{"id":36121,"date":"2022-08-11T08:00:00","date_gmt":"2022-08-11T15:00:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=36121"},"modified":"2024-04-09T08:59:58","modified_gmt":"2024-04-09T15:59:58","slug":"case-study-unforgettable-brand","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/case-study-unforgettable-brand","title":{"rendered":"Case study: How this digital marketing strategist doubled her income with an unforgettable brand"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Minucci-Case-Study-1024x793.png\" alt=\"Angie Minucci\" class=\"wp-image-94423\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Minucci-Case-Study-1024x793.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Minucci-Case-Study-300x232.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Minucci-Case-Study-768x594.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Minucci-Case-Study-1536x1189.png 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Minucci-Case-Study.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Digital Marketing Strategist Angie Minucci uses <\/span><\/i><a href=\"https:\/\/smartfiles.honeybook.com\/streamline\" data-wplink-edit=\"true\"><i><span style=\"font-weight: 400;\">HoneyBook Smart Files<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to strengthen her brand and business processes. With new features that offer greater customization, she was able to increase her booked clients and income while saving time.<\/span><\/i><\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-5de52de ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-5de52de hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<p>When you think about what makes a brand, what comes to mind? You\u2019re probably considering visual elements like the fonts, colors, and logo, but there\u2019s more to a brand than what meets the eye. A great brand is also deliberate about its tone of voice, client experience, and overall business processes.<br><br>For Angie Minucci, her brand goes hand in hand with her personality. Working with her means you\u2019ll feel energized and supported throughout your project. She conveys that brand with vivid visual elements as well as direct communication with her clients.<br><br>With <a href=\"https:\/\/smartfiles.honeybook.com\/streamline\">HoneyBook&#8217;s new features<\/a>, Angie was able to combine it all and strengthen her brand through a streamlined booking process. Easily customizing her onboarding files meant Angie not only saved time, but doubled her clients and income in less than a year!\u00a0<\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-6b767fb ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-6b767fb hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-9ce1285 ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-mobile\"><style>.ugb-9ce1285-wrapper.ugb-container__wrapper{border-radius:0px !important}@media screen and (min-width:768px){.ugb-9ce1285.ugb-container{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-9ce1285-wrapper ugb--shadow-5\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-9ce1285-content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-4f044ac ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-4f044ac.ugb-spacer{height:5px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-bacc72b ugb-main-block\"><style>.ugb-bacc72b .ugb-heading__title{font-size:35px !important;text-align:center}.ugb-bacc72b .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Success by the Numbers:<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-count-up ugb-count-up ugb-305f177 ugb-countup--v4 ugb-countup--columns-3 ugb-main-block\"><style>.ugb-305f177 .ugb-countup__counter{font-size:45px !important}.ugb-305f177 .ugb-countup__description{font-size:25px !important}@media screen and (min-width:768px){.ugb-305f177.ugb-count-up{padding-right:25px !important;padding-left:25px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-countup__item ugb-countup__item1\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">2x<\/div><p class=\"ugb-countup__description\">Annual income<\/p><\/div><div class=\"ugb-countup__item ugb-countup__item2\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">2x<\/div><p class=\"ugb-countup__description\">Clients<\/p><\/div><div class=\"ugb-countup__item ugb-countup__item3\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">60<\/div><p class=\"ugb-countup__description\">Hours saved per project<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-72726ac ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-desktop ugb--hide-tablet\"><style>.ugb-72726ac-wrapper.ugb-container__wrapper{border-radius:0px !important}@media screen and (min-width:768px){.ugb-72726ac.ugb-container{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-72726ac-wrapper ugb--shadow-5\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-72726ac-content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-910b006 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-910b006.ugb-spacer{height:5px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-21ac377 ugb-main-block\"><style>.ugb-21ac377 .ugb-heading__title{font-size:35px !important;text-align:center}.ugb-21ac377 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Success by the numbers:<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-06c65bc\" data-block-id=\"06c65bc\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-06c65bc-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2b730dd\" data-v=\"4\" data-block-id=\"2b730dd\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2b730dd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2b730dd-inner-blocks\">\n<div class=\"aligncenter wp-block-ugb-count-up ugb-count-up ugb-ee2f9b3 ugb-countup--v4 ugb-countup--columns-3 ugb-main-block\"><style>.ugb-ee2f9b3 .ugb-countup__icon,.ugb-ee2f9b3 .ugb-countup__counter,.ugb-ee2f9b3 .ugb-countup__title,.ugb-ee2f9b3 .ugb-countup__description{text-align:center}.ugb-ee2f9b3 .ugb-countup__counter{margin-bottom:20px !important;font-size:33px !important}.ugb-ee2f9b3 .ugb-countup__description{font-size:22px !important}.ugb-ee2f9b3 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-ee2f9b3.ugb-count-up{padding-right:25px !important;padding-left:25px !important}}@media screen and (min-width:768px){.ugb-ee2f9b3 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-countup__item ugb-countup__item1\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">2x<\/div><p class=\"ugb-countup__description\">Annual income<\/p><\/div><div class=\"ugb-countup__item ugb-countup__item2\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">2x<\/div><p class=\"ugb-countup__description\">Clients<\/p><\/div><div class=\"ugb-countup__item ugb-countup__item3\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">60<\/div><p class=\"ugb-countup__description\">Hours saved<br>per project<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-25c75c5 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-25c75c5.ugb-spacer{height:15px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-3473d7b ugb-main-block\"><style>.ugb-3473d7b .ugb-heading__title{font-size:35px !important}.ugb-3473d7b .ugb-heading__subtitle{font-size:25px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Meet Angie Minucci<\/h2><p class=\"ugb-heading__subtitle\">The Technically Smart Blonde<\/p><\/div><\/div><\/div>\n\n\n\n<p class=\"has-normal-font-size\">Angie Minucci is a digital marketing strategist, podcast host, and online business builder. With 10 years of experience, she helps connect the dots between business owners\u2019 talent and the online tools they need to get work done and provide their services.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-1900517 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-1900517-wrapper.ugb-container__wrapper{border-radius:0px !important}@media screen and (min-width:768px){.ugb-1900517 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-1900517-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-1900517-content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/Angie-Headshot-1_36352fc6b9.jpg\" alt=\"\" class=\"wp-image-60168\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/Angie-Headshot-1_36352fc6b9.jpg 1200w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/Angie-Headshot-1_36352fc6b9-300x157.jpg 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/Angie-Headshot-1_36352fc6b9-1024x536.jpg 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/04\/Angie-Headshot-1_36352fc6b9-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Like many Independent business owners, Angie started her business to provide for her and her daughter and have more autonomy over her work and personal life. By leveraging her background as a personal assistant, she knew she could create the work-life she envisioned\u2013 one that allowed her to be more present for her family.<\/p>\n\n\n\n<p>She created <a href=\"https:\/\/angieminucci.com\/\">The Technically Smart Blonde<\/a> to meet the need for tech-savvy business support and has scaled it into a full-time business with a growing audience. Her shared experience as a small business owner means she naturally understands what other owners need to achieve their goals, especially those that run Independent businesses with more personalized services.<\/p>\n\n\n\n<p>These days, Angie works with a wide variety of business coaches, speakers, strategists, and entrepreneurs. She offers services to help them set up automations, client funnels, digital products, coaching programs, memberships, and more. Her current and past clients all agree that she helps solve nearly every tech problem with custom, 1:1 support.<\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-1659efb ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-1659efb hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-8010bc4 ugb-main-block\"><style>.ugb-8010bc4 .ugb-heading__title{font-size:35px !important}.ugb-8010bc4 .ugb-heading__subtitle{font-size:25px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">The challenge:<\/h2><p class=\"ugb-heading__subtitle\">Solidifying a brand known for organization and attention to detail<\/p><\/div><\/div><\/div>\n\n\n\n<p>Angie\u2019s superpower is helping businesses stay organized, but it wasn\u2019t always easy to find the right tools to fit their needs. With every new tool comes an onboarding process, and sometimes clients just don\u2019t have the time to ramp up with a new resource.<\/p>\n\n\n\n<p>Many of her clients have been stuck in processes where they\u2019re using multiple project management tools, digging through a web of folders, and constantly using back-and-forth emails.&nbsp;<\/p>\n\n\n\n<p>On her end, Angie also needed a way to get more aligned with her clients while boosting her brand. With HoneyBook, she was able to accomplish it all and exemplify her value as a tech expert for entrepreneurs.<\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-075405d ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-075405d hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-850319f ugb-main-block\"><style>.ugb-850319f .ugb-heading__title{font-size:35px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">How HoneyBook helped her create an unforgettable brand<\/h2><\/div><\/div><\/div>\n\n\n\n<p>HoneyBook\u2019s new smart files were the perfect solution to streamline Angie\u2019s <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/what-is-a-clientflow\">entire clientflow<\/a> of selling and delivering her services while delivering a more human touch with every project.&nbsp;<\/p>\n\n\n\n<p>With HoneyBook, she\u2019s able to combine multiple steps in her <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/client-onboarding\">client onboarding process<\/a> into one seamless experience while incorporating her brand and personality throughout. As a result, she\u2019s able to showcase the Technically Smart Blonde brand through both her process and communications.&nbsp;<\/p>\n\n\n\n<p>Inside Angie\u2019s booking process, clients have everything they need to understand the scope of the project directly before payment, which enables them to book faster and with fewer barriers. They receive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An introduction and welcome video<\/li>\n\n\n\n<li>Guidelines for communication throughout the project<\/li>\n\n\n\n<li>A questionnaire to capture information about the project<\/li>\n\n\n\n<li>Scheduling for their next call<\/li>\n\n\n\n<li>An invoice<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartfiles.honeybook.com\/streamline\"><img decoding=\"async\" width=\"1560\" height=\"832\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/angie.welcome.gif\" alt=\"Zooming in on the pages included in a welcome packet HoneyBook smart file \" class=\"wp-image-77845\"\/><\/a><\/figure>\n\n\n\n<p>Instead of sending out individual files for each step in the onboarding process, smart files let you combine multiple actions into one clientflow and offer a more dynamic, interactive experience.<\/p>\n\n\n\n<p>Just like if you were to sit down with your clients in person to meet, go over your scope of work, ask specific questions, and share your invoice, you can do it all online with a single file.&nbsp;<\/p>\n\n\n\n<p>And because each industry and individual business has its own identity and preferred processes, each file is highly customizable from the design to the branding and set-up.&nbsp;<\/p>\n\n\n\n<p>If combining multiple steps isn\u2019t right for your process, HoneyBook\u2019s features can still enhance individual steps to save you time. Information from one file can be dynamically pulled into another. Client details are added to a contract. Client selections can auto-fill an invoice. Or, content about your services can preempt a payment. The possibilities are endless.<\/p>\n\n\n\n<p>Angie loved this flexibility and how much control it gave her over her client experience. The simple builder made it easy to introduce her authentic self and show what makes her business unique.<\/p>\n\n\n\n<p>Angie now uses smart files to book and onboard clients. She also introduces some clients to HoneyBook as a solution to help them stay organized and sends an introductory file to get them up to speed with the platform quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using welcome videos to set expectations<\/h3>\n\n\n\n<p>When clients receive a booking and onboarding welcome kit from Angie, they\u2019re getting access to all the information they need to begin working with her. In just a few pages, they\u2019re introduced to her project expectations, communication details, onboarding questions, and <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/online-invoices\">online invoices<\/a>. The client simply needs to click through and complete the outlined steps to get started.<\/p>\n\n\n\n<p>Angie sends out her <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-a-welcome-guide-can-elevate-your-client-relationships\">welcome packet<\/a> via a smart file to new clients right after they\u2019ve had an initial call over Zoom. At the very beginning of the welcome kit, she uses a video to get started.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/smartfiles.honeybook.com\/streamline\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Honeybook_EnablementEmailSeries_Asset3.gif\" alt=\"\" class=\"wp-image-77846\"\/><\/a><\/figure>\n\n\n\n<p>To save time, she records each video beforehand, and because she knows her process so well, she\u2019s able to incorporate language that accurately refers to the conversation she\u2019s had with her clients. The video allows her to capitalize on the momentum from the initial call and encourage clients to move forward in her booking process more quickly.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/angie-video-1024x793.png\" alt=\"Angie Minucci welcome video\" class=\"wp-image-94424\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/angie-video-1024x793.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/angie-video-300x232.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/angie-video-768x594.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/angie-video-1536x1189.png 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/angie-video.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The casual welcome video helps to break the ice with new clients, and Angie also uses it to walk them through the information they can expect to receive. In about a minute, her clients already know how to complete tasks in the file, how to communicate throughout the project, and what to expect next.&nbsp;<\/p>\n\n\n\n<p>The welcome kit also introduces new clients to Angie\u2019s unique branding. Instead of the same old Word doc or PDF, the file acts more like an extension of herself and her website. Using her distinct fonts, colors, and fun photos characteristic of her brand, each element feels more human and inviting.&nbsp;<\/p>\n\n\n\n<p>By incorporating her brand\u2019s visual elements and tone throughout, her clients are more excited to continue working with her. Rather than just a business transaction, the branded experience gives clients the assurance that they\u2019re not only dealing with a professional but also entering into a thoughtful and supportive relationship.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartfiles.honeybook.com\/streamline\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/angie.company.brand_.gif\" alt=\"Applying company brand in HoneyBook smart files\" class=\"wp-image-77847\"\/><\/a><\/figure>\n\n\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-b57635b ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-b57635b .ugb-blockquote__quote{fill:#000000 !important;width:70px !important;height:70px !important}.ugb-b57635b .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-b57635b .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">The customization of each piece and being able to brand it all to [my brand] allowed me to connect more with my clients.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-abdf9cc ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-abdf9cc .ugb-blockquote__quote{fill:#000000 !important;width:60px !important;height:60px !important;left:20px !important}.ugb-abdf9cc .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-abdf9cc .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-abdf9cc.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">The customization of each piece and being able to brand it all to [my brand] allowed me to connect more with my clients.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Creating processes that can evolve with her brand<\/h3>\n\n\n\n<p>Since part of Angie\u2019s brand is being able to help businesses stay organized through tech, HoneyBook helped her provide more robust solutions for her clients. In particular, it\u2019s become an excellent tool for many clients looking to get a better handle on their own project management.&nbsp;<\/p>\n\n\n\n<p><strong>\u201cWhen you log in and see each step, you get that birds-eye view that takes all the worry out of your mind<\/strong>,\u201d she said. By using smart files, she can help onboard clients to HoneyBook and cover everything they need to get started.&nbsp;<\/p>\n\n\n\n<p>HoneyBook Smart Files have also helped Angie refine her onboarding process through the dynamic questions block. If you\u2019ve used HoneyBook legacy files in the past, the questions block works similarly to a questionnaire.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Questionnaire-2-1024x687.png\" alt=\"HoneyBook questionnaire for digital marketing\" class=\"wp-image-94428\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Questionnaire-2-1024x687.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Questionnaire-2-300x201.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Questionnaire-2-768x516.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Questionnaire-2.png 1208w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By including <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/client-background-questions\">background questions<\/a>, Angie can gather the most important information up front, such as her clients\u2019 contact details, website, and platform logins, as well as anything else they\u2019d like to include that is important to the project. Unlike a static file, she can pull the answers to these questions automatically into other files, like contracts and proposals.<\/p>\n\n\n\n<p>Her files can also be easily edited and resent to the same client or templatized and used again for new clients. If a client asks new questions about her services, she can easily go back and update her process in minutes to add more information.<\/p>\n\n\n\n<p>The next time she sends the file to a client, she\u2019s already included the new information. By continuing to evolve each template, Angie improves her efficiency when working with clients\u2013 ultimately helping her save precious hours per project.<\/p>\n\n\n\n<p>Even better; working on all her client onboarding in one place lets her accomplish more without sacrificing important project details. \u201c<strong>HoneyBook has allowed me to think about the job at hand and not have to worry about each step in the process<\/strong>,\u201d she said.&nbsp;<\/p>\n\n\n\n<p>By removing unnecessary back-and-forth with individual files and multiple emails, clients connect her brand with a seamless experience (and everyone wins with fewer emails!).<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-02442db ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-02442db .ugb-blockquote__quote{fill:#000000 !important;width:70px !important;height:70px !important}.ugb-02442db .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-02442db .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">It has made 100% of my client work so much easier. I\u2019m not having to create something new for each person.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-3f51688 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-3f51688 .ugb-blockquote__quote{fill:#000000 !important;width:60px !important;height:60px !important;left:20px !important}.ugb-3f51688 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-3f51688 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-3f51688.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">It has made 100% of my client work so much easier. I\u2019m not having to create something new for each person.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-02f2203 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-02f2203 hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-78823e7 ugb-main-block\"><style>.ugb-78823e7 .ugb-heading__title{font-size:35px !important;margin-bottom:-14px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">The results:<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-3cebf10 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-3cebf10 li{font-size:25px !important}.ugb-3cebf10 li::before{background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIiBzdHlsZT0iZmlsbDogIzBjMWY1YyAhaW1wb3J0YW50OyBjb2xvcjogIzBjMWY1YyAhaW1wb3J0YW50Ij48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiIGZpbGw9IiMwYzFmNWMiIHN0cm9rZT0iIzBjMWY1YyIgc3R5bGU9ImZpbGw6IHJnYigxMiwgMzEsIDkyKTsgc3Ryb2tlOiByZ2IoMTIsIDMxLCA5Mik7Ii8+PC9zdmc+')}.ugb-3cebf10.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>2x her annual income<\/li><li>2x her booked clients<\/li><li>60 hours saved per month<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<p>HoneyBook has helped Angie strengthen her brand\u2019s recognition and perception. The customization options ensure she\u2019s able to incorporate her unique brand elements into essential communication.<\/p>\n\n\n\n<p>By streamlining her processes, she also leaves a lasting impression of organization and efficiency.<\/p>\n\n\n\n<p>As a result, she has doubled her clients and doubled her income using HoneyBook\u2019s <a href=\"https:\/\/hbbadmin.reliablepenguin.com\">CRM for small business<\/a> in less than a year. On average, she saves four hours per client by avoiding back-and-forth emails and clarification about her process.<\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-01388e8 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-01388e8 hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-c3dfe2a ugb-main-block\"><style>.ugb-c3dfe2a .ugb-heading__title{font-size:35px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">What&#8217;s next<\/h2><\/div><\/div><\/div>\n\n\n\n<p>For Angie, HoneyBook has opened her eyes to new possibilities for her business. She said, \u201c<strong>When you look at HoneyBook\u2019s new templates, they open up the question: What am I not doing that I could be?<\/strong>\u201d<\/p>\n\n\n\n<p>While she\u2019s currently using new file templates for client onboarding and client organization, she\u2019s looking to create new service-selection templates as well as a process for post-project feedback.<\/p>\n\n\n\n<p>Using <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/automations\">HoneyBook Automations<\/a> and smart files together, she plans to create a process asking clients for testimonials that sends out right after the project is complete.<\/p>\n\n\n\n<p>While communicating with leads, she also plans to send services files with her package options to help clients move forward in her process even faster. All in one file, clients will be able to browse her services, select which ones they need, and pay immediately.<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-bb89320 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-bb89320 .ugb-blockquote__quote{fill:#000000 !important;width:70px !important;height:70px !important}.ugb-bb89320 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-bb89320 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">When you look at HoneyBook&#8217;s new templates, they open up the question: What am I not doing that I could be?<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-9508be5 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-9508be5 .ugb-blockquote__quote{fill:#000000 !important;width:60px !important;height:60px !important;left:20px !important}.ugb-9508be5 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-9508be5 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-9508be5.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">When you look at HoneyBook&#8217;s new templates, they open up the question: What am I not doing that I could be?<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-2b71a8e ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-2b71a8e hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-9ecf5fc ugb-main-block\"><style>.ugb-9ecf5fc .ugb-heading__title{font-size:35px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Ready to use HoneyBook to strengthen your brand?<\/h2><\/div><\/div><\/div>\n\n\n\n<p>Like Angie, you can use HoneyBook to build a stronger brand and better client experience. Whether you\u2019ve used HoneyBook in the past or you\u2019re just getting started, the new features let you combine more steps in your booking process and customize every action.<\/p>\n\n\n\n<p>Imagine the same files you\u2019ve always used in your business\u2013contracts, invoices, brochures, and more\u2013but with the capabilities you\u2019ve always wanted. However you visualize your ideal process, HoneyBook will let you bring that vision to life. And you don\u2019t need to be an expert in design or digital products!&nbsp;<\/p>\n\n\n\n<p>To get started, choose a template from our <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/template-gallery\">HoneyBook Template Gallery<\/a> and personalize them to fit your brand. The templates align with nearly every stage in the booking process, so they\u2019re the perfect starting point.<\/p>\n\n\n\n<p>If you already have a vision for your file, you can also dive right into a blank template and begin building from scratch. The builder gives you multiple options to drop in action blocks like an <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/online-contract\">online contract<\/a> and services as well as essential content blocks like questions, images, and videos. Within each block, you also have design customization tools to make sure your template matches exactly what you have in mind.&nbsp;<\/p>\n\n\n\n<p>Just sign up below to access HoneyBook\u2019s <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/\">client management software for small businesses<\/a> free for seven days and get started!<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"88418\" class=\"elementor elementor-88418\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-9da3416 e-con-full cta_click e-flex e-con e-parent\" data-id=\"9da3416\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c140b17 e-con-full e-flex e-con e-child\" data-id=\"c140b17\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88a187a elementor-widget elementor-widget-image\" data-id=\"88a187a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"570\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow.png\" class=\"attachment-medium_large size-medium_large wp-image-88421\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow.png 527w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-general-banner-yellow-277x300.png 277w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8393679 e-con-full e-flex e-con e-child\" data-id=\"8393679\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d74046 elementor-widget elementor-widget-heading\" data-id=\"3d74046\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Centralize your client management<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98318f1 elementor-widget elementor-widget-text-editor\" data-id=\"98318f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Capture leads, sell services, manage projects, and nurture client relationships from one platform.\u00a0 All that and more with HoneyBook.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2608d81 elementor-widget elementor-widget-button\" data-id=\"2608d81\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/signup\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Strategist Angie Minucci uses HoneyBook Smart Files to strengthen her brand and business processes. With new features that offer greater customization, she was able to increase her booked clients and income while saving time. When you think about what makes a brand, what comes to mind? You\u2019re probably considering visual elements like the [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":78320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[467],"class_list":["post-36121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-stories","tag-smart-files-stories"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study.png",1176,910,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study-150x150.png",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study-300x232.png",300,232,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study-768x594.png",768,594,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study-1024x792.png",1024,792,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study.png",1176,910,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study.png",1176,910,false]},"post_excerpt_stackable_v2":"<p>Digital Marketing Strategist Angie Minucci uses HoneyBook Smart Files to strengthen her brand and business processes. With new features that offer greater customization, she was able to increase her booked clients and income while saving time. When you think about what makes a brand, what comes to mind? You\u2019re probably considering visual elements like the fonts, colors, and logo, but there\u2019s more to a brand than what meets the eye. A great brand is also deliberate about its tone of voice, client experience, and overall business processes.For Angie Minucci, her brand goes hand in hand with her personality. Working with&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/member-stories\" rel=\"category tag\">Member stories<\/a>","author_info_v2":{"name":"HoneyBook","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/honeybook"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Angie Doubled Her Income With HoneyBook | Brand Case Study<\/title>\n<meta name=\"description\" content=\"Discover how this digital marketing strategist doubled her income with HoneyBook. This brand case study covers steps you can take as well!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angie Doubled Her Income With HoneyBook | Brand Case Study\" \/>\n<meta property=\"og:description\" content=\"Discover how this digital marketing strategist doubled her income with HoneyBook. This brand case study covers steps you can take as well!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-11T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-09T15:59:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1176\" \/>\n\t<meta property=\"og:image:height\" content=\"910\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"HoneyBook\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeybook\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"HoneyBook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand\",\"url\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand\",\"name\":\"Angie Doubled Her Income With HoneyBook | Brand Case Study\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study.png\",\"datePublished\":\"2022-08-11T15:00:00+00:00\",\"dateModified\":\"2024-04-09T15:59:58+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/66a01bcd04732f30ed6878fafd09426c\"},\"description\":\"Discover how this digital marketing strategist doubled her income with HoneyBook. This brand case study covers steps you can take as well!\",\"breadcrumb\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand#primaryimage\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study.png\",\"contentUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study.png\",\"width\":1176,\"height\":910},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Member stories\",\"item\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/category\/member-stories\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case study: How this digital marketing strategist doubled her income with an unforgettable brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website\",\"url\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/\",\"name\":\"HoneyBook\",\"description\":\"Resources to empower independent business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/66a01bcd04732f30ed6878fafd09426c\",\"name\":\"HoneyBook\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/316ffaf654fe7e8b4ae67cba2be69e3a03dbc1501463f73656479b5ea6c408c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/316ffaf654fe7e8b4ae67cba2be69e3a03dbc1501463f73656479b5ea6c408c3?s=96&d=mm&r=g\",\"caption\":\"HoneyBook\"},\"description\":\"HoneyBook's client relationships platform makes it easy for independent business owners to streamline their processes and create remarkable client experiences by combining essential tasks like an online contract, online invoice, client communication, online payment software, and more all in one place.\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/honeybook\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Angie Doubled Her Income With HoneyBook | Brand Case Study","description":"Discover how this digital marketing strategist doubled her income with HoneyBook. This brand case study covers steps you can take as well!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand","og_locale":"en_US","og_type":"article","og_title":"Angie Doubled Her Income With HoneyBook | Brand Case Study","og_description":"Discover how this digital marketing strategist doubled her income with HoneyBook. This brand case study covers steps you can take as well!","og_url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand","og_site_name":"HoneyBook","article_publisher":"https:\/\/www.facebook.com\/honeybook.co","article_published_time":"2022-08-11T15:00:00+00:00","article_modified_time":"2024-04-09T15:59:58+00:00","og_image":[{"width":1176,"height":910,"url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study.png","type":"image\/png"}],"author":"HoneyBook","twitter_card":"summary_large_image","twitter_creator":"@honeybook","twitter_site":"@honeybook","twitter_misc":{"Written by":"HoneyBook","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand","url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand","name":"Angie Doubled Her Income With HoneyBook | Brand Case Study","isPartOf":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand#primaryimage"},"image":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand#primaryimage"},"thumbnailUrl":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study.png","datePublished":"2022-08-11T15:00:00+00:00","dateModified":"2024-04-09T15:59:58+00:00","author":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/66a01bcd04732f30ed6878fafd09426c"},"description":"Discover how this digital marketing strategist doubled her income with HoneyBook. This brand case study covers steps you can take as well!","breadcrumb":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand#primaryimage","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study.png","contentUrl":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Angie-Case-Study.png","width":1176,"height":910},{"@type":"BreadcrumbList","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Member stories","item":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/category\/member-stories"},{"@type":"ListItem","position":3,"name":"Case study: How this digital marketing strategist doubled her income with an unforgettable brand"}]},{"@type":"WebSite","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website","url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/","name":"HoneyBook","description":"Resources to empower independent business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/66a01bcd04732f30ed6878fafd09426c","name":"HoneyBook","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/316ffaf654fe7e8b4ae67cba2be69e3a03dbc1501463f73656479b5ea6c408c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/316ffaf654fe7e8b4ae67cba2be69e3a03dbc1501463f73656479b5ea6c408c3?s=96&d=mm&r=g","caption":"HoneyBook"},"description":"HoneyBook's client relationships platform makes it easy for independent business owners to streamline their processes and create remarkable client experiences by combining essential tasks like an online contract, online invoice, client communication, online payment software, and more all in one place.","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/honeybook"}]}},"_links":{"self":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/36121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/users\/213"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/comments?post=36121"}],"version-history":[{"count":0,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/36121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media\/78320"}],"wp:attachment":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media?parent=36121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/categories?post=36121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/tags?post=36121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}