{"id":27305,"date":"2020-09-09T08:00:00","date_gmt":"2020-09-09T12:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=27305"},"modified":"2022-08-15T01:30:10","modified_gmt":"2022-08-15T08:30:10","slug":"seo-copywriting-tips-creative-entrepreneurs-need-to-know","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/seo-copywriting-tips-creative-entrepreneurs-need-to-know","title":{"rendered":"SEO Copywriting Tips Creative Entrepreneurs Need to Know"},"content":{"rendered":"\n
\"search-engine-optimization\"
Photo Credit: @kobuagency on Unsplash<\/figcaption><\/figure>\n\n\n\n

Everyone wants to be on the first page of Google, right? The thing is\u2026 only a few people know how to do it. And even fewer people know how to do it <\/span>well.<\/span><\/i> A great search engine optimization strategy takes a combination of SEO focused copy, website architecture and link building to be effective. The key component of successful SEO is your content marketing and copywriting strategy. <\/span><\/p>\n\n\n\n

Great search engine optimization teeters between writing for humans and writing for bots. SEO copywriting is writing for <\/span>both<\/span><\/i>.<\/span><\/p>\n\n\n\n

You might be wondering: what can you do as a creative entrepreneur to help your search engine rankings? Just as important, what are you doing that\u2019s hurting your rankings?<\/span><\/p>\n\n\n\n

To be clear, search engines aren\u2019t your customers \u2013 humans are. But in a world where if you don\u2019t show up on the first page of Google no one knows you, every creative entrepreneur has to learn the best ways to appeal to both. Here are proven methods to get you to the top.<\/span><\/p>\n\n\n\n

How to Improve Your On-Page SEO Copywriting<\/b><\/h2>\n\n\n\n

On-page SEO is the low hanging fruit of search engine optimization copywriting. Here are two quick tips to improve your on-page SEO with your copywriting.<\/span><\/p>\n\n\n\n

  1. Use keywords naturally.<\/b> Search engines know when you are trying to stuff in your keywords. If you type your keyword 10 times in a 50 word piece, a search engine will definitely know it\u2019s spam and will send your content all the way to the bottom of the search engine results. A best practice is to use the keyword two or times at the beginning of your article where the search engine prioritizes metadata. Then use it a few more times later in the text where it naturally fits.
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    \n<\/span>Remember, you have two audiences to write content for: humans and bots. The bots rely on human behavior to know if content is good or not. If a human reads your content and it doesn\u2019t read like something a human would say\/write then they will be turned off from it and go elsewhere. A bot sees the short amount of time the human interacted with your content and will deprioritize your content.
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  2. Keep readers on the page longer. <\/b>Search engines want to serve their users good content. A factor for good content is how long a reader stays on the page. This is called your bounce rate a.k.a how quickly a reader returns to the search engine results after they visit your page. Improve your bounce rate by adding content to your pages that is designed to keep your readers on the page longer.
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    \n<\/span>People consume content in different ways. Catering to different people will help keep readers on the page longer. If you have a text heavy blog post, then do a two minute video that condenses all the information. Add an infographic that visually explains the content. The great part of this is that you can write the content and publish it one week, then add a video weeks later. Don\u2019t worry about trying to do it all at once.<\/li><\/ol>\n\n\n\n

    Use Your Content (and your home page) to Convert<\/h3>\n\n\n\n

    Here\u2019s the thing: your home page won\u2019t convert like your content does. I need to make a caveat here. Unless your site has brand name recognition, it won\u2019t convert as well as other forms of content like blogs and video will. It\u2019s not you or your efforts\u2026 it\u2019s how people use the internet. People use the internet to find answers to their questions. Create a content strategy for your business that is designed around giving solutions to problems that your ideal customer would typically have. Create video, articles, blogs and social posts that get people to engage with your business and your search engine ranks will improve.<\/span><\/p>\n\n\n\n

    Most home pages don\u2019t have a ton of content so it\u2019s hard to rank. Home pages mostly serve the purpose of having an established presence on the internet. Think of the home page like the highly decorated room that no one sits in. It\u2019s a nice formality but it doesn\u2019t serve much purpose.<\/span><\/p>\n\n\n\n

    But if views on your homepage are important to you, prime your audience to look for new content on your home page. Change it from a static page that never gets updated to a \u2018best of\u2019 and \u2018newest\u2019 page with your freshest and best content. Focusing on SEO copywriting like this will ensure your home page converts well and stays relevant in your brand.<\/span><\/p>\n\n\n\n

    Base Your SEO Keywords on Customer Intent<\/h3>\n\n\n\n

    Most entrepreneurs know they want to rank for a keyword but are unsure of which ones they need to rank for, or how to use their copywriting to achieve that goal.. This is where great keyword research and following the customer journey are important.<\/span><\/p>\n\n\n\n

    There are three types of keywords to aim for when copywriting:<\/b><\/p>\n\n\n\n