{"id":20039,"date":"2019-08-13T08:00:19","date_gmt":"2019-08-13T12:00:19","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=20039"},"modified":"2022-12-22T02:52:01","modified_gmt":"2022-12-22T10:52:01","slug":"how-to-use-email-marketing-calendars","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-use-email-marketing-calendars","title":{"rendered":"How to Optimize Email Planning With an Email Marketing Calendar"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/stil-flRm0z3MEoA-unsplash-768x1024.jpg\" alt=\"\" class=\"wp-image-20186\"\/><figcaption class=\"wp-element-caption\">Photo by STIL on Unsplash<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/mailchimp.com\/email-marketing\/\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/a><span style=\"font-weight: 400;\"> can be tough to keep organized.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the most useful tools you can use to keep everything straight is a<\/span><a href=\"https:\/\/coschedule.com\/marketing-calendar\"> <span style=\"font-weight: 400;\">calendar<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not just any calendar though. One that\u2019s actually designed for your newsletters, event announcements, sales updates, and other marketing messages you need to send.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this post, you\u2019ll learn email marketing best practices and <\/span><a href=\"https:\/\/pages.convertkit.com\/21b349349a\/88578f9c13\"><span style=\"font-weight: 400;\">how to manage everything with a single template.<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What\u2019s the Benefit Behind Using an Email Marketing Calendar?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Adding tools to your workflow won\u2019t help anything unless you understand their purpose.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this case, those benefits include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Planning ahead<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. This allows you to<\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/07\/9-ways-to-improve-your-email-marketing-strategy-in-the-next-60-days\/\"> <span class=\"tadv-format-panel\" style=\"font-weight: 400;\">be strategic<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> about what you send.<\/span><\/li>\n\n\n\n<li><b>Keeping organized<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. This allows you to work at a comfortable pace without feeling frazzled.<\/span><\/li>\n\n\n\n<li><b>Doing better work (with less stress)<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. A calendar can\u2019t fix everything in your life, but it sure can make email marketing easier and more effective, thanks to the two previous points.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Sold? Let\u2019s move on.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Start With Planning a Basic Email Marketing Content Strategy<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Before you do anything else, you need some idea of what you\u2019ll send in your emails.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Some simple ideas include:<\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Your latest blog posts<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">.<\/span><a href=\"https:\/\/www.impactbnd.com\/blog\/why-email-marketing-newsletters-are-making-a-comeback\"> <span class=\"tadv-format-panel\" style=\"font-weight: 400;\">Newsletters are making a comeback<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">!<\/span><\/li>\n\n\n\n<li><b>Upcoming events.<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> You want people to show up, right?<\/span><\/li>\n\n\n\n<li><b>Sales.<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> This directly equals money in your bank account.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Plan around what makes the most sense for your work or business.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Next, Consider Planning Some Simple Themes<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to the previous step, another email marketing best practice is to plan your calendar around specific themes throughout the year.<\/span><\/p>\n\n\n\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">That might include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Holidays<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. If they are relevant to your audience and business.<\/span><\/li>\n\n\n\n<li><b>Busy shopping seasons<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. Same as above. Think about seasonal buying cycles. For example, if you sell vegetables at farmers markets, sending emails about where you can be found throughout the summer might be something to plan ahead.<\/span><\/li>\n\n\n\n<li><b>Themed content around particular topics<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">. If there are particular problems you know your customers need solutions for, or topics they\u2019re interested in, then consider planning monthly email themes around those topics (this works best if your email calendar is synced with your blogging calendar, so you can use your blog to feed your email content).<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Then, Start Planning Emails On Your Calendar<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">First, open up the <\/span><a href=\"https:\/\/pages.convertkit.com\/21b349349a\/88578f9c13\"><span style=\"font-weight: 400;\">email marketing strategy template here<\/span><\/a><span style=\"font-weight: 400;\">. Here\u2019s what the planning calendar looks like:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/07\/Ben-Screen-Shot-1300x268.png\" alt=\"\" class=\"wp-image-20040\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">It includes rows for each month, and columns for each of the following:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Owner\/Stakeholder:<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> If you\u2019re working on a team, this is who is ultimately responsible for this email getting sent. Working solo? You can probably delete this.<\/span><\/li>\n\n\n\n<li><b>Email Type:<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> Use simple categories like Newsletter, Sales Promo, Event Announcement, or anything else that makes the most sense for what you will send.<\/span><\/li>\n\n\n\n<li><b>Target \/ Persona:<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> Who is the<\/span><a href=\"https:\/\/marketingland.com\/7-ways-get-know-audience-better-181862\"> <span class=\"tadv-format-panel\" style=\"font-weight: 400;\">specific audience<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> for each email? If you have multiple types of people you\u2019re trying to reach, be specific here. Otherwise, you might be able to delete this column, too.<\/span><\/li>\n\n\n\n<li><b>Source<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">: This is where to find the content you\u2019ll be sharing in the email. For example, your blog, a sales flyer in a Dropbox folder, etc.<\/span><\/li>\n\n\n\n<li><b>Buying Season:<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> If your email sends revolve around seasonal buying cycles, note that here (otherwise, once again, you may not need this column).<\/span><\/li>\n\n\n\n<li><b>Email List:<\/b><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> Useful to note<\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/killer-email-list\/\"> <span class=\"tadv-format-panel\" style=\"font-weight: 400;\">which list<\/span><\/a><span class=\"tadv-format-panel\" style=\"font-weight: 400;\"> to send to, if you have multiple lists or email segments.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Then, for each email, you\u2019ll see columns for \u201cLead Stories.\u201d These are simply the individual content pieces you\u2019ll include in the email.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/07\/Ben-Screen-Shot-2-1300x202.png\" alt=\"\" class=\"wp-image-20041\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">There you go! You now have an easily customizable calendar to plan out all your emails.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Tips for Using Your New Email Calendar<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Getting the most from email planning takes discipline, but your calendar can help provide structure that you can build effective processes around. Here are a few additional tips to make the most of it.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Upload It to a Cloud Platform<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you need to collaborate with other team members or share your calendar, consider uploading it to<\/span><a href=\"https:\/\/www.google.com\/sheets\/about\/\"> <span style=\"font-weight: 400;\">Google Sheets<\/span><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"https:\/\/www.office.com\/\"> <span style=\"font-weight: 400;\">Office 365<\/span><\/a><span style=\"font-weight: 400;\"> to make it easier to work on with others.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Add or Remove Columns or Rows to Fit What You Need<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Part of what makes this template easy to use is that it\u2019s simple to edit. Rather than using each portion whether it makes sense or not, feel free to tweak it so it makes sense for you.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Stay Consistent With Your Sends<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You may need to experiment with how often to send emails. But, do your best to stick with using a calendar for every send to<\/span><a href=\"https:\/\/www.getresponse.com\/blog\/create-time-saving-email-marketing-schedule\"> <span style=\"font-weight: 400;\">keep your schedule organized<\/span><\/a><span style=\"font-weight: 400;\"> and track what\u2019s going out.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Now You\u2019re Ready to Get Organized<\/b><\/h2>\n\n\n\n<p><span class=\"tadv-format-panel\" style=\"font-weight: 400;\">When it comes to effective email marketing strategy, keep it simple, keep it clear, and keep it all in your calendar. That\u2019ll ensure you stay organized, strategic, and efficient, three things that tend to precede effective marketing in general. Here\u2019s to replacing stress with success in your email marketing.<\/span><\/p>\n\n\n\n<p>Steal this strategy with your very own calendar template.<\/p>\n\n\n\n\n\n<p>The only downside? Now you have no excuse not to email your list.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong><em>Ready to have email marketing do the heavy lifting for you? Get our Ultimate Guide to <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/email-marketing\/#email\">Email Marketing<\/a> here.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing can be tough to keep organized. One of the most useful tools you can use to keep everything straight is a calendar. Not just any calendar though. One that\u2019s actually designed for your newsletters, event announcements, sales updates, and other marketing messages you need to send. In this post, you\u2019ll learn email marketing [&hellip;]<\/p>\n","protected":false},"author":528,"featured_media":74961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-20039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/stil-flRm0z3MEoA-unsplash-768x1024-1.jpeg",768,1024,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/stil-flRm0z3MEoA-unsplash-768x1024-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/stil-flRm0z3MEoA-unsplash-768x1024-1-225x300.jpeg",225,300,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/stil-flRm0z3MEoA-unsplash-768x1024-1.jpeg",768,1024,false],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/stil-flRm0z3MEoA-unsplash-768x1024-1.jpeg",768,1024,false],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/stil-flRm0z3MEoA-unsplash-768x1024-1.jpeg",768,1024,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/stil-flRm0z3MEoA-unsplash-768x1024-1.jpeg",768,1024,false]},"post_excerpt_stackable_v2":"<p>Photo by STIL on Unsplash Email marketing can be tough to keep organized. One of the most useful tools you can use to keep everything straight is a calendar. Not just any calendar though. One that\u2019s actually designed for your newsletters, event announcements, sales updates, and other marketing messages you need to send. In this post, you\u2019ll learn email marketing best practices and how to manage everything with a single template. What\u2019s the Benefit Behind Using an Email Marketing Calendar? Adding tools to your workflow won\u2019t help anything unless you understand their purpose. In this case, those benefits include: Planning&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Ben Sailer","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/bensailer"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Calendar - Optimize Email Planning | HoneyBook<\/title>\n<meta name=\"description\" content=\"Learn how to replace stress with success in your email marketing. Steal this strategy with your very own email marketing calendar designed for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-to-use-email-marketing-calendars\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Calendar - Optimize Email Planning | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Learn how to replace stress with success in your email marketing. Steal this strategy with your very own email marketing calendar designed for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-to-use-email-marketing-calendars\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-13T12:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-22T10:52:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/stil-flRm0z3MEoA-unsplash-768x1024-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ben Sailer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ben Sailer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-to-use-email-marketing-calendars\",\"url\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-to-use-email-marketing-calendars\",\"name\":\"Email Marketing Calendar - Optimize Email Planning | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-to-use-email-marketing-calendars#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-to-use-email-marketing-calendars#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/stil-flRm0z3MEoA-unsplash-768x1024-1.jpeg\",\"datePublished\":\"2019-08-13T12:00:19+00:00\",\"dateModified\":\"2022-12-22T10:52:01+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/f1f5a3453e828ab5ba8106dbb31dbee3\"},\"description\":\"Learn how to replace stress with success in your email marketing. 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