{"id":21934,"date":"2022-06-13T00:00:00","date_gmt":"2022-06-13T07:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=21934"},"modified":"2023-09-13T09:42:44","modified_gmt":"2023-09-13T16:42:44","slug":"6-cold-email-tips-i-use-to-turn-strangers-into-paying-clients","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/6-cold-email-tips-i-use-to-turn-strangers-into-paying-clients","title":{"rendered":"6 tips for how to send cold emails\ufffc"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Use these six tips to learn how to send cold emails that convert! Maintain a personal touch while addressing a specific pain point to guide your cold leads into becoming warm leads and paying clients.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature-1024x793.jpg\" alt=\"Man sitting in coffee shop at a table using his laptop\" class=\"wp-image-81627\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature-1024x793.jpg 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature-300x232.jpg 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature-768x594.jpg 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature-1536x1189.jpg 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I spent the first 8 years of my entrepreneurial journey growing my business on the side of my day job.<\/p>\n\n\n\n<p>Working every day during my hour-long commute by train, I quickly learned that running a full-time business on a part-time schedule was no easy task.&nbsp;<\/p>\n\n\n\n<p>I knew that if I ever wanted to quit my job and start working for myself full-time, I would need to learn how to reliably generate new business over and over again.<\/p>\n\n\n\n<p>This is where learning how to send cold emails led to sustainable growth for my business. It became a reliable, relatively easy way to generate enough revenue to grow my business.&nbsp;<\/p>\n\n\n\n<p>Though you might associate cold emailing with pesky sales emails, there\u2019s a way to write effective cold emails that benefit your recipients.<\/p>\n\n\n\n<p><strong>Jump to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#cold-emailing-works\">Does cold emailing still work?<\/a><\/li>\n\n\n\n<li><a href=\"#cadence\">Figure out the right cadence for cold emailing<\/a><\/li>\n\n\n\n<li><a href=\"#contacts\">Find the right person or people to contact<\/a><\/li>\n\n\n\n<li><a href=\"#call-to-action\">Include a clear call to action<\/a><\/li>\n\n\n\n<li><a href=\"#personalized\">Make every cold email highly personalized<\/a><\/li>\n\n\n\n<li><a href=\"#pain-point\">Keep it short and about a pain point<\/a><\/li>\n\n\n\n<li><a href=\"#follow-up\">Follow up like a crazy person<\/a><\/li>\n\n\n\n<li><a href=\"#cold-email-template\">Example cold email template<\/a><\/li>\n<\/ul>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"87892\" class=\"elementor elementor-87892\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-af8975c e-con-full cta_click e-flex e-con e-parent\" data-id=\"af8975c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d21be99 e-con-full e-flex e-con e-child\" data-id=\"d21be99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc2a58 elementor-widget elementor-widget-image\" data-id=\"bbc2a58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"234\" src=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-communication-banner-merino-300x234.png\" class=\"attachment-medium size-medium wp-image-87894\" alt=\"\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-communication-banner-merino-300x234.png 300w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-communication-banner-merino.png 389w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a747e99 e-con-full e-flex e-con e-child\" data-id=\"a747e99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d55b379 elementor-widget elementor-widget-heading\" data-id=\"d55b379\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Keep clients happy<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93eec0 elementor-widget elementor-widget-text-editor\" data-id=\"a93eec0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Simplify communication and maintain better relationships by centralizing all client interactions with HoneyBook.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d280 elementor-widget elementor-widget-button\" data-id=\"771d280\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/signup\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<a id=\"cold-emailing-works\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Does cold emailing still work?<\/h2>\n\n\n\n<p>Cold emailing (the art of emailing a complete stranger in order to drum up business) has gotten a bad reputation over the years.<\/p>\n\n\n\n<p>And with good reason.<\/p>\n\n\n\n<p>Don\u2019t you just hate it when you get a phone call during dinner to let you know that \u201cyou\u2019ve been selected to win a 2-night stay\u201d at some hotel you\u2019ve never heard of?<\/p>\n\n\n\n<p>Sleazy, unsolicited salesmanship can be just terrible.<\/p>\n\n\n\n<p>When it comes to email, it\u2019s even worse. Bad enough that, almost from the beginning, email providers have included a \u201cJunk,\u201d \u201cTrash,\u201d or \u201cSpam\u201d folder with every account.<\/p>\n\n\n\n<p>Gmail has even gone so far as to separate out your \u201cpromotional\u201d emails from the emails you actually want to read.<\/p>\n\n\n\n<p>Knowing all this, it\u2019s completely understandable you might ask: Does cold emailing even work these days?<\/p>\n\n\n\n<p>But I\u2019ve spoken with literally hundreds of freelancers and small business owners who swear by using cold email to <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/attract-ideal-clients\">attract their ideal client<\/a>.<\/p>\n\n\n\n<p>I\u2019ve had the same experience.<\/p>\n\n\n\n<p>Here\u2019s some recent data from my company.<\/p>\n\n\n\n<p>The green bars represent my company\u2019s revenue:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-email-success-1024x791.png\" alt=\"Chart showing success from sending cold emails\" class=\"wp-image-73655\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-email-success-1024x791.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-email-success-300x232.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-email-success-768x593.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-email-success.png 1246w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can see the months when I was actively using a cold email strategy to reach potential clients (the high points) and then you can see the months when I was busy working on projects and didn\u2019t make time for <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/email-outreach\" target=\"_blank\" rel=\"noopener\" title=\"cold outreach\" data-wpil-keyword-link=\"linked\">cold outreach<\/a> (low points).<\/p>\n\n\n\n<p>What a stark contrast!<\/p>\n\n\n\n<p>In the last few years alone, I\u2019ve personally booked hundreds of thousands of dollars in new business all by figuring out how to send good cold emails that convert strangers into clients.<\/p>\n\n\n\n<p>So today, I want to share a few pro-level tricks I\u2019ve learned along the way for sending cold emails that actually convert.<\/p>\n\n\n\n<p>By using these tips and a lot of trial and error in your own market, you can see some really great results.<\/p>\n\n\n\n<p>Here\u2019s my range of open rates on recent cold email campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"312\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-email-stats-1024x312.png\" alt=\"52.9% open rate and 72.4% open rate showing range of cold email opens\" class=\"wp-image-73656\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-email-stats-1024x312.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-email-stats-300x92.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-email-stats-768x234.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-email-stats.png 1252w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Read on to learn how you can pursue the same success for your business using cold emails!<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"89388\" class=\"elementor elementor-89388\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-af8975c e-con-full cta_click e-flex e-con e-parent\" data-id=\"af8975c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d21be99 e-con-full e-flex e-con e-child\" data-id=\"d21be99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc2a58 elementor-widget elementor-widget-image\" data-id=\"bbc2a58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"464\" height=\"401\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2.png\" class=\"attachment-medium_large size-medium_large wp-image-88394\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2.png 464w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-300x259.png 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a747e99 e-con-full e-flex e-con e-child\" data-id=\"a747e99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d55b379 elementor-widget elementor-widget-heading\" data-id=\"d55b379\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">You've seen it all when communicating with clients.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f4593 elementor-widget elementor-widget-text-editor\" data-id=\"82f4593\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So we\u2019ve compiled an email template for every type of correspondence.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d280 click-email-templates elementor-widget elementor-widget-button\" data-id=\"771d280\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get the templates<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c1b67 elementor-widget elementor-widget-image\" data-id=\"30c1b67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"170\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-1.png\" class=\"attachment-medium_large size-medium_large wp-image-88395\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-1.png 416w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-1-300x123.png 300w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<a id=\"cadence\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">1. Figure out the right cadence for cold emailing<\/h2>\n\n\n\n<p>Often-times, success in cold email outreach depends entirely on just how many emails you\u2019re willing to send in a day or week.<\/p>\n\n\n\n<p>My friend Jorden took <a href=\"https:\/\/millo.co\/3-marketing-hacks-used-build-5kmonth-freelance-business-4-months\">her remote writing business to $5k\/mo<\/a> in a matter of months using cold emails.<\/p>\n\n\n\n<p>She explains:<\/p>\n\n\n\n<p>\u201cYou can\u2019t just send 10 cold emails every week and expect amazing results. You need to cold email at least 20 people per day if you really want to build a clientele fast.\u201d<\/p>\n\n\n\n<p>I agree with her, and I\u2019d even up the ante. If you can send more than 20 cold emails a day, do it. The more scale you can achieve early on, the more results you\u2019ll see quickly.<\/p>\n\n\n\n<p>If sending 20 emails a day sounds overwhelming, remember: <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/business-process-automation-examples\">automation is your friend<\/a>. You might need to spent time up front finding contacts and writing your emails, but you can schedule automated follow-ups so you don\u2019t need to be responding to everyone as soon as they email back.<\/p>\n\n\n\n<p>The more emails you can send, the quicker you can learn and improve. And the sooner you\u2019ll learn what it takes to convert clients in your industry.<\/p>\n\n\n\n<a id=\"contacts\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">2. Find the right person or people to contact<\/h2>\n\n\n\n<p>Getting high open rates (and more importantly, high response rates) depends a lot on who you\u2019re actually sending an email to.<\/p>\n\n\n\n<p>There was a time early in my career when I thought I could just send an email to support@[companyname.com] and ask them to connect me with the right person to talk to.<\/p>\n\n\n\n<p>That was stupid. It was a waste of time.<\/p>\n\n\n\n<p>Once you\u2019ve found a company you\u2019d like to work with, free tools like <a href=\"https:\/\/www.linkedin.com\/company\">Linkedin Company Pages<\/a> (click \u201csee all employees\u201d and then filter by job role) and the <a href=\"https:\/\/hunter.io\/\">Hunter.io<\/a> (which helps you guess a person\u2019s email address) make this whole process much simpler and more effective.<\/p>\n\n\n\n<p>When trying to determine who to email, stay away from the extremes of the totem pole.&nbsp;<\/p>\n\n\n\n<p>People \u201cat the top\u201d are very busy and are less likely to respond to your cold email. But people \u201cat the bottom\u201d often have zero power to make a decision to hire you.&nbsp;<\/p>\n\n\n\n<p>Instead, aim for middle management (Managers &amp; Directors) who usually have some autonomy and budget, but also have time to check and respond to email.<\/p>\n\n\n\n<p>It also helps to find two contacts at the same company (maybe in the same department) that you can email together.<\/p>\n\n\n\n<p>You can make your best guess at this using Linkedin Company pages and filtering employees by their title or role.<\/p>\n\n\n\n<p>You\u2019ll have even more success if you can find two people with a boss\/employee relationship.<\/p>\n\n\n\n<p>You can always start your email by saying something like: \u201cSorry for CCing you both here, but I wasn\u2019t sure which one of you I should email my question to.\u201d That way, they both realize someone else is copied on the email.<\/p>\n\n\n\n<p>Why does this work so well? Consider what you might do if you received an email and your coworker was copied on it. At a minimum, you\u2019d talk together and decide who should respond.<\/p>\n\n\n\n<p>Now imagine what happens if your employee is on the email. Or, better yet, if it\u2019s your boss. All of a sudden, the email is a topic of conversation or maybe even an action item. And it\u2019s about as far from \u201ctossed in the trash\u201d as you can get.<\/p>\n\n\n\n<a id=\"call-to-action\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">3. Include a clear call to action<\/h2>\n\n\n\n<p>Even if your product or service has a great fit for who you\u2019re emailing, you need to make the point of your email very clear. Are you asking to set up a meeting? Are you offering a promotion that they can redeem on your website?&nbsp;<\/p>\n\n\n\n<p>Just be sure you aren\u2019t leaving it up to them. If you ask them to \u201ccheck out your website\u201d or \u201crespond if they\u2019re interested\u201d it likely won\u2019t be enough motivation for them. Everyone\u2019s busy, and the majority of people will scan your email.&nbsp;<\/p>\n\n\n\n<p>Instead, choose a clear CTA and include it in your cold email subject line. When your contacts are reading your email, the CTA and value should be obvious. Be sure to include a clearly labeled link as well to your <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/meeting-scheduler\">scheduling tool<\/a>, landing page, or another endpoint.<\/p>\n\n\n\n<a id=\"personalized\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">4. Make every cold email highly personalized<\/h2>\n\n\n\n<p>One of the most important tips to keep in mind is: Personalize every single cold email you send.<\/p>\n\n\n\n<p>Always remember that you\u2019re not the only one sending cold pitches via email. That means you have to stand out.&nbsp;<\/p>\n\n\n\n<p>The more robotic and templated your email feels, the less guilty the recipient will feel for deleting it.<\/p>\n\n\n\n<p>Above all of that, business development and sales are just way more fun when you can be yourself\u2014instead of some faceless bot.<\/p>\n\n\n\n<p>Here are a few simple ways to personalize each email you send:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always use names to open and close your email<\/li>\n\n\n\n<li>Start with a <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/cold-email-templates\" target=\"_blank\" rel=\"noopener\" title=\"cold email template\" data-wpil-keyword-link=\"linked\">cold email template<\/a> to make your work easier, but be sure to fill in details like why you\u2019re interested in their business and\/or something you noticed about their business<\/li>\n\n\n\n<li>Use conversational language or at least \u201cemail conversational.\u201d Avoid phrases like \u201cto whom it may concern\u201d or other things you\u2019d never say in real life<\/li>\n\n\n\n<li>Be friendly and personable &#8211; it\u2019s okay to sign off asking how their weekend was or wish them a good week rather than just saying \u201cBest,\u201d or \u201cThank you\u201d<\/li>\n\n\n\n<li>Make sure to have a professional email signature, with an&nbsp;<a href=\"https:\/\/hbbadmin.reliablepenguin.com\/email-signature\" target=\"_blank\" rel=\"noreferrer noopener\">email signature generator,<\/a>&nbsp;you can create one in just seconds.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>When you get an email that feels like it\u2019s talking \u2018at\u2019 you and not \u2018to\u2019 you, it\u2019s easy to feel offended and aggravated. And that quickly leads to the trash can.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<a id=\"pain-point\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">5. Keep it short and about a pain point<\/h2>\n\n\n\n<p>Here\u2019s one of the biggest mistakes I see people make when sending cold emails (I get dozens of cold pitches every week):<\/p>\n\n\n\n<p>They try to close the deal with the first email. The thinking probably goes something like: \u201cI\u2019ve only got one shot to do this right, so I better just give them all the information and then ask for the sale.\u201d Remember, they\u2019ve never met you. They\u2019ve never heard of you.<\/p>\n\n\n\n<p>Keep your email to less than 5-6 sentences that are easy to read and simple to answer \u201cyes\u201d or \u201cno\u201d to. They should also address a clear pain point that you can solve with your CTA. Here\u2019s an example:<\/p>\n\n\n\n<p><em>Hi, Sarah.&nbsp;<\/em><\/p>\n\n\n\n<p><em>My name is Preston and I\u2019m a fellow blogger. After 10 years of struggling to learn WordPress (I\u2019m sure you know what that\u2019s like), I finally started HandyWP.com to help bloggers who hate the tech side of blogging.<\/em><\/p>\n\n\n\n<p><em>I know you work in the blogging space and I would love to see if there\u2019s some synergy to be had between our brands.<\/em><\/p>\n\n\n\n<p><em>Mind if I send a few collab ideas your way?<\/em><\/p>\n\n\n\n<p><em>Preston<\/em><\/p>\n\n\n\n<p>Keep it straightforward: four to five sentences with a simple ask at the end.<\/p>\n\n\n\n<p>The second I get an affirmative response from this email, this is a \u201cwarm\u201d lead and I can make progress toward booking a new client.<\/p>\n\n\n\n<a id=\"follow-up\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">6. Follow up like a crazy person<\/h2>\n\n\n\n<p>Let me make myself very clear here: if you fail to build a solid follow-up process into your outreach strategy, you will most likely fail.<\/p>\n\n\n\n<p>I don\u2019t even need to crunch the data to tell you that most people who eventually become clients don\u2019t respond to the first email I send them.<\/p>\n\n\n\n<p>It takes some reminding, some prodding, and some gentle nudging to get people to respond to a complete stranger.&nbsp;<\/p>\n\n\n\n<p>There are two basic types of follow-up that I recommend you use (and one you should stay away from!). Here they are:<\/p>\n\n\n\n<p><strong>DO<\/strong> send a simple reminder with the original email included below and a statement like: \u201cHey, Sarah. I just wanted to check in and see if you got my original email. No rush, but I\u2019d love to chat more about how we can collaborate. Thanks! Preston\u201d<\/p>\n\n\n\n<p><strong>DO<\/strong> ask a question &amp; refer back to your first email with something like: \u201cHey, Sarah. Just checking again if it would be okay for me to send a few collaboration ideas your way. What do you think?\u201d<\/p>\n\n\n\n<p><strong>DON\u2019T<\/strong> send a templated follow-up without threading your previous email. I\u2019ve literally had people send me an email that just says \u201cI\u2019m checking to see if you received my last email.\u201d No previous message included. No context. Nothing. Plus, it\u2019s terribly rude to expect <em>me<\/em> to dig back through my email to find their first one. Not happening.<\/p>\n\n\n\n<a id=\"cold-email-template\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Example cold email template<\/h2>\n\n\n\n<p>Use this cold email template to start reaching out to potential leads today! This is a templated email specific to someone who works in business coaching. Just be sure to personalize this template and make it your own with your voice and tone:<\/p>\n\n\n\n<div class=\"wp-block-copy-wrapper-click-to-copy wp-block-copy-wrapper-copy-block\" style=\"border-width:0px;border-radius:12px;margin:undefinedpx;padding:undefinedpx;--text-align:left;--gap:20px;--button-background-color:var(--e-global-color-primary);--button-text-color:var(--e-global-color-text);--button-border-color:var(--e-global-color-primary);--button-hover-background-color:var(--e-global-color-e9054fa);--button-hover-text-color:var(--e-global-color-text);--button-hover-border-color:var(--e-global-color-e9054fa);--button-border-width:0px;--button-border-radius:5px\"><div class=\"inner-content\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #131416;\" class=\"stk-highlight\"><strong>Copy\/paste template<\/strong>:<\/span><\/h4>\n\n\n\n<p><strong><span style=\"color: #000000;\" class=\"ugb-highlight\">Cold Emailing<\/span><\/strong><\/p>\n\n\n\n<p>Subject Line: Free automation setup for your design business!<\/p>\n\n\n\n<p>Hey [Name],<\/p>\n\n\n\n<p>I recently saw your post on social media about putting your design business on hold for the summer, and I was wondering if you\u2019re interested in business automation to keep your services and revenue going while you\u2019re away.<\/p>\n\n\n\n<p>I\u2019m currently offering <strong>free 30-minute automation setup sessions<\/strong> for businesses like yours! I want to see [Business Name] thrive this summer, so I\u2019m excited to show you how automation can help.&nbsp;<\/p>\n\n\n\n<p>Just click the button below to schedule a session. I\u2019m looking forward to hearing from you and hoping your summer prep is going great!<\/p>\n\n\n\n<p>Have a great week,&nbsp;<\/p>\n\n\n\n<p>[Email Signature]<\/p>\n<\/div><button class=\"copy-button\">Copy<\/button><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start where you can and build from there<\/h2>\n\n\n\n<p>Cold emailing can feel overwhelming to get started. But the nice thing is, you can start as small as you want. Of course, results will also come more slowly, but there\u2019s nothing wrong with sending one cold email per day to test the results.<\/p>\n\n\n\n<p>What I personally love about cold emailing is you can literally turn it up or down, on or off, like a water faucet every time you need more freelance jobs (or have too many).<\/p>\n\n\n\n<p>It\u2019s mostly free, very easy, and super-effective. Paired with more traditional <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/lead-generation\" target=\"_blank\" rel=\"noopener\" title=\"lead generation\" data-wpil-keyword-link=\"linked\">lead generation<\/a> methods, it can be a major boost to your independent business.<\/p>\n\n\n\n<p>If cold-emailing is something you haven\u2019t tried before (or you\u2019ve tried with little success) now\u2019s the time to give it another shot. You might be surprised at your results!<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"88418\" class=\"elementor elementor-88418\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-9da3416 e-con-full cta_click e-flex e-con e-parent\" data-id=\"9da3416\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c140b17 e-con-full e-flex e-con e-child\" data-id=\"c140b17\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88a187a elementor-widget elementor-widget-image\" data-id=\"88a187a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"570\" src=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow.png\" class=\"attachment-medium_large size-medium_large wp-image-88421\" alt=\"\" srcset=\"https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow.png 527w, https:\/\/hbb.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow-277x300.png 277w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8393679 e-con-full e-flex e-con e-child\" data-id=\"8393679\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d74046 elementor-widget elementor-widget-heading\" data-id=\"3d74046\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Centralize your client management<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98318f1 elementor-widget elementor-widget-text-editor\" data-id=\"98318f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Capture leads, sell services, manage projects, and nurture client relationships from one platform.\u00a0 All that and more with HoneyBook.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2608d81 elementor-widget elementor-widget-button\" data-id=\"2608d81\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/signup\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Use these six tips to learn how to send cold emails that convert! Maintain a personal touch while addressing a specific pain point to guide your cold leads into becoming warm leads and paying clients. I spent the first 8 years of my entrepreneurial journey growing my business on the side of my day job. [&hellip;]<\/p>\n","protected":false},"author":497,"featured_media":81627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[311,288],"class_list":["post-21934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-email-marketing","tag-nurturing-leads"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature.jpg",2000,1548,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature-150x150.jpg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature-768x594.jpg",768,594,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Use these six tips to learn how to send cold emails that convert! Maintain a personal touch while addressing a specific pain point to guide your cold leads into becoming warm leads and paying clients. I spent the first 8 years of my entrepreneurial journey growing my business on the side of my day job. Working every day during my hour-long commute by train, I quickly learned that running a full-time business on a part-time schedule was no easy task.&nbsp; I knew that if I ever wanted to quit my job and start working for myself full-time, I would need&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Preston Lee","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/prestonlee"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Cold Email Tips - Converting Strangers into Clients | HoneyBook<\/title>\n<meta name=\"description\" content=\"6 cold email tips that convert. From personalization to follow-up we lay out how to make cold emailing work for you and your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/6-cold-email-tips-i-use-to-turn-strangers-into-paying-clients\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Cold Email Tips - Converting Strangers into Clients | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"6 cold email tips that convert. From personalization to follow-up we lay out how to make cold emailing work for you and your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/6-cold-email-tips-i-use-to-turn-strangers-into-paying-clients\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-13T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-13T16:42:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Preston Lee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Preston Lee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/6-cold-email-tips-i-use-to-turn-strangers-into-paying-clients\",\"url\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/6-cold-email-tips-i-use-to-turn-strangers-into-paying-clients\",\"name\":\"6 Cold Email Tips - Converting Strangers into Clients | HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/6-cold-email-tips-i-use-to-turn-strangers-into-paying-clients#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/6-cold-email-tips-i-use-to-turn-strangers-into-paying-clients#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/06\/cold-emails-feature.jpg\",\"datePublished\":\"2022-06-13T07:00:00+00:00\",\"dateModified\":\"2023-09-13T16:42:44+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/23cdc5bcd9c58bf4c66e1243454c78d2\"},\"description\":\"6 cold email tips that convert. 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