{"id":83174,"date":"2023-03-06T07:30:00","date_gmt":"2023-03-06T15:30:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=83174"},"modified":"2024-10-24T12:36:52","modified_gmt":"2024-10-24T19:36:52","slug":"exceed-client-expectations","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/exceed-client-expectations","title":{"rendered":"How to exceed client expectations: a data report"},"content":{"rendered":"\n

Every independent business wants to exceed client expectations but what do your clients really want from you? We did the research so you don\u2019t have to. Learn what B2C and B2B clients really want.<\/em><\/p>\n\n\n\n

\"Client<\/figure>\n\n\n\n

Do you ever find yourself wishing you were inside your client\u2019s head? It would make delivering top-notch services a lot <\/em>easier. HoneyBook knows that understanding what your client is thinking can be challenging, even after the discovery<\/a> and kickoff calls<\/a>. That\u2019s why we conducted a study to find out what matters most to clients. <\/p>\n\n\n\n

In partnership with Visa, HoneyBook surveyed 1,500 people who hired independent businesses to provide specific B2B (business-to-business) and B2C (business-to-customer) services. The results? B2B and B2C client expectations are different, but many overlap. <\/p>\n\n\n\n

What we learned might surprise you. Here, we\u2019ve detailed the highlights from our study about what clients really<\/em> want when they book services with an independent business owner\u2014and how you can optimize your clientflow to deliver on them every time. <\/p>\n\n\n\n

Jump to:<\/strong> <\/p>\n\n\n\n

What B2C clients want<\/a><\/p>\n\n\n\n

    \n
  1. An easy B2C discovery process<\/a><\/li>\n\n\n\n
  2. A fast, high-quality response after first contact<\/a><\/li>\n\n\n\n
  3. A great end product<\/a><\/li>\n\n\n\n
  4. Simple and straightforward service selection<\/a><\/li>\n<\/ol>\n\n\n\n

    What B2B clients want<\/a><\/p>\n\n\n\n

      \n
    1. An easy B2B discovery process<\/a><\/li>\n\n\n\n
    2. Lots of communication during the working relationship<\/a><\/li>\n\n\n\n
    3. Reason to renew<\/a><\/li>\n\n\n\n
    4. Easy contract signing<\/a><\/li>\n<\/ol>\n\n\n\n
      <\/div>
      <\/div><\/center>\n\n\n\n<\/a>\n\n\n\n

      What do your clients want?<\/h2>\n\n\n\n

      When you\u2019re marketing your services, many thoughts may be running through your head, like \u201cWhat colors represent my brand?\u201d and \u201cWhere should I embed my contact form?\u201d These concerns aren\u2019t unmerited! The first impression<\/a> you make on your client is the most important. Here\u2019s a breakdown of what makes individual clients choose you.<\/p>\n\n\n\n