{"id":86594,"date":"2023-05-19T06:39:00","date_gmt":"2023-05-19T13:39:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=86594"},"modified":"2023-09-28T01:47:21","modified_gmt":"2023-09-28T08:47:21","slug":"honeybook-for-photographers","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/honeybook-for-photographers","title":{"rendered":"See how this photographer makes six figures using HoneyBook"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Mary Catherine Wickham started her business by sending contracts via mail and tracking everything in Excel. Now, she manages a six-figure business using HoneyBook. See how she\u2019s set up for success.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography-1024x793.png\" alt=\"Mary Catherine Wickham\" class=\"wp-image-86595\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography-1024x793.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography-300x232.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography-768x594.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography-1536x1189.png 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mary Catherine Wickham is a family and newborn photographer based in Washington, D.C. Currently, Mary Catherine makes six figures with her full-time photography business, and she manages her entire <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/what-is-a-clientflow\">clientflow<\/a> in HoneyBook.\u00a0<\/p>\n\n\n\n<p>Curious how she makes it all happen? Learn more about how HoneyBook was able to solve some of her core business challenges, plus take a peek inside Mary Catherine\u2019s setup so you can leverage the same best practices inside your HoneyBook account.&nbsp;<\/p>\n\n\n\n<p><strong>Explore her HoneyBook experience:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#about\">About Mary Catherine Photography<\/a><\/li>\n\n\n\n<li><a href=\"#challenges\">Mary Catherine\u2019s former business challenges<\/a><\/li>\n\n\n\n<li><a href=\"#getting-started\">Getting started with HoneyBook<\/a><\/li>\n\n\n\n<li><a href=\"#clientflow\">Mary Catherine\u2019s clientflow setup in HoneyBook<\/a><\/li>\n\n\n\n<li><a href=\"#results\">The result: A six-figure photography business<\/a><\/li>\n<\/ul>\n\n\n\n<a id=\"about\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">About Mary Catherine Photography<\/h2>\n\n\n\n<p>Like most independent business owners, Mary Catherine started her business part-time in 2012 while she was still working a corporate job. As a photographer, she started shooting families for several years. Six years later, she was ready to dive in and commit to being a full-time business owner.&nbsp;<\/p>\n\n\n\n<p>In 2018, Mary Catherine registered her business, <a href=\"https:\/\/marycatherinephotography.com\/\">Mary Catherine Photography<\/a>. That was the year she also found HoneyBook and was able to resolve her former challenges while also carving out a path to become a six-figure business.&nbsp;<\/p>\n\n\n\n<a id=\"challenges\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Mary Catherine\u2019s former business challenges<\/h2>\n\n\n\n<p>Before Mary Catherine started using HoneyBook, she was doing everything manually and feeling unorganized. To track her clients\u2019 payments and statuses, she would update an Excel spreadsheet. When it came to booking, she was also accepting checks and sending contracts via mail. Ultimately, she didn\u2019t have a central place to manage clients, and her booking process took weeks to finalize when everything was coming and going via mail.&nbsp;<\/p>\n\n\n\n<p>When she discovered HoneyBook in 2018, she knew it was time to invest in her business. Looking back now, Mary Catherine even wishes she did so earlier so she could have more historic data.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-stackable-blockquote stk-block-blockquote stk-block stk-a1547a0 is-style-default\" data-v=\"2\" data-block-id=\"a1547a0\"><div class=\"has-text-align-left stk-block-blockquote__content stk-container stk-a1547a0-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-01d1cc6\" data-block-id=\"01d1cc6\"><style>.stk-01d1cc6 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:35px !important;width:35px !important}.stk-01d1cc6 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-01d1cc6 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#131416 !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-01d1cc6\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-01-d-1-cc-6-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-01-d-1-cc-6-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2638a0f\" data-block-id=\"2638a0f\"><p class=\"stk-block-text__text\"><em><strong>You hear people say to get a CRM as soon as you start a business, and I\u2019m frustrated I didn\u2019t do it sooner. I wish I had more data from my earlier business years.<\/strong><\/em><\/p><\/div>\n<\/div><\/div><\/blockquote>\n\n\n\n<a id=\"getting-started\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Getting started with HoneyBook<\/h2>\n\n\n\n<p>Once Mary Catherine invested in HoneyBook, she used the <a href=\"https:\/\/help.honeybook.com\/en\/\">Help Center<\/a> and the onboarding emails to get set up. She noticed that with other software, it was hard to know where to begin, but HoneyBook was more intuitive.&nbsp;<\/p>\n\n\n\n<p>To get started, she just needed to take time transferring her documents over so she could see as much of her client data as possible. Years later, HoneyBook is now the only software that Mary has continuously used since implementing it.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-0041221 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-0041221-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-0041221-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-0041221.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-0041221-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-0041221-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-c9eef97 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-c9eef97 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-c9eef97-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-381f79f ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-381f79f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-97eb796 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-97eb796-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\"><strong>Pro tip<\/strong> <\/h4>\n\n\n\n<p>Members with the <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/pricing\">HoneyBook Premium plan<\/a> have access to onboarding specialists who help you optimize your clientflow, move your process into HoneyBook, and answer questions about initial setup.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"clientflow\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">Mary Catherine\u2019s clientflow setup in HoneyBook<\/h2>\n\n\n\n<p>As an independent business owner, Mary Catherine has put a lot of focus on optimizing her clientflow and <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/create-a-clientflow\">streamlining it inside HoneyBook<\/a>. Recently she worked with <a href=\"https:\/\/pros.honeybook.com\/pros\/diana-wei-fang?utm_source=Blog&amp;utm_medium=Content&amp;utm_campaign=See_how_this_photographer_makes_six_figures_using_HoneyBook\">HoneyBook Pro Diana Wei Fang<\/a> to implement more automation and templates that enable her to work faster.&nbsp;<\/p>\n\n\n\n<p>By doing so, she can easily manage the entire process of capturing new leads, communicating with them, booking clients, managing projects, and maintaining relationships.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how she gets it all done:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Capturing leads through the contact form<\/h3>\n\n\n\n<p>Like most independent businesses, Mary Catherine uses a variety of marketing channels to reach potential clients, including Instagram, Facebook, Yelp, and word-of-mouth referrals. With all of her marketing activities, she encourages her audience to visit her website, where they can then inquire through the HoneyBook contact form embedded on her website pages.&nbsp;<\/p>\n\n\n\n<p>Within the contact form, Mary Catherine asks where each lead heard about her, so she can build an accurate lead source report in HoneyBook. By understanding where most of her leads are coming from, she\u2019s able to optimize her marketing activities and prioritize her efforts.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-1632032 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-1632032-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-1632032-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-1632032.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-1632032-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-1632032-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-f4cc76b ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-f4cc76b > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f4cc76b-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ed0b164 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ed0b164-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-98fc949 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-98fc949-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\">Embed your <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/templates_editor\/contactForm\" target=\"_blank\" rel=\"noreferrer noopener\">HoneyBook contact form<\/a> on your website to capture and track leads. <\/h4>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Automating responses based on session type<\/h3>\n\n\n\n<p>Once someone inquires through her HoneyBook contact form, Mary Catherine has automations set up to reach out to them immediately. The initial message thanks them for inquiring, and lets them know she\u2019ll be in contact within 24-48 hours.&nbsp;<\/p>\n\n\n\n<p>What\u2019s even better is that her automations are segmented by the different photo sessions she offers: Family, Newborn, Maternity, Couples\/Engagement, and Maternity + Newborn.&nbsp;<\/p>\n\n\n\n<p>These session types are set up as project types inside HoneyBook, and each project type has a specific automation. With more segmentation, she can ensure her messages to potential clients are targeted to their needs.&nbsp;<\/p>\n\n\n\n<p>Once Mary Catherine is able to respond, she gathers their timeline and budget to determine if the client is a good fit. If so, she sends an all-in-one booking file.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-f314e44 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-f314e44-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-f314e44-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-f314e44.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-f314e44-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-f314e44-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-ac55564 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-ac55564 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-ac55564-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-96e6428 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-96e6428-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-52901ad ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-52901ad-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\">Set up <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/automations\" target=\"_blank\" rel=\"noreferrer noopener\">automations<\/a> to immediately respond to new inquiries.<\/h4>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sending an all-in-one booking template<\/h3>\n\n\n\n<p>Inside HoneyBook, Mary Catherine has an all-in-one booking template that enables her to move forward with her booking process faster than ever before.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-stackable-blockquote stk-block-blockquote stk-block stk-aa7f108 is-style-default\" data-v=\"2\" data-block-id=\"aa7f108\"><div class=\"has-text-align-left stk-block-blockquote__content stk-container stk-aa7f108-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-3d971ce\" data-block-id=\"3d971ce\"><style>.stk-3d971ce .stk--svg-wrapper .stk--inner-svg svg:last-child{height:35px !important;width:35px !important}.stk-3d971ce .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-3d971ce .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#131416 !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-3d971ce\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-3-d-971-ce-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-3-d-971-ce-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5e46584\" data-block-id=\"5e46584\"><p class=\"stk-block-text__text\"><em><strong>I can send booking documents in 60 seconds now, when I used to have to carve out afternoons.<\/strong><\/em><\/p><\/div>\n<\/div><\/div><\/blockquote>\n\n\n\n<p>Her booking file includes a proposal, invoice, contract, and questionnaire. When the client receives it, they can review the proposed services and pricing, pay the initial deposit, sign the contract, and wrap up with Mary Catherine\u2019s intake questions.&nbsp;<\/p>\n\n\n\n<p>Mary Catherine also has automations set to follow up with clients if they haven\u2019t completed the booking document in 3 days.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-fa533c0 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-fa533c0-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-fa533c0-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-fa533c0.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-fa533c0-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-fa533c0-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-fa41956 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-fa41956 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-fa41956-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-9b403e1 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9b403e1-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-1bd0c28 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-1bd0c28-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\">Explore these <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/template-gallery?filters=proposals\" target=\"_blank\" rel=\"noreferrer noopener\">all-in-one booking templates<\/a> to convert leads faster. <\/h4>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>If a client is booking a mini session, she\u2019ll also send a link to her HoneyBook scheduler so clients can go ahead and book their session.&nbsp;<\/p>\n\n\n\n<p>Mary Catherine is also working on building out a booking file that includes scheduling, so clients can do everything in one step. If you accept payment at the same time that you schedule sessions or appointments, use these <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/template-gallery?filters=scheduler\">HoneyBook templates<\/a> that include your scheduler.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automated <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/client-onboarding\">client onboarding<\/a> and check-ins<\/h3>\n\n\n\n<p>Once the client is booked, Mary Catherine sends a thank you email along with a <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/how-a-welcome-guide-can-elevate-your-client-relationships\" target=\"_blank\" rel=\"noopener\" title=\"client welcome packet\" data-wpil-keyword-link=\"linked\">client welcome packet<\/a> with specific information based on details they provided in her onboarding questionnaire.&nbsp;<\/p>\n\n\n\n<p>Afterward, she has automated check-in emails that send one month, one week, and 48h hours before the photo session date. Also using the information from the client\u2019s initial questionnaire, she offers best practices about lighting, what to wear, as well as inspiration for the shoot. As the session date gets closer, she confirms the date, time, and location, and provides a list of things to bring.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-532a439 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-532a439-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-532a439-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-532a439.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-532a439-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-532a439-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-26f8e5b ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-26f8e5b > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-26f8e5b-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-bc3b34e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-bc3b34e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-21646f1 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-21646f1-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\">Use HoneyBook <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/template-gallery?search=onboarding\" target=\"_blank\" rel=\"noreferrer noopener\">onboarding templates<\/a> to gather more information for new projects. <\/h4>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Delivering photos and requesting testimonials<\/h3>\n\n\n\n<p>Once a photo shoot ends, it isn\u2019t the end of Mary Catherine\u2019s clientflow. She provides detailed instructions for clients to access their photos in her client guide.&nbsp;<\/p>\n\n\n\n<p>Her last automated email sends 24 hours after the shoot to thank them for their time and includes a product guide with an overview of all the print products available for purchase.<\/p>\n\n\n\n<p>Six weeks after the session date, she also has a HoneyBook task already set up in her automations that reminds her to ask for a testimonial. She has a request for testimonial template ready to go, but she takes the time to customize it based on her experience with each client.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-26ef6a9 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-26ef6a9-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-26ef6a9-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-26ef6a9.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-26ef6a9-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-26ef6a9-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-61b5687 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-61b5687 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-61b5687-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-f8fd899 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f8fd899-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9bfb507 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9bfb507-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\">View all of your <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/tasks\" target=\"_blank\" rel=\"noreferrer noopener\">tasks<\/a> in one place, including team members&#8217; tasks.<\/h4>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Staying organized with business reports<\/h3>\n\n\n\n<p>Outside of her client work, Mary Catherine also uses HoneyBook to get a bird\u2019s eye view of how her business is operating at any given time. With the project pipeline, she can see all of her active leads and clients and what stage of the pipeline they\u2019re in, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inquiry<\/li>\n\n\n\n<li>Follow up<\/li>\n\n\n\n<li>Proposal sent<\/li>\n\n\n\n<li>Proposal signed<\/li>\n\n\n\n<li>Retainer paid<\/li>\n\n\n\n<li>Planning<\/li>\n\n\n\n<li>Need to edit<\/li>\n\n\n\n<li>Waiting for image selection<\/li>\n\n\n\n<li>Completed<\/li>\n<\/ul>\n\n\n\n<p>HoneyBook\u2019s pipeline is customizable, so you can add more stages that align with your business. For instance, Mary Catherine is also planning on adding stages to track when her clients have completed a questionnaire and printed their photos.&nbsp;<\/p>\n\n\n\n<p>With everything in one place, it also helped Mary Catherine to grow her business faster. She\u2019s able to see how much money is coming in, where, and when. She also uses the <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/what-is-a-lead-source\">lead source<\/a> report to understand where to put her energy and further optimize how her business operates.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container cta-pro-tip ugb-a9e7d34 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-a9e7d34-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}.ugb-a9e7d34-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}@media screen and (min-width:768px){.ugb-a9e7d34.ugb-container{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-a9e7d34-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-a9e7d34-content-wrapper\">\n<div class=\"wp-block-ugb-columns ugb-columns ugb-3e6ff6f ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-3e6ff6f > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.20fr 1.80fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-3e6ff6f-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-4d4acab ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4d4acab-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/asset-4.svg\" alt=\"\" class=\"wp-image-83436\"\/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-df475a9 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-df475a9-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<h4 class=\"wp-block-heading\">Explore <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/reports\/analytics\">reports<\/a> on your leads, payments, cash flow, and more.<\/h4>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"result\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\">The result: Reaching six figures as an independent business owner<\/h2>\n\n\n\n<p>By managing her clientflow in HoneyBook, Mary Catherine was able to grow her business on her own without feeling overwhelmed. With intuitive automations and all the right tools in one system, she never felt the need to hire more people just to get all the work done and feel organized.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-stackable-blockquote stk-block-blockquote stk-block stk-fa583b9 is-style-default\" data-v=\"2\" data-block-id=\"fa583b9\"><div class=\"has-text-align-left stk-block-blockquote__content stk-container stk-fa583b9-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-e3a01f3\" data-block-id=\"e3a01f3\"><style>.stk-e3a01f3 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:35px !important;width:35px !important}.stk-e3a01f3 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-e3a01f3 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#131416 !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-e3a01f3\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-e-3-a-01-f-3-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-e-3-a-01-f-3-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2ade315\" data-block-id=\"2ade315\"><p class=\"stk-block-text__text\"><em><strong>HoneyBook has given me the ability to build a business as a one-woman show without hiring a ton of people when I first started.<\/strong><\/em><\/p><\/div>\n<\/div><\/div><\/blockquote>\n\n\n\n<p>Currently, Mary Catherine has reached a stage of growth where she\u2019s ready to start building a team, and she just brought on her first virtual assistant to help with administrative tasks. Compared to her corporate job, she\u2019s been able to double her income, and do so with less stress.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re a photographer like Mary Catherine, HoneyBook can empower you to grow your income beyond a 9-5, pursue your passion, and build your dream team!&nbsp;<\/p>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-6bb1d93 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-6bb1d93-wrapper.ugb-container__wrapper{border-radius:12px !important;background-image:url(https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Banner-CTA-Background2.jpg)}.ugb-6bb1d93-wrapper.ugb-container__wrapper:before{opacity:0.5}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-6bb1d93-wrapper ugb--has-background-overlay\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-6bb1d93-content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Ready to grow your revenue too?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Use HoneyBook\u2019s clientflow platform to start growing your photography business today.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-9def6fd ugb-main-block\"><style>.ugb-9def6fd .ugb-button1{background-color:#000000}.ugb-9def6fd .ugb-button1 .ugb-button--inner,.ugb-9def6fd .ugb-button1 svg:not(.ugb-custom-icon){color:#ffffff !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/crm-for-photographers\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Start a free trial<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mary Catherine Wickham started her business by sending contracts via mail and tracking everything in Excel. Now, she manages a six-figure business using HoneyBook. See how she\u2019s set up for success. Mary Catherine Wickham is a family and newborn photographer based in Washington, D.C. Currently, Mary Catherine makes six figures with her full-time photography business, [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":86595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[475,486,74,159],"class_list":["post-86594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-stories","tag-business-processes","tag-clientflow","tag-honeybook","tag-photography"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography.png",2000,1548,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography-150x150.png",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography-300x232.png",300,232,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography-768x594.png",768,594,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography-1024x793.png",1024,793,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography-1536x1189.png",1536,1189,true],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Mary-Catherine-Photography.png",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Mary Catherine Wickham started her business by sending contracts via mail and tracking everything in Excel. Now, she manages a six-figure business using HoneyBook. See how she\u2019s set up for success. Mary Catherine Wickham is a family and newborn photographer based in Washington, D.C. Currently, Mary Catherine makes six figures with her full-time photography business, and she manages her entire clientflow in HoneyBook.\u00a0 Curious how she makes it all happen? Learn more about how HoneyBook was able to solve some of her core business challenges, plus take a peek inside Mary Catherine\u2019s setup so you can leverage the same best&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/member-stories\" rel=\"category tag\">Member stories<\/a>","author_info_v2":{"name":"HoneyBook","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/honeybook"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This Photographer Makes Six Figures With HoneyBook. 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