{"id":27504,"date":"2020-09-15T19:59:02","date_gmt":"2020-09-15T23:59:02","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=27504"},"modified":"2022-09-01T11:24:21","modified_gmt":"2022-09-01T18:24:21","slug":"5-brilliant-copywriting-formulas-to-win-more-clients-via-email","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/5-brilliant-copywriting-formulas-to-win-more-clients-via-email","title":{"rendered":"5 Brilliant Copywriting Formulas to Win More Clients [+ Examples]"},"content":{"rendered":"\r\n

You don\u2019t have to be an expert to master some of the most effective copywriting techniques. Use these 5 copywriting formulas to improve your sales messages and CTAs across most marketing channels.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n

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Some of the greatest copywriters in history lived and worked at a time when words were the only tool they had in order to make a sale\u2014as opposed to the phone cameras, filters, and hashtags we use today.<\/p>\r\n

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Though visual elements are just as important, your copywriting still helps entice audiences and give just enough information for them to take an action. With the right copywriting formulas to create attention-grabbing messages, you\u2019ll always know what to say for various goals and campaigns.\u00a0<\/p>\r\n

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Improving your copywriting will help audiences engage with social media posts, click a call to action on a blog post, and even reach out to inquire about your services. However you choose to utilize them, though, these formulas have been around in one form or another for decades\u2014being used in advertising campaigns when the primary medium was text.<\/p>\r\n

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Download Our Free Guide: Brand Voice & Copywriting<\/h2>\r\n

Learn how to create a brand messaging guide that you can use to structure copywriting for your website, social media, email marketing, and more.<\/p>\r\n

Find out the secret to success: selling your services without sounding too salesy!<\/p>\r\nGet The Guide<\/a><\/div>\r\n<\/div>\r\n

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A note about the copywriting examples shown<\/h2>\r\n

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Along with each formula in this list, I\u2019ll include a few examples to highlight exactly how you might implement the formula in your own marketing.<\/p>\r\n

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Keep in mind, however, that many of my examples will be brief, but these same formulas can be used in any setting\u2014from a singular email subject line to a social media caption.<\/p>\r\n

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It\u2019s also important to note, if you\u2019re not comfortable with copywriting, there are lots of freelancers out there who live and breathe copywriting every day.\u00a0<\/p>\r\n

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You can easily hire a copywriter by posting on reputable job boards, but I would encourage you to give it a go yourself first. Often, the sincerity and authenticity you\u2019ll bring to your email marketing will make up for any industry knowledge or experience you lack.<\/p>\r\n

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With that, let\u2019s dive in!<\/p>\r\n

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Formula #1: Beginning, End, Bridge<\/h2>\r\n

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This formula is very simple and helps potential clients visualize their journey from frustration to success.<\/p>\r\n

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Step 1<\/strong>: Start with the \u201cbeginning\u201d of your client\u2019s story\u2014or where they are now. Usually, this outlines some frustration or pain point they want to address.<\/p>\r\n

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Step 2<\/strong>: Help them imagine what it\u2019s like to be at the end of their story\u2014having accomplished the task at hand, solving their problem, and reaping the benefits of it.<\/p>\r\n

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Step 3<\/strong>: End with explaining how to get from \u201cbeginning to end\u201d using you or your services as a solution.<\/p>\r\n

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Examples of Beginning, End, Bridge<\/em><\/h3>\r\n

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Here are a few ways you could use the Beginning, End, Bridge<\/em> formula to generate more leads for your business.<\/p>\r\n

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Example 1<\/strong>: \u201cTrouble engaging customers? Try refreshing your social strategy. We can help.\u201d<\/p>\r\n

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Example 2<\/strong>: \u201cPlanning a wedding can be overwhelming. Getting the perfect pictures to remember your special day forever deserves special attention. That\u2019s why we\u2019re here\u2014to make sure you enjoy your once-in-a-lifetime day while capturing the perfect memories to cherish forever.\u201d<\/p>\r\n

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Example 3<\/strong>: \u201cWhen it\u2019s time to sell your house, you want as many interested buyers as possible. Getting the perfect photos can mean the difference between mediocre offers and an all-out bidding war leaving you with massive profit (dream home, here you come!). For pictures that leave people begging to see more of your home, call us and we\u2019ll take care of everything.\u201d<\/p>\r\n

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Formula #2: Ask \u201cSo What?\u201d<\/h2>\r\n

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The \u201cso what\u201d<\/em> copywriting formula is not only a persuasive and powerful way to communicate with your potential clients, but it\u2019s also a great way to get you (the marketer) in the proper state of mind to be persuasive.<\/p>\r\n

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By asking yourself \u201cso what\u201d<\/em> (and then passing that same question on to your clients), you can come up with some pretty persuasive copy. The goal of this copywriting formula is to grab your audience\u2019s attention with messaging that spells out the value you\u2019re offering.\u00a0<\/p>\r\n

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In comparison to the Beginning, End, Bridge<\/em> formula, this formula is best for when the audience might not even know what their problem is. Your job is to spell out why they should be interested in the first place.<\/p>\r\n

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Examples of \u201cSo What?\u201d<\/em><\/h3>\r\n

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Here are a few ways you could use the \u201cSo What?\u201d<\/em> formula to show your clients how they\u2019ll benefit from working with you.\u00a0<\/p>\r\n

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Example 1:<\/strong> \u201cMore professional app design mockups mean bigger investor commitments and stronger runway to make your dream a reality. Get award-winning app design by replying to this email today.\u201d<\/p>\r\n

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Example 2:<\/strong> \u201cIf you\u2019re ready to start hunting for your dream job, you\u2019re going to want to stand out from the crowd. That means looking your best every chance you get. Our professional headshots will help you shine on Linkedin. Employers are checking your social profiles\u2014greet them with a professional profile image.\u201d<\/p>\r\n

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Formula #3: The UPWORDS Formula<\/h2>\r\n

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One of my favorite options, this creative approach to copywriting is credited to Michael Fortin<\/a> and focuses on using relatable imagery and metaphors to expand your writing.<\/p>\r\n

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UPWORDS stands for:<\/strong><\/p>\r\n

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Universal\u00a0<\/p>\r\n

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Picture\u00a0<\/p>\r\n

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Words\u00a0<\/p>\r\n

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Or\u00a0<\/p>\r\n

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Relatable<\/p>\r\n

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Descriptive<\/p>\r\n

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Sentences<\/p>\r\n

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In short, use words to create relatable imagery.<\/p>\r\n

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Just like a picture is worth a thousand words, so too a metaphor can be worth far more than its character count.<\/p>\r\n

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Examples of UPWORDS<\/em><\/h3>\r\n

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UPWORDS<\/em> copywriting tends to be a bit more relatable, funny, and even sarcastic. It\u2019s perfect for social media ads or quick captions underneath social videos. By illustrating what you\u2019re talking about with your words, it creates interest and connection.\u00a0<\/p>\r\n

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Example 1:<\/strong> \u201cOnly having polaroids of your wedding day is like taking a honeymoon in Paris \u2026 Idaho. Instead, count on us to capture your most important memories in a way that\u2019ll last a lifetime.\u201d<\/p>\r\n

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Example 2:<\/strong> \u201cYour logo is like the face of your business. And hiring the wrong person to design your logo is like walking through middle school with a face full of pimples.\u00a0<\/p>\r\n

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It\u2019s not pretty.\u00a0<\/p>\r\n

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Getting a beautiful, meaningful, powerful, and timeless logo is more affordable than you might think\u2014and it\u2019s worth every penny. Just like that zit cream your mom finally bought you. And just like mom, you\u2019ll thank us later.\u201d<\/p>\r\n

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Formula #4: The Fairytale Formula<\/h2>\r\n

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Based on Sonia Simone\u2019s \u201c5 Things Every Great Marketing Story Needs<\/a>\u201d, the fairytale formula focuses on making your customer or client a hero in their own story.<\/p>\r\n

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Each fairytale needs:<\/strong><\/p>\r\n

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1. a hero<\/p>\r\n

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2. a goal<\/p>\r\n

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3. conflict<\/p>\r\n

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4. a mentor<\/p>\r\n

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5. a moral<\/p>\r\n

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Similar to the UPWORDS<\/em> formula, the fairy tale strategy relies on your audience connecting with your words and visualizing exactly what you\u2019re talking about. Yet, fairy tale copywriting lends itself better to a bit longer messaging, such as emails or sales pages in your brochure templates<\/a>.\u00a0<\/p>\r\n

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Telling a relatable and engaging fairy tale via email can be a great way to capture potential clients and convert them into sales for your business.\u00a0<\/p>\r\n

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Sure, you could just email out a discount code and beg people to buy, but writing a story with your client as the hero can be such a better (read: more lucrative) option.<\/p>\r\n

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Examples of \u201cThe Fairytale Formula\u201d<\/em><\/h3>\r\n

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Here are a few ways you might choose to use this formula to build your business:<\/p>\r\n

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Example 1:<\/strong> \u201cNext time your boss asks what the numbers are looking like this quarter, don\u2019t stand there with your mouth open wondering how to tell her it\u2019ll be a week before you can pull all the right data.\u00a0<\/p>\r\n

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Instead, let me collect your most important data every single week and populate a ready-for-you spreadsheet you can keep \u201cat your hip\u201d for the next time your boss comes calling.\u00a0<\/p>\r\n

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You\u2019ll sleep better at night.\u00a0<\/p>\r\n

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Your boss will be happier.\u00a0<\/p>\r\n

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And you can finally stop copying and pasting your life away in Google Sheets.\u201d<\/p>\r\n

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Example 2:<\/strong> \u201cYou\u2019ve dreamed of your wedding day. Planned it since you were a little girl. And imagined what it will be like to relive your fondest memories while perusing old photographs with your own daughters one day.\u00a0<\/p>\r\n

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But without the right photographer, that\u2019s just a pipe dream. That\u2019s why we focus on long-lasting, timeless photographs you can count on sharing with your little ones when they\u2019ve found their Prince Charming one day.\u201d<\/p>\r\n

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Formula #5: PPPP (Picture, Promise, Prove, Push)<\/h2>\r\n

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The last formula you can use comes in particularly handy when preparing to send a proposal<\/a> to a potential client.<\/p>\r\n

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The PPPP<\/em> formula also uses elements from other copywriting formulas, so it comes across a bit more salesy – perfect for when you\u2019re nurturing leads or talking specifically about your products or services.<\/p>\r\n

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Here\u2019s how this copywriting formula breaks down:<\/p>\r\n

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Picture:<\/strong> Help your client picture the outcome your service will provide.<\/p>\r\n

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Promise:<\/strong> Make promises that offer solutions with tangible results.<\/p>\r\n

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Prove:<\/strong> Use social proof or other statistics to prove they need what you\u2019re offering.<\/p>\r\n

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Push:<\/strong> Incite them to take quick action and make a purchase or accept your offer.<\/p>\r\n

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Examples of \u201cPPPP\u201d<\/h3>\r\n

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Just because there are four distinct parts of this formula, doesn\u2019t mean you have to have four sentences, emails, or anything particular. Your copywriting should simply include the four elements.<\/p>\r\n

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Example 1: \u201c<\/strong>The tuxes have been returned; the honeymoon was magical; the \u201cthank you\u201d cards have been sent. But just because it\u2019s over doesn\u2019t mean you can\u2019t relive it over and over again. For our customers, remembering their wedding day is as easy as pulling out a precious photo book and turning the pages. Savor your memories for a lifetime by ordering your own photo book today.\u201d<\/p>\r\n

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Example 2:<\/strong> \u201cNo more losing customers because your website won\u2019t load. Studies show customers decide to shop or leave in under 3 seconds. Call us for a free website speed audit today.\u201d<\/p>\r\n

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How to use copywriting formulas<\/h2>\r\n

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Now that you have 5 copywriting formulas to use and test, get in the habit of using them to craft your messaging. Some formulas match better with specific strategies, like content marketing, while others you can experiment on your sales letters, email templates, and more.\u00a0<\/p>\r\n

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Once you get more comfortable understanding the difference between each, the idea is to get into the habit of trying, testing, learning, and improving as you grow your Independent business and take it to new heights.\u00a0<\/p>\r\n

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What worked for one platform might not work for others, and it\u2019s always unique to your audience and their needs.<\/p>\r\n

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Convert More Clients With HoneyBook<\/h2>\r\n

Use your copywriting to move leads into your pipeline. Manage it all with HoneyBook!<\/p>\r\nStart free trial<\/a><\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"

You don\u2019t have to be an expert to master some of the most effective copywriting techniques. Use these 5 copywriting formulas to improve your sales messages and CTAs across most marketing channels.\u00a0 Some of the greatest copywriters in history lived and worked at a time when words were the only tool they had in order […]<\/p>\n","protected":false},"author":497,"featured_media":75214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-27504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/09\/1_shutterstock_1284683230-1300x868-1.jpeg",1300,868,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/09\/1_shutterstock_1284683230-1300x868-1-150x150.jpeg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/09\/1_shutterstock_1284683230-1300x868-1-300x200.jpeg",300,200,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/09\/1_shutterstock_1284683230-1300x868-1-768x513.jpeg",768,513,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/09\/1_shutterstock_1284683230-1300x868-1-1024x684.jpeg",1024,684,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/09\/1_shutterstock_1284683230-1300x868-1.jpeg",1300,868,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2020\/09\/1_shutterstock_1284683230-1300x868-1.jpeg",1300,868,false]},"post_excerpt_stackable_v2":"

You don\u2019t have to be an expert to master some of the most effective copywriting techniques. Use these 5 copywriting formulas to improve your sales messages and CTAs across most marketing channels.\u00a0 Some of the greatest copywriters in history lived and worked at a time when words were the only tool they had in order to make a sale\u2014as opposed to the phone cameras, filters, and hashtags we use today. Though visual elements are just as important, your copywriting still helps entice audiences and give just enough information for them to take an action. With the right copywriting formulas to…<\/p>\n","category_list_v2":"Business best practices<\/a>","author_info_v2":{"name":"Preston Lee","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/prestonlee"},"comments_num_v2":"0 comments","yoast_head":"\n5 Copywriting Formulas to Win More Clients [+ Examples] | HoneyBook<\/title>\n<meta name=\"description\" content=\"Use these attention copywriting formulas to make your marketing more effective, whether you\u2019re writing for social media, email, or more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/5-brilliant-copywriting-formulas-to-win-more-clients-via-email\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Copywriting Formulas to Win More Clients [+ Examples] | HoneyBook\" 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