{"id":23810,"date":"2020-03-24T19:56:21","date_gmt":"2020-03-24T19:56:21","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=23810"},"modified":"2023-09-28T04:20:29","modified_gmt":"2023-09-28T11:20:29","slug":"coronavirus-and-marketing","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/coronavirus-and-marketing","title":{"rendered":"Coronavirus and Marketing: How to Update Your Marketing Strategy &#038; Messaging"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/Polygon_LayFlats_note-1300x866.jpg\" alt=\"\" class=\"wp-image-23812\"\/><figcaption class=\"wp-element-caption\">photo from Polygon Market<\/figcaption><\/figure>\n\n\n\n<p>Coronavirus (COVID-19) has made (and continues to make) a significant impact on many small business owners in our creative community. Now more than ever, it is incredibly important that we are mindful of how we handle our response to this pandemic, specifically <em>as a brand<\/em>. <\/p>\n\n\n\n<p>We\u2019ve been put in a rather strange position, needing to act quickly but also very carefully to reassure our clients that we\u2019re doing our best to be of service&#8230; all while trying to maintain an appropriate level of understanding of how this affects others and even ourselves. <\/p>\n\n\n\n<p>Crafting your marketing messaging can be challenging in a time like this. What do I say? What am I <em>supposed<\/em> to say? How can I be of service to others when I myself am worried?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Update Your Marketing Strategy &amp; Messaging During Coronavirus\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RKBXGQZ43VE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step 1: Identify HOW you\u2019d like to show up for your community<\/h2>\n\n\n\n<p>Everyone is processing this differently, and emotions and reactions are likely changing every day. Every business owner is trying to understand how they too are able to show up for their community.&nbsp;<\/p>\n\n\n\n<p>So consider how YOU are able to provide assistance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is it through moral support?&nbsp;<\/li>\n\n\n\n<li>Comedic relief?&nbsp;<\/li>\n\n\n\n<li>Sharing your story?&nbsp;<\/li>\n\n\n\n<li>Offering resources?&nbsp;<\/li>\n\n\n\n<li>Discounted services?<\/li>\n<\/ul>\n\n\n\n<p>However you decide to be of service in terms of coronavirus and marketing, channel your <em>authenticity <\/em>in the process. Being authentic, raw, and honest, helps you and your community pour into each other in the most organic way. If you aren\u2019t feeling particularly creative or inspired, it\u2019s okay to be real about it (as long as you\u2019re mindful + empathetic). That\u2019s the beauty of being connected to a community! Keep this all in mind whenever you post on social media, send an email, or speak to your clients at this time.<\/p>\n\n\n\n<p><strong>Quick Tip:<\/strong> If you\u2019re in an industry where it is more time sensitive to provide your clients with the right information, consider putting the same message or link to that cohesive message on all of your platforms (social media, website, etc.).&nbsp;<\/p>\n\n\n\n<p>For instance, if you own a flower shop that is offering delivery or pickup:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do your clients need to know NOW?<\/li>\n\n\n\n<li>What are you offering? Is there a limited or special menu?&nbsp;<\/li>\n\n\n\n<li>HOW can they support you?\n<ul class=\"wp-block-list\">\n<li>What are your hours of operation?<\/li>\n\n\n\n<li>How do they place an order?&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Help your peeps help you!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/5B5A6837-670x1024.jpg\" alt=\"\" class=\"wp-image-23813\"\/><figcaption class=\"wp-element-caption\">photo from Polygon Market<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step 2: Take a breather<\/h2>\n\n\n\n<p>Let me add a disclaimer that while there is definitely a sense of urgency, there is no right or wrong time to start crafting your coronavirus and marketing strategy. Whatever feels right for you is the right thing to do. Please do not compare yourself to what others are doing or how much they\u2019re creating. There is so much uncertainty\u2026 so much yet to be done and so much time to do it. The work is only just beginning, and you already provide value for so many people in your community by being who you are. Take a step back and breathe. It\u2019s actually a great way to clear space to create.&nbsp;<\/p>\n\n\n\n<p>There is no \u201cone-size-fits-all\u201d method when showing up for your community either. You can be of service by sending a private message to a friend in need or sharing grocery store hours with the elderly in your network. Have confidence that you can craft an agile strategy even if you don\u2019t think you have enough expertise or information to share.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 3: Listen, observe, research, anticipate<\/h2>\n\n\n\n<p>How have we managed to remain so agile? It\u2019s quite comical considering we spent the first months of 2020 solidifying our marketing systems and routines. Our content plan fell out the window once the coronavirus took over, and we took action- fast. For those A-type perfectionists out there, it\u2019s okay to experiment and share without having a fully realized end goal. Everything will keep changing as the weeks go on so get used to the ebb and flow, and start by tapping into your own network and needs.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pay attention to what <em>you<\/em> really need both as a business owner and a citizen.<\/strong> Chances are, someone else needs it too.&nbsp;<\/li>\n\n\n\n<li><strong>Talk to your network.<\/strong> Try to understand what other people and industries are going through. Is there a way you can be of service?<\/li>\n\n\n\n<li><strong>Align with active members of your community. <\/strong>Connect with those who have a similar mission. Identify each of your strengths. Maybe there\u2019s a way to collaborate and share information with each of your audiences.<\/li>\n\n\n\n<li><strong>Do your research.<\/strong> After gathering information and evaluating the needs, search to see if any possible solutions or resources already exist. This can also help you discover the negative space.<\/li>\n<\/ul>\n\n\n\n<p>Information and data are gold. The more you sit back, listen, and pay attention, the more you can <em>anticipate<\/em> a solution to the pain points. It is also wise to stay on top of trends and research outside of information you\u2019ve collected. You don\u2019t know what you don\u2019t know.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/Polygon_LayFlats_iphone2-682x1024.jpg\" alt=\"\" class=\"wp-image-23814\"\/><figcaption class=\"wp-element-caption\">photo from Polygon Market<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step 4: Build a strategy framework&nbsp;<\/h2>\n\n\n\n<p>In order to be both prepared and flexible, you\u2019ll want to build a loose framework for your coronavirus and marketing strategy. This will give you room to play and adapt within the structure. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Utilize HOW you show up for your community as the driving source for your strategy.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do they need? What do you need?<\/li>\n\n\n\n<li>What can you do to accommodate those needs?<\/li>\n\n\n\n<li>What existing services do you provide that could be helpful?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Identify + categorize all the audiences you can be of service to<\/h3>\n\n\n\n<p>(<em>WHY? You may be overlooking others who could benefit from your offerings.)<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize a list of current pain points per industry or audience type. Do any of them need the same offerings? Figure out how you can create content for (1) but potentially replicate for multiple.<\/li>\n\n\n\n<li>Start with who aligns with you the most or who has the capacity to benefit from you the most.<\/li>\n\n\n\n<li>Prepare to serve (up to 3) audiences simultaneously as it is appropriate + timely for them.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Content, content, content!<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SOURCE all of the content that is relevant or helpful right now.\n<ul class=\"wp-block-list\">\n<li>Dig into your own archives.<\/li>\n\n\n\n<li>Collect resources within your network.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>RESEARCH the content that already exists.\n<ul class=\"wp-block-list\">\n<li>Can you use your findings as a reference or cited source?<\/li>\n\n\n\n<li>Where are you able to find the negative space?&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>CREATE purposeful content. (Quality over quantity).\n<ul class=\"wp-block-list\">\n<li>Draw inspiration from the following categories:\n<ul class=\"wp-block-list\">\n<li>Education + information<\/li>\n\n\n\n<li>Inspiration<\/li>\n\n\n\n<li>Community building<\/li>\n\n\n\n<li>Lifestyle + story sharing<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Batch or replicate content to fit each social platform and even consider tweaking the messaging per industry you\u2019re helping.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Be strategic in the sharing process<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be purposeful in SEO, keywords, hashtags, and even subject lines you use to heighten your visibility.&nbsp;<\/li>\n\n\n\n<li>Think about capitalizing on potential traffic + engagement. If you don\u2019t have one big goal, create a small goal each time you share information. All the dots don\u2019t have to connect right now.&nbsp;<\/li>\n\n\n\n<li>Some small goal ideas include:\n<ul class=\"wp-block-list\">\n<li>Increasing audience engagement<\/li>\n\n\n\n<li>Building your email list<\/li>\n\n\n\n<li>Monetizing through a welcome sequence<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Get comfortable maneuvering + pivoting within this framework<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Continue to take steps back to listen, observe, research, and anticipate.&nbsp;<\/li>\n\n\n\n<li>Keep experimenting with audience + content.&nbsp;<\/li>\n\n\n\n<li>Rinse + repeat.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The art of pivoting<\/h2>\n\n\n\n<p>While you want to be helpful to certain industries, you have to keep in mind the capacity of the people working in those industries. This is why we suggest keeping a few audiences or industries (outside of your own) to serve in your rolodex. The reason being, the people you currently serve might not need you as much as others that are comparable.&nbsp;<\/p>\n\n\n\n<p><strong>Example Case Study:<\/strong>&nbsp;<\/p>\n\n\n\n<p><em>Polygon\u2019s niche:<\/em> Creative entrepreneurs.&nbsp;<\/p>\n\n\n\n<p><em>Quick Response to COVID-19:<\/em> We anticipated the severity of the coronavirus earlier than most of our network and created a blog resource. Naturally, it performed incredibly well, because it was one of the first resources of its kind. We realized quickly that people could really benefit from this information and capitalized on it by sharing with multiple people in different industries.&nbsp;<\/p>\n\n\n\n<p><em>Analysis:<\/em> A few days later, there was already a very overwhelming amount of resources being shared within the creative community. As traffic and email open rates fizzled, we decided to table our niche audience and analyze other industries that needed help NOW.<\/p>\n\n\n\n<p><em>The Redirect:<\/em> Considering the strong relationships we\u2019ve built within our local business community (restaurants + retail), we recognized a need for a resource hub&#8230; for their <em>customers<\/em>.&nbsp;<\/p>\n\n\n\n<p><em>The Result: <\/em>In building + sharing this resource, our website traffic grew exponentially, and we felt so much gratitude from each business. (We\u2019re still trying to figure out how to capitalize on the traffic), but in the process, we also realized how badly these businesses (specifically the restaurants) needed help optimizing their online presence. It took hours to source the correct information for each business when creating the resource hub. Consequently, that meant it was much harder for their customers to properly support them.&nbsp;<\/p>\n\n\n\n<p><em>Our Solution:<\/em> Personalized brand audits delivered via Loom video.<\/p>\n\n\n\n<p><em>Research + Analysis: <\/em>We communicated with multiple restaurant owners to really understand their pain points. We discovered that they were incredibly overwhelmed to the point where they could not even digest a brand audit. We learned that most of these businesses were dealing with many, many internal issues including handling staffing and inventory.&nbsp;<\/p>\n\n\n\n<p><em>The Redirect Take 2: <\/em>We took a moment to analyze who had the time + energy to dedicate to building their presence online. When looking back at who immediately shared the resource we built, it was retailers who spread the word quickly and retailers who were submitting responses to our blog.&nbsp;<\/p>\n\n\n\n<p><em>What now:<\/em> Our new plan of action will look something like this until we maneuver again.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Food + Beverage Industry: Create quick content (videos + blogs + social media posts) to support those who are really in need. This can be consumed on their own time.\n<ul class=\"wp-block-list\">\n<li>Replicate this content to be generalized for other industries.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Retailers who need eCommerce help:\n<ul class=\"wp-block-list\">\n<li>Create a brand audit service to help them generate more conversions.&nbsp;<\/li>\n\n\n\n<li>Create DIY webinars to help optimize their presence online.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Creative Entrepreneurs:\n<ul class=\"wp-block-list\">\n<li>Replicate brand audit service to help them generate more conversions.&nbsp;<\/li>\n\n\n\n<li>Continue to create content based on their direct needs.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Creating products or services in a resourceful manner<\/h2>\n\n\n\n<p>Aside from developing quick resources while maintaining flexibility, take this time to think outside of the box. Is there something you do or can add to your offerings that will really serve your community and help stabilize your business? Is there a way you can break down or segment your current services into chewable, bite-size offerings?&nbsp;<\/p>\n\n\n\n<p>The Process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the most urgent or crucial needs?&nbsp;<\/li>\n\n\n\n<li>Be mindful of your audience\u2019s behavior (purchasing + consumption).<\/li>\n\n\n\n<li>Create a list of all possible services or products you can create.\n<ul class=\"wp-block-list\">\n<li>Which seem most relevant?&nbsp;<\/li>\n\n\n\n<li>How can you create a solution in the SIMPLEST form?\n<ul class=\"wp-block-list\">\n<li>Create that resource<\/li>\n\n\n\n<li>Beta the offering on a small group.&nbsp;<\/li>\n\n\n\n<li>Gather testimonials in exchange.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>The Strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Continue to be a source of value for your audience.&nbsp;<\/li>\n\n\n\n<li>Utilize current resources as potential lead magnets.<\/li>\n\n\n\n<li>Think about <em>how<\/em> you\u2019ll sell your product or service.\n<ul class=\"wp-block-list\">\n<li>Run a FB campaign that directs to a leadpage offering.<\/li>\n\n\n\n<li>Create an email sequence funnel via an opt-in on a blog post.<\/li>\n\n\n\n<li>Offer it to your community at an \u201cintro rate\u201d and put a cap on availability.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>As you can see, there are multiple ways you can be of service to your community and there are multiple approaches to building your coronavirus and marketing strategy. It all depends on how you prefer to authentically show up. Hopefully, this provided some helpful insight on how to be a valuable + adaptable resource. If you have any additional questions, please feel free to reach out. We\u2019re all in this together!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More Resources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/business-continuity-plan-for-small-business\">Business Continuity Plan for Small Business<\/a> &#8211;<a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/business-continuity-plan-for-small-business\"> How to Prepare Your Business for Coronavirus \u2013 18 protection steps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/responding-to-coronavirus\">What to Say When: Swipe Copy for Responding to Coronavirus Scenarios<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/coronavirus-mental-health\">How to Manage Your Mental Health in the Face of Coronavirus Uncertainty<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/coronavirus-small-businesses\">Coronavirus &amp; Small Businesses<\/a> Resource Hub<\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/force-majeure-clause-sample\">Force Majeure Clause<\/a> Sample [Free Template]<\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/small-business-relief\">Small Business Relief Resources for Coronavirus<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/postponements-cancellations-coronavirus\">How to Initiate Postponements and Cancellations Regarding Coronavirus (&amp; What to Do With Your Client Contracts)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-to-prevent-event-cancellations\">How to Prevent Event Cancellations<\/a> [Plus, Free Email Templates]<\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-to-avoid-disputes\">How to Avoid Disputes<\/a>: Proactive &amp; Quick Communication Is the Key<\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/self-employed-unemployment-coronavirus-stimulus-package\">Self Employed Unemployment and Coronavirus Stimulus Package: Everything You Need to Know<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/force-majeure-update\">[Video] An Update From The Legal Paige on Force Majeure &amp; What It Means for Your Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-to-make-money-during-quarantine\">How to Make Money During Quarantine: 19 Ideas to Add Revenue Now<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to coronavirus and marketing, here&#8217;s how to update your strategy to serve your community. Plus see how we applied this framework to ourselves.<\/p>\n","protected":false},"author":594,"featured_media":76485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[78],"class_list":["post-23810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-coronavirus"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/Polygon_LayFlats_note-1300x866-1.jpeg",1300,866,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/Polygon_LayFlats_note-1300x866-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/Polygon_LayFlats_note-1300x866-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/Polygon_LayFlats_note-1300x866-1-768x512.jpeg",768,512,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/Polygon_LayFlats_note-1300x866-1-1024x682.jpeg",1024,682,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/Polygon_LayFlats_note-1300x866-1.jpeg",1300,866,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/Polygon_LayFlats_note-1300x866-1.jpeg",1300,866,false]},"post_excerpt_stackable_v2":"<p>When it comes to coronavirus and marketing, here&#8217;s how to update your strategy to serve your community. Plus see how we applied this framework to ourselves.<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/marketing-branding\" rel=\"category tag\">Marketing &amp; branding<\/a>","author_info_v2":{"name":"Allison Sugahara","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/allison-sugahara"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coronavirus and Marketing: How to Update Your Marketing Strategy &amp; Messaging - HoneyBook<\/title>\n<meta name=\"description\" content=\"When it comes to coronavirus and marketing, here&#039;s how to update your strategy to serve your community. 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Plus see how we applied this framework to ourselves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/coronavirus-and-marketing\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:author\" content=\"www.facebook.com\/polygonmarket\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-24T19:56:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T11:20:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/Polygon_LayFlats_note-1300x866-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Allison Sugahara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allison Sugahara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/coronavirus-and-marketing\",\"url\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/coronavirus-and-marketing\",\"name\":\"Coronavirus and Marketing: How to Update Your Marketing Strategy & Messaging - HoneyBook\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/coronavirus-and-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/coronavirus-and-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/03\/Polygon_LayFlats_note-1300x866-1.jpeg\",\"datePublished\":\"2020-03-24T19:56:21+00:00\",\"dateModified\":\"2023-09-28T11:20:29+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/768cbadadb17c3063cec836d99206fee\"},\"description\":\"When it comes to coronavirus and marketing, here's how to update your strategy to serve your community. 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