{"id":20352,"date":"2019-08-22T08:00:21","date_gmt":"2019-08-22T12:00:21","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=20352"},"modified":"2022-12-07T06:30:41","modified_gmt":"2022-12-07T14:30:41","slug":"3-email-marketing-lists-you-need-in-your-database","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/3-email-marketing-lists-you-need-in-your-database","title":{"rendered":"3 Email Lists You Need in Your Database"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/andrew-neel-cckf4TsHAuw-unsplash-1300x867.jpg\" alt=\"\" class=\"wp-image-20465\"\/><figcaption class=\"wp-element-caption\">Photo by Andrew Neel on Unsplash<\/figcaption><\/figure>\n\n\n\n<p>Email lists are crucial to your marketing strategy, but only when done with purpose and intention. <\/p>\n\n\n\n<p>If you aren\u2019t using your email lists to your advantage, you are missing out on the opportunity to communicate specific messages to individual groups. In this case, a one-size-fits-all email strategy just isn\u2019t an effective method of outreach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why email marketing?<\/strong><\/h2>\n\n\n\n<p>Let\u2019s first take a look at why email marketing is such a key part of your brand outreach. <\/p>\n\n\n\n<p>Your presence in someone\u2019s inbox keeps your business top of mind, regardless of where they are in the process of finding a service provider.<\/p>\n\n\n\n<p> Email marketing engages the client in an indirect way on their timeline. This is better than putting them in a high-pressure situation of making a decision on the spot.<\/p>\n\n\n\n<p>It also shows that you value their time and their needs, as you\u2019re continuing to reach out to them with advice and tips for a successful event. <\/p>\n\n\n\n<p>Of course, not all target audiences are the same and different messages will resonate with each. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Be strategic in your outreach to ensure that you are connecting with your audience in the right ways.<\/h4>\n\n\n\n<p>You can do this simply by using multiple email lists; however, you must be aware of what each audience is looking for and how to provide them with that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A breakdown of email lists<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Prospective clients<\/em><\/h3>\n\n\n\n<p>This is likely the first email funnel that people are put into. Whether from your website\u2019s contact form, an expo sign-up sheet, or manual entries from acquaintances. <\/p>\n\n\n\n<p>The emails to prospects typically have more calls-to-action to push them to make a purchasing decision. <\/p>\n\n\n\n<p>It\u2019ll include announcements like \u201climited dates available for fall\u201d and other content that encourages them to reach out to book. It also covers the latest event trends and information to guide them in their planning process, as we want to showcase our expertise in the industry at large.<\/p>\n\n\n\n<p>Even if someone chooses to book another company, there&#8217;s still value in keeping them in this email list, if they wish. <\/p>\n\n\n\n<p>Some clients make initial choices based on price, only to find out their chosen vendor isn\u2019t a great fit. Other times, their chosen vendor may even back out on them amidst the planning process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A prospective that isn\u2019t the right fit can still be a great referral. <\/h4>\n\n\n\n<p>Maybe you weren\u2019t the right choice for her, but if you impress her with great email content, she may still tell her friends about you. Regardless, it never hurts to keep the communication channels open \u2014 at the end of the day, it never hurts to be a solid plan B.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Current clients<\/em><\/h3>\n\n\n\n<p>For those who do end up booking, they should be moved into the client funnel. <\/p>\n\n\n\n<p>This is an essential list for showing clients that you value their relationship enough to stay in touch throughout from start to finish \u2014&nbsp;not just when you have a question about their needs.<\/p>\n\n\n\n<p>As a florist, we also use this method to keep our current clients aware of the everyday services we provide for holidays, celebrations, and other special occasions. <\/p>\n\n\n\n<p>If you\u2019re already booked with a wedding florist and need to get a last-minute Mother\u2019s Day arrangement, wouldn\u2019t you want to go with the company you\u2019ve already entrusted with your big day?<\/p>\n\n\n\n<p>We fill our current client newsletters with company information, new products available, and inspiration for their events. <\/p>\n\n\n\n<p>This keeps them engaged while also carving our role as a go-to resource for their questions and ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Post-event clients<\/em><\/h3>\n\n\n\n<p>After an event is finished, we move our current clients to a post-event list. <\/p>\n\n\n\n<p>This list touches bases with them regularly without focusing on an impending event. <\/p>\n\n\n\n<p>We include lifestyle content, like home design and entertaining tips, in an effort to convert event clients to everyday floral clients. We actually execute styled home shoots to promote our products in these newsletters.<\/p>\n\n\n\n<p>In addition to keeping products top of mind for everyday occasions, post-event communication also <strong>shows commitment to the client experience<\/strong>. <\/p>\n\n\n\n<p>Even if they don\u2019t book with you again, you\u2019ll continue to get referrals from past clients who are impressed with your brand\u2019s communication style.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Luxury clients deserve luxury services.<\/h4>\n\n\n\n<p>Part of that is regular communication that makes them feel like a priority. <\/p>\n\n\n\n<p>People expect to spend a significant amount on their celebration \u2014&nbsp;as event professionals, it\u2019s up to us to make them feel like they\u2019re getting every penny\u2019s worth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong><em>Ready to have email marketing do the heavy lifting for you? Get our Ultimate Guide to <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/email-marketing\/#email\">Email Marketing<\/a> here.<\/em><\/strong><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Email lists are crucial to your marketing strategy, but only when done with purpose and intention. If you aren\u2019t using your email lists to your advantage, you are missing out on the opportunity to communicate specific messages to individual groups. In this case, a one-size-fits-all email strategy just isn\u2019t an effective method of outreach. Why [&hellip;]<\/p>\n","protected":false},"author":512,"featured_media":74363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-20352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/andrew-neel-cckf4TsHAuw-unsplash-1.jpg",2048,1365,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/andrew-neel-cckf4TsHAuw-unsplash-1-150x150.jpg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/andrew-neel-cckf4TsHAuw-unsplash-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/andrew-neel-cckf4TsHAuw-unsplash-1-768x512.jpg",768,512,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/andrew-neel-cckf4TsHAuw-unsplash-1-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/andrew-neel-cckf4TsHAuw-unsplash-1-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/08\/andrew-neel-cckf4TsHAuw-unsplash-1.jpg",2048,1365,false]},"post_excerpt_stackable_v2":"<p>Photo by Andrew Neel on Unsplash Email lists are crucial to your marketing strategy, but only when done with purpose and intention. If you aren\u2019t using your email lists to your advantage, you are missing out on the opportunity to communicate specific messages to individual groups. In this case, a one-size-fits-all email strategy just isn\u2019t an effective method of outreach. Why email marketing? Let\u2019s first take a look at why email marketing is such a key part of your brand outreach. Your presence in someone\u2019s inbox keeps your business top of mind, regardless of where they are in the process&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Katie Easley","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/katieeasley"},"comments_num_v2":"1 comment","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Email Marketing Lists You Need in Your Database | HoneyBook<\/title>\n<meta name=\"description\" content=\"Email marketing lists are crucial to your strategy, but only when done with intention. Learn to communicate specific messages to individual groups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/3-email-marketing-lists-you-need-in-your-database\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Email Marketing Lists You Need in Your Database | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"Email marketing lists are crucial to your strategy, but only when done with intention. 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