{"id":37640,"date":"2022-01-04T07:00:52","date_gmt":"2022-01-04T07:00:52","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=37640"},"modified":"2022-10-23T01:54:04","modified_gmt":"2022-10-23T08:54:04","slug":"copyright-vs-trademark","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/copyright-vs-trademark","title":{"rendered":"Copyright Vs. Trademark: What You Need to Protect Your Business"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">You\u2019ve worked hard to build your business from the ground up from developing proprietary methods, customizing standard operating procedures and perfecting the carefully curated content you\u2019ve engineered over the years. But then one day you find out you\u2019re getting ripped off by someone copying your work and you realize you\u2019re losing money as a result. There\u2019s got to be something you can do to protect yourself, right? That\u2019s where a trademark comes in (along with its good friend, copyright).<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-weight: 400;\">A trademark has the power to protect your brand, establish your authority and save you dozens of legal headaches down the line. The best part? With a little help from your favorite artist turned attorney, you can do it yourself.&nbsp;<\/span><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">They say imitation is the most sincere form of flattery. But not when it comes to business \u2014 especially when there\u2019s revenue on the line. As a board-certified attorney and professional photographer, my advice on this one is pretty straightforward. If there\u2019s a chance your work will get ripped off by a competitor for profit, it\u2019s worth protecting.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll want to start by trademarking the name and phrasing of your business that distinguishes you and your offerings from your competitors (Patagonia and Ben and Jerry\u2019s, for example).<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then, cover your bases by copyrighting your \u201cartistic, literary or intellectually created works.\u201d Online course material, photographs, music, paintings, books and so much more can fall into this category.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Even though this post dives deep into trademarking your work, it&#8217;s important to remember that the trademark and copyright work together to protect your content against those who would try to profit from it.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trademark-vs-copyright-what-s-the-difference\">Trademark vs. Copyright: What\u2019s the Difference?&nbsp;<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Trademarks and copyrights are two varieties of an intellectual copy. Both are designed to protect your work from the dreaded copycats, but they don\u2019t protect the same things. In a nutshell, here\u2019s the difference:&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A trademark will ensure you have exclusive rights to a distinguishing name or title. If it\u2019s foundational to your brand identity, you\u2019ll likely have the chance to trademark it. As long as you continue to use the name and title, your trademark will never expire. Score, right?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Copyright is what you\u2019ll acquire to protect any original work that\u2019s been created by that beautiful brain of yours: Think online course material, books, scripts, music, code and more.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trademarks-what-sets-your-brand-apart\">Trademarks: What Sets Your Brand Apart?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ll want to trademark what instantly sets your brand apart in a crowded space. That means names, logos, designs, slogans, words or phrases that point to your brand in the marketplace. Once you register your trademark, it\u2019ll appear in a national database that\u2019ll prevent anyone else from laying claim to your name or other identifying elements.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019re registered, it\u2019s yours for life! You will also be empowered to pursue legal action against those who violate your trademark. This can include those who are attempting to use your protected name, imagery or wording (or anything close to it). The Coca-Cola brand name and identity is the textbook example for intellectual property that should be trademarked.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"can-i-trademark-my-work-on-my-own\">Can I Trademark My Work on My Own?<\/h2>\n\n\n\n<p><b><\/b><span style=\"font-weight: 400;\">The short answer: yes! <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">It\u2019s a fairly straightforward process to register your work with the government. It typically involves an online application, a small fee and some correspondence with the appropriate public offices. That said, you should know that it <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> be a complicated process and it is recommended that you seek an <\/span><a href=\"https:\/\/www.theartistslawyer.com\/\"><span style=\"font-weight: 400;\">attorney<\/span><\/a><span style=\"font-weight: 400;\"> to help you file your trademark application and handle whatever happens next. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">At the end of the day, you won\u2019t regret seeking out an attorney to assist with the filing of your trademark application. With the help of a professional, you\u2019ll feel confident you\u2019re following the correct steps to secure your trademark and you\u2019ll save a lot of time and mental bandwidth. That\u2019s valuable time that you can spend pouring into your business and focusing on what you do best.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"copyrighting-protect-your-business-on-broader-terms\">Copyrighting: Protect Your Business on Broader Terms<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As a business owner, there\u2019s a lot of original content worth copyrighting, especially if you\u2019re in the business of creating.&nbsp; You\u2019ll want to copyright photographs, song lyrics, books, curriculums, scripts, paintings and anything else that\u2019s \u201cintellectually created,\u201d as the US Patent and Trademark Office would put it.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Essentially, copyright gives you the exclusive right to share the work, sell the work and more. Here\u2019s the best part: a copyright grants you the ability to take action against those who would try to reproduce your work and profit off of it without permission.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Pro Tip: <\/b><span style=\"font-weight: 400;\">It\u2019s important to note that upon the creation of the work, the copyright is generated automatically. Because you created it, you are inherently the copyright owner.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-happens-if-i-don-t-trademark-or-copyright-my-work\">What Happens if I Don\u2019t Trademark or Copyright My Work?&nbsp;<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In short, you\u2019re leaving yourself vulnerable to the copycats who use your work for their own benefit. And take it from me, it\u2019s much easier to be proactive than reactive when it comes to copycat situations. If you don\u2019t take the time to protect your work, you\u2019ll likely catch wind of someone out there who\u2019s replicated your work without your knowledge and definitely without your consent. However you find out, it\u2019s easy to feel helpless when you know you\u2019re missing the legal protections that secure your work as truly yours.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The worst part is that someone out there is making money off of your ideas. That\u2019s revenue that should be going into your pocket and isn\u2019t. That\u2019s not okay.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve discovered the copycat, you\u2019re faced with sending some awkward emails before things start to get serious.&nbsp; If you\u2019ve ever had to send an email that starts with, \u201cHey! Sooo\u2026 I noticed that your new launch looks a lot like the offering I just rolled out last spring. What\u2019s up with that?\u201d then you know what I mean.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Once that email has been sent, it\u2019s not always a guarantee that things will go your way. From there, you\u2019re looking at expensive attorney consultation fees, cease and desist letters, potential mediation or litigation in the future. The work and expenses can start to pile up fast, so it\u2019s best to protect yourself upfront, rather than deal with the clean-up after the fact.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a busy Independent business owner, you\u2019ve likely got a lot on your plate as it is and don\u2019t want to be worrying about copycats. Luckily there are qualified legal experts out there (hi!) who can help you protect your business. As one of my tailor-made legal services, I will handle all the paperwork and red tape on your behalf so that you can stay focused on doing what you do best. Make your copyright protection and trademark application easy by trusting an accomplished attorney with the finer details. Visit<\/span><a href=\"https:\/\/theartistslawyer.com\"><span style=\"font-weight: 400;\"> theartistslawyer.com <\/span><\/a><span style=\"font-weight: 400;\">to inquire about availability and let\u2019s get to work!<\/span><\/p>\n\n\n\n<div class=\"wp-block-ugb-divider ugb-divider ugb-1333a79 ugb-divider--v2 ugb-divider--design-basic ugb-main-block\"><style>.ugb-1333a79 hr.ugb-divider__hr{margin-left:auto !important;margin-right:auto !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><hr class=\"ugb-divider__hr\"\/><\/div><\/div><\/div>\n\n\n<p class=\"p1\"><em>Ready to protect your business? Get our <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/protecting-your-business\">Protecting Your Business<\/a> Ultimate Guide.<\/em><\/p>\n\n\n<p><a class=\"cta hero-btn\" data-sumome-listbuilder-id=\"67dd0bcc-a2e1-4f7e-82a5-dc10408902d0\">Download Guide<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve worked hard to build your business from the ground up from developing proprietary methods, customizing standard operating procedures and perfecting the carefully curated content you\u2019ve engineered over the years. But then one day you find out you\u2019re getting ripped off by someone copying your work and you realize you\u2019re losing money as a result. [&hellip;]<\/p>\n","protected":false},"author":737,"featured_media":37644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[53,54,55,56],"class_list":["post-37640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-business","tag-contracts","tag-copyright","tag-small-business"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/Stocksy_txp3bff2d4cxpH300_Medium_1779430_3764457e4b.jpg",1733,1155,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/Stocksy_txp3bff2d4cxpH300_Medium_1779430_3764457e4b-150x150.jpg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/Stocksy_txp3bff2d4cxpH300_Medium_1779430_3764457e4b-300x200.jpg",300,200,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/Stocksy_txp3bff2d4cxpH300_Medium_1779430_3764457e4b-768x512.jpg",768,512,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/Stocksy_txp3bff2d4cxpH300_Medium_1779430_3764457e4b-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/Stocksy_txp3bff2d4cxpH300_Medium_1779430_3764457e4b-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2021\/12\/Stocksy_txp3bff2d4cxpH300_Medium_1779430_3764457e4b.jpg",1733,1155,false]},"post_excerpt_stackable_v2":"<p>You\u2019ve worked hard to build your business from the ground up from developing proprietary methods, customizing standard operating procedures and perfecting the carefully curated content you\u2019ve engineered over the years. But then one day you find out you\u2019re getting ripped off by someone copying your work and you realize you\u2019re losing money as a result. There\u2019s got to be something you can do to protect yourself, right? That\u2019s where a trademark comes in (along with its good friend, copyright). A trademark has the power to protect your brand, establish your authority and save you dozens of legal headaches down the&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Magi Fisher","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/magi-fisher"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copyright Vs. 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