{"id":20494,"date":"2019-09-17T08:00:07","date_gmt":"2019-09-17T12:00:07","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=20494"},"modified":"2022-07-19T07:42:08","modified_gmt":"2022-07-19T14:42:08","slug":"instagram-mistakes-to-avoid-for-photographers","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/instagram-mistakes-to-avoid-for-photographers","title":{"rendered":"5 Common Mistakes Photographers Make on Instagram and How To Fix Them"},"content":{"rendered":"\r\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-20582\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/09\/qcmeetup-149-1300x867.jpg\" alt=\"instagram mistakes\" width=\"1300\" height=\"867\" \/>\r\n<figcaption>photo via <a href=\"https:\/\/www.ironandlacephoto.com\/\">iron and lace photography<\/a> for <a href=\"https:\/\/gocampclimb.com\/\">camp climb<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Does this sound familiar?<\/span><\/h2>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">After completing the best photo shoot, event, project, or product of your life, you edited your favorite image, posted it on Instagram, then sat back and waited for the likes to pour in. Instead, you were greeted by crickets&#8230; silence&#8230; and for good measure&#8230; <\/span><\/p>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\"><strong>A silent mariachi band stomped all over your hopes and dreams.<\/strong><\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Sound familiar? Trust me, I know how soul-crushing it can be to share your most prized work with the world and receive nothing in return. Literally, nothing. But don\u2019t you fret. I\u2019ve got your back!<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">In the remainder of this article, I\u2019ll be sharing 5 common mistakes you\u2019re making on Instagram and how to fix them! So grab your pen and paper and let\u2019s get started!<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><i><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Mistake #1: You&#8217;re Not Being Social on Social Media<\/span><\/i><\/h2>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">This one\u2019s going to hurt some of you introverts out there, but it must be said! <\/span><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ugb-highlight\" style=\"font-weight: 400;\">In order to get the most out of a platform like Instagram, you have to get social. <\/span><\/h4>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Now, that doesn\u2019t mean attending every social event that comes up, because who has time for that. However, it does mean networking and collaborating with other creatives in and out of your industry. <\/span><\/p>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">The great thing about working with others is that you get to learn new skills, flex your creativity and most importantly, tap into a new audience and hopefully, convert them into followers.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><i><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Mistake #2: You&#8217;re Guilty of Posting and Ghosting<\/span><\/i><\/h2>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">If you\u2019re guilty of posting content on Instagram and then disappearing, you\u2019re doing yourself a HUGE disservice. The first few minutes that your content goes live on Instagram are very important, as they determine its life trajectory on the \u2018gram. If you post your photo and then go ghost, you\u2019re essentially sending your content to an early grave. <\/span><\/p>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Why? <\/span><\/p>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Well, the Instagram algorithm favors content that performs well within the first hour or so of it being posted. <\/span><\/p>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">That\u2019s why it\u2019s so important to include engaging CTAs (call-to-actions) and stick around once your content goes live. Be sure to respond to comments as they come in. Take things even further and share your post on IG Stories and encourage people to like and comment on your new post. It may seem like a lot, but a closed mouth doesn\u2019t get likes.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><i><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Mistake #3: You&#8217;re Not Checking Your Instagram for Business Analytics<\/span><\/i><\/h2>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Many of us like to blame the oh-so-mysterious algorithm for any lack of growth or engagement we experience. <\/span><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ugb-highlight\" style=\"font-weight: 400;\">However, the unpopular truth is that:<\/span><\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re not posting the type of content that resonates with your followers and potential followers.<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re not posting at the most optimal times (a.k.a. you\u2019re posting when all of your followers are fast asleep)<\/span><\/li>\r\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re not doing the research necessary to guide you towards success<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Ouch. I know. But the truth will set you free! If you&#8217;ve never looked at your Instagram for Business Insights, you\u2019re missing out on a treasure trove of invaluable information! Instagram Insights provides data on follower demographics and actions, as well as your content. It tells you when your followers are most active on Instagram and also ranks your content in order from highest to lowest performing. <\/span><\/p>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">You can use this information to create content that you KNOW performs well and then post it at the best time for your followers.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><i><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Mistake #4: You&#8217;re Not Providing Very Much Value<\/span><\/i><\/h2>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">I\u2019m certain that your followers love looking at your work, but you know what they\u2019d also enjoy? Seeing more of you and learning more about your craft. <\/span><\/p>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">In my 8+ years of working as a Social Media Marketer, I\u2019ve noticed that successful accounts usually provide some type of value to people. <\/span><\/p>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Some Instagrammers share healthy recipes while others share fitness tips. For example, if you\u2019re a photographer, there\u2019s so much value that you can provide to your followers. <\/span><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Some examples of how you can provide value as a photographer: <\/span><\/h4>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">BTS of a photoshoot, posing tips, exposure triangle 101, how to work with presets, etc. <\/span><\/p>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">There\u2019s no need to be stingy with the goods! The more value you can provide, the more likely people will be to engage with your content, follow your page, and share your work with others.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><i><span class=\"ugb-highlight\" style=\"font-weight: 400;\">Mistake #5: You\u2019re not using IG Stories and IGTV<\/span><\/i><\/h2>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">While photos of your work are great, I\u2019m almost certain that your followers would love to see and hear more of <\/span><i><span class=\"ugb-highlight\" style=\"font-weight: 400;\">you.<\/span><\/i><span class=\"ugb-highlight\" style=\"font-weight: 400;\"> The best way to give them that, is by hopping on IG Stories and <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/getting-started-with-igtv-in-your-instagram-for-business-strategy\">IGTV<\/a>. <\/span><\/p>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">This may be a hard pill to swallow, especially if you\u2019re most comfortable operating BEHIND the camera. However, it\u2019s a necessary step if you want to see real growth on Instagram. This is an especially great time to get into IGTV as Instagram seems to be really prioritizing that type of content!<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Not sure where to start? Here are a few IG Story ideas for photographers to get your creative juices flowing: BTS (preparing for a photoshoot, buying props, location sourcing), what\u2019s in my camera bag, my editing process, etc.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">And lastly, don\u2019t forget to show that beautiful face of yours, even if it\u2019s just to say hi to your followers. It will go a LONG way in building a relationship with your followers that goes far beyond a double-tap.<\/span><\/p>\r\n\r\n\r\n\r\n<p><span class=\"ugb-highlight\" style=\"font-weight: 400;\">And that\u2019s it folks! I\u2019m confident that if you start implementing some of the strategies outlined above, you\u2019re Instagram Account will start to take off!\u00a0<\/span><\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<p><strong><em>Ready to uplevel your Instagram strategy, connect with your audience, and build your brand? Get our Ultimate Guide to <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/instagram-for-business\/#email\">Instagram for Business.<\/a><\/em><\/strong><\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Does this sound familiar? After completing the best photo shoot, event, project, or product of your life, you edited your favorite image, posted it on Instagram, then sat back and waited for the likes to pour in. Instead, you were greeted by crickets&#8230; silence&#8230; and for good measure&#8230; A silent mariachi band stomped all over [&hellip;]<\/p>\n","protected":false},"author":534,"featured_media":75683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-20494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/09\/qcmeetup-149-1300x867-1.jpeg",1300,867,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/09\/qcmeetup-149-1300x867-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/09\/qcmeetup-149-1300x867-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/09\/qcmeetup-149-1300x867-1-768x512.jpeg",768,512,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/09\/qcmeetup-149-1300x867-1-1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/09\/qcmeetup-149-1300x867-1.jpeg",1300,867,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2019\/09\/qcmeetup-149-1300x867-1.jpeg",1300,867,false]},"post_excerpt_stackable_v2":"<p>photo via iron and lace photography for camp climb Does this sound familiar? After completing the best photo shoot, event, project, or product of your life, you edited your favorite image, posted it on Instagram, then sat back and waited for the likes to pour in. Instead, you were greeted by crickets&#8230; silence&#8230; and for good measure&#8230; A silent mariachi band stomped all over your hopes and dreams. Sound familiar? Trust me, I know how soul-crushing it can be to share your most prized work with the world and receive nothing in return. Literally, nothing. But don\u2019t you fret. I\u2019ve&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Onye","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/onye"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Mistakes to Avoid for Photographers | HoneyBook<\/title>\n<meta name=\"description\" content=\"If you want your photography business to cut through the crazy noise on social media, check yourself for these five Instagram mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/instagram-mistakes-to-avoid-for-photographers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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