{"id":77286,"date":"2023-07-06T15:47:13","date_gmt":"2023-07-06T22:47:13","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=77286"},"modified":"2024-10-24T11:07:05","modified_gmt":"2024-10-24T18:07:05","slug":"add-accessibility-to-your-client-experience","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/add-accessibility-to-your-client-experience","title":{"rendered":"8 accessibility best practices for creating a better client experience"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em><em><em>It\u2019s always a good time to consider how accessible your client experience is. Use these 8 accessibility best practices to improve accessibility for your clients and prospects.<\/em><\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1548\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility.jpg\" alt=\"\" class=\"wp-image-87931\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility.jpg 2000w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility-300x232.jpg 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility-1024x793.jpg 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility-768x594.jpg 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility-1536x1189.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p>When was the last time you audited your business for accessibility? It could be that you\u2019ve never assessed your client experience for accessibility. The good news: It\u2019s never too late to optimize your processes and make them accessible to as many people as possible.&nbsp;<\/p>\n\n\n\n<p>Creating an <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/create-inclusive-client-experience\" target=\"_blank\" rel=\"noreferrer noopener\">inclusive client experience<\/a> means making information available to everyone\u2014regardless of age, race, ethnicity, gender, disability, and more\u2014in a way that they can access. To provide an equal experience to people with disabilities, you should focus on your online accessibility.&nbsp;<\/p>\n\n\n\n<p>Not only is online accessibility ethical, but it can greatly benefit your business. A more accessible experience can bring in more clients and you can even benefit from ADA (Americans with Disabilities Act)-compliant incentives like <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/05\/24\/businesses-with-ada-compliant-websites-write-off-up-to-5000-with-one-simple-irs-tax-credit\/?sh=1ac29407307e\" target=\"_blank\" rel=\"noreferrer noopener\">tax credits<\/a>.<\/p>\n\n\n\n<p>In short, online accessibility increases the number of people who can comfortably access information and materials. If we create websites and client materials that aren\u2019t accessible, we\u2019re offering a poor experience to the <a href=\"https:\/\/www.cdc.gov\/media\/releases\/2018\/p0816-disability.html#:~:text=One%20in%204%20U.S.%20adults,affects%201%20in%207%20adults.\" target=\"_blank\" rel=\"noreferrer noopener\">one in four U.S. adults<\/a> who live with some form of disability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the 8 accessibility best practices?<\/h2>\n\n\n\n<p>The eight accessibility best practices are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#color-contrast\">Check your color contrast<\/a><\/li>\n\n\n\n<li><a href=\"#typography\">Choose readable typography<\/a><\/li>\n\n\n\n<li><a href=\"#formatting\">Use clear formatting<\/a><\/li>\n\n\n\n<li><a href=\"#language\">Use accessible language<\/a><\/li>\n\n\n\n<li><a href=\"#directional\">Avoid directional language<\/a><\/li>\n\n\n\n<li><a href=\"#consistency\">Be consistent<\/a><\/li>\n\n\n\n<li><a href=\"#alttext\">Add alt text to images when relevant<\/a><\/li>\n\n\n\n<li><a href=\"#video\">Optimize video for accessibility<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Who is accessibility for?<\/h2>\n\n\n\n<p>Accessibility initiatives aim to improve the experience for anyone with a disability, whether it\u2019s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual<\/li>\n\n\n\n<li>Auditory<\/li>\n\n\n\n<li>Physical<\/li>\n\n\n\n<li>Speech-related<\/li>\n\n\n\n<li>Cognitive<\/li>\n\n\n\n<li>Neurological<\/li>\n<\/ul>\n\n\n\n<p>When accessibility comes to mind, you may think of people who are blind and need auditory options, as well as people who are deaf and require visual options.<\/p>\n\n\n\n<p>But, many other disabilities benefit from accessibility:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dyslexia: Crowded letters and content can make it more difficult for people with dyslexia to read<\/li>\n\n\n\n<li>Epilepsy: Animations and GIFs that flicker can trigger <a href=\"https:\/\/www.epilepsy.org.uk\/info\/seizure-triggers\/photosensitive-epilepsy#:~:text=Content%20shared%20online%20and%20on,as%20Zoom%20and%20Microsoft%20Teams.\" target=\"_blank\" rel=\"noreferrer noopener\">photosensitive epilepsy<\/a><\/li>\n\n\n\n<li>Color blindness: Though there are different types of color blindness, the most common type makes red and green indistinguishable, so certain graphics and photos can be hard to understand<\/li>\n\n\n\n<li>Loss of or absence of mobility: Moving a mouse and using a keyboard can become difficult and require a screen reader<\/li>\n<\/ul>\n\n\n\n<p>There are also situational limitations where someone would benefit from accessibility. Some of these include working with a broken arm, with poor lighting, in a noisy area, lack of access to audio, or using a mobile device with a small screen.&nbsp;<\/p>\n\n\n\n<p>Accessibility circumstances can affect all of us. Accessibility initiatives can create a&nbsp; client experience when implemented correctly.&nbsp;<\/p>\n\n\n\n<p>Instead of thinking about accessibility as something to \u201cadd\u201d to your website design and client experience, it should be core to your processes for updating your website, sending files, and more.<\/p>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-132e04e ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-132e04e-wrapper.ugb-container__wrapper{border-radius:12px !important;background-image:url(https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Banner-CTA-Background2.jpg)}.ugb-132e04e-wrapper.ugb-container__wrapper:before{opacity:0.5}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-132e04e-wrapper ugb--has-background-overlay\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-132e04e-content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Learn more about building an inclusive business<\/strong>.<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Download our free guide to learn more about conducting inclusivity audits and making inclusivity and accessibility core to your business.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-e28727a ugb-main-block\"><style>.ugb-e28727a .ugb-button1{background-color:#000000}.ugb-e28727a .ugb-button1 .ugb-button--inner,.ugb-e28727a .ugb-button1 svg:not(.ugb-custom-icon){color:#ffffff !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"#\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Download now<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"color-contrast\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">1. Use contrasting colors&nbsp;<\/h2>\n\n\n\n<p>Light text on a light background is hard for everyone to read. But, for those with visual impairments, these combinations may make reading impossible. As a rule of thumb, use high-contrast colors to make sure everything is easily readable. Check out some examples.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/low-contrast-1024x768.png\" alt=\"Document with faint text that's hard to read\" class=\"wp-image-77303\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/low-contrast-1024x768.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/low-contrast-300x225.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/low-contrast-768x576.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/low-contrast.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Low contrast will be difficult for everyone to read.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/high-contrast-1024x768.png\" alt=\"Document with high-contrast headers and content that's easily readable\" class=\"wp-image-77304\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/high-contrast-1024x768.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/high-contrast-300x225.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/high-contrast-768x576.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/high-contrast.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">High contrast ensures that everyone can read your content.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>When incorporating your brand colors on your website or within your files, consider where they\u2019ll best take into account accessibility considerations.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-0041221 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-0041221-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-0041221-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-0041221.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-0041221-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-0041221-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-c9eef97 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-c9eef97 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-c9eef97-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-381f79f ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-381f79f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-97eb796 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-97eb796-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Pro tip<\/strong> <\/h4>\n\n\n\n<p>Check out <a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contrast Checker online<\/a> and see if your color combinations pass the test.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>It\u2019s always a good idea to include your logo and your primary colors might look great as the background for your CTA (call to action) buttons. But, the rest of your file may be best as standard black text on a white background. Often, simplicity is best for accessibility.<\/p>\n\n\n\n<a id=\"typography\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">2. Choose readable typography<\/h2>\n\n\n\n<p>Similar to your brand colors, consider if your <a href=\"https:\/\/accessibility.uncg.edu\/getting-started-with-accessibility\/accessible-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand fonts are accessible<\/a>. Script fonts can be especially difficult for clients with visual impairments, including aging eyesight. Any font that makes each letter hard to read is also inaccessible to people who aren\u2019t as familiar with the English alphabet.&nbsp;<\/p>\n\n\n\n<p>If you want to choose unique brand typography, we recommend selecting a few options you could use for advertising or social media. For your client-facing files and website materials, it\u2019s best to use a standard serif or, better yet, sans-serif typeface.<\/p>\n\n\n\n<a id=\"formatting\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">3. Use clear formatting<\/h2>\n\n\n\n<p>Another factor in readability is formatting. Imagine receiving a proposal file that includes one huge block of text with an image placed somewhere in the middle. Regardless of disability, it would be difficult for anyone to pick out important information quickly.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what can you do to make your content easier to read:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Break your text into smaller paragraphs\u2014it makes it easier to pick out and absorb important content and steps to follow<\/li>\n\n\n\n<li>Add wider top\/bottom and right\/left margins<\/li>\n\n\n\n<li>Add padding (space) around elements\/images&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Bad-Formatting-1-1024x427.png\" alt=\"Block of text with a small header and small image\" class=\"wp-image-77293\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Bad-Formatting-1-1024x427.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Bad-Formatting-1-300x125.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Bad-Formatting-1-768x320.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Bad-Formatting-1-1536x641.png 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Bad-Formatting-1-2048x854.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Example of bad formatting with a lot of text and limited white space.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Proper-Formatting-1-1024x469.png\" alt=\"Header with a background image and paragraphs of text with white space\" class=\"wp-image-77294\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Proper-Formatting-1-1024x469.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Proper-Formatting-1-300x137.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Proper-Formatting-1-768x352.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Proper-Formatting-1-1536x704.png 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Proper-Formatting-1-2048x938.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Good formatting with a proper header and content in paragraphs.<\/figcaption><\/figure>\n\n\n\n<a id=\"language\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">4. Use accessible language<\/h2>\n\n\n\n<p>When it\u2019s time to write content for your client files, keep in mind your clients\u2019 range of needs. Some clients may have a cognitive disability that makes reading difficult, while others may not speak English as their first language.&nbsp;<\/p>\n\n\n\n<p>If you have a brand voice, use it in your messaging. Casual, everyday speech should be understood by most, but mix in too many uncommon euphemisms or sayings and your clients could <em>lose your drift<\/em>, uh, I mean, not get your message. In fact, it\u2019s best to aim your writing at Grade 6\u20138 reading level. This will accommodate most people and make your content quick and easy to read.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-36221f4 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-36221f4-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-36221f4-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-36221f4.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-36221f4-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-36221f4-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-faef286 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-faef286 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-faef286-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-a884cf9 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a884cf9-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a1649a0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a1649a0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Pro tip<\/strong> <\/h4>\n\n\n\n<p>Tools like <a href=\"https:\/\/hemingwayapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hemmingway Editor<\/a> are free and can help you grade the readability of what you write. Hemmingway Editor literally tells you what grade level you\u2019re writing at.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Never assume what your client knows. Something you say every day could be something they\u2019ve never heard before, so you may need to explain what you mean or omit them altogether.&nbsp;<\/p>\n\n\n\n<a id=\"directional\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">5. Avoid directional language<\/h2>\n\n\n\n<p>When you\u2019re creating accessible content, consider all the ways people can consume that content. For instance, people with visual impairments may use screen readers to understand what\u2019s on a page.&nbsp;<\/p>\n\n\n\n<p>With screen readers, your clients will hear all the text in a file read aloud. If you have CTA buttons that say things like <em>Click Here<\/em> and <em>Learn More<\/em> or <em>Go to the menu on the right<\/em>, it won\u2019t mean much to clients who can\u2019t see what that language is referring to.&nbsp;<\/p>\n\n\n\n<p>This directional language can make the experience difficult for people using screen readers. Instead, make your link and button text descriptive. It doesn\u2019t need to be long, but it should refer to the action.&nbsp;<\/p>\n\n\n\n<p>For example, you can put <em>Next Page<\/em> on your buttons for clients filling out your files. When you use text links, always reference the linked page, e.g., rather than writing <em>Click Here<\/em>, write <em>Go to purchase page.<\/em><\/p>\n\n\n\n<a id=\"consistency\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">6. Be consistent<\/h2>\n\n\n\n<p>Another best practice for accessibility is being consistent. This helps avoid confusing situations for your clients and it can also make your job easier.&nbsp;<\/p>\n\n\n\n<p>If you send a file that uses the language <em>Next Page<\/em> on one button and <em>Next Step<\/em> on another, it can be confusing for people with screen readers (and everyone else). As people, we tend to look for patterns and inconsistencies, and finding them can throw us off.&nbsp;<\/p>\n\n\n\n<p>Using a variety of file layouts, headers, and element designs can be confusing. Additionally, differing styles can make your brand look less professional and put together. To make it easier on your clients, choose the same wording for your CTA buttons and use <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/templates\/category\/contract-templates\" target=\"_blank\" rel=\"noreferrer noopener\">file templates<\/a> that you can simply and easily personalize for each client, without affecting the consistency.<\/p>\n\n\n\n<a id=\"alttext\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">7. Add alt text to images<\/h2>\n\n\n\n<p>For clients who use screen readers, using alt text is important to give them an equal understanding of a file or page. If an image has embedded text, for instance, the alt text should include the message.&nbsp;<\/p>\n\n\n\n<p>When implementing alt text, only describe images that impact understanding. If the image is offering more context or value to the file, that\u2019s when alt text is important. Otherwise, don\u2019t waste a client\u2019s time by describing an image that\u2019s only decorative.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Alt-Text-1024x576.png\" alt=\"Header image that says &quot;Working Together&quot; - alt text needed. Decorative image of a flower - no alt text needed\" class=\"wp-image-77289\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Alt-Text-1024x576.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Alt-Text-300x169.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Alt-Text-768x432.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Alt-Text-1536x863.png 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Alt-Text-2048x1151.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<a id=\"video\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">8. Optimize video for accessibility<\/h2>\n\n\n\n<p>If you use video on a website or include it in your smart files, consider clients with auditory impairments. You should always offer a transcript and closed captioning of the video so they can read it as the video is playing.&nbsp;<\/p>\n\n\n\n<p>Also, consider people with visual impairments or cognitive challenges like ADHD and dyslexia. In these cases, videos with clear audio are especially important for clearly conveying your message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make accessibility best practices a priority<\/h2>\n\n\n\n<p>The next time you\u2019re updating your website or creating new client files, think about accessibility best practices\u2014and make it a priority. There\u2019s plenty to learn, so continue educating yourself and use this knowledge to improve the client experience and your business!&nbsp;<\/p>\n\n\n\n<p>There are many resources available to help you, such as <a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noreferrer noopener\">contrast checkers<\/a> that check for WCAG compliance (Web Content Accessibility Guidelines) and the Web Accessibility Initiative\u2019s <a href=\"https:\/\/www.w3.org\/WAI\/test-evaluate\/preliminary\/\" target=\"_blank\" rel=\"noreferrer noopener\">checklist for web accessibility<\/a>. With these accessibility best practices, you can make your client files accessible and build a more inclusive client experience.<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-b31d35c ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-b31d35c-wrapper.ugb-container__wrapper{background-color:#131416 !important;background-image:url(https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Black_CTA_Background.jpg)}.ugb-b31d35c-wrapper.ugb-container__wrapper:before{background-color:#131416 !important;opacity:0}.ugb-b31d35c-content-wrapper > h1,.ugb-b31d35c-content-wrapper > h2,.ugb-b31d35c-content-wrapper > h3,.ugb-b31d35c-content-wrapper > h4,.ugb-b31d35c-content-wrapper > h5,.ugb-b31d35c-content-wrapper > h6{color:#ffffff}.ugb-b31d35c-content-wrapper > p,.ugb-b31d35c-content-wrapper > ol li,.ugb-b31d35c-content-wrapper > ul li{color:#ffffff}@media screen and (min-width:768px){.ugb-b31d35c > .ugb-inner-block > .ugb-block-content > *{padding-top:60px !important;padding-bottom:60px !important;padding-right:60px !important;padding-left:60px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-b31d35c-wrapper ugb--has-background-overlay\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-b31d35c-content-wrapper\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\"><strong>Use accessible files every time with HoneyBook.<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">With HoneyBook, you can implement accessible branding for every file you send. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Our templates also allow you to create consistency for every client and build a process that prioritizes accessibility.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-4d6aac6 ugb-main-block\"><style>.ugb-4d6aac6 .ugb-block-content{justify-content:flex-start !important}.ugb-4d6aac6 .ugb-button1{background-color:#ffd552}.ugb-4d6aac6 .ugb-button1 .ugb-button--inner,.ugb-4d6aac6 .ugb-button1 svg:not(.ugb-custom-icon){color:#222222 !important}.ugb-4d6aac6 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\"><strong>Try it today<\/strong><\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s always a good time to consider how accessible your client experience is. Use these 8 accessibility best practices to improve accessibility for your clients and prospects. When was the last time you audited your business for accessibility? It could be that you\u2019ve never assessed your client experience for accessibility. The good news: It\u2019s never [&hellip;]<\/p>\n","protected":false},"author":705,"featured_media":87931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[419,107,77],"class_list":["post-77286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-accessibility","tag-business-tips","tag-client-relationships"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility.jpg",2000,1548,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility-150x150.jpg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility-768x594.jpg",768,594,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/08\/Accessibility.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>It\u2019s always a good time to consider how accessible your client experience is. Use these 8 accessibility best practices to improve accessibility for your clients and prospects. When was the last time you audited your business for accessibility? It could be that you\u2019ve never assessed your client experience for accessibility. The good news: It\u2019s never too late to optimize your processes and make them accessible to as many people as possible.&nbsp; Creating an inclusive client experience means making information available to everyone\u2014regardless of age, race, ethnicity, gender, disability, and more\u2014in a way that they can access. To provide an equal&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Claire Bough","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/claire-bough"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Accessibility Best Practices | HoneyBook<\/title>\n<meta name=\"description\" content=\"Use these 8 tips to create an accessible client experience and learn about accessibility best practices that will increase your prospects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/add-accessibility-to-your-client-experience\" \/>\n<meta property=\"og:locale\" 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