{"id":20010,"date":"2019-07-15T08:00:22","date_gmt":"2019-07-15T12:00:22","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=20010"},"modified":"2023-08-02T00:34:18","modified_gmt":"2023-08-02T07:34:18","slug":"how-i-elevate-my-brand-with-brochures","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-i-elevate-my-brand-with-brochures","title":{"rendered":"How I Elevate My Brand with Brochures"},"content":{"rendered":"\n
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image via Jake Weisler Films<\/figcaption><\/figure>\n\n\n\n

When a client reaches out to me, they want options.<\/p>\n\n\n\n

Hiring a wedding videographer is a BIG investment! Wedding planning in general is a very stressful process.<\/p>\n\n\n\n

After planning my own wedding, I realized how much I appreciated the vendors who were organized, simple and to the point.<\/h3>\n\n\n\n

FSo when I started my own wedding videography company, I decided that the client communication<\/a> process would be as simple and organized as possible. <\/p>\n\n\n\n

Clients are curious about what packages I can offer them. They don\u2019t want to read through pages and pages and pages of options, they want something simple that they can compare with other vendors.<\/p>\n\n\n\n

How can you provide just enough information, packaged in a professional, aesthetically-pleasing format, both easy on the eyes and easy on your task list?<\/p>\n\n\n\n

Enter: The pricing sheet, a.k.a. The Brochure.<\/h2>\n\n\n\n

When a client reaches out to me, I send them my brochure. It gives them four main options of my most popular package tiers, what\u2019s included, and for how much. And then at the bottom of this brochure is a small list of add-on\u2019s that they can select to be put on top of their initial package selection.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The brochure is clean, simple, and minimalistic.<\/p>\n\n\n\n

For our generation, that’s what we need.<\/p>\n\n\n\n

It\u2019s been said that nowadays we have a 7-second attention-span.<\/h4>\n\n\n\n

I believe that completely.<\/p>\n\n\n\n

My brochure is meant to capture their attention within those first few seconds and help them feel confident about hiring me.<\/h3>\n\n\n\n

The brochure is the selling point, in my opinion. They loved my wedding videos, so they contacted me. BUT now I\u2019m telling them HOW MUCH it will cost to have their own wedding video.<\/p>\n\n\n\n

Big numbers with dollar signs scare a lot of people. UNLESS you present it in a way that makes it seem worth it.<\/h3>\n\n\n\n

Yes, my videos are the main reason people want<\/em><\/strong> to hire me, but how I present<\/em> myself and my prices are what helps people follow through<\/em> with<\/strong> hiring me.<\/p>\n\n\n\n

If my videos are gorgeous but my brand is disgusting, busy, wordy and confusing, there\u2019s no way the client would believe that I was worth my asking price! But If the client has a high-end experience<\/em> with communicating and negotiating with me, then they know<\/strong> that they\u2019ll receive a high-end video <\/em>from a high-end vendor.<\/em><\/p>\n\n\n\n

Before using a streamlined CRM software, like HoneyBook’s clientflow management platform<\/a>, I would send potential clients an one-page PDF of the packages I offered.<\/p>\n\n\n\n

I felt like this method ended up hurting my brand more than I wanted to believe.<\/p>\n\n\n\n

Clients would fall in love with my videos, but then get this Word document that gave off a \u201ccheap\u201d and \u201clow-quality\u201d experience.<\/p>\n\n\n\n

When I switched to HoneyBook, clients LOVED the interactive brochure, which means they loved their experience with me, which means they wanted to hire me that much more.<\/p>\n\n\n\n

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