{"id":79603,"date":"2022-11-04T12:28:25","date_gmt":"2022-11-04T19:28:25","guid":{"rendered":"https:\/\/honeybook.site.strattic.io\/?p=79603"},"modified":"2023-09-06T14:00:07","modified_gmt":"2023-09-06T21:00:07","slug":"sales-email-templates","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/sales-email-templates","title":{"rendered":"7 sales email templates to grow your business"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Not sure what to say when? Use our sales email templates to get started when you&#8217;re reaching out to cold leads, referrals, following up, and more.<\/em> <em>Copy and paste these emails into your HoneyBook account, or keep them on hand to customize whenever you need them. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6-1024x683.jpg\" alt=\"Three people reviewing sales email templates\" class=\"wp-image-79605\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6-1024x683.jpg 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6-300x200.jpg 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6-768x512.jpg 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6-1536x1024.jpg 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Email outreach is a necessary part of growing your business. Whether you\u2019re managing referrals, nurturing leads, or converting them, you need email to present your business and services.&nbsp;<\/p>\n\n\n\n<p>Cold email outreach is a good place to start, but you can also use email marketing further down your sales funnel.&nbsp;<\/p>\n\n\n\n<p>Almost <a href=\"https:\/\/fitsmallbusiness.com\/email-marketing-statistics\/\">90% of Americans<\/a> check their email regularly, and over half of businesses use it as a way to communicate with customers. But it\u2019s tricky to perfect the art of writing emails that hook a reader and get them to take the next step in the <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/sales-process\">sales process<\/a>. Having templates available for different situations can help you write these important outreach messages.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re ready to close more deals with email marketing, use these cold email templates to get started.&nbsp;<\/p>\n\n\n\n<p><strong>Jump to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#cold-outreach\">What is cold email outreach?<\/a><\/li>\n\n\n\n<li><a href=\"#cold-prospect\">Introducing yourself to a cold prospect<\/a><\/li>\n\n\n\n<li><a href=\"#referral\">Introducing yourself to a referral<\/a><\/li>\n\n\n\n<li><a href=\"#nurture\">Nurturing leads<\/a><\/li>\n\n\n\n<li><a href=\"#qualified-leads\">Reaching out to qualified leads<\/a><\/li>\n\n\n\n<li><a href=\"#consultation\">Following up after a consultation<\/a><\/li>\n\n\n\n<li><a href=\"#non-response\">Following up after a non-response<\/a><\/li>\n\n\n\n<li><a href=\"#booking\">Transitioning into your booking process<\/a><\/li>\n\n\n\n<li><a href=\"#sales-emails-marketing\">How do sales emails fit into marketing?<\/a><\/li>\n\n\n\n<li><a href=\"#best-practices\">Best practices for effective sales emails<\/a><\/li>\n<\/ul>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"89388\" class=\"elementor elementor-89388\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-af8975c e-con-full cta_click e-flex e-con e-parent\" data-id=\"af8975c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d21be99 e-con-full e-flex e-con e-child\" data-id=\"d21be99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc2a58 elementor-widget elementor-widget-image\" data-id=\"bbc2a58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"464\" height=\"401\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2.png\" class=\"attachment-medium_large size-medium_large wp-image-88394\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2.png 464w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-300x259.png 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a747e99 e-con-full e-flex e-con e-child\" data-id=\"a747e99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d55b379 elementor-widget elementor-widget-heading\" data-id=\"d55b379\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">You've seen it all when communicating with clients.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f4593 elementor-widget elementor-widget-text-editor\" data-id=\"82f4593\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So we\u2019ve compiled an email template for every type of correspondence.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d280 click-email-templates elementor-widget elementor-widget-button\" data-id=\"771d280\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get the templates<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c1b67 elementor-widget elementor-widget-image\" data-id=\"30c1b67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"416\" height=\"170\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-1.png\" class=\"attachment-medium_large size-medium_large wp-image-88395\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-1.png 416w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-1-300x123.png 300w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<a id=\"cold-outreach\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">What is cold email outreach?<\/h2>\n\n\n\n<p><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/6-cold-email-tips-i-use-to-turn-strangers-into-paying-clients\">Cold email outreach<\/a> is a vital part of your sales and marketing strategy that involves building a list of potential clients and reaching out to them. You can use this tactic at every step of your sales process, from building interest to closing a sale.&nbsp;<\/p>\n\n\n\n<p>The best cold email outreach campaigns appeal to potential customers on a personal level and inspire them to take a specific action such as scheduling a demo or contacting you for more information. Even if you\u2019re using <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/sales-email-templates\" target=\"_blank\" rel=\"noopener\" title=\"sales email templates\" data-wpil-keyword-link=\"linked\">sales email templates<\/a>, it\u2019s important to research your potential customers so you can include language that appeals to them and their specific needs.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 sales email templates for each stage of your sales process&nbsp;<\/h2>\n\n\n\n<a id=\"cold-prospect\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\">1. Introducing yourself to a cold prospect&nbsp;<\/h3>\n\n\n\n<p>At this stage, you\u2019re introducing yourself and your services to a new prospect who has never heard of your company. Personalizing this outreach email and showing that you understand your potential client\u2019s pain points will go a long way toward getting them to listen to your sales pitch.&nbsp;<\/p>\n\n\n\n<p>To appeal to customers, the top salespeople research prospects for an average of <a href=\"https:\/\/about.crunchbase.com\/wp-content\/uploads\/2020\/01\/Cold_Calling_Tips_Sale_Reps-V4.pdf\">six hours a week<\/a>. \u00a0For independents, knowing who your customers are, what they\u2019re looking for, and how they found you can go a long way.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-copy-wrapper-click-to-copy wp-block-copy-wrapper-copy-block\" style=\"border-width:0px;border-radius:12px;margin:undefinedpx;padding:undefinedpx;--text-align:left;--gap:20px;--button-background-color:var(--e-global-color-primary);--button-text-color:var(--e-global-color-text);--button-border-color:var(--e-global-color-primary);--button-hover-background-color:var(--e-global-color-e9054fa);--button-hover-text-color:var(--e-global-color-text);--button-hover-border-color:var(--e-global-color-e9054fa);--button-border-width:0px;--button-border-radius:5px\"><div class=\"inner-content\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #131416;\" class=\"stk-highlight\"><strong>Copy\/paste template<\/strong>:<\/span><\/h4>\n\n\n\n<p><strong>General Introduction Email<\/strong><\/p>\n\n\n\n<p>Hi [Prospect Name]!<\/p>\n\n\n\n<p>I\u2019m [Name] with [company name].&nbsp;<\/p>\n\n\n\n<p>It looks like you\u2019re focused on [identify their goal &#8211; searching for a photographer, redesigning their website, etc.] and I\u2019d love to show you how we can help you achieve your goals.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve been in business for [time range], with a specific focus on helping clients like you achieve [solution].&nbsp;<\/p>\n\n\n\n<p>Let\u2019s find time this week or next to connect. I\u2019m excited to offer a free consultation to understand your needs and what we can do to help with custom support. Feel free to book the time that works for you! [link to your meeting scheduler]<\/p>\n\n\n\n<p>Warmly,&nbsp;<\/p>\n\n\n\n<p>[Your Name]<\/p>\n<\/div><button class=\"copy-button\">Copy<\/button><\/div>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-0041221 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-0041221-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-0041221-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-0041221.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-0041221-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-0041221-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-c9eef97 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-c9eef97 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-c9eef97-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-381f79f ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-381f79f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-97eb796 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-97eb796-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Pro tip<\/strong> <\/h4>\n\n\n\n<p>Do some homework about your potential prospects before sending this email, and segment your email list to personalize each outreach email.\u00a0You can refer to more specifics about their industry (if they own a business), or their needs as a client.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"referral\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\">2. Introducing yourself to someone through a referral<\/h3>\n\n\n\n<p>If you\u2019ve found a lead through a referral, point it out in the email.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-copy-wrapper-click-to-copy wp-block-copy-wrapper-copy-block\" style=\"border-width:0px;border-radius:12px;margin:undefinedpx;padding:undefinedpx;--text-align:left;--gap:20px;--button-background-color:var(--e-global-color-primary);--button-text-color:var(--e-global-color-text);--button-border-color:var(--e-global-color-primary);--button-hover-background-color:var(--e-global-color-e9054fa);--button-hover-text-color:var(--e-global-color-text);--button-hover-border-color:var(--e-global-color-e9054fa);--button-border-width:0px;--button-border-radius:5px\"><div class=\"inner-content\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #131416;\" class=\"stk-highlight\"><strong>Copy\/paste template<\/strong>:<\/span><\/h4>\n\n\n\n<p><strong><span style=\"color: #000000;\" class=\"ugb-highlight\">Introduction to a Referral<\/span><\/strong><\/p>\n\n\n\n<p>Hello [Prospect Name],<\/p>\n\n\n\n<p>[Referral Name] suggested I contact you about doing business with our company. I know from our conversation that you\u2019re looking for [potential benefit]. We\u2019ve helped [referral name] with a similar project and would love to discuss the process with you, as well as the outcomes we were able to achieve.&nbsp;<\/p>\n\n\n\n<p>Please let me know if you\u2019re available for a brief phone call to talk about your needs.&nbsp;<\/p>\n\n\n\n<p>Thank you,&nbsp;<\/p>\n\n\n\n<p>[Your Name]<\/p>\n<\/div><button class=\"copy-button\">Copy<\/button><\/div>\n\n\n\n<p><\/p>\n\n\n\n<a id=\"nurture\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\">3. Nurturing leads<\/h3>\n\n\n\n<p>Outside of referrals and cold outreach, you should also have a <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/lead-generation\">lead generation strategy<\/a> in place to find new prospects. These leads should come from your marketing efforts, such as social media and content marketing.&nbsp;<\/p>\n\n\n\n<p>Once you have a lead pipeline, you need to create some email templates to nurture them and move them further down the sales funnel. Reach out occasionally to keep in touch and build a relationship with each lead, but don\u2019t bombard your prospects by sending too many emails. You can use this template as an example of what to include in a nurture email.<\/p>\n\n\n\n<div class=\"wp-block-copy-wrapper-click-to-copy wp-block-copy-wrapper-copy-block\" style=\"border-width:0px;border-radius:12px;margin:undefinedpx;padding:undefinedpx;--text-align:left;--gap:20px;--button-background-color:var(--e-global-color-primary);--button-text-color:var(--e-global-color-text);--button-border-color:var(--e-global-color-primary);--button-hover-background-color:var(--e-global-color-e9054fa);--button-hover-text-color:var(--e-global-color-text);--button-hover-border-color:var(--e-global-color-e9054fa);--button-border-width:0px;--button-border-radius:5px\"><div class=\"inner-content\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #131416;\" class=\"stk-highlight\"><strong>Copy\/paste template<\/strong>:<\/span><\/h4>\n\n\n\n<p><strong>Lead Nurture Email<\/strong><\/p>\n\n\n\n<p>Hi [Prospect Name]:<\/p>\n\n\n\n<p>Did you catch our latest blog post here? [link to your content]<\/p>\n\n\n\n<p>We think you\u2019ll enjoy our latest tips about [specific pain point in your industry]. If you\u2019re looking for even more education, we recently hosted a webinar with more tips like [specific examples].&nbsp;<\/p>\n\n\n\n<p>Be sure to watch the replay here, and follow our channel for more webinars we\u2019re hosting this month!<\/p>\n\n\n\n<p>Thank you,&nbsp;<\/p>\n\n\n\n<p>[Your Name]<\/p>\n<\/div><button class=\"copy-button\">Copy<\/button><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>The goal behind nurturing leads is to build a solid relationship before asking them to take action. If you aren\u2019t sure about how qualified the leads are, or how likely they are to buy, it\u2019s better to demonstrate your authority through content and education first.<\/p>\n\n\n\n<a id=\"qualified-leads\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\">4. Reaching out to qualified leads<\/h3>\n\n\n\n<p>Once you\u2019ve generated some interest from your initial outreach, you can start qualifying your leads. This process involves asking some follow-up questions to see how likely they are to buy with you. For example, if you\u2019re selling to businesses and you know that a person who filled out the inquiry form on your website isn\u2019t a key decision-maker, they may not be as likely to do business with you.&nbsp;<\/p>\n\n\n\n<p>Qualifying leads helps you prioritize your outreach. You can spend more time following up with <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/qualified-leads\" target=\"_blank\" rel=\"noopener\" title=\"qualified leads\" data-wpil-keyword-link=\"linked\">qualified leads<\/a> who will be more likely to buy from you. Use this email template to contact a qualified lead.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-copy-wrapper-click-to-copy wp-block-copy-wrapper-copy-block\" style=\"border-width:0px;border-radius:12px;margin:undefinedpx;padding:undefinedpx;--text-align:left;--gap:20px;--button-background-color:var(--e-global-color-primary);--button-text-color:var(--e-global-color-text);--button-border-color:var(--e-global-color-primary);--button-hover-background-color:var(--e-global-color-e9054fa);--button-hover-text-color:var(--e-global-color-text);--button-hover-border-color:var(--e-global-color-e9054fa);--button-border-width:0px;--button-border-radius:5px\"><div class=\"inner-content\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #131416;\" class=\"stk-highlight\"><strong>Copy\/paste template<\/strong>:<\/span><\/h4>\n\n\n\n<p><strong>Emailing Qualified Leads<\/strong><\/p>\n\n\n\n<p>Hello [Prospect Name],<\/p>\n\n\n\n<p>Thank you for contacting us to learn more about our services. We are excited to discuss how we can help you [user benefit\/solution]. Our company has helped people in similar situations [example result] with [description of product or service].&nbsp;<\/p>\n\n\n\n<p>I can see from your comment on our social media that you value [highlight of product]. I would love to follow up with you and further discuss how we can help you [achieve goal or objective]. Please let me know when you are available for a brief phone call.&nbsp;<\/p>\n\n\n\n<p>Thank you,<\/p>\n\n\n\n<p>[Your Name]<\/p>\n<\/div><button class=\"copy-button\">Copy<\/button><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Pro Tip<\/strong>: Personalize your subject line with benefits-oriented language. But keep it short.\u00a0<\/p>\n\n\n\n<a id=\"consultation\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\">5. Following up after a consultation<\/h3>\n\n\n\n<p>When you move to the consultation phase, you\u2019ve had the chance to inform a new lead about your company. Build on the momentum by following up shortly after the meeting. Use this email template as a guide. You can follow up more than once if you\u2019re not hearing from your prospects.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-copy-wrapper-click-to-copy wp-block-copy-wrapper-copy-block\" style=\"border-width:0px;border-radius:12px;margin:undefinedpx;padding:undefinedpx;--text-align:left;--gap:20px;--button-background-color:var(--e-global-color-primary);--button-text-color:var(--e-global-color-text);--button-border-color:var(--e-global-color-primary);--button-hover-background-color:var(--e-global-color-e9054fa);--button-hover-text-color:var(--e-global-color-text);--button-hover-border-color:var(--e-global-color-e9054fa);--button-border-width:0px;--button-border-radius:5px\"><div class=\"inner-content\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #131416;\" class=\"stk-highlight\"><strong>Copy\/paste template<\/strong>:<\/span><\/h4>\n\n\n\n<p><strong><span style=\"color: #000000;\" class=\"ugb-highlight\">Following Up After a Consultation<\/span><\/strong><\/p>\n\n\n\n<p>[Name]:&nbsp;<\/p>\n\n\n\n<p>Thank you for taking the time to talk to me yesterday about [company]. From our conversation, it sounds like you are interested in [goal or benefit]. I\u2019m confident that we can help you with [your goal].&nbsp;<\/p>\n\n\n\n<p>I\u2019m attaching a <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/pricing-guide-examples\" target=\"_blank\" rel=\"noopener\" title=\"pricing guide\" data-wpil-keyword-link=\"linked\">pricing guide<\/a> so you can take a closer look at our services. If you have any questions, please let me know. Once you\u2019re ready, you can select a service directly to move forward.<\/p>\n\n\n\n<p>Thank you,&nbsp;<\/p>\n\n\n\n<p>[Your Name]<\/p>\n<\/div><button class=\"copy-button\">Copy<\/button><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Pro Tip<\/strong>: Follow up quickly after the first <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/sales-pitch\">sales pitch<\/a> to keep your business fresh in a potential customer\u2019s mind.\u00a0If the lead is qualified and you\u2019re ready for an <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/assumptive-close\">assumptive close<\/a>, feel free to move forward with your booking process. With HoneyBook, you can send an interactive <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/sales-brochure\" target=\"_blank\" rel=\"noopener\" title=\"sales brochure\" data-wpil-keyword-link=\"linked\">sales brochure<\/a> or pricing guide that includes a contract and invoice, taking care of the final step to closing the deal.<\/p>\n\n\n\n<p> to keep your business fresh in a potential customer\u2019s mind.\u00a0If the lead is qualified and you\u2019re ready for an <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/assumptive-close\">assumptive close<\/a>, feel free to move forward with your booking process. With HoneyBook, you can send an interactive sales brochure or pricing guide that includes a contract and invoice, taking care of the final step to closing the deal.<\/p>\n\n\n\n<a id=\"non-response\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\">6. Following up after a non-response<\/h3>\n\n\n\n<p>You may think that if someone doesn\u2019t pick up the phone and offer you their business right away, they never will. But there are plenty of reasons someone may go through the sales process and stop it right before closing the deal. It helps to reach out again to check the temperature and remind your prospect you\u2019re still interested.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-copy-wrapper-click-to-copy wp-block-copy-wrapper-copy-block\" style=\"border-width:0px;border-radius:12px;margin:undefinedpx;padding:undefinedpx;--text-align:left;--gap:20px;--button-background-color:var(--e-global-color-primary);--button-text-color:var(--e-global-color-text);--button-border-color:var(--e-global-color-primary);--button-hover-background-color:var(--e-global-color-e9054fa);--button-hover-text-color:var(--e-global-color-text);--button-hover-border-color:var(--e-global-color-e9054fa);--button-border-width:0px;--button-border-radius:5px\"><div class=\"inner-content\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #131416;\" class=\"stk-highlight\"><strong>Copy\/paste template<\/strong>:<\/span><\/h4>\n\n\n\n<p><strong>Following Up After No Response<\/strong><\/p>\n\n\n\n<p>Hello [Prospect Name],<\/p>\n\n\n\n<p>I wanted to make sure you\u2019ve had a chance to read the materials I sent in my previous email and look through our website. If you have any additional questions or need some more information, I\u2019m available to schedule another sync.&nbsp;<\/p>\n\n\n\n<p>Would you be available for a brief conversation?&nbsp;<\/p>\n\n\n\n<p>[Your Name]<\/p>\n<\/div><button class=\"copy-button\">Copy<\/button><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Pro Tip<\/strong>: Include specifics from your conversation to show that you care about the potential customer.\u00a0<\/p>\n\n\n\n<a id=\"booking\"><\/a>\n\n\n\n<h3 class=\"wp-block-heading\">7. Transition from your sales process to your booking process<\/h3>\n\n\n\n<p>The last email template you want to send is one that moves your leads or potential clients to make the final decision and book with you.&nbsp;<\/p>\n\n\n\n<p>You might have the opportunity to combine this step directly after clients select services. But, for certain industries or clients, this step can come after ongoing communication and discussion. Use this email template to finally close the deal.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-copy-wrapper-click-to-copy wp-block-copy-wrapper-copy-block\" style=\"border-width:0px;border-radius:12px;margin:undefinedpx;padding:undefinedpx;--text-align:left;--gap:20px;--button-background-color:var(--e-global-color-primary);--button-text-color:var(--e-global-color-text);--button-border-color:var(--e-global-color-primary);--button-hover-background-color:var(--e-global-color-e9054fa);--button-hover-text-color:var(--e-global-color-text);--button-hover-border-color:var(--e-global-color-e9054fa);--button-border-width:0px;--button-border-radius:5px\"><div class=\"inner-content\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #131416;\" class=\"stk-highlight\"><strong>Copy\/paste template<\/strong>:<\/span><\/h4>\n\n\n\n<p><strong><span style=\"color: #000000;\" class=\"ugb-highlight\">Moving Clients Into Your Booking Process<\/span><\/strong><\/p>\n\n\n\n<p>Hi [Name],&nbsp;<\/p>\n\n\n\n<p>I\u2019m so excited to move forward with you to assist with [main project goal]. From everything we\u2019ve discussed so far, you can count on [list some deliverables you plan to achieve.]<\/p>\n\n\n\n<p>I\u2019m attaching a booking file, where you can view your contract and invoice and pay through my secure online portal. You\u2019ll find your billing schedule as well.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll find the scope of work reiterated in the contract, but I\u2019m also including it here for your reference:&nbsp;<\/p>\n\n\n\n<p>[scope of work]<\/p>\n\n\n\n<p>Thank you so much for your business. We\u2019re looking forward to getting started!<\/p>\n\n\n\n<p>Best,&nbsp;<\/p>\n\n\n\n<p>[Your Name]<\/p>\n<\/div><button class=\"copy-button\">Copy<\/button><\/div>\n\n\n\n<a id=\"sales-emails-marketing\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">How do sales emails fit into marketing?<\/h2>\n\n\n\n<p>Email is one of many <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/sales-tools\">sales tools<\/a> you can use to pique interest in your brand, establish your credibility, and communicate your benefit to customers. Sales emails are a great way to introduce potential clients to your company, help them understand what you can do to solve their particular problems, and move them down the sales funnel.<\/p>\n\n\n\n<p>Your email outreach should connect your marketing strategies with your sales process. Whenever your potential clients find you on social media or through advertising and word of mouth, you want to make sure they receive a touch point as soon as possible.&nbsp;<\/p>\n\n\n\n<p>As you choose email templates to start using, be sure to think about how your clients are finding you in the first place. Depending on what they learn through your marketing, it can help you create more tailored, engaging emails.&nbsp;<\/p>\n\n\n\n<a id=\"best-practices\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Follow these best practices to create effective sales emails<\/h2>\n\n\n\n<p>You can use these best practices to write more successful sales emails to help you close those deals:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write short, engaging subject lines.<\/li>\n\n\n\n<li>Customize each sales email to your prospect and their needs.<\/li>\n\n\n\n<li>Write a memorable opening line.<\/li>\n\n\n\n<li>Talk about your company by framing it as how you can help your potential customer.<\/li>\n\n\n\n<li>Include a clear call to action at the end of the email.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Manage your sales process inside HoneyBook<\/h2>\n\n\n\n<p>The best way to use your sales email templates is to load them into a sales management platform. With HoneyBook, you can do even more. As a clientflow management platform, it connects your sales process to lead generation and qualification as well as the booking process.&nbsp;<\/p>\n\n\n\n<p>Save email templates and build them into automated workflows that send as soon as someone inquires or selects services. With everything in one place, you can take more work off your plate while improving your <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/sales-strategy\">sales strategy<\/a>\u2013 it\u2019s the best of both worlds.\u00a0<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"88505\" class=\"elementor elementor-88505\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-af8975c e-con-full cta_click e-flex e-con e-parent\" data-id=\"af8975c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d21be99 e-con-full e-flex e-con e-child\" data-id=\"d21be99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc2a58 elementor-widget elementor-widget-image\" data-id=\"bbc2a58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"740\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-sales-marketing-banner-black.png\" class=\"attachment-medium_large size-medium_large wp-image-88507\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-sales-marketing-banner-black.png 370w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-sales-marketing-banner-black-150x300.png 150w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a747e99 e-con-full e-flex e-con e-child\" data-id=\"a747e99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d55b379 elementor-widget elementor-widget-heading\" data-id=\"d55b379\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Make faster sales<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad3ea0 elementor-widget elementor-widget-text-editor\" data-id=\"5ad3ea0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Customize interactive files and impress your clients with HoneyBook.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d280 elementor-widget elementor-widget-button\" data-id=\"771d280\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/signup\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Not sure what to say when? Use our sales email templates to get started when you&#8217;re reaching out to cold leads, referrals, following up, and more. Copy and paste these emails into your HoneyBook account, or keep them on hand to customize whenever you need them. Email outreach is a necessary part of growing your [&hellip;]<\/p>\n","protected":false},"author":800,"featured_media":79605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[311,128],"class_list":["post-79603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-email-marketing","tag-sales"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6.jpg",1600,1067,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6-150x150.jpg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6-300x200.jpg",300,200,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6-768x512.jpg",768,512,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2022\/11\/img_6365562ae56b6.jpg",1600,1067,false]},"post_excerpt_stackable_v2":"<p>Not sure what to say when? Use our sales email templates to get started when you&#8217;re reaching out to cold leads, referrals, following up, and more. Copy and paste these emails into your HoneyBook account, or keep them on hand to customize whenever you need them. Email outreach is a necessary part of growing your business. Whether you\u2019re managing referrals, nurturing leads, or converting them, you need email to present your business and services.&nbsp; Cold email outreach is a good place to start, but you can also use email marketing further down your sales funnel.&nbsp; Almost 90% of Americans check&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Alaina Bradenburger","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/alaina-bradenburger"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Sales Email Templates to Grow Your Business | HoneyBook<\/title>\n<meta name=\"description\" content=\"These 7 sales email templates will help you customize and personalize your brand. Learn what to say at each step of your sales process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/sales-email-templates\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Sales Email Templates to Grow Your Business | HoneyBook\" \/>\n<meta property=\"og:description\" content=\"These 7 sales email templates will help you customize and personalize your brand. 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