{"id":88732,"date":"2023-07-28T06:30:00","date_gmt":"2023-07-28T13:30:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=88732"},"modified":"2023-09-27T14:32:46","modified_gmt":"2023-09-27T21:32:46","slug":"cold-email-templates","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/cold-email-templates","title":{"rendered":"5 cold email templates for independent businesses"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Send cold emails like a pro with this guide to cold emailing for independent businesses. Discover cold emailing best practices and email templates\u2014complete with sample subject lines\u2014to help you kickstart the cold emailing process.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates-1024x793.jpg\" alt=\"\" class=\"wp-image-88733\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates-1024x793.jpg 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates-300x232.jpg 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates-768x594.jpg 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates-1536x1189.jpg 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There are few things as intimidating as reaching out to someone you don\u2019t know for the first time and introducing yourself. But as an independent business owner, that\u2019s often the name of the game. Knowing how to send cold emails can be the difference between succeeding as an entrepreneur and falling on your face.<\/p>\n\n\n\n<p>Using cold email templates can give you the confidence you need to reach out to business owners and individuals while growing your business. In this guide, we\u2019ll walk you through cold emailing best practices and also offer some cold&nbsp;<a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/sales-email-templates\" target=\"_blank\" rel=\"noreferrer noopener\">sales email templates<\/a> you can use as a jumping-off point for sending your own cold emails.&nbsp;<\/p>\n\n\n\n<p><strong>Jump to<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what\">What is a cold email and when do you send one<\/a><\/li>\n\n\n\n<li><a href=\"#best\">Best practices for cold emailing (so you don\u2019t end up spamming)<\/a><\/li>\n\n\n\n<li><a href=\"#referred\">Cold emailing someone you were referred to<\/a><\/li>\n\n\n\n<li><a href=\"#cold\">Cold emailing a potential client with no connections<\/a><\/li>\n\n\n\n<li><a href=\"#pr\">Cold emailing press or public relations<\/a><\/li>\n\n\n\n<li><a href=\"#link-building\">Cold emailing for link building<\/a><\/li>\n\n\n\n<li><a href=\"#collaborator\">Cold emailing a potential collaborator<\/a><\/li>\n<\/ul>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"89388\" class=\"elementor elementor-89388\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-af8975c e-con-full cta_click e-flex e-con e-parent\" data-id=\"af8975c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d21be99 e-con-full e-flex e-con e-child\" data-id=\"d21be99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc2a58 elementor-widget elementor-widget-image\" data-id=\"bbc2a58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"464\" height=\"401\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2.png\" class=\"attachment-medium_large size-medium_large wp-image-88394\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2.png 464w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-300x259.png 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a747e99 e-con-full e-flex e-con e-child\" data-id=\"a747e99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d55b379 elementor-widget elementor-widget-heading\" data-id=\"d55b379\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">You've seen it all when communicating with clients.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f4593 elementor-widget elementor-widget-text-editor\" data-id=\"82f4593\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So we\u2019ve compiled an email template for every type of correspondence.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d280 click-email-templates elementor-widget elementor-widget-button\" data-id=\"771d280\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get the templates<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c1b67 elementor-widget elementor-widget-image\" data-id=\"30c1b67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"416\" height=\"170\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-1.png\" class=\"attachment-medium_large size-medium_large wp-image-88395\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-1.png 416w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-contracts-banner-merino-2-1-300x123.png 300w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<a id=\"what\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a cold email and when do you send one<\/strong><\/h2>\n\n\n\n<p>Cold emailing specifically refers to emailing people you have no prior relationship with. These emails should be reserved for when you have one or more specific recipients you want to build a relationship with. Unlike sales emails, which are sent in bulk, the most effective cold emails are sent to specific prospects, or small subsets of prospective leads, for whom you can fulfill a specific need.&nbsp;<\/p>\n\n\n\n<p>Cold emails have an&nbsp;<a href=\"https:\/\/codeless.co\/cold-email-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">average open rate of 18%<\/a>. And 80% of customers&nbsp;<a href=\"https:\/\/hunter.io\/blog\/cold-email-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">prefer for sales representatives to email<\/a> them rather than call them. But if you want your cold emails to be effective, you need to be strategic about when you\u2019re sending them, who you\u2019re sending them to, and how you\u2019re crafting your emails. You also need to be strategic about your follow-up strategy\u2014following up on your cold emails multiple times can&nbsp;<a href=\"https:\/\/hunter.io\/blog\/cold-email-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">double your response rate<\/a>.&nbsp;<\/p>\n\n\n\n<p>Cold emailing can feel risky. If you contact someone you have a prior relationship with, it\u2019s more likely they\u2019ll respond. But if you need to build connections in PR, want to build links on your website, or are reaching out to a referred client, cold emailing is often part of the game. The key is to have a strong strategy in place for sending cold emails that people want to respond to.&nbsp;<\/p>\n\n\n\n<a id=\"best\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best practices for cold emailing (so you don\u2019t end up spamming)<\/strong><\/h2>\n\n\n\n<p>Whenever you send a cold email, you\u2019re walking a delicate line. If you send cold emails the right way, cold emailing can be a smart business practice that provides value for both you and the person you\u2019re emailing. But if you send cold emails the wrong way, you can come across as spammy, which can negatively impact your business\u2019s reputation. So before you start cold emailing, familiarize yourself with cold emailing best practices.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Focus on your subject line<\/h4>\n\n\n\n<p>Your subject line determines whether or not your email gets opened. It is, therefore, the most important part of your email. Subject lines should serve as a brief summary of what your email contains and why they should open it.&nbsp;<\/p>\n\n\n\n<p>For example, a subject line that says, \u201cJust wanted to check in\u2026\u201d provides zero value to the recipient.&nbsp;<\/p>\n\n\n\n<p>In contrast, a subject line that says, \u201cAre you looking for a freelance writer for your blog?\u201d gets directly to the point and gives the recipient some context for what they\u2019ll find in your email. From there, the recipient can decide whether your email is worth their attention. This transparent approach feels much less like spam.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Be intentional with your recipients<\/h4>\n\n\n\n<p>Sending cold emails doesn&#8217;t mean sending as many emails as possible. If you\u2019re just sending out numerous cold emails and paying little attention to who the recipients are, your emails will probably get flagged as spam. You should be intentional with your recipients and email people who could actually benefit from working with you or directly work with businesses like yours\u2014or who have a high likelihood of using your services.&nbsp;<\/p>\n\n\n\n<p>Before you add a name to your email list, ask yourself how they would benefit from your business. If you owned a business like theirs, would you open or reply to your email? If the answer is no, they probably shouldn\u2019t be on your email list.&nbsp;<\/p>\n\n\n\n<p>In addition to being intentional with your recipients, you should also make a point of personalizing your emails. Have a system for ensuring the recipient\u2019s name or business name is included in the email, and segment your email lists so that recipients are only receiving emails directly related to their business.&nbsp;<\/p>\n\n\n\n<p>Some of the most successful cold emailers take personalization a step further and craft individual emails for each recipient. While this may not always be possible, you may find your cold email campaigns are more successful when you can make time to personalize them.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Introduce yourself<\/h4>\n\n\n\n<p>The whole idea of a cold email is that you\u2019re emailing people who don\u2019t know you. So one of the first things your email should do is introduce who you are, what your business is, and how you can provide value to the person you\u2019re emailing. Consider including social proof in the form of reviews from other clients, and provide the address to your website or online portfolio if you have one.&nbsp;<\/p>\n\n\n\n<p>But while it\u2019s a good idea to send emails that include social proof, what you don\u2019t want to do is send attached portfolios or work samples. Anyone who has taken an internet safety course will have heard not to open attachments from emailers they don\u2019t know, and seeing attachments on cold emails can be a red flag.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Focus on their needs<\/h4>\n\n\n\n<p>Outreach emails are an email marketing tactic, so it\u2019s easy to think about what you need from the interaction. But if you want your&nbsp;<a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/sales-pitch\" target=\"_blank\" rel=\"noreferrer noopener\">sales pitch<\/a> to be effective, you need to consider how the recipient can benefit from your interaction. Address a pain point that they might be facing and then prove how working with you would provide a valuable solution to that pain point.&nbsp;<\/p>\n\n\n\n<p>In addition to focusing on what they need from your email, you also want to be respectful of their time. Keep your email short, sweet, and to the point. You don\u2019t want the recipients to invest a lot of time into reading your initial email. If they respond and show interest in what you have to say, you can provide more information in follow-up communications.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-b31d35c ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-b31d35c-wrapper.ugb-container__wrapper{background-color:#131416 !important;background-image:url(https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Black_CTA_Background.jpg)}.ugb-b31d35c-wrapper.ugb-container__wrapper:before{background-color:#131416 !important;opacity:0}.ugb-b31d35c-content-wrapper > h1,.ugb-b31d35c-content-wrapper > h2,.ugb-b31d35c-content-wrapper > h3,.ugb-b31d35c-content-wrapper > h4,.ugb-b31d35c-content-wrapper > h5,.ugb-b31d35c-content-wrapper > h6{color:#ffffff}.ugb-b31d35c-content-wrapper > p,.ugb-b31d35c-content-wrapper > ol li,.ugb-b31d35c-content-wrapper > ul li{color:#ffffff}@media screen and (min-width:768px){.ugb-b31d35c > .ugb-inner-block > .ugb-block-content > *{padding-top:60px !important;padding-bottom:60px !important;padding-right:60px !important;padding-left:60px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-b31d35c-wrapper ugb--has-background-overlay\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-b31d35c-content-wrapper\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\"><strong>Create <\/strong>a professional email signature<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">Use our email signature generator so all of your communications are branded and professional.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-4d6aac6 ugb-main-block\"><style>.ugb-4d6aac6 .ugb-block-content{justify-content:flex-start !important}.ugb-4d6aac6 .ugb-button1{background-color:#ffd552}.ugb-4d6aac6 .ugb-button1 .ugb-button--inner,.ugb-4d6aac6 .ugb-button1 svg:not(.ugb-custom-icon){color:#222222 !important}.ugb-4d6aac6 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/email-signature\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\"><strong>Generate my signature<\/strong><\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"referral\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cold emailing someone you were referred to<\/strong><\/h2>\n\n\n\n<p>The easiest cold emails happen between you and someone you were referred to. Referrals at least give you a foot in the door\u2014 a point of contact so that the person you\u2019re contacting doesn\u2019t feel like you\u2019re a random person off the street.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-886d2a8 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-886d2a8-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-886d2a8-content-wrapper\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #659675;\" class=\"stk-highlight\"><strong>Copy\/paste template<\/strong>:<\/span><\/h4>\n\n\n\n<p><strong>Subject line:&nbsp;<\/strong>[Referrer\u2019s name] suggested we should work together\u2026&nbsp;<\/p>\n\n\n\n<p><strong>Email template:<\/strong><\/p>\n\n\n\n<p>Dear [Recipient name],<\/p>\n\n\n\n<p>My name is [Name], and I was referred to you by [Referrer\u2019s name].&nbsp;<\/p>\n\n\n\n<p>I run a [description of business], and our mission is to [elevator pitch about your business, (1\u20132 sentences max)]. I would love to set up a meeting sometime soon to speak with you about how [description of service you offer] might benefit [Name of their business or services].&nbsp;<\/p>\n\n\n\n<p>If you\u2019re interested in setting that meeting up, please respond to this email or give me a call at [phone number].&nbsp;<\/p>\n\n\n\n<p>I\u2019ll reach out again at the end of the week if I haven\u2019t heard from you before then.&nbsp;<\/p>\n\n\n\n<p>Thank you for your time,&nbsp;<\/p>\n\n\n\n<p>[Name]<\/p>\n\n\n\n<p>[Business name]<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"cold\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cold emailing a potential client with no connections<\/strong><\/h2>\n\n\n\n<p>Emailing a potential client with whom you have no connections can be one of the more difficult emails to send. In this case, your goal\u2014in as few words as possible\u2014is to prove to the prospective client that&nbsp;<a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/sales-process\" target=\"_blank\" rel=\"noreferrer noopener\">your business could benefit them<\/a>. Take special care to address their pain points and put their needs above yours.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-2f94b92 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-2f94b92-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-2f94b92-content-wrapper\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #659675;\" class=\"stk-highlight\"><strong>Copy\/paste template<\/strong>:<\/span><\/h4>\n\n\n\n<p><strong>Subject line:&nbsp;<\/strong>Are you looking for a skilled [description of your business] to help [Name of their business]?&nbsp;<\/p>\n\n\n\n<p><strong>Email template:&nbsp;<\/strong><\/p>\n\n\n\n<p>Dear [Name],<\/p>\n\n\n\n<p>I found your business while I was [description of whatever made you notice their business]. I love [description of something you enjoy about their business]. However, I noticed that you don\u2019t seem to have [your skillset] working with your team.&nbsp;<\/p>\n\n\n\n<p>My name is [Name], and I work for [Name of business]. Our mission is to [1\u20132 sentence elevator pitch for your business]. I believe that with our proven track record of success, we could help you [specific pain point you can help them address].&nbsp;<\/p>\n\n\n\n<p>Is that something you\u2019d be interested in?&nbsp;<\/p>\n\n\n\n<p>You can find out more information about our business at [Business website \u201cAbout\u201d page] and read reviews from previous clients at [Business website reviews page].&nbsp;<\/p>\n\n\n\n<p>If you believe\u2014like I do\u2014that we could both benefit from working together, feel free to email me back or give me a call at [phone number]. I\u2019ll reach out again at the end of the week if I haven\u2019t heard from you before then.&nbsp;<\/p>\n\n\n\n<p>Thank you for your time,&nbsp;<\/p>\n\n\n\n<p>[Name]<\/p>\n\n\n\n<p>[Business name]<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"PR\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cold emailing press or public relations<\/strong><\/h2>\n\n\n\n<p>The nice thing about emailing press or public relations is that one of their main jobs is to field emails from interested parties. The main goal with these emails is to ensure that your subject line doesn\u2019t look like spam (so they actually open your emails rather than sending your emails directly to the trash bin) and then to present your request in a concise manner. Like with all cold emails, explain why working with you benefits their press office, not just why it would benefit your business.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-9922d39 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-9922d39-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-9922d39-content-wrapper\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #659675;\" class=\"stk-highlight\"><strong>Copy\/paste template<\/strong>:<\/span><\/h4>\n\n\n\n<p><strong>Subject line:<\/strong> [Description of event or information] &#8211; Interested in a Press Release?&nbsp;<\/p>\n\n\n\n<p><strong>Email template:&nbsp;<\/strong><\/p>\n\n\n\n<p>Dear [Journalist name],&nbsp;<\/p>\n\n\n\n<p>My name is [Name], and I run [Name of company]. Something really exciting is happening with our company, and I thought you might like to feature the story in your publication.&nbsp;<\/p>\n\n\n\n<p>We\u2019re excited to announce that [description of what the press release is about]. I believe that your readers would be interested in this story because [reason your press release would be relevant to their audience].&nbsp;<\/p>\n\n\n\n<p>Is that something you\u2019d be interested in covering? If so, I\u2019m happy to give you more details.&nbsp;<\/p>\n\n\n\n<p>You can email me or reach out to me by phone at [phone number].&nbsp;<\/p>\n\n\n\n<p>Because this is a time-sensitive event, I will reach out again if I haven\u2019t heard from you in 3 business days. Thank you for your time; I look forward to speaking with you soon.&nbsp;<\/p>\n\n\n\n<p>Sincerely,<\/p>\n\n\n\n<p>[Name]<\/p>\n\n\n\n<p>[Business]<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"link-building\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cold emailing for link building<\/strong><\/h2>\n\n\n\n<p>Link building is a valuable marketing strategy. The good thing with sending cold emails for link building is that, if you do it right, the people you\u2019re reaching out to are also looking to build links on their websites. Look for sites with about the same amount of traffic as your site\u2014these are the ones most likely to enjoy mutual benefits when partnering with your company.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-3c1b149 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-3c1b149-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-3c1b149-content-wrapper\">\n<h4 class=\"wp-block-heading\"><span style=\"color: #659675;\" class=\"stk-highlight\"><strong>Copy\/paste template:<\/strong><\/span><\/h4>\n\n\n\n<p><strong><span style=\"color: #000000;\" class=\"ugb-highlight\">Subject: See you on [date]!<\/span><\/strong><\/p>\n\n\n\n<p><strong>Subject line:&nbsp;<\/strong>Would you like more backlinks for [Website name]? I think we could help each other.&nbsp;<\/p>\n\n\n\n<p><strong>Email template:&nbsp;<\/strong><\/p>\n\n\n\n<p>Dear [Name],<\/p>\n\n\n\n<p>I noticed your website when I was [reason you noticed their company]. I believe that we could both benefit from backlinking to each other&#8217;s websites.&nbsp;<\/p>\n\n\n\n<p>My name is [Name], and I work for [Company name]. We [1\u20132 sentence elevator pitch].&nbsp;<\/p>\n\n\n\n<p>Because we have similar target audiences but aren\u2019t direct competitors, I believe that we could both benefit from working together. If you reference some of my articles on your blog, and I reference some of yours on my blog, we could both benefit from the backlinks and grow our Google rankings together.&nbsp;<\/p>\n\n\n\n<p>Is that something you\u2019d be interested in?&nbsp;<\/p>\n\n\n\n<p>You can learn more about my company by visiting [website]. If you think working together for link-building purposes is a good idea, you can email me back or call me at [phone number].&nbsp;<\/p>\n\n\n\n<p>Thank you for your time,&nbsp;<\/p>\n\n\n\n<p>[Name]<\/p>\n\n\n\n<p>[Business name]<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<a id=\"collaborator\"><\/a>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cold emailing a potential collaborator<\/strong><\/h2>\n\n\n\n<p>The right partnership can boost both collaborators to new heights. But collaborating also means being able to work together on larger-scale projects, which usually take many meetings to iron out. The goal of your cold email should simply be to start the conversation.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-9cc1e92 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-9cc1e92-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-9cc1e92-content-wrapper\">\n<p><span style=\"color: #659675;\" class=\"stk-highlight\"><strong>Copy\/paste template:<\/strong><\/span><\/p>\n\n\n\n<p><strong>Subject line:&nbsp;<\/strong>Would you like more backlinks for [Website name]? I think we could help each other.&nbsp;<\/p>\n\n\n\n<p><strong>Email template:&nbsp;<\/strong><\/p>\n\n\n\n<p>Dear [Name],<\/p>\n\n\n\n<p>I noticed your website when I was [reason you noticed their company]. I believe that we could both benefit from backlinking to each other&#8217;s websites.&nbsp;<\/p>\n\n\n\n<p>My name is [Name], and I work for [Company name]. We [1\u20132 sentence elevator pitch].&nbsp;<\/p>\n\n\n\n<p>Because we have similar target audiences but aren\u2019t direct competitors, I believe that we could both benefit from working together. If you reference some of my articles on your blog, and I reference some of yours on my blog, we could both benefit from the backlinks and grow our Google rankings together.&nbsp;<\/p>\n\n\n\n<p>Is that something you\u2019d be interested in?&nbsp;<\/p>\n\n\n\n<p>You can learn more about my company by visiting [website]. If you think working together for link-building purposes is a good idea, you can email me back or call me at [phone number].&nbsp;<\/p>\n\n\n\n<p>Thank you for your time,&nbsp;<\/p>\n\n\n\n<p>[Name]<\/p>\n\n\n\n<p>[Business name]<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Improve your cold email game with HoneyBook<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve heard back from a potential client after sending a cold email, turn them into a project with the HoneyBook Chrome Extension. HoneyBook is a <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/\">clientflow management platform<\/a> that helps you manage all client communications, so once a prospect gets back and is interested you can put them in your pipeline immediately. <\/p>\n\n\n\n<p>From there, keep track of the emails you&#8217;ve sent to prospective clients, avoid sending duplicate emails, and manage follow-up correspondence so your emails always feel personal and carefully curated. HoneyBook makes it easy because your client communications are all in one place.<\/p>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-6bb1d93 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-6bb1d93-wrapper.ugb-container__wrapper{border-radius:12px !important;background-image:url(https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/03\/Banner-CTA-Background2.jpg)}.ugb-6bb1d93-wrapper.ugb-container__wrapper:before{opacity:0.5}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-6bb1d93-wrapper ugb--has-background-overlay\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-6bb1d93-content-wrapper\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Use HoneyBook to improve your client communication<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">View all your communication in one place and automate key touchpoints to save time!<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-9def6fd ugb-main-block\"><style>.ugb-9def6fd .ugb-button1{background-color:#000000}.ugb-9def6fd .ugb-button1 .ugb-button--inner,.ugb-9def6fd .ugb-button1 svg:not(.ugb-custom-icon){color:#ffffff !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/client-portal-software\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\"><span class=\"ugb-button--inner\">Try it for free<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Send cold emails like a pro with this guide to cold emailing for independent businesses. Discover cold emailing best practices and email templates\u2014complete with sample subject lines\u2014to help you kickstart the cold emailing process. There are few things as intimidating as reaching out to someone you don\u2019t know for the first time and introducing yourself. [&hellip;]<\/p>\n","protected":false},"author":850,"featured_media":88733,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[508,77,311],"class_list":["post-88732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-best-practices","tag-client-communication","tag-client-relationships","tag-email-marketing"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates.jpg",2000,1548,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates-150x150.jpg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates-768x594.jpg",768,594,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cold-email-templates.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Send cold emails like a pro with this guide to cold emailing for independent businesses. Discover cold emailing best practices and email templates\u2014complete with sample subject lines\u2014to help you kickstart the cold emailing process. There are few things as intimidating as reaching out to someone you don\u2019t know for the first time and introducing yourself. But as an independent business owner, that\u2019s often the name of the game. Knowing how to send cold emails can be the difference between succeeding as an entrepreneur and falling on your face. Using cold email templates can give you the confidence you need to&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/business-best-practices\" rel=\"category tag\">Business best practices<\/a>","author_info_v2":{"name":"Cait Carter","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/cait-carter"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Send a Cold Email [Templates included] | HoneyBook<\/title>\n<meta name=\"description\" content=\"Sending cold emails can help you land new clients. 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