{"id":20685,"date":"2019-09-10T08:00:42","date_gmt":"2019-09-10T12:00:42","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=20685"},"modified":"2023-08-02T00:30:46","modified_gmt":"2023-08-02T07:30:46","slug":"how-getting-personal-on-instagram-fueled-my-business","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-getting-personal-on-instagram-fueled-my-business","title":{"rendered":"How Getting Personal on Instagram Fueled My Business"},"content":{"rendered":"\n
\"getting<\/figure>\n\n\n\n

\u201cWow! I had no idea you could do this. And I feel SO special that you sent me a personalized message. Thank you!\u201d <\/span><\/h4>\n\n\n\n

That\u2019s the response I get about 90% of the time I send someone a video message or voice memo via Instagram DMs. <\/span><\/p>\n\n\n\n

From best friendships that began via Instagram to client relationships and bookings coming straight from the app into my inbox, Instagram Stories and subsequent DMs have hands-down been the most valuable place in my business for making social media social again. I believe that with a little bit of getting out of your comfort zone, and a lot a bit of embracing the power of the app, it can be that for you too.<\/span><\/p>\n\n\n\n

Today, I want to share 3 ways to build strong IG relationships when using Instagram for Business that extend beyond the app. <\/span><\/p>\n\n\n\n

Here\u2019s how you can take your IG friendship game to the next level.<\/span><\/h2>\n\n\n\n

It\u2019s Time to Get Real<\/b>.<\/span><\/h3>\n\n\n\n

So often we feel as though we must maintain a certain <\/span>facade<\/span><\/i> as business owners. We worry that people will think we aren\u2019t professional enough or that we are \u201cweird\u201d if we let our guard down and share a bit more of the nitty gritty of our day-to-day. <\/span><\/p>\n\n\n\n

If you\u2019re looking to build real relationships with fellow business owners and potential clients\u2026 instead of keeping up that barrier, get a bit real. I\u2019m not saying you need to air your dirty laundry all over the place. However, we\u2019re all real people, just doing real things. Letting followers and potential clients in on who you <\/span>really<\/span><\/i> are builds know-like-trust and ensures that when they meet you in person for the first time, the relationship will already have a strong foundation. It makes it extra easy to connect personally\u2026 and for them to feel comfortable enough to hire you or purchase from you. <\/span><\/p>\n\n\n\n

Pro Tip: <\/b>Whenever you\u2019re writing Instagram caption content or sharing via Stories, talk like you would with your <\/span>one<\/span><\/i> most favorite client. Speak to that <\/span>one<\/span><\/i> person, and you\u2019ll begin to attract relationships that are like the one you share with him or her. Make it your goal for them to say\/feel: \u201cYou\u2019re <\/span>just<\/span><\/i> like I expected you to be.\u201d That right there is Instagram for Business success.<\/span><\/p>\n\n\n\n

There\u2019s More to Do Than Typing<\/b>.<\/span><\/h3>\n\n\n\n

Yes, we all know that engaging with your audience is key in building IG friendships: responding to comments, replying to messages, etc. <\/span><\/p>\n\n\n\n

However, have you ever taken it a step further beyond simply typing? <\/span><\/p>\n\n\n\n

Let me let you in on a little secret. Here\u2019s <\/span>the most important Instagram feature you\u2019re not using<\/span><\/a>\u2026 Instagram Video Direct Messages. <\/span><\/p>\n\n\n\n

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\"getting<\/figure>\r\n<\/div>\n\n\n\n

If you\u2019re using Instagram for Business, video DMs & voice memos in DMs build relationships beyond the norm because the type of response is <\/span>not<\/span><\/i> the norm. It catches people off guard in all the best ways. It makes them feel special. They hear your voice. They see your face. They get comfortable with you as a person\u2026 and a <\/span>friend<\/span><\/i>. <\/span><\/p>\n\n\n\n

Plus, umm, is it just me, or do your fingers HURT from all that typing? Sending a quick voice memo or video message saves my thumbs from carpal tunnel & <\/span>also<\/span><\/i> increases the chance I\u2019ll respond with something meaningful and full of personality\u2026 and get a meaningful & personality-filled response back. <\/span><\/p>\n\n\n\n

Pro Tip: <\/b>If you\u2019re feeling nervous about this\u2026 start by doing it with close friends. Or if you\u2019re like me\u2026 talk to yourself in the mirror. It helped me get used to \u201ctalking to myself\u201d on the app\u2026 and made me much more comfortable when the time came to connect with a new IG friend.<\/span><\/p>\n\n\n\n

Instagram for Business is about Taking It Offline<\/strong><\/h3>\n\n\n\n

Those responses lead me to the final tip for building lasting relationships. <\/span><\/p>\n\n\n\n

Take those online friendships offline. <\/span><\/h4>\n\n\n\n

Or at least off the app. <\/span><\/p>\n\n\n\n

A few calls to action you might employ? <\/strong><\/span><\/p>\n\n\n\n