{"id":87351,"date":"2023-06-26T07:22:21","date_gmt":"2023-06-26T14:22:21","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=87351"},"modified":"2023-08-15T11:00:38","modified_gmt":"2023-08-15T18:00:38","slug":"ai-technologies-survey","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/ai-technologies-survey","title":{"rendered":"How independent business owners feel about AI technology"},"content":{"rendered":"\n

We surveyed HoneyBook members to understand how they feel about emerging AI technologies\u2014the results may surprise you. <\/em><\/em><\/p>\n\n\n\n

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In the past six months, artificial intelligence (AI) has become a big deal, and there’s a good reason for its rise in prominence. AI technologies offer an unprecedented opportunity to optimize time-consuming admin tasks in our businesses and day-to-day life. <\/p>\n\n\n\n

Some AI technologies have assisted us for a while (think machine learning models that help ride-sharing apps predict driver demand or the best routes). What\u2019s new is the widespread availability of generative AI programs like ChatGPT, Adobe Firefly, Canva AI, and others. Many of these new programs use large language models (LLM) to generate text, audio, video, or images based on a prompt submitted by a user, you!<\/p>\n\n\n\n

AI is especially interesting for independent business owners because you\u2019re making decisions daily that affect the well-being of your business, and those decisions translate directly to your earning potential. The opportunity to increase your productivity and efficiency is invaluable when every minute saved means more time for those you care about or exceeding client expectations<\/a>. <\/p>\n\n\n\n

At HoneyBook, we believe AI can be a powerful tool to improve your clientflow and enhance business outcomes. But we wanted to be sure our enthusiasm was shared by independent business owners. So, we surveyed 463 HoneyBook members between June 8 to 13, 2023, to understand how they feel about AI, from how optimistic they are, to whether they\u2019re using it, and the impact they expect it to have on their businesses. Here\u2019s what we learned. <\/p>\n\n\n\n

A majority (60%) of independent business owners are already using AI in their business<\/h2>\n\n\n\n

Independent business owners are strong early adopters of AI\u201460% are using AI currently. Of those using AI actively, 71% use AI-powered capabilities daily or multiple times per week. Independents believe AI will benefit their business and can provide a competitive advantage over non-adopters.<\/p>\n\n\n\n

Of these users, Gen-Xers (ages 45\u201354) use AI technologies most frequently: 34% of Gen-X business owners use AI daily<\/strong>.<\/p>\n\n\n\n

While adoption is high, only 22% of independents consider themselves knowledgeable about AI<\/h2>\n\n\n\n

Despite the interest, most business owners admit they still have a lot to learn. 78% do not consider themselves knowledgeable about AI. This isn\u2019t that surprising given how new many AI programs are but it likely means most independents are not yet experiencing all of the benefits this technology can bring to their business. <\/p>\n\n\n\n

Although most generative AI programs are easy enough to get started with, you should expect some trial and error before your prompt elicits the response you\u2019re looking for. Luckily, education on how to use AI properly is emerging almost as quickly as the tools are. <\/p>\n\n\n\n

Of all the AI-powered platforms out there today, ChatGPT is the most used by a long shot. Around 70% of independents are using ChatGPT, followed by Photoshop (around 15%), and Canva AI (8%).  <\/p>\n\n\n\n

While free tools are great for certain tasks, it\u2019s the integration of AI capabilities into existing platforms like Photoshop, Canva, and HoneyBook<\/a> where the benefits of AI will make the most impact on your workflow. By accessing the benefits of AI from within the software you\u2019re already using every day you can supercharge your efficiency without having to learn a new tool. <\/p>\n\n\n\n

Independents believe AI will positively transform the small business world<\/h2>\n\n\n\n

At least 78% of independents believe AI will be more transformative than the internet, social media, the iPhone, and online payments technology. In conjunction with this, 40% believe AI will significantly disrupt their industry. As we\u2019ve seen in the past, disruption in the tech world<\/a> can bring about significant positive changes. <\/p>\n\n\n\n