{"id":74141,"date":"2022-08-23T08:31:00","date_gmt":"2022-08-23T15:31:00","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=74141"},"modified":"2023-02-08T14:20:22","modified_gmt":"2023-02-08T22:20:22","slug":"case-study-business-growth","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/case-study-business-growth","title":{"rendered":"Case study: How this florist scaled up her business reputation, pricing, and more"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Learn how Allison Lunde uses <\/em><a href=\"https:\/\/www.smartfiles.honeybook.com\/streamline\"><em>HoneyBook Smart Files<\/em><\/a><em> to save time, book more clients, and scale her business. By upgrading her branding and creating a seamless process, she can communicate her value more clearly to clients. <\/em><\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-8ab660b\" data-block-id=\"8ab660b\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-b952ba8 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>@media screen and (min-width:768px){.ugb-b952ba8.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-b952ba8-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-d2f336b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d2f336b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-image-box ugb-image-box ugb-7f7077c ugb-image-box--v4 ugb-image-box--columns-1 ugb-image-box--design-basic ugb-main-block\"><style>.ugb-7f7077c .ugb-image-box__box{border-radius:0px !important}.ugb-7f7077c .ugb-image-box__item{height:450px !important}.ugb-7f7077c .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/Allison-Header.png)}@media screen and (min-width:768px) and (max-width:1025px){.ugb-7f7077c .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-7f7077c .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-3\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\"><\/div><\/div><div class=\"ugb-image-box__content\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-2aa00b7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-2aa00b7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-text ugb-text ugb-a1b4012 ugb-text--design-plain ugb-text--columns-1 ugb-main-block\"><style>.ugb-a1b4012 .ugb-text__text p{font-size:16px !important;color:#3c3c3c}@media screen and (min-width:768px){.ugb-a1b4012.ugb-text{margin-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-text__text-wrapper\"><div class=\"ugb-text__text\"><p class=\"ugb-text__text-1\"><br> <br>There will come a moment for every independent business owner when you\u2019re ready to scale and take on more. To make that happen, you need resources that help you save time and work more efficiently. By streamlining your operations, you can shift your efforts away from the day-to-day output and focus more on the strategy that helps you grow.<br><br>Allison Lunde was able to reach this milestone by using <a href=\"https:\/\/smartfiles.honeybook.com\/streamline\">HoneyBook<\/a><em>.<\/em> Instead of switching back and forth between multiple tools and spending countless hours nurturing her leads, HoneyBook simplified her process, giving her back time she could spend scaling up. Though Allison was using HoneyBook before, the new templates let her to create the exact processes she envisions for clients that are both streamlined and custom.<br><\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-ugb-container ugb-container ugb-0e3f3ef ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-desktop\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-0e3f3ef-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-0e3f3ef-content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/Allison-Header.png\" alt=\"Allison Lunde\" class=\"wp-image-74162\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/Allison-Header.png 800w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/Allison-Header-282x300.png 282w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/Allison-Header-768x816.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>There will come a moment for every independent business owner when you\u2019re ready to scale and take on more. To make that happen, you need resources that help you save time and work more efficiently. By streamlining your operations, you can shift your efforts away from the day-to-day output and focus more on the strategy that helps you grow.<br><br>Allison Lunde was able to reach this milestone by using <a href=\"https:\/\/smartfiles.honeybook.com\/streamline\">HoneyBook<\/a><em>.<\/em> Instead of switching back and forth between multiple tools and spending countless hours nurturing her leads, HoneyBook simplified her process, giving her back time she could spend scaling up. Though Allison was using HoneyBook before, the new templates let her to create the exact processes she envisions for clients that are both streamlined and custom.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>HoneyBook\u2019s new features let her better communicate her business value and helped potential clients decide to work with her more quickly. Allison even found that her clients were more likely to book her higher-end packages, meaning she saw an immediate increase in revenue. As a result, she was able to successfully represent the benefits of her upgraded services.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-7d70432\" data-block-id=\"7d70432\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-9ce1285 ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-mobile\"><style>.ugb-9ce1285-wrapper.ugb-container__wrapper{border-radius:0px !important}@media screen and (min-width:768px){.ugb-9ce1285.ugb-container{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-9ce1285-wrapper ugb--shadow-5\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-9ce1285-content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-4f044ac ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-4f044ac.ugb-spacer{height:5px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-bacc72b ugb-main-block\"><style>.ugb-bacc72b .ugb-heading__title{font-size:35px !important;text-align:center}.ugb-bacc72b .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Success by the numbers:<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-8682678\" data-block-id=\"8682678\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-8682678-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-23bf700\" data-block-id=\"23bf700\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-23bf700-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"aligncenter wp-block-ugb-count-up ugb-count-up ugb-305f177 ugb-countup--v4 ugb-countup--columns-2 ugb-main-block\"><style>.ugb-305f177 .ugb-countup__counter{font-size:45px !important}.ugb-305f177 .ugb-countup__description{font-size:25px !important}@media screen and (min-width:768px){.ugb-305f177.ugb-count-up{padding-right:25px !important;padding-left:25px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-countup__item ugb-countup__item1\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">75%<\/div><p class=\"ugb-countup__description\">Of clients booked immediately<\/p><\/div><div class=\"ugb-countup__item ugb-countup__item2\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">$100,000+<\/div><p class=\"ugb-countup__description\">Booked through smart files<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-72726ac ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-desktop ugb--hide-tablet\"><style>.ugb-72726ac-wrapper.ugb-container__wrapper{border-radius:0px !important}@media screen and (min-width:768px){.ugb-72726ac.ugb-container{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-72726ac-wrapper ugb--shadow-5\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-72726ac-content-wrapper\">\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-910b006 ugb-spacer--v2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-910b006.ugb-spacer{height:5px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-21ac377 ugb-main-block\"><style>.ugb-21ac377 .ugb-heading__title{font-size:35px !important;text-align:center}.ugb-21ac377 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Success by the numbers:<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-06c65bc\" data-block-id=\"06c65bc\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-06c65bc-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2b730dd\" data-block-id=\"2b730dd\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2b730dd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"aligncenter wp-block-ugb-count-up ugb-count-up ugb-ee2f9b3 ugb-countup--v4 ugb-countup--columns-2 ugb-main-block\"><style>.ugb-ee2f9b3 .ugb-countup__icon,.ugb-ee2f9b3 .ugb-countup__counter,.ugb-ee2f9b3 .ugb-countup__title,.ugb-ee2f9b3 .ugb-countup__description{text-align:center}.ugb-ee2f9b3 .ugb-countup__counter{margin-bottom:20px !important;font-size:33px !important}.ugb-ee2f9b3 .ugb-countup__description{font-size:22px !important}.ugb-ee2f9b3 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-ee2f9b3.ugb-count-up{padding-right:25px !important;padding-left:25px !important}}@media screen and (min-width:768px){.ugb-ee2f9b3 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-countup__item ugb-countup__item1\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">75%<\/div><p class=\"ugb-countup__description\">Of clients booked immediately<\/p><\/div><div class=\"ugb-countup__item ugb-countup__item2\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\">$100,000<\/div><p class=\"ugb-countup__description\">Booked through<br>smart files<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-3473d7b ugb-main-block\"><style>.ugb-3473d7b .ugb-heading__title{font-size:35px !important}.ugb-3473d7b .ugb-heading__subtitle{font-size:25px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Meet Allison Lunde<\/h2><p class=\"ugb-heading__subtitle\">Florist and Flower Handler, Owner of Floret &amp; Foliage<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/Allison-Lunde-Floret-Foliage_3826378960-1024x536.webp\" alt=\"\" class=\"wp-image-74142\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/Allison-Lunde-Floret-Foliage_3826378960-1024x536.webp 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/Allison-Lunde-Floret-Foliage_3826378960-300x157.webp 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/Allison-Lunde-Floret-Foliage_3826378960-768x402.webp 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/Allison-Lunde-Floret-Foliage_3826378960.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Allison Lunde owns a flower shop in Fargo, North Dakota, called&nbsp;<a href=\"https:\/\/floretandfoliage.com\/\">Floret &amp; Foliage<\/a>. Like other Independent business owners, she leverages her talents as a florist and flower handler to offer unique services like full-service wedding design while also overseeing all business activities behind the scenes.&nbsp;<\/p>\n\n\n\n<p>Floret and Foliage represents Allison herself and her desire to make people\u2019s lives a little happier. Before starting her own business, she worked at a flower shop in Minneapolis, where she learned how to design florals for multiple weddings each week on her own.&nbsp;<\/p>\n\n\n\n<p>With hands-on experience and passion, starting her own business was the perfect way to spread her talent and joy to others on her own terms. As an Independent business owner, she works the way she wants and makes the best decisions for <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/business-growth\" target=\"_blank\" rel=\"noopener\" title=\"business growth\" data-wpil-keyword-link=\"linked\">business growth<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-b57635b ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-b57635b .ugb-blockquote__quote{fill:#0c1f5c !important;width:70px !important;height:70px !important}.ugb-b57635b .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-b57635b .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">With hands-on experience and passion, starting her own business was the perfect way to spread her talent and joy to others on her own terms.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-abbb469 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-abbb469 .ugb-blockquote__quote{fill:#0c1f5c !important;width:60px !important;height:60px !important;left:20px !important}.ugb-abbb469 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-abbb469 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-abbb469.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">With hands-on experience and passion, starting her own business was the perfect way to spread her talent and joy to others on her own terms.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-6c58a6b\" data-block-id=\"6c58a6b\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-778bd98 ugb-main-block\"><style>.ugb-778bd98 .ugb-heading__title{font-size:35px !important}.ugb-778bd98 .ugb-heading__subtitle{font-size:25px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">The challenge:<\/h2><p class=\"ugb-heading__subtitle\">Managing growing pains and client communication<\/p><\/div><\/div><\/div>\n\n\n\n<p>As Allison\u2019s business grew, her processes started to feel more disjointed and not as representative of herself or her brand. With multiple tools and steps that weren\u2019t scalable, the processes couldn\u2019t evolve with her growing business.<\/p>\n\n\n\n<p>Though she had more leads entering her pipeline, they would experience roadblocks and sticking points in the booking process that would take time to work through. These issues would slow down the booking momentum and require more energy from Allison to resolve for each client, taking time away from her floral design work.<\/p>\n\n\n\n<p>In her former process, Allison spent much of her time going back and forth with clients to answer their questions and wait for replies. She also used a few different tools for each step of her process, including sending mood boards using Canva and Pinterest, signing contracts via email, and sending&nbsp;<a href=\"https:\/\/hbbadmin.reliablepenguin.com\/online-invoices\">online invoices<\/a>&nbsp;with HoneyBook. She didn\u2019t have enough insight into the client-side experience while using separate tools, and when issues came up, it wasn\u2019t easy for Allison to help her clients move forward.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-1f09c5c\" data-block-id=\"1f09c5c\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-300d062 ugb-main-block\"><style>.ugb-300d062 .ugb-heading__title{font-size:35px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Using HoneyBook to scale and deliver more value<\/h2><\/div><\/div><\/div>\n\n\n\n<p>With HoneyBook, Allison streamlined her booking process and present her business more professionally at each step. Now, she uses visual mood boards, and her clients can answer questions directly in the interactive files to make sure they agree on the vision before moving forward with booking.&nbsp;<\/p>\n\n\n\n<p>Rather than searching through endless email threads and various tools, all her clients\u2019 responses are also organized in her HoneyBook account for easier management.<\/p>\n\n\n\n<p>She can apply her company brand to everything that\u2019s sent out, and use templates to save time, creating a more professional and cohesive experience at every touchpoint.&nbsp;To enhance the client experience, she ensures the images and descriptions are always personalized. The new builder makes this easy by letting her save templates that she can edit by dropping in new package descriptions and Floral design photos that match each client\u2019s specific vision.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Allison.Blog1_.gif\" alt=\"\" class=\"wp-image-78239\"\/><\/figure>\n\n\n\n<p>By combining her proposal, contract, and payment into a single booking template along with her intake process (mood boards and questionnaires), she no longer needs personally walk clients through each step.&nbsp;<\/p>\n\n\n\n<p>Much different from before, her clients even enjoy going through the interactive files, getting everything done all at once. Instead of sending individual, static files, the smart files take up less time to create and review for herself and for potential clients, making it easier to convert leads faster than before.<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-ea9eced ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-ea9eced .ugb-blockquote__quote{fill:#0c1f5c !important;width:60px !important;height:60px !important;left:20px !important}.ugb-ea9eced .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-ea9eced .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-ea9eced.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">The way I feel about HoneyBook is the way I feel about my tattoo artist: I told her what I wanted and who I am, and she took care of the rest.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-33e987c ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-33e987c .ugb-blockquote__quote{fill:#0c1f5c !important;width:70px !important;height:70px !important}.ugb-33e987c .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-33e987c .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">The way I feel about HoneyBook is the way I feel about my tattoo artist: I told her what I wanted and who I am, and she took care of the rest.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Elevating a brand to the next level<\/h3>\n\n\n\n<p>One way HoneyBook helped Allison scale her business was by elevating her brand. In the past, she was using documents that didn\u2019t have as much cohesion with her unique personality, which is central to the Floret &amp; Foliage brand.&nbsp;<\/p>\n\n\n\n<p>The intuitive builder allows her to set a theme that includes her font and colors across everything from titles to button styles. The customization helps her deliver more value without taking much time. Instead of working with a designer or creating brand elements on her own, HoneyBook lets her incorporate her brand easily using professional, chic templates.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-1900517 ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-mobile\"><style>.ugb-1900517-wrapper.ugb-container__wrapper{border-radius:0px !important}@media screen and (min-width:768px){.ugb-1900517.ugb-container{margin-right:-100px !important;margin-left:-100px !important}}@media screen and (min-width:768px){.ugb-1900517 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-1900517-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-1900517-content-wrapper\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/floret-and-foliage-brand_3830130c7d.gif\" alt=\"Floret &amp; Foliage\" class=\"wp-image-74143\"\/><\/figure>\n\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-e968bec ugb-container--v2 ugb-container--design-basic ugb-main-block ugb--hide-desktop ugb--hide-tablet\"><style>@media screen and (min-width:768px){.ugb-e968bec.ugb-container{margin-top:-20px !important;margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-e968bec-wrapper ugb--shadow-0\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-e968bec-content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/floret-and-foliage-brand_3830130c7d-1024x538.gif\" alt=\"Floret &amp; Foliage\" class=\"wp-image-74143\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/floret-and-foliage-brand_3830130c7d-1024x538.gif 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/floret-and-foliage-brand_3830130c7d-300x158.gif 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/07\/floret-and-foliage-brand_3830130c7d-768x403.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>With more robust branding throughout the entire clientflow of inquiry to booking, Allison\u2019s clients immediately understand her value and high-quality services.&nbsp;<\/p>\n\n\n\n<p>Thanks to the elevated presentation and improved client experience that she gets using HoneyBook, Allison was ultimately able to increase her pricing. In fact, she booked one of her highest-value weddings soon after implementing her new files templates.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-1d5a82f\" data-block-id=\"1d5a82f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-1d5a82f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c70a5a2\" data-block-id=\"c70a5a2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c70a5a2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-abdf9cc ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-abdf9cc .ugb-blockquote__quote{fill:#0c1f5c !important;width:60px !important;height:60px !important;left:20px !important}.ugb-abdf9cc .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-abdf9cc .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-abdf9cc.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">My branding before was not me, and now I feel really confident in my branding, my business, and sending things out from HoneyBook.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-230d289 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-230d289 .ugb-blockquote__quote{fill:#0c1f5c !important;width:70px !important;height:70px !important}.ugb-230d289 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-230d289 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">My branding before was not me, and now I feel really confident in my branding, my business, and sending things out from HoneyBook.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Using personalized mood boards to increase conversions<\/h3>\n\n\n\n<p>HoneyBook provides a simple-to-use builder that allows you to incorporate photos, descriptions, and interactive elements such as questions. Instead of hopping between different tools, you can recreate and combine nearly any type of standard file into a smart file.&nbsp;<\/p>\n\n\n\n<p>For Allison, she used to build the individual elements of her mood board in Canva before switching over to HoneyBook. Now, she takes much less time to update her mood board template, customizing it for her clients\u2019 specific events and visions. Using smart files also saves her clients time by reducing the volume of emails sent since multiple steps in the process can be accomplished in one smart file.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Allison.Blog2_.gif\" alt=\"\" class=\"wp-image-78238\"\/><\/figure>\n\n\n\n<p>By creating a&nbsp;<a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-unique-client-experience\">unique experience for each client<\/a>, they feel better understood and more catered to. The process of creating mood boards is also no longer tedious for Allison, which means she can shift time to other, more strategic areas of her business.<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-5f9b859 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop\"><style>.ugb-5f9b859 .ugb-blockquote__quote{fill:#0c1f5c !important;width:60px !important;height:60px !important;left:20px !important}.ugb-5f9b859 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-5f9b859 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-5f9b859.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">People are either going to book me or they\u2019re not, and HoneyBook makes it easier for people to say yes.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-eb6bf6f ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><style>.ugb-eb6bf6f .ugb-blockquote__quote{fill:#0c1f5c !important;width:70px !important;height:70px !important}.ugb-eb6bf6f .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-eb6bf6f .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">People are either going to book me or they\u2019re not, and HoneyBook makes it easier for people to say yes.<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-14e9396\" data-block-id=\"14e9396\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>75% of clients booked immediately<\/li>\n\n\n\n<li>$100,000+ booked through Smart Files<\/li>\n<\/ul>\n\n\n\n<p>After incorporating HoneyBook fully into her business processes, Allison was able to instantly speed up booking. Now, a majority of her clients book immediately, and she\u2019s streamlined her clientflow by simplifying communications and eliminating unnecessary back-end processes like switching between tools.&nbsp;<\/p>\n\n\n\n<p>With the stronger presentation of her brand and the ability to communicate more value, she\u2019s been able to raise prices appropriately. As more and more clients resonate with the Floret &amp; Foliate brand and experience, she\u2019s able to grow and scale.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-d534d72\" data-block-id=\"d534d72\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s next<\/h2>\n\n\n\n<p>HoneyBook offers endless customization so they can be shaped to fit a business\u2019s unique needs. In the near term, Allison hopes to add more to her booking process with a Build Your Own Wedding template. Using interactive elements that allow clients to choose custom services, combined with an&nbsp;<a href=\"https:\/\/hbbadmin.reliablepenguin.com\/online-contract\">online contract<\/a>, she\u2019ll be able to make it even easier to book new clients.&nbsp;<\/p>\n\n\n\n<p>Allison also recently implemented&nbsp;<a href=\"https:\/\/hbbadmin.reliablepenguin.com\/automations\">HoneyBook Automations<\/a>&nbsp;with her files to make sure she\u2019s answering inquiries immediately. By setting them up to send after a specific trigger (such as a contact form submission), she can move leads into her pipeline without even lifting a finger.<\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-56e38a6\" data-block-id=\"56e38a6\"><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to grow your business with HoneyBook?<\/h2>\n\n\n\n<p>Try <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/template-gallery\">HoneyBook<\/a> to book more clients more easily and with less legwork. By creating more efficient processes, you\u2019ll have less on your plate and more time to focus on your business\u2019s next steps. Like Allison, you can reach new heights by putting your efforts toward strategy and growth.&nbsp;<\/p>\n\n\n\n<p>With HoneyBook, you\u2019ll put your best foot forward in every client interaction. Easily customized to your unique brand, you can create a polished client journey without any previous design experience. Get started today by selecting from the template gallery and customizing it with your brand elements.<\/p>\n\n\n\n<div class=\"banner banner--dark banner--bulb\">\n<div class=\"banner__text-container\">\n<h2 class=\"banner__title\">Experience How HoneyBook Helps Grow Your Business!<\/h2>\n<p class=\"banner__body\">Focus on growing and scaling your business by using HoneyBook! Save time and elevate your brand this year.<\/p>\n<a class=\"banner__cta\" href=\"https:\/\/smartfiles.honeybook.com\/streamline\">Get Started<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Allison Lunde uses HoneyBook Smart Files to save time, book more clients, and scale her business. By upgrading her branding and creating a seamless process, she can communicate her value more clearly to clients. There will come a moment for every independent business owner when you\u2019re ready to scale and take on more. [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":78318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[467],"class_list":["post-74141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-stories","tag-smart-files-stories"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Allison-Case-Study.png",1176,910,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Allison-Case-Study-150x150.png",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Allison-Case-Study-300x232.png",300,232,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Allison-Case-Study-768x594.png",768,594,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Allison-Case-Study-1024x792.png",1024,792,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Allison-Case-Study.png",1176,910,false],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Allison-Case-Study.png",1176,910,false]},"post_excerpt_stackable_v2":"<p>Learn how Allison Lunde uses HoneyBook Smart Files to save time, book more clients, and scale her business. By upgrading her branding and creating a seamless process, she can communicate her value more clearly to clients. There will come a moment for every independent business owner when you\u2019re ready to scale and take on more. To make that happen, you need resources that help you save time and work more efficiently. By streamlining your operations, you can shift your efforts away from the day-to-day output and focus more on the strategy that helps you grow.Allison Lunde was able to reach&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/member-stories\" rel=\"category tag\">Member stories<\/a>","author_info_v2":{"name":"HoneyBook","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/honeybook"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Learn How To Scale Up Your Business from This Florist | HoneyBook<\/title>\n<meta name=\"description\" content=\"This florist was able to save time, get clients to book faster and increase profit by streamlining her brand. 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