{"id":37144,"date":"2022-08-16T08:25:00","date_gmt":"2022-08-16T15:25:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=37144"},"modified":"2023-02-08T14:22:23","modified_gmt":"2023-02-08T22:22:23","slug":"case-study-unique-client-experience","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/case-study-unique-client-experience","title":{"rendered":"Case study: How this photographer creates a unique experience for every client"},"content":{"rendered":"\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Learn how this photographer increased engagement in her sales and booking process by creating a streamlined and unique clientflow with <\/span><\/i><a href=\"https:\/\/smartfiles.honeybook.com\/streamline\"><i><span style=\"font-weight: 400;\">HoneyBook<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. By using the right tools in one system, she was able to provide personalization without adding to her workload.<\/span><\/i><\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-3c96fba ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-3c96fba hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-b952ba8 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-b952ba8-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d2f336b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d2f336b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<br>\n<div class=\"wp-block-ugb-image-box ugb-image-box ugb-7f7077c ugb-image-box--v4 ugb-image-box--columns-1 ugb-image-box--design-basic ugb-main-block\">\n<style>.ugb-7f7077c .ugb-image-box__box{border-radius:0px !important}.ugb-7f7077c .ugb-image-box__item{height:450px !important}.ugb-7f7077c .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/res.cloudinary.com\/honeybook\/images\/v1638547579\/Jennifer-Header_3714624006\/Jennifer-Header_3714624006.png)}@media screen and (min-width:768px) and (max-width:1025px){.ugb-7f7077c .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-7f7077c .ugb-image-box__item{height:300px !important}}<\/style>\n<div class=\"ugb-inner-block\">\n<div class=\"ugb-block-content\">\n<div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-3\">\n<div class=\"ugb-image-box__box ugb-image-box__image-wrapper\">\n<div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"\">&nbsp;<\/div>\n<\/div>\n<div class=\"ugb-image-box__content\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-2aa00b7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-2aa00b7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-text ugb-text ugb-a1b4012 ugb-text--design-plain ugb-text--columns-1 ugb-main-block\"><style>.ugb-a1b4012 .ugb-text__text p{font-size:16px !important;color:#3c3c3c}@media screen and (min-width:768px){.ugb-a1b4012.ugb-text{margin-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-text__text-wrapper\"><div class=\"ugb-text__text\"><p class=\"ugb-text__text-1\"><br> <br>One of the values that make independent businesses so special is the ability to provide custom support for clients. As your business grows, however, it can be increasingly difficult to offer as much personalization. One of the secrets to growing successfully is learning how to operate your business with more clients while maintaining the unique touch that\u2019s core to your brand (and doing both without feeling overwhelmed!).<br><br>Jennifer Domenick knew she needed to focus on customization to increase sales and keep her clients engaged. As a wedding photographer, it\u2019s important for her to develop projects around specific needs like event type, event size, timeline, and more. Since her packages vary and she also offers add-on services, customization is essential for creating a unique client experience.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-0e3f3ef ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-desktop\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-0e3f3ef-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-0e3f3ef-content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Header.png\" alt=\"\" class=\"wp-image-78288\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Header.png 800w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Header-282x300.png 282w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Header-768x816.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>One of the values that make independent businesses so special is the ability to provide custom support for clients. As your business grows, however, it can be increasingly difficult to offer as much personalization. One of the secrets to growing successfully is learning how to operate your business with more clients while maintaining the unique touch that\u2019s core to your brand (and doing both without feeling overwhelmed!).<br><br>Jennifer Domenick knew she needed to focus on customization to increase sales and keep her clients engaged. As a wedding photographer, it\u2019s important for her to develop projects around specific needs like event type, event size, timeline, and more. Since her packages vary and she also offers add-on services, customization is essential for creating a unique client experience.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>With <a href=\"https:\/\/smartfiles.honeybook.com\/streamline\">HoneyBook<\/a>, Jennifer can easily create a proposal specific to the needs of each client and keep them engaged throughout a project with interactive worksheets. By developing a more personalized experience, she\u2019s able to win more leads and enhance her client relationships.<\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-9c03333 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-9c03333 hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-9ce1285 ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-mobile\"><style>.ugb-9ce1285-wrapper.ugb-container__wrapper{border-radius:0px !important}@media screen and (min-width:768px){.ugb-9ce1285.ugb-container{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-9ce1285-wrapper ugb--shadow-5\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-9ce1285-content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-4f044ac ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-4f044ac.ugb-spacer{height:5px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-bacc72b ugb-main-block\"><style>.ugb-bacc72b .ugb-heading__title{font-size:35px !important;text-align:center}.ugb-bacc72b .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Success by the numbers:<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-count-up ugb-count-up ugb-305f177 ugb-countup--v4 ugb-countup--columns-2 ugb-main-block\"><style>.ugb-305f177 .ugb-countup__counter{font-size:45px !important}.ugb-305f177 .ugb-countup__description{font-size:25px !important}@media screen and (min-width:768px){.ugb-305f177.ugb-count-up{padding-right:25px !important;padding-left:25px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-countup__item ugb-countup__item1\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">40%<\/div><p class=\"ugb-countup__description\">More client engagement<\/p><\/div><div class=\"ugb-countup__item ugb-countup__item2\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">$140,000 +<\/div><p class=\"ugb-countup__description\">Booked through smart files<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-72726ac ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-desktop ugb--hide-tablet\"><style>.ugb-72726ac-wrapper.ugb-container__wrapper{border-radius:0px !important}@media screen and (min-width:768px){.ugb-72726ac.ugb-container{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-72726ac-wrapper ugb--shadow-5\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-72726ac-content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-910b006 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-910b006.ugb-spacer{height:5px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-21ac377 ugb-main-block\"><style>.ugb-21ac377 .ugb-heading__title{font-size:35px !important;text-align:center}.ugb-21ac377 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Success by the numbers:<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-06c65bc\" data-block-id=\"06c65bc\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-06c65bc-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2b730dd\" data-block-id=\"2b730dd\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2b730dd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"aligncenter wp-block-ugb-count-up ugb-count-up ugb-ee2f9b3 ugb-countup--v4 ugb-countup--columns-2 ugb-main-block\"><style>.ugb-ee2f9b3 .ugb-countup__icon,.ugb-ee2f9b3 .ugb-countup__counter,.ugb-ee2f9b3 .ugb-countup__title,.ugb-ee2f9b3 .ugb-countup__description{text-align:center}.ugb-ee2f9b3 .ugb-countup__counter{margin-bottom:20px !important;font-size:33px !important}.ugb-ee2f9b3 .ugb-countup__description{font-size:22px !important}.ugb-ee2f9b3 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-ee2f9b3.ugb-count-up{padding-right:25px !important;padding-left:25px !important}}@media screen and (min-width:768px){.ugb-ee2f9b3 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-countup__item ugb-countup__item1\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">40%<\/div><p class=\"ugb-countup__description\">More client engagement<\/p><\/div><div class=\"ugb-countup__item ugb-countup__item2\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">$140,000<\/div><p class=\"ugb-countup__description\">Booked Through <br>Smart Files<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-3473d7b ugb-main-block\"><style>.ugb-3473d7b .ugb-heading__title{font-size:35px !important}.ugb-3473d7b .ugb-heading__subtitle{font-size:25px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Meet Jennifer Domenick<\/h2><p class=\"ugb-heading__subtitle\">Owner of Love Life Images<\/p><\/div><\/div><\/div>\n\n\n\n<p>Jennifer Domenick has been a wedding photographer for 19 years after starting her business, <a href=\"https:\/\/www.lovelifeimages.com\/\">Love Life Images<\/a>, in 2002. Before becoming an Independent business owner, Jennifer worked in the newspaper industry as a photojournalist for the Washington Post.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-1900517 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-1900517-wrapper.ugb-container__wrapper{border-radius:0px !important}@media screen and (min-width:768px){.ugb-1900517 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-1900517-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-1900517-content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/Love-Life-Gif.gif\" alt=\"Jennifer Domenick of Love life images\" class=\"wp-image-37424\"\/><\/figure>\n\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Working in the media, she had to face difficult topics in the news every day, and she realized she wasn\u2019t as fulfilled with her day-to-day work as she knew she could be. Looking to make a change, Jennifer decided to translate her photojournalism skills to wedding photography and enter a field that was overall more joyful and fulfilling for her. By becoming an Independent business owner, she was able to take full ownership of her talent and leverage it how she always wanted to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With decades of experience, she now works with her team to shoot weddings in Maryland and Washington, D.C. An essential part of her client experience includes offering an expert opinion on how to get the most desired photos during and leading up to the big day. She uses her wedding industry knowledge to make sure her clients have a seamless event every step of the way.<\/span><\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-e097bed ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-e097bed hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-1bb58f8 ugb-main-block\"><style>.ugb-1bb58f8 .ugb-heading__title{font-size:35px !important}.ugb-1bb58f8 .ugb-heading__subtitle{font-size:25px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">The challenge:<\/h2><p class=\"ugb-heading__subtitle\">Keeping leads and clients engaged<\/p><\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Though Jennifer provides personalized support for each client, she needed the tools to put everything together and make the process easier.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before HoneyBook, her booking process took longer and involved multiple <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/reduce-back-and-forth-emails\">back-and-forth emails<\/a> and steps to answer client questions and collect the information she needed from them. She initially tried to streamline her process using a dedicated page on her site that directed clients to browse her services and schedule a <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/discovery-call\" target=\"_blank\" rel=\"noopener\" title=\"discovery call\" data-wpil-keyword-link=\"linked\">discovery call<\/a>. This option required clients to browse the site and decide what fit their needs, which didn\u2019t allow Jennifer to provide the level of personalization and guidance she wanted. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-b57635b ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-b57635b .ugb-blockquote__quote{fill:#0c1f5c !important;width:70px !important;height:70px !important}.ugb-b57635b .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-b57635b .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">When I found smart files, I was looking for a way to build custom proposals for every client because not every client or event is the same.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-1604f43 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-1604f43 .ugb-blockquote__quote{fill:#0c1f5c !important;width:60px !important;height:60px !important;left:20px !important}.ugb-1604f43 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-1604f43 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-1604f43.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">When I found smart files, I was looking for a way to build custom proposals for every client because not every client or event is the same.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">When clients were booked and ready to move forward, it was also difficult to keep them engaged. Like most business owners, Jennifer is able to do her best work when she has the most detailed information from her clients. But there wasn\u2019t always a good way to get their information quickly and during a step in the process that made sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jennifer\u2019s solution needed to offer more customization than a web page but fewer back-and-forth steps than sending files via email. She also needed a way to collaborate with clients without requiring much work on their end. <\/span><\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-4d5648c ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-4d5648c hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-35c61ec ugb-main-block\"><style>.ugb-35c61ec .ugb-heading__title{font-size:35px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Using HoneyBook to customize each project<\/h2><\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">HoneyBook allows Jennifer to offer more individual attention to each client without extra effort. It works by focusing on the <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/what-is-a-clientflow\">clientflow<\/a>&#8211; or the entire end-to-end process of selling services. With tools for each step in a clientflow, members like Jennifer can streamline processes and reduce client friction. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jennifer&#8217;s first upgrade was creating a template for custom sales proposals as well as a booking template that includes an invoice, <\/span><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/online-contract\"><span style=\"font-weight: 400;\">online contract<\/span><\/a><span style=\"font-weight: 400;\">, payment processing, and intake questions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of sending each file one at a time, combining them made it easier to personalize the booking process while also increasing efficiency. By using the easy customization options, Jennifer was able to incorporate her brand elements like font and color. For each client, she can also adjust specifics like package options and pricing. Delivering a more personalized and branded experience makes her clients more likely to commit to their booking.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As her projects move forward, she also uses interactive worksheets to keep clients engaged. Every step in her smart file guides them through the process while capturing the important information from them that she needs to do her best work.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartfiles.honeybook.com\/streamline\"><img decoding=\"async\" width=\"1728\" height=\"1080\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/12\/Jennifer.blog1_.gif\" alt=\"Adding services to a proposal smart file\" class=\"wp-image-78046\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Switching from PDF to personalized experiences<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Before using HoneyBook\u2019s new templates, Jennifer would send PDFs detailing her services, pricing, and proposals. But with these static files, it wasn\u2019t easy to incorporate her brand design in the way she wanted, and customizing each file for a new client took too much time and effort. Once she sent the PDF, it was up to the client to reply back, and their responses could take weeks on top of additional emails back and forth to answer their questions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To optimize her sales and booking process, she wanted to be able to personalize each experience while also capturing business-critical answers to help move the bookings forward as well as personal information like birthdays, pronouns, communication preferences, and more.<\/span><\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-dc43b34 ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-mobile\"><style>.ugb-dc43b34-wrapper.ugb-container__wrapper{border-radius:0px !important}@media screen and (min-width:768px){.ugb-dc43b34.ugb-container{margin-right:-100px !important;margin-left:-100px !important}}@media screen and (min-width:768px){.ugb-dc43b34 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-dc43b34-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-dc43b34-content-wrapper\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartfiles.honeybook.com\/streamline\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/05\/Jennifer-Booking-1.gif\" alt=\"\" class=\"wp-image-73130\"\/><\/a><\/figure>\n\n\n\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-e968bec ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-desktop ugb--hide-tablet\"><style>@media screen and (min-width:768px){.ugb-e968bec.ugb-container{margin-top:-20px !important;margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-e968bec-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-e968bec-content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/05\/Jennifer-Booking-1.gif\" alt=\"\" class=\"wp-image-73130\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Using HoneyBook, she now sends a Proposal for Coverage document, which functions as her <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/sales-proposal\" target=\"_blank\" rel=\"noopener\" title=\"sales proposal\" data-wpil-keyword-link=\"linked\">sales proposal<\/a>. The smart file includes service packages and pricing unique to each client, which Jennifer adds after speaking to them in a discovery call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once clients agree to the services in her Proposal for Coverage, she sends another smart file that combines <\/span><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/online-invoices\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online invoices<\/span><\/a><span style=\"font-weight: 400;\"> and contracts with a link to <\/span><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/online-payment-software\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pay online<\/span><\/a><span style=\"font-weight: 400;\">. Both take less time to update and allow her to send information on a per-client basis. As a result, clients can view the specific packages and pricing that best fit their needs before moving forward.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Directly after payment, she asks intake questions at the end of the smart file, when clients are still engaged in the process. Rather than emailing back their answers, they can submit them directly inside the smart file.<\/span><\/p>\n\n\n\n<p>By offering a personalized experience that speaks to her clients\u2019 unique needs, they easily understand the value of working with Jennifer. On her end, she\u2019s able to check off multiple steps in her clientflow and kick off the project without delay.<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-486bb57 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-486bb57 .ugb-blockquote__quote{fill:#0c1f5c !important;width:70px !important;height:70px !important}.ugb-486bb57 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-486bb57 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">When you\u2019re able to present information in a way that\u2019s specific, clients understand they\u2019re getting individual attention.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-d530e5e ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-d530e5e .ugb-blockquote__quote{fill:#0c1f5c !important;width:60px !important;height:60px !important;left:20px !important}.ugb-d530e5e .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-d530e5e .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-d530e5e.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">When you\u2019re able to present information in a way that\u2019s specific, clients understand they\u2019re getting individual attention.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Getting more out of her client relationships<\/h3>\n\n\n\n<p>Once Jennifer\u2019s leads became clients, it was also difficult for her to keep them engaged throughout a project. Jennifer\u2019s dedication to providing expertise meant she would often send information via blog posts or PDFs, but she noticed it wasn\u2019t the best way to communicate.&nbsp;<\/p>\n\n\n\n<p>With more engaging and interactive content inside her files, clients pay more attention. The design and editing options also provide more flexibility with the ways you can speak to clients, whether it\u2019s through video, image mood boards, questions, and more.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/smartfiles.honeybook.com\/streamline\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer.blog2_.gif\" alt=\"Adding a questionnaire to a smart file\" class=\"wp-image-78047\"\/><\/a><\/figure>\n\n\n\n<p>For Jennifer, interactive worksheets became the best way to deepen her client relationships. Now, she sends several different types of client educational worksheets to guide them through each project.&nbsp;<\/p>\n\n\n\n<p>For example, she uses a Posed Family Photos smart file to give her clients the best tips for photos while also capturing information about the family and friends who will participate. Before smart files, she used a blog post, but she noticed her clients weren\u2019t always reading it or paying attention to the information. Now that her clients can interact directly with a smart file, they come to her sessions more prepared.<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-6e2b1ed ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-6e2b1ed .ugb-blockquote__quote{fill:#0c1f5c !important;width:70px !important;height:70px !important}.ugb-6e2b1ed .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-6e2b1ed .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">I had ideas of what I wanted to be saying, but it wasn\u2019t as interactive as I needed it to be. HoneyBook&#8217;s new templates mimicked how I wanted to share info, and it was the perfect way to put everything together.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-59efab1 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-59efab1 .ugb-blockquote__quote{fill:#0c1f5c !important;width:60px !important;height:60px !important;left:20px !important}.ugb-59efab1 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-59efab1 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-59efab1.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">I had ideas of what I wanted to be saying, but it wasn\u2019t as interactive as I needed it to be. HoneyBook&#8217;s new templates mimicked how I wanted to share info, and it was the perfect way to put everything together.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">By building an interactive worksheet with images, text and questions, Jennifer can get more out of her clients and ensure they\u2019re on the same page with photo expectations. Instead of answering open-ended questions via email or a long-form blog post, her clients can now prepare for everything within the smart file. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In little time, Jennifer can easily customize the smart file for every client to make sure it speaks directly to their individual photography needs.<\/span><\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-4c9cdcb ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-mobile\"><style>.ugb-4c9cdcb-wrapper.ugb-container__wrapper{border-radius:0px !important}@media screen and (min-width:768px){.ugb-4c9cdcb.ugb-container{margin-right:-100px !important;margin-left:-100px !important}}@media screen and (min-width:768px){.ugb-4c9cdcb > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-4c9cdcb-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-4c9cdcb-content-wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/template-gallery\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/Jennifer-Posed-Photos-Worksheet.png\" alt=\"Jennifer Domenick's interactive worksheet for clients\" class=\"wp-image-37160\"\/><\/a><\/figure>\n\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-0d3984a ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-desktop ugb--hide-tablet\"><style>@media screen and (min-width:768px){.ugb-0d3984a.ugb-container{margin-top:-20px !important;margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-0d3984a-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-0d3984a-content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Posed-Photos-Worksheet.png\" alt=\"\" class=\"wp-image-78290\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Posed-Photos-Worksheet.png 1200w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Posed-Photos-Worksheet-300x158.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Posed-Photos-Worksheet-1024x538.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Posed-Photos-Worksheet-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-9aab177 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-9aab177 hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b841db6 ugb-main-block\"><style>.ugb-b841db6 .ugb-heading__title{font-size:35px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">The results:<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-3cebf10 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-3cebf10 li{font-size:25px !important}.ugb-3cebf10 li::before{background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIiBzdHlsZT0iZmlsbDogIzBjMWY1YyAhaW1wb3J0YW50OyBjb2xvcjogIzBjMWY1YyAhaW1wb3J0YW50Ij48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiIGZpbGw9IiMwYzFmNWMiIHN0cm9rZT0iIzBjMWY1YyIgc3R5bGU9ImZpbGw6IHJnYigxMiwgMzEsIDkyKTsgc3Ryb2tlOiByZ2IoMTIsIDMxLCA5Mik7Ii8+PC9zdmc+')}.ugb-3cebf10.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>40% more client engagement<\/li><li>$140k + booked through smart files<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In less than a year of using HoneyBook\u2019s new features, Jennifer has seen higher engagement from both leads and clients. Because of the personalization she offers throughout her clientflow, her leads are more interested in her services and are more likely to book her. Tailored proposals help them stay focused on the project at hand and be more accurate about the services they\u2019re interested in moving forward with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After booking, clients are also engaging in more conversations, helping Jennifer get helpful information that she can use to enhance the client experience. As a result, her clients feel that they\u2019re receiving individual attention without more work added to Jennifer\u2019s plate.<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-d9906e9 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-d9906e9 .ugb-blockquote__quote{fill:#0c1f5c !important;width:70px !important;height:70px !important}.ugb-d9906e9 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-d9906e9 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">There haven\u2019t been tools as comprehensive as HoneyBook. It opened up the possibilities for me.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-3773523 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-3773523 .ugb-blockquote__quote{fill:#0c1f5c !important;width:60px !important;height:60px !important;left:20px !important}.ugb-3773523 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-3773523 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-3773523.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">There haven\u2019t been tools as comprehensive as HoneyBook. It opened up the possibilities for me.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-07ea5e3 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-07ea5e3 hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-a5b8012 ugb-main-block\"><style>.ugb-a5b8012 .ugb-heading__title{font-size:35px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">What&#8217;s next<\/h2><\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">To make her booking process even simpler, Jennifer plans to develop dynamic files for service-selection, which clients can use to choose the packages and add-ons they need. When they make a selection, the invoice section of the smart file will automatically update according to their choices. By streamlining this part of her process, she\u2019ll be able to give clients more clarity on the services she offers as well as the add-ons that aren\u2019t included in their initial packages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jennifer\u2019s use of HoneyBook&#8217;s clientflow platform is a great example of how it can support your client experience as it evolves over time. Once she creates a template with services, she\u2019ll be able to offer clients even more flexibility and choice. This will not only delight her clients, but also make it easier on her end to book more clients and services\u2013thus increasing revenue. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-f94475a ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-f94475a .ugb-blockquote__quote{fill:#0c1f5c !important;width:70px !important;height:70px !important}.ugb-f94475a .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-f94475a .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">Things change all the time and you need something dynamic that you can change on the fly. HoneyBook really replaces a need to have any physical documents and is way more interactive.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-5222f09 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-5222f09 .ugb-blockquote__quote{fill:#0c1f5c !important;width:60px !important;height:60px !important;left:20px !important}.ugb-5222f09 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-5222f09 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-5222f09.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">Things change all the time and you need something dynamic that you can change on the fly. HoneyBook really replaces a need to have any physical documents and is way more interactive.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-e5b0b5c ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-e5b0b5c hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-7efd188 ugb-main-block\"><style>.ugb-7efd188 .ugb-heading__title{font-size:35px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Ready to improve your clientflow with HoneyBook?<\/h2><\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Hook your leads with a personalized client experience and create longer-lasting client relationships. HoneyBook lets you build interactive processes in less time than it would take to design custom web pages or PDFs.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/template-gallery\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/11\/Template-gallery-1200X800-blue.png\" alt=\"Screenshot of the HoneyBook template gallery\" class=\"wp-image-77849\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/11\/Template-gallery-1200X800-blue.png 1200w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/11\/Template-gallery-1200X800-blue-300x200.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/11\/Template-gallery-1200X800-blue-1024x683.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/11\/Template-gallery-1200X800-blue-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p>Each HoneyBook template lets you create step-by-step guidelines for clients to make sure you\u2019re always on the same page. Better yet, you can <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unforgettable-brand\">incorporate your brand<\/a> with nearly every element, making the experience even more immersive.&nbsp;<\/p>\n\n\n\n<p>Built for independent business owners, HoneyBook&#8217;s smart files are also mobile-friendly, allowing you to work on the go and collaborate with clients no matter where they are. Regardless of your experience with design or digital products, you can get started with HoneyBook today.&nbsp;Browse the HoneyBook<a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/template-gallery\"> Template Gallery<\/a> for ideas and inspiration, or select the \u201c+ New\u201d button and choose New Smart File to dive into a blank slate to bring your ideas to life!<\/p>\n\n\n\n<div class=\"banner banner--dark banner--bulb\">\n<div class=\"banner__text-container\">\n<h2 class=\"banner__title\">Use HoneyBook to personalize your clientflow!<\/h2>\n<p class=\"banner__body\">Transform your brand with a seamless client experience. Make work easier on you while delighting your clients!<\/p>\n<a class=\"banner__cta\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/template-gallery\">Get Started<\/a><\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Learn how this photographer increased engagement in her sales and booking process by creating a streamlined and unique clientflow with HoneyBook. By using the right tools in one system, she was able to provide personalization without adding to her workload. &nbsp; &nbsp; One of the values that make independent businesses so special is the ability [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":78319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[467],"class_list":["post-37144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-stories","tag-smart-files-stories"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Case-Study.png",1176,910,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Case-Study-150x150.png",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Case-Study-300x232.png",300,232,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Case-Study-768x594.png",768,594,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Case-Study-1024x792.png",1024,792,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Case-Study.png",1176,910,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Jennifer-Case-Study.png",1176,910,false]},"post_excerpt_stackable_v2":"<p>Learn how this photographer increased engagement in her sales and booking process by creating a streamlined and unique clientflow with HoneyBook. By using the right tools in one system, she was able to provide personalization without adding to her workload. &nbsp; &nbsp; One of the values that make independent businesses so special is the ability to provide custom support for clients. As your business grows, however, it can be increasingly difficult to offer as much personalization. One of the secrets to growing successfully is learning how to operate your business with more clients while maintaining the unique touch that\u2019s core&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/member-stories\" rel=\"category tag\">Member stories<\/a>","author_info_v2":{"name":"HoneyBook","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/honeybook"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unique Client Experience - Learn From This Photographer | HoneyBook<\/title>\n<meta name=\"description\" content=\"Learn how this photographer increased engagement in her sales and booking process by creating a streamlined and unique client experience with HoneyBook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unique-client-experience\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unique Client Experience - 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