{"id":22569,"date":"2020-01-15T08:00:00","date_gmt":"2020-01-15T13:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=22569"},"modified":"2022-07-13T14:24:54","modified_gmt":"2022-07-13T21:24:54","slug":"an-entrepreneurs-guide-to-smart-vision-casting-and-goal-setting","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/an-entrepreneurs-guide-to-smart-vision-casting-and-goal-setting","title":{"rendered":"An Entrepreneur’s Guide to Smart Vision Casting and Goal Setting"},"content":{"rendered":"\r\n
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Photo by\u00a0You X Ventures<\/a>\u00a0on\u00a0Unsplash<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Entrepreneurs are skilled at wearing many hats, it basically comes with the job description! But while we\u2019re trying to balance and operate every facet of our business, important fundamentals can slip through the cracks\u2014things as big as our mission, vision casting, values, and setting goals that support them all.<\/p>\r\n\r\n\r\n\r\n

For many years I worked as a Director of Human Resources at a Fortune 50 Company developing the mission, vision, and goals for business units across the organization.<\/p>\r\n\r\n\r\n\r\n

The process was frustrating and over-complicated\u2014we\u2019d have a meeting to prepare for another meeting, which would ultimately lead to another meeting. We had discussion after discussion, but in the midst of all the \u201cplanning,\u201d nothing was actually getting done and not a single person was energized.\u00a0<\/p>\r\n\r\n\r\n\r\n

Here is the key: <\/em><\/strong>remove the complexity and pressure from the vision casting process!<\/h3>\r\n\r\n\r\n\r\n

Effective goal setting should not only provide a clear path to follow, but should also keep you on track to reach your destination. When you open up your thinking and look at these objectives from a different perspective, it allows more creativity and innovation to come to light.<\/p>\r\n\r\n\r\n\r\n

Here are a few helpful tips I\u2019ve developed to create the vision casting, mission, values, and goals that drive a successful business.<\/p>\r\n\r\n\r\n\r\n

Get Clarity on Your Mission<\/strong><\/h2>\r\n\r\n\r\n\r\n

First, let\u2019s step out of our own way and allow ourselves the freedom to ask some key questions:<\/p>\r\n\r\n\r\n\r\n

What do you want to do<\/em>?<\/p>\r\n\r\n\r\n\r\n

What do you want your company to be<\/em>?<\/p>\r\n\r\n\r\n\r\n

What do you want to accomplish<\/em>?<\/p>\r\n\r\n\r\n\r\n

These seemingly small questions add up to form the very fabric of your business. Challenge yourself to do the work and determine what you want\u2014not what you want to do for others.<\/p>\r\n\r\n\r\n\r\n

You became a photographer, calligrapher, marketing guru, or blogger for a reason, so it\u2019s important to know the why <\/em>behind that reason. Is it to make money? To change the world? To impact the environment?<\/em><\/p>\r\n\r\n\r\n\r\n

When you identify what you want, you\u2019ll have the ability to direct your business. Finding and articulating your true motivation quickly opens doors to great clarity.<\/p>\r\n\r\n\r\n\r\n

Vision Casting: Determine Direction and Talk it Out<\/strong><\/h2>\r\n\r\n\r\n\r\n

The next step is to think about where your company aspires to be upon achieving your mission.<\/p>\r\n\r\n\r\n\r\n

A mission statement details what you want to do now, while a vision statement outlines what you want to be in the future.<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n

Your vision statement is your source of inspiration and motivation. It answers the question, \u201cWhere do I aim to be?\u201d Answer that question and you\u2019ve got your company vision!<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n

Pro tip:<\/strong> <\/em>Sometimes the best way to map out your vision is to first talk it out with a friend, mentor, family member, or even your furry bestie. Let yourself say it out loud while someone else is listening and taking notes (or licking your hand).<\/p>\r\n\r\n\r\n\r\n

Don\u2019t worry about perfection, just let the words come.<\/p>\r\n\r\n\r\n\r\n

Chances are you\u2019ll feel energized talking through your passions and goals. Then read everything back to yourself and finesse the wording. You can even create a vision casting board with post-it notes to make it fun and interactive!<\/p>\r\n\r\n\r\n\r\n

Values: Determine What\u2019s Important to You<\/strong><\/h2>\r\n\r\n\r\n\r\n

Values are deeply held beliefs about the right way of doing things. When you\u2019ve created your vision, ask yourself, \u201cWhat is most important to me and my business? What are nonnegotiable?\u201d<\/em><\/p>\r\n\r\n\r\n\r\n

These answers will dictate the values that drive you and your company in years to come.<\/p>\r\n\r\n\r\n\r\n

Values are the filter through which you make decisions.<\/strong><\/h3>\r\n\r\n\r\n\r\n

They\u2019ll determine the culture of your company, the employees you attract, the clients you serve and what you\u2019re known for. Once your values are clearly defined, you\u2019ll have a guide in place for making tough decisions.<\/p>\r\n\r\n\r\n\r\n

When you have your value-compass, it keeps you from compromising what is important to you. So stay true to yourself and the values you hold dear. After all, you\u2019re the boss!<\/p>\r\n\r\n\r\n\r\n

Goal Setting: Stay SMART<\/strong> when Vision Casting<\/h2>\r\n\r\n\r\n\r\n

Now that you know what you want to be, where you want to go, and what\u2019s important to you\u2014it\u2019s time to pinpoint your focus and prioritize business goal setting.<\/p>\r\n\r\n\r\n\r\n

Without a clear focus, your business is just operating instead of achieving. <\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n

Identify what you need<\/em> to accomplish and determine realistic ways to attain what you want. Once you\u2019ve done this, you have your goals!<\/p>\r\n\r\n\r\n\r\n

As a rule of thumb, the goals you set should follow the SMART format below:<\/p>\r\n\r\n\r\n\r\n

S \u2013 Specific.<\/strong><\/em> The more specific you get, the easier it is to have clarity around the goals you\u2019re trying to achieve.<\/p>\r\n\r\n\r\n\r\n

M \u2013 Measurable<\/em>.<\/strong> This is how you\u2019ll assess if you\u2019ve achieved the goal. Have metrics in place so you know when you\u2019ve hit your mark. The more specific the numbers\/details, the better.<\/p>\r\n\r\n\r\n\r\n

A \u2013 Achievable<\/em>.<\/strong> It\u2019s fun to develop big, audacious goals, but they need to be attainable. Encourage yourself to stretch, but make sure it\u2019s within the confines of what you can<\/em> accomplish.<\/p>\r\n\r\n\r\n\r\n

R \u2013 Relevant.<\/strong><\/em> Define what matters to your business and then stick to it. For example, if you aren\u2019t an educator, offering online courses might not be relevant to your plan. It\u2019s better to be the master in one area rather than spread yourself too thin in others.<\/p>\r\n\r\n\r\n\r\n

T \u2013 Time Bound.<\/strong><\/em> It\u2019s important to create deadlines. Otherwise, it\u2019s easy to put your goals on the back burner. Create a \u201cbest if done by\u201d date to keep yourself on track.<\/p>\r\n\r\n\r\n\r\n

Business Planning for Entrepreneurs<\/strong><\/h2>\r\n\r\n\r\n\r\n

Well done! You\u2019ve completed your mission, vision, values, and goals. The final step is to keep them in front of you.<\/p>\r\n\r\n\r\n\r\n

Whether it\u2019s just you or you have employees in your business, make sure everyone is clear on the goals and vision.<\/p>\r\n\r\n\r\n\r\n

Set aside time to review the metrics<\/em><\/strong> periodically and ensure they\u2019re measuring up to your goals. Use these results to plan ahead for what\u2019s to come. Being nimble and shifting when necessary is a part of small business, so you can adjust goals as needed. But don\u2019t forget to reward yourself when you accomplish what you set out to do. It\u2019s time to enjoy all of your hard work, you\u2019ve earned it!<\/p>\r\n\r\n\r\n\r\n

While these steps are simple, they\u2019re not necessarily easy. Challenge yourself!<\/p>\r\n\r\n\r\n\r\n

When you do, it\u2019ll serve as your motivation (even when all you want to do is wrap yourself up in your down comforter with your corgi and watch Peaky Blinders \u2013 just me?). Not only will you come away with actionable goals for your small business, but you\u2019ll also have a renewed sense of freedom and peace like never before.\u00a0<\/p>\r\n\r\n\r\n\r\n

If you\u2019d like to dive deeper and get more clarity around your goals, download this worksheet<\/a> to get helpful tips and tricks to get started.<\/em><\/p>\r\n\r\n\r\n

\r\n\r\n\r\n

Want to set yourself up for success? Get our ultimate guide on <\/i><\/b>business goal setting<\/i><\/b><\/a>.<\/i><\/b><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Entrepreneurs are skilled at wearing many hats, it basically comes with the job description! But while we\u2019re trying to balance and operate every facet of our business, important fundamentals can slip through the cracks\u2014things as big as our mission, vision casting, values, and setting goals that support them all. For many years I worked as […]<\/p>\n","protected":false},"author":567,"featured_media":74574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-22569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/01\/vision-casting-business-planning-for-entrepreneurs-1300x867-1.jpeg",1300,867,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/01\/vision-casting-business-planning-for-entrepreneurs-1300x867-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/01\/vision-casting-business-planning-for-entrepreneurs-1300x867-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/01\/vision-casting-business-planning-for-entrepreneurs-1300x867-1-768x512.jpeg",768,512,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/01\/vision-casting-business-planning-for-entrepreneurs-1300x867-1-1024x683.jpeg",1024,683,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/01\/vision-casting-business-planning-for-entrepreneurs-1300x867-1.jpeg",1300,867,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/01\/vision-casting-business-planning-for-entrepreneurs-1300x867-1.jpeg",1300,867,false]},"post_excerpt_stackable_v2":"

Photo by\u00a0You X Ventures\u00a0on\u00a0Unsplash Entrepreneurs are skilled at wearing many hats, it basically comes with the job description! But while we\u2019re trying to balance and operate every facet of our business, important fundamentals can slip through the cracks\u2014things as big as our mission, vision casting, values, and setting goals that support them all. For many years I worked as a Director of Human Resources at a Fortune 50 Company developing the mission, vision, and goals for business units across the organization. The process was frustrating and over-complicated\u2014we\u2019d have a meeting to prepare for another meeting, which would ultimately lead to…<\/p>\n","category_list_v2":"Business best practices<\/a>","author_info_v2":{"name":"Melissa Trelfa","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/melissa-trelfa"},"comments_num_v2":"0 comments","yoast_head":"\nSmart Goals for Entrepreneurs and Smart Vision Casting | HoneyBook<\/title>\n<meta name=\"description\" content=\"Setting smart goals for entrepreneurs doesn't have to be complex. 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