![\"use](\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/05\/make-your-brand-unique-with-packaging.jpg\")
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Do you think packaging is only meant to be a concern for major consumer brands, like Coca-Cola, Apple, and Nike? I hope not, packaging is a powerful tool for photographers; a tool that will help add value to your growing business and help make you a big success.<\/p>\n
Packaging has a marketing purpose: it\u2019s meant to physically protect, communicate product information, market, provide convenience, and ultimately provide security of the product. Don\u2019t get me wrong, these are all necessary things in packaging a physical product \u2013 but there is MUCH more to packaging, and as a service-based business that relies on selling something intangible, photographers can get more value out of the use of great packaging.<\/p>\n
There are many characteristics that make packaging great. And with increased competition in the photography marketplace, the need to be different and stand out continues to be a never-ending pursuit for most of you. Don\u2019t worry, you take great photos, you capture beautiful moments, don\u2019t change that. Just add these three packaging tips and you\u2019ll boost what you already do so well!<\/p>\n
\u201cThe best advice I\u2019ve read is use your personality to help sell your business.\u201d
\n– Jessica Brees, Wildflower Photography<\/p>\n
![\"3](\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/05\/2016-05-23_0001.jpg\")
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Photo by Jessica Brees, Wildflower Photography<\/p>\n
This is a simple notation, but sometimes it\u2019s the simple things we forget. Like the time you wrapped all of your holiday gifts with the cutest \u201cthis is so me\u201d Santa-holding-a-camera wrapping paper and perfectly curled ribbons\u2026 then remembered you forgot to put the \u201cto:\u201d tag on every gift after they were all wrapped.<\/p>\n
By being unique with your packaging, you want to accomplish a few of these marketing objectives:<\/p>\n
– Be memorable- make your brand stand out
\n– Be different than everyone else
\n– Be visible
\n– Reinforce what\u2019s important about you \u2013 your unique selling proposition
\n– Be appealing (both visually and tactilely) to your target audience
\n– Choose deliverables that speak you \u2013 without you or it actually speaking!<\/p>\n
The quest for packaging that reflects your brand can be challenging and time consuming, but when you do find the right fit \u2013 it feels good! And looks good too! This internal confidence of knowing you got something great going on will filter right into you and the service you provide!<\/p>\n
\u201cTo be successful or even semi successful in the creative industry you have to work your tush off.\u201d
\n– Johanna Dye Photography<\/p>\n
![\"3](\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/05\/2016-05-23_0002.jpg\")
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Photo by Johanna Dye Photography<\/p>\n
You know the difference in your perception from the hairdresser who cuts your hair in a closet-sized room in their basement with an 80\u2019s blue sink and scissors you silently wonder have been handed down from Grandma. To the hairdresser who has a warm, welcoming waiting area, fancy salon chair, and rack full of new tools. The second hairdresser may also work out of his basement, but he\u2019s taken the time to create a professional, spa-like ambiance that you don\u2019t mind. Both may be of completely equal talent. However, you instinctively let your first impressions build upon the amount of confidence you have in one hairdresser over another.<\/p>\n
Sure, you may have an elaborate photo studio, the most expensive mirrorless gear, and a portfolio of celebrity clients…or you may be taking calls from neighborhood clients at your kitchen table and scheduling booking meetings at the local coffee shop. Either way, you need to put your best foot forward and show just how important your profession is to you.<\/p>\n
Great packaging – from your initial sales meeting to the final session thank you note – can help you:<\/p>\n
– Stay organized – no one enjoys a sloppy presentation
\n– Create credibility
\n– Reinforce your brand
\n– Present your business professionally
\n– Stay top of mind by leaving behind a piece of you (so they don\u2019t forget)<\/p>\n
\u201cWhen they see our packaging, they see our value.
\nIt is always the little things, and packaging contains a lot of little things.\u201d<\/p>\n
– Melissa Cross, A Traveler\u2019s Heart Photography<\/p>\n
![\"3](\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/05\/2016-05-23_0003.jpg\")
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Photo by Melissa Cross, A Traveler\u2019s Heart Photography<\/p>\n
Smitten boyfriends will likely spend $10,000 more on a Tiffany set engagement ring with the Tiffany & Co. name behind it than a similar diamond at a discount store – delivering it with the big question in an iconic blue box.<\/p>\n
The box, by the way, doesn\u2019t cost $10,000.<\/p>\n
But the brand knows how to deliver more than a ring; it\u2019s an entire experience that is being delivered to create a level of prestige in their product. When that lucky girl sees that blue box, she instantly knows that something out-of-this-world is inside, waiting for her to slide it on and show off to the rest of the world. The suspense grows as she waits for the box\u2019s lid to open to unveil her precious gift. And she knows, when she flashes the bling bling to her friends, they\u2019re going to ask, \u201cWhere did he go?\u201d She won\u2019t be embarrassed to tell them, and their perception of the ring\u2019s worth – incidentally tied to the couple\u2019s love – is of the highest value. Photography can deliver that same \u201cwow\u201d moment.<\/p>\n
The cliche \u201cpresentation is everything\u201d is a cliche for a reason. And it\u2019s your packaging that helps create the type of experience that gets Instagram likes, awesome Angie\u2019s List reviews, and a whole lot of respect for your business.<\/p>\n
Use packaging to make you unique, boost your first impression, and speak to your value.<\/strong><\/p>\n We believe that photographers should charge prices that reflect the experience you deliver. And with amazing packaging, your value goes up!<\/p>\n We hope you enjoyed what you read. If you\u2019d like to learn more about how packaging can help you, we\u2019d love to help. Connect with us! You can view all the different packaging solutions we offer to beginning and seasoned photographers – and if we don\u2019t have something you want, let us know – we\u2019re creatives too!<\/p>\n","protected":false},"excerpt":{"rendered":" Do you think packaging is only meant to be a concern for major consumer brands, like Coca-Cola, Apple, and Nike? I hope not, packaging is a powerful tool for photographers; a tool that will help add value to your growing business and help make you a big success.<\/p>\n","protected":false},"author":67,"featured_media":4691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[71],"class_list":["post-4687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-branding","tag-client-experience"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/05\/2016-05-23_0001.jpg",1400,953,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/05\/2016-05-23_0001-150x150.jpg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/05\/2016-05-23_0001-300x204.jpg",300,204,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/05\/2016-05-23_0001-768x523.jpg",768,523,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/05\/2016-05-23_0001-1024x697.jpg",1024,697,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/05\/2016-05-23_0001.jpg",1400,953,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/05\/2016-05-23_0001.jpg",1400,953,false]},"post_excerpt_stackable_v2":"