{"id":20806,"date":"2019-08-30T08:00:19","date_gmt":"2019-08-30T12:00:19","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=20806"},"modified":"2022-08-01T15:20:30","modified_gmt":"2022-08-01T22:20:30","slug":"spinning-a-story-with-your-newsletter","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/spinning-a-story-with-your-newsletter","title":{"rendered":"Spinning a Story with Your Newsletter"},"content":{"rendered":"\n
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Photo by Nong Vang<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

My story does not have a traditional start.<\/p>\n\n\n\n

I studied art history, transferred into anthropology (mostly cultural\u2014studying living people), and earned a graduate degree in English.<\/p>\n\n\n\n

Personal life impacted the professional, and the traditional academic track didn\u2019t happen.<\/p>\n\n\n\n

I built a business based on experience that values narrative. <\/h4>\n\n\n\n

In art, narrative fills in the context and gives a piece its value. In anthropology, narrative translates and refines difficult to understand qualitative research. In a literature grad program, narrative is what engages and communicates. In business, it doesn\u2019t always matter what you do, how you do it, or why you do it. What often matters more is your ability to tell the story in a clear and compelling way.<\/strong><\/p>\n\n\n\n

So, as you read this, and you\u2019re trying to figure out what to include in this month\/week\/quarter\u2019s newsletter, use these methods to weave narrative into your newsletter.<\/p>\n\n\n\n

Participant Observation to Know Your Audience<\/h2>\n\n\n\n

At the heart of every narrative is knowing your audience. But, how do you write to a client if you don\u2019t know enough about them? So, before writing your next newsletter, get out of your office and get to know people like your ideal client<\/a>.<\/p>\n\n\n\n