{"id":4937,"date":"2016-06-08T01:00:00","date_gmt":"2016-06-08T05:00:00","guid":{"rendered":"http:\/\/www.risingtidesociety.com\/?p=4937"},"modified":"2022-03-23T16:37:26","modified_gmt":"2022-03-23T16:37:26","slug":"wedding-pr","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wedding-pr","title":{"rendered":"Wedding PR: Top Secret to Getting Published"},"content":{"rendered":"

If you\u2019re ready to take your business to the next level, you will need to dedicate some time to getting published. And I\u2019m not just talking about submitting real weddings. While those help build your visibility, you will also want to work with the media to get quoted, provide your expertise and build your reputation.<\/p>\n

But how do you successfully get their attention? In wedding PR, we\u2019ve got one main secret: timing. Besides pitching the right idea to the right person, pitching at the right time will make the biggest difference in whether or not you\u2019ll get published. Let me share some rules that I use when pitching my clients to journalists.<\/p>\n

Three golden rules of reaching out to the media:<\/h3>\n

1. Contact journalists according to their time zone. If you\u2019re on the West Coast, emailing someone on the East Coast after they\u2019ve gone home doesn\u2019t work.
\n2. Don\u2019t pitch on Friday afternoon, unless you want to be forgotten.
\n3. Never pitch on the weekends. It makes you look unprofessional.<\/p>\n

\"Secret
Photo by Lauren Carnes Photography<\/em><\/figcaption><\/figure>\n

Always plan ahead<\/h3>\n

All media have certain lead times, so you\u2019ll need to plan in advance. Newspapers and TV news programs have shorter lead times that range from a few days to a month. Blogs like to plan their publication calendars from 2 weeks up to 3 months in advance. Print magazines plan their content 3-6 months in advance. You need to keep these timelines in mind, especially if you\u2019re pitching seasonal stories or shoots.<\/p>\n

While approaching the press in advance is important, you also don\u2019t want to rush it. If your website isn\u2019t finished, you don\u2019t have any images, or your business simply isn\u2019t ready to receive customers yet, it\u2019s too early to work with the media. Your goal is to put your best foot forward, so get ready before you pitch.<\/p>\n

Best Times for Bridal Stories<\/h3>\n

Being timely will help increase your chances of being noticed. In the wedding industry, the peak times for most story opportunities is the engagement season (November-February) and wedding season (May-August). Wedding blogs and online magazines are cranking out a lot of content during those months and are always in need of new products and quotes from experts, so it\u2019s a great time to pitch.<\/p>\n

If you want to reach out to your local newspaper or TV station, they will also be more receptive to your wedding content when it\u2019s seasonally appropriate for their audience.<\/p>\n

No matter what your business is, understanding the media cycles and matching your content ideas to what\u2019s relevant will help you power up your publicity engine.<\/p>\n

For more ways to gain publicity, check out my DIY PR Tools for Wedding Professionals<\/a> that include an eBook, media lists, and templates that will help get your name in top media.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re ready to take your business to the next level, you will need to dedicate some time to getting published. And I\u2019m not just talking about submitting real weddings. While those help build your visibility, you will also want to work with the media to get quoted, provide your expertise and build your reputation.<\/p>\n","protected":false},"author":72,"featured_media":4945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[254],"class_list":["post-4937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-public-relations"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/06\/LCP-Glam-Vendor-Images-12.jpg",1800,1200,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/06\/LCP-Glam-Vendor-Images-12-150x150.jpg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/06\/LCP-Glam-Vendor-Images-12-300x200.jpg",300,200,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/06\/LCP-Glam-Vendor-Images-12-768x512.jpg",768,512,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/06\/LCP-Glam-Vendor-Images-12-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/06\/LCP-Glam-Vendor-Images-12-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2016\/06\/LCP-Glam-Vendor-Images-12.jpg",1800,1200,false]},"post_excerpt_stackable_v2":"

If you\u2019re ready to take your business to the next level, you will need to dedicate some time to getting published. And I\u2019m not just talking about submitting real weddings. While those help build your visibility, you will also want to work with the media to get quoted, provide your expertise and build your reputation.<\/p>\n","category_list_v2":"Business best practices<\/a>","author_info_v2":{"name":"Sasha Vasilyuk","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/sashavasilyuk"},"comments_num_v2":"2 comments","yoast_head":"\nWedding PR: How to Get Published | HoneyBook<\/title>\n<meta name=\"description\" content=\"In wedding PR there is one main secret: timing. 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