up Your Marketing | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Your company&#039;s brochure is a useful tool in teaching potential customers about your company. Implement these practices to create the perfect brochure design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/brochure-design-best-practices\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-19T11:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-24T06:05:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/Brochure-Wireframe-with-Header-2-1-895x1024-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"895\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sobrina Pies\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sobrina Pies\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/brochure-design-best-practices\",\"url\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/brochure-design-best-practices\",\"name\":\"5 Practices In Brochure Design To Level Up Your Marketing | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/brochure-design-best-practices#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/brochure-design-best-practices#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/02\/Brochure-Wireframe-with-Header-2-1-895x1024-1.jpeg\",\"datePublished\":\"2019-02-19T11:00:09+00:00\",\"dateModified\":\"2023-07-24T06:05:18+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/af11bae71d3e67d3c6c58571ebb62aca\"},\"description\":\"Your company's brochure is a useful tool in teaching potential customers about your company. 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