{"id":27604,"date":"2020-10-01T08:00:00","date_gmt":"2020-10-01T12:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=27604"},"modified":"2022-08-14T06:09:48","modified_gmt":"2022-08-14T13:09:48","slug":"how-to-get-more-shares-engagement-through-viral-instagram-content","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/how-to-get-more-shares-engagement-through-viral-instagram-content","title":{"rendered":"How to Get More Shares & Engagement Through Viral Instagram Content"},"content":{"rendered":"\n
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If you\u2019re struggling with creative content ideas for your platform, then this post is for you.<\/span><\/p>\n\n\n\n

Going viral on Instagram is no longer a far-fetched dream. While chance definitely plays a role in it, there are methods and techniques that can help exponentially grow your reach and visibility. We\u2019re talking about triple digit growth in engagements and it all starts with the type of content you are posting.<\/span><\/p>\n\n\n\n

Think of it this way, why do you subscribe to the accounts you do on Youtube? Or even better, why do you turn on push notifications for certain accounts on Instagram?<\/span><\/p>\n\n\n\n

It\u2019s simple, you don\u2019t want to miss out. You want to be in the know because the content being produced is valuable to you. That\u2019s how you build a LOYAL following. By providing them with content they can\u2019t get enough of.<\/span><\/p>\n\n\n\n

But producing valuable, high-quality content can seem daunting, especially when you\u2019re just getting started. We\u2019ve all been there but we can assure you that once you get it right, it\u2019ll get easier and easier to do overtime.<\/span><\/p>\n\n\n\n

In this post, we\u2019ll cover all the binge-worthy types of content and what makes up a viral post. Use it as a guide to help you with content creation that is relevant and valuable to your niche. So let\u2019s jump right in, shall we?<\/span><\/p>\n\n\n\n

First of all, we need to define the characteristics of viral content. It has to be <\/span>catchy, high-quality and valuable<\/b>.<\/span><\/p>\n\n\n\n

People mainly share three types of content: <\/span>content that inspires, teaches them something or is entertaining.<\/span><\/i><\/p>\n\n\n\n

Keep that at the top of your mind as we break down the types of content you can use in your social media marketing.<\/span><\/p>\n\n\n

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3 Types of Content for Instagram and Social Media Marketing<\/b><\/h2>\n\n\n\n

Type 1: Inspirational Content<\/h3>\n\n\n\n

Who doesn\u2019t need a little motivation once in a while (ok, every day)? Letting your audience know regularly that the problem you\u2019re helping them solve can indeed be overcome. If you have overcome obstacles related to your industry, share them. The good, the bad, the ugly. For example, if you\u2019re an aspiring business coach for female entrepreneurs, share when you failed, the time you invested in yourself and how the ROI made your business flourish. When you open up to your audience about your truths and how your beginning looked just like theirs, you inspire them to keep pushing.<\/span><\/p>\n\n\n\n

The greatest part about your story is it\u2019s yours! No one has the same as yours and your story is what sets you apart from others in your industry, and it should be used to your advantage. It doesn\u2019t mean you\u2019re inferior or superior to anyone else; rather, it means you can stand out in a crowded market.<\/span><\/p>\n\n\n\n

Finding an emotional connection to your audience will inspire them to share and tag their friends. This will let Instagram know your post is valuable and up your chances of landing on the explore page.<\/span><\/p>\n\n\n\n

What to share? <\/b>Opt for quote graphics. They are a highly effective way to connect with your audience and spark interest in your post. The goal is to make them branded so when they\u2019re shared by others they can be traced back to you and you start to establish brand association. They are hands down the easiest type of shareable content to create! Check out<\/span> this tutorial<\/span><\/a> showing you exactly how to create branded quote graphics that boost engagement and increase shares.<\/span><\/p>\n\n\n\n

Type 2: Educational Content<\/h3>\n\n\n\n

Content that seeks to inform your audience is commonly structured as \u201chow-to\u201d posts. How-to posts can be written to teach your audience how to implement a strategy or how to use one of your favorite products or services. This post you\u2019re reading is a great example of an informative educational post. You might also record a podcast episode titled \u201cHow to Convert Followers To Clients\u201d or write a blog post titled \u201cHow to Create The Most Productive To-Do List.\u201d <\/span><\/p>\n\n\n\n

How-to posts tend to be highly valued because they directly help your audience solve a problem that they\u2019re having (or aren\u2019t aware they\u2019re having). And as a bonus, when these posts are well written (meaning that they are easy to digest and easy to implement), how-to posts help to build your position as an authority in your industry. Don\u2019t be afraid of oversharing, or \u201cgiving away your secrets.\u201d As we mentioned, providing highly valuable content is key to building loyal customers and increasing your chance at virality in social media marketing<\/span><\/p>\n\n\n\n

What to share?<\/b> Opt for Carousel posts on Instagram. Carousels are the best way to share your educational content because they allow up to 10 images in a post giving you a lot of real estate to get your point across. Carousels also see higher engagement and shares. For example, when our friend Glo Atanmo of<\/span> Glo Graphics<\/span><\/a> started leveraging carousels to share her expertise about allyship and racial injustices, she saw an increase in her engagement rate of 350%. Wow!<\/span><\/p>\n\n\n\n

\u201cI realized that people are hungry for knowledge, no matter the subject. Though Instagram is a virtual platform, carousels allow you to use typography to make slides visual. The growth has been unbelievable and it\u2019s encouraged me to continue sharing, teaching and leading with this format.\u201d<\/span><\/p>\n\n\n\n

Not convinced yet? Not only did Glo\u2019s engagement skyrocket but so did her followers\u2026 by 205%.<\/span><\/p>\n\n\n\n

Type 3: Entertaining Content<\/h3>\n\n\n\n
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Humor is relatable and something we could all use more of right now. <\/span>This type of content brings out positive emotions. Memes, GIFs and Reels have taken over Instagram because they\u2019re easy to digest, relatable and oftentimes, funny!<\/span><\/p>\n\n\n\n

Do you remember life without them? *crickets*<\/span><\/p>\n\n\n\n

Yeah, us either.<\/span><\/p>\n\n\n\n

Producing or sharing content that is relatable and humorous is a sure way for it to be shared. Content that\u2019s shared puts you in front of potential new followers and increases your reach. Make someone smile? Make another\u2019s day? Win, win, win!<\/span><\/p>\n\n\n\n

And when it comes to creating Reels, Instagram is definitely rewarding \u201ccreators\u201d and prioritizing that content on Explore and users feeds. They even gave it its own menu button. And if it\u2019s important enough for Instagram, it\u2019s important enough to be a part of your content mix.<\/span><\/p>\n\n\n\n

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What to share?<\/b> To keep things on-brand, grab imagery in your brand colors that have plenty of white space like something scenic or textured, and position your favorite gif or animation right on top. This allows you to get in on trends without compromising the look and feel of your grid. Using on-brand images are also an excellent way to create compelling covers for your Instagram Reels.<\/span><\/p>\n\n\n\n

Here’s your next step toward viral social media content<\/h2>\n\n\n\n

People mainly share three types of content: <\/span>content that inspires, teaches them something or is entertaining.<\/span><\/i><\/p>\n\n\n\n

So, when creating content with virality in mind, always remember it has<\/span> to be <\/span>catchy, high-quality and valuable.<\/b><\/p>\n\n\n\n

This will increase the likelihood of your content showing up on the Explore tab, being shared often and of others tagging their friends like crazy on your post. All signs that a post is picking up steam and the virality score is rising.<\/span><\/p>\n\n\n\n

Getting in the habit of creating high-quality, valuable content is key for your overall Insta-sucess anyway. Once your profile is discovered, it will give your followers more of a reason to stay knowing they can always count on you to deliver.<\/span><\/p>\n\n\n\n

Looking for scroll-stopping, high-quality images for your brand? Get a 14-day free trial to Social Squares and see what we\u2019re all about. Click here<\/a>.<\/span><\/p>\n\n\n\n