{"id":89324,"date":"2023-08-17T09:36:44","date_gmt":"2023-08-17T16:36:44","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=89324"},"modified":"2023-08-17T15:21:04","modified_gmt":"2023-08-17T22:21:04","slug":"case-study-lead-forms","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/case-study-lead-forms","title":{"rendered":"Case study: This marketing consultant grew her revenue by 25% with HoneyBook lead forms"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Learn how Hayley Evans uses HoneyBook lead forms to book valuable clients faster and with fewer touchpoints. With new lead forms, she was able to increase her revenue and create a better process for herself and her clients.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study-1024x793.png\" alt=\"&quot;Lead forms was the scalable tool I had to have to make this work.&quot;\" class=\"wp-image-89325\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study-1024x793.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study-300x232.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study-768x594.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study-1536x1189.png 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For marketing consultants and other independent businesses, long-term clients with recurring payments is the gold standard. These clients provide recurring revenue month over month and offer more stability than one-time projects.&nbsp;<\/p>\n\n\n\n<p>Because relationships are at the heart of any consulting business, a great client experience ensures that more clients want to hire you for repeat business. Booking these types of clients takes the right tools to demonstrate your value, personalize the experience, and encourage friction-free booking.&nbsp;<\/p>\n\n\n\n<p>For Hayley Evans, the right tool was <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/honeybook-lead-forms\">HoneyBook lead forms<\/a>. Robust yet easy to build without a developer, lead forms enable greater customization in your lead capture process. You can share lead forms in public channels to capture, qualify, and convert in one step. That means you can use them as a frictionless way to book new or repeat clients by sending them directly to the lead form.<\/p>\n\n\n\n<p>By using lead forms, Hayley was able to book more long-term clients and do so with less friction and a better client experience.&nbsp;<\/p>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-9ce1285 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-9ce1285-wrapper.ugb-container__wrapper{border-radius:0px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-9ce1285-wrapper ugb--shadow-5\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-9ce1285-content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-bacc72b ugb-main-block\"><style>.ugb-bacc72b .ugb-heading__title{font-size:35px !important;text-align:center}.ugb-bacc72b .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Hayley&#8217;s results with lead forms:<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-count-up ugb-count-up ugb-305f177 ugb-countup--v4 ugb-countup--columns-3 ugb-main-block\"><style>.ugb-305f177 .ugb-countup__counter{font-size:45px !important}.ugb-305f177 .ugb-countup__description{font-size:25px !important}@media screen and (min-width:768px){.ugb-305f177.ugb-count-up{padding-right:25px !important;padding-left:25px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-countup__item ugb-countup__item1\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\"><strong>25%<\/strong><\/div><p class=\"ugb-countup__description\">Increase in monthly recurring revenue<\/p><\/div><div class=\"ugb-countup__item ugb-countup__item2\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\"><strong>100%<\/strong><\/div><p class=\"ugb-countup__description\">Conversion with new leads<\/p><\/div><div class=\"ugb-countup__item ugb-countup__item3\"><div class=\"ugb-countup__counter\" data-duration=\"1000\" data-delay=\"16\"><strong>20<\/strong><\/div><p class=\"ugb-countup__description\">Hours saved each month<\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong>Jump to:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#about\">Meet Hayley Evans<\/a><\/li>\n\n\n\n<li><a href=\"#challenge\">The challenge: Providing a custom lead capture process with less work<\/a><\/li>\n\n\n\n<li><a href=\"#solution\">The solution: Capturing and booking qualified leads instantly with lead forms<\/a><\/li>\n\n\n\n<li><a href=\"#results\">The results<\/a><\/li>\n\n\n\n<li><a href=\"#next\">What\u2019s next<\/a><\/li>\n\n\n\n<li><a href=\"#get-started\">Get started with lead forms to capture, qualify, and convert upfront<\/a><\/li>\n<\/ul>\n\n\n\n<a id=\"about\"><\/a>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-3473d7b ugb-main-block\"><style>.ugb-3473d7b .ugb-heading__title{font-size:35px !important}.ugb-3473d7b .ugb-heading__subtitle{font-size:25px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Meet Hayley Evans<\/h2><p class=\"ugb-heading__subtitle\">Owner of Square One Marketing<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/square-one-agency-1024x614.png\" alt=\"Square One Agency\" class=\"wp-image-89343\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/square-one-agency-1024x614.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/square-one-agency-300x180.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/square-one-agency-768x461.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/square-one-agency-1536x922.png 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/square-one-agency.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Hayley has owned and operated <a href=\"https:\/\/www.squareoneagencyfayetteville.com\">Square One Marketing<\/a> for five years in Fayetteville, Arkansas. Through her business, she operates as a fractional CMO specializing in franchise marketing. She provides corporate entities with CMO services when they don\u2019t have a full-time CMO on board. Her clients range from single-location companies to nationwide franchises.&nbsp;<\/p>\n\n\n\n<p>About two years ago, Hayley started using HoneyBook to manage her <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/honeybook-invoice\">online invoicing<\/a> process, but she quickly realized how many clients were interested in multiple service offerings and longer-term commitments. By using HoneyBook\u2019s clientflow platform, she was able to meet that demand to scale her business.<\/p>\n\n\n\n<a id=\"challenge\"><\/a>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-3333d9b ugb-main-block\"><style>.ugb-3333d9b .ugb-heading__title{font-size:35px !important}.ugb-3333d9b .ugb-heading__subtitle{font-size:25px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">The challenge:<\/h2><p class=\"ugb-heading__subtitle\">Providing a custom lead capture process with less work<\/p><\/div><\/div><\/div>\n\n\n\n<p>Before using lead forms, Hayley\u2019s lead capture process was much more time intensive. As a marketing consultant, she knows the importance of a personalized experience, especially when it comes to selling services. But, providing this experience took a lot of work upfront.&nbsp;<\/p>\n\n\n\n<p>Whenever she wanted to capture a prospective client, she would work with her developer to create a custom landing page that included a contact form. Her developer would also custom-build the form\u2019s functionality to allow for lead capture, scheduling, <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/invoicing\" target=\"_blank\" rel=\"noopener\" title=\"invoicing\" data-wpil-keyword-link=\"linked\">invoicing<\/a>, and moving them into a CRM system.&nbsp;<\/p>\n\n\n\n<p>Altogether, the entire process usually required 5-6 hours of setup time\u2013and that\u2019s work that went in before the client was even booked.&nbsp;<\/p>\n\n\n\n<a id=\"solution\"><\/a>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-9c150ab ugb-main-block\"><style>.ugb-9c150ab .ugb-heading__title{font-size:35px !important}.ugb-9c150ab .ugb-heading__subtitle{font-size:25px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">The solution: <\/h2><p class=\"ugb-heading__subtitle\">Capturing and booking qualified leads instantly with lead forms<\/p><\/div><\/div><\/div>\n\n\n\n<p>Currently, Hayley is using lead forms to book franchisees with Knockouts Haircuts and Grooming. More than 50 franchises are all eligible for her monthly marketing services, but it\u2019s still up to them individually if they want to move forward and book with her.&nbsp;<\/p>\n\n\n\n<p>Lead forms have enabled her to sell her services, capture their information, and book with them all through a unique link. The lead form she uses for the franchisees is customized to fit the company\u2019s branding and speaks directly to their unique needs.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-b57635b ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-mobile\"><style>.ugb-b57635b .ugb-blockquote__quote{fill:#131416 !important;width:70px !important;height:70px !important}.ugb-b57635b .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-b57635b .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\"><strong>Lead forms was the scalable tool I had to have to make this work.<\/strong><\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-abdf9cc ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop ugb--hide-tablet\"><style>.ugb-abdf9cc .ugb-blockquote__quote{fill:#131416 !important;width:60px !important;height:60px !important;left:20px !important}.ugb-abdf9cc .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-abdf9cc .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-abdf9cc.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\"><strong>Lead forms was the scalable tool I had to have to make this work.<\/strong><\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-b31d35c ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-b31d35c-wrapper.ugb-container__wrapper{background-color:#131416 !important;background-image:url(https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/05\/Black_CTA_Background.jpg)}.ugb-b31d35c-wrapper.ugb-container__wrapper:before{background-color:#131416 !important;opacity:0}.ugb-b31d35c-content-wrapper > h1,.ugb-b31d35c-content-wrapper > h2,.ugb-b31d35c-content-wrapper > h3,.ugb-b31d35c-content-wrapper > h4,.ugb-b31d35c-content-wrapper > h5,.ugb-b31d35c-content-wrapper > h6{color:#ffffff}.ugb-b31d35c-content-wrapper > p,.ugb-b31d35c-content-wrapper > ol li,.ugb-b31d35c-content-wrapper > ul li{color:#ffffff}@media screen and (min-width:768px){.ugb-b31d35c > .ugb-inner-block > .ugb-block-content > *{padding-top:60px !important;padding-bottom:60px !important;padding-right:60px !important;padding-left:60px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-b31d35c-wrapper ugb--has-background-overlay\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-b31d35c-content-wrapper\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\"><strong>See how easy it is to create custom lead forms<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">Start from a template or build yours from scratch to capture, qualify, and book leads instantly from your public channels. <\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-4d6aac6 ugb-main-block\"><style>.ugb-4d6aac6 .ugb-block-content{justify-content:flex-start !important}.ugb-4d6aac6 .ugb-button1{background-color:#ffd552}.ugb-4d6aac6 .ugb-button1 .ugb-button--inner,.ugb-4d6aac6 .ugb-button1 svg:not(.ugb-custom-icon){color:#222222 !important}.ugb-4d6aac6 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/lead_capture \" rel=\"\" title=\"\"><span class=\"ugb-button--inner\"><strong>Explore lead forms<\/strong><\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Setting up custom lead capture in less time<\/h3>\n\n\n\n<p>Compared to her previous process where she would have to rely on her developer, Hayley is now able to capture valuable leads in a fraction of the time. Six hours of set-up time has been cut down to just 1-2 hours in order to build a personalized lead form that she can send to all of the franchisees. Even though she still customizes her forms for each company, she was able to use just one form for 50+ franchisees.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1526\" style=\"aspect-ratio: 2880 \/ 1526;\" width=\"2880\" autoplay loop muted preload=\"auto\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Lead-Form.mov\" playsinline><\/video><\/figure>\n\n\n\n<p>Though there are lead form templates available in HoneyBook, Hayley builds hers from scratch and uses all the elements available in the builder, such as photo and video, service selection, questions, scheduling, invoice, and payment. She was also able to drop in links to relevant resources, like her marketing strategy guide.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-ab490d0 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-mobile\"><style>.ugb-ab490d0 .ugb-blockquote__quote{fill:#131416 !important;width:70px !important;height:70px !important}.ugb-ab490d0 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-ab490d0 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\"><strong>In some DIY tools, you have a feature in mind and it\u2019s just not there, but I never ran into that. Everything I could dream up was already there.<\/strong><\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-81390e7 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop ugb--hide-tablet\"><style>.ugb-81390e7 .ugb-blockquote__quote{fill:#000000 !important;width:60px !important;height:60px !important;left:20px !important}.ugb-81390e7 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-81390e7 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-81390e7.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\"><strong>In some DIY tools, you have a feature in mind and it\u2019s just not there, but I never ran into that. Everything I could dream up was already there.<\/strong><\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Ensuring payment before any work begins<\/h3>\n\n\n\n<p>Because lead forms combine capture, qualification, and payment, Hayley can ensure she isn\u2019t wasting time and resources before a new client pays.&nbsp;<\/p>\n\n\n\n<p>In her former process, she used to spend a lot of time on setup even before receiving the first payment. That included the setup time for custom forms as well as 2-3 hours in setting up their client portal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/lead_capture\"><img decoding=\"async\" width=\"1024\" height=\"785\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Lead-forms-hero-1024x785.png\" alt=\"Illustration of HoneyBook lead forms used for scheduling \" class=\"wp-image-89330\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Lead-forms-hero-1024x785.png 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Lead-forms-hero-300x230.png 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Lead-forms-hero-768x589.png 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Lead-forms-hero.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Now, she doesn\u2019t have to worry about prompting new clients for the first payment, since the lead form requires them to pay before they can schedule a <a class=\"wpil_keyword_link\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/successful-client-kickoff-call\" target=\"_blank\" rel=\"noopener\" title=\"kickoff call\" data-wpil-keyword-link=\"linked\">kickoff call<\/a>. She can ensure that her booking process is complete in one step, and she doesn\u2019t have to worry about any unpaid labor.<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-2827e58 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-mobile\"><style>.ugb-2827e58 .ugb-blockquote__quote{fill:#131416 !important;width:70px !important;height:70px !important}.ugb-2827e58 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-2827e58 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\"><strong>I\u2019m not having to prompt clients for the initial payment, which takes the pressure off as a business owner.<\/strong><\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-386f4f0 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop ugb--hide-tablet\"><style>.ugb-386f4f0 .ugb-blockquote__quote{fill:#000000 !important;width:60px !important;height:60px !important;left:20px !important}.ugb-386f4f0 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-386f4f0 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-386f4f0.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\"><strong>I\u2019m not having to prompt clients for the initial payment, which takes the pressure off as a business owner.<\/strong><\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Increased conversion with long-term clients<\/h3>\n\n\n\n<p>After implementing lead forms, Hayley has had a 100% conversion rate with leads who\u2019ve submitted, and she fully credits the simple usability. In fact, every client she\u2019s booked through lead forms has mentioned how fast and smooth the process was.&nbsp;<\/p>\n\n\n\n<p>Whenever a new client books, Hayley also has <a href=\"https:\/\/hbbadmin.reliablepenguin.com\/automations\">an automation<\/a> set up to remind clients about their kickoff call and prompt them to pay their next invoice when it\u2019s due. That\u2019s two emails she doesn\u2019t have to send on her own or hire someone to follow up and take care of that administrative work.<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-c601c94 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-mobile\"><style>.ugb-c601c94 .ugb-blockquote__quote{fill:#131416 !important;width:70px !important;height:70px !important}.ugb-c601c94 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-c601c94 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\"><strong>The conversion has been so exciting to see and it has worked flawlessly since implementation.<\/strong><\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-da49b13 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop ugb--hide-tablet\"><style>.ugb-da49b13 .ugb-blockquote__quote{fill:#131416 !important;width:60px !important;height:60px !important;left:20px !important}.ugb-da49b13 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-da49b13 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-da49b13.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\"><strong>The conversion has been so exciting to see and it has worked flawlessly since implementation.<\/strong><\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<a id=\"results\"><\/a>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-2a7e11e ugb-main-block\"><style>.ugb-2a7e11e .ugb-heading__title{font-size:35px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">The results<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-3cebf10 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-3cebf10 li{font-size:25px !important}.ugb-3cebf10 li::before{background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIiBzdHlsZT0iZmlsbDogIzBjMWY1YyAhaW1wb3J0YW50OyBjb2xvcjogIzBjMWY1YyAhaW1wb3J0YW50Ij48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiIGZpbGw9IiMwYzFmNWMiIHN0cm9rZT0iIzBjMWY1YyIgc3R5bGU9ImZpbGw6IHJnYigxMiwgMzEsIDkyKTsgc3Ryb2tlOiByZ2IoMTIsIDMxLCA5Mik7Ii8+PC9zdmc+')}.ugb-3cebf10.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>25% increase in monthly recurring revenue<\/li><li>100% conversion with new leads<\/li><li>20 hours saved per month<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<p>The new clients that Hayley has booked have contracts ranging from $750-$1,500 per month, and they add up to a 25% increase in her monthly recurring revenue.&nbsp;<\/p>\n\n\n\n<p>After only 1-2 hours of initial setup time, she\u2019s also looking at increased savings. With lead forms, she no longer has the need to pay for web development work or other administrative work that comes with following up, facilitating booking, and more.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-c7b1ff5 ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-mobile\"><style>.ugb-c7b1ff5 .ugb-blockquote__quote{fill:#131416 !important;width:70px !important;height:70px !important}.ugb-c7b1ff5 .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-c7b1ff5 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"70\" height=\"70\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">The revenue has been game-changing!<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-ugb-blockquote ugb-blockquote ugb-63bf33c ugb-blockquote--v3 ugb-blockquote--design-plain ugb-main-block ugb--hide-desktop ugb--hide-tablet\"><style>.ugb-63bf33c .ugb-blockquote__quote{fill:#131416 !important;width:60px !important;height:60px !important;left:20px !important}.ugb-63bf33c .ugb-blockquote__text{font-size:25px !important;color:#313131}.ugb-63bf33c .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-63bf33c.ugb-blockquote{margin-bottom:-20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-blockquote__item\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" class=\"ugb-blockquote__quote\" width=\"60\" height=\"60\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><div class=\"ugb-blockquote__content\"><p class=\"ugb-blockquote__text\">The revenue has been game-changing!<\/p><\/div><\/div><\/div><\/div><\/blockquote>\n\n\n\n<a id=\"next\"><\/a>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-859fc8c ugb-main-block\"><style>.ugb-859fc8c .ugb-heading__title{font-size:35px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">What&#8217;s next<\/h2><\/div><\/div><\/div>\n\n\n\n<p>Next, Hayley plans to continue booking and onboarding 50+ nationwide locations with Knockouts Haircuts and Grooming, and she\u2019ll do some with the same form she\u2019s already built.&nbsp;<\/p>\n\n\n\n<p>Booking at that scale has only been possible with lead forms since she\u2019s able to share a single link that includes everything they need to book. It\u2019s eliminated the need to communicate directly with each client, without sacrificing personalization.<\/p>\n\n\n\n<p>Though she\u2019s just getting started, she also sees applications for lead forms with every revenue stream in her business. Each one can have its own branded lead form that she\u2019ll be able to create without involving a web development team.&nbsp;&nbsp;<\/p>\n\n\n\n<a id=\"get-started\"><\/a>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-b6a127f ugb-main-block\"><style>.ugb-b6a127f .ugb-heading__title{font-size:35px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Get started with lead forms to capture, qualify, and convert upfront&nbsp;<\/h2><\/div><\/div><\/div>\n\n\n\n<p>Like Hayley, you can use lead forms to capture leads and book them without needing to be involved in the process. Ultimately, lead forms can help you remove much of the admin work off of your plate when you don\u2019t need to be present to book new or recurring clients.&nbsp;<\/p>\n\n\n\n<p>To get started, you can use a <a href=\"https:\/\/honeybook.com\/app\/lead_capture\">lead forms template<\/a> that meets your needs, such as scheduling and booking consultations, providing a robust inquiry form, offering instant booking, and more. Once you\u2019re ready to use your lead forms, they\u2019re shareable via a direct link.&nbsp;<\/p>\n\n\n\n<p>Connect the links to the buttons and CTAs on your website, include a link in your bio, or send them directly via email and social media.<\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"89314\" class=\"elementor elementor-89314\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-af8975c e-con-full cta_click e-flex e-con e-parent\" data-id=\"af8975c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d21be99 e-con-full e-flex e-con e-child\" data-id=\"d21be99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc2a58 elementor-widget elementor-widget-image\" data-id=\"bbc2a58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"446\" height=\"657\" src=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-leads-banner-yellow.png\" class=\"attachment-medium_large size-medium_large wp-image-88449\" alt=\"\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-leads-banner-yellow.png 446w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/07\/cta-leads-banner-yellow-204x300.png 204w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a747e99 e-con-full e-flex e-con e-child\" data-id=\"a747e99\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d55b379 elementor-widget elementor-widget-heading\" data-id=\"d55b379\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Book leads instantly from your website, social channels, and more.<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58df4ff elementor-widget elementor-widget-text-editor\" data-id=\"58df4ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Getting started with HoneyBook lead forms is easy \u2013 just start with a template, then decide what actions you want to include, like intake, scheduling, payment, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771d280 tax-filing-checklist elementor-widget elementor-widget-button\" data-id=\"771d280\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/app\/lead_capture\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Learn how Hayley Evans uses HoneyBook lead forms to book valuable clients faster and with fewer touchpoints. With new lead forms, she was able to increase her revenue and create a better process for herself and her clients. For marketing consultants and other independent businesses, long-term clients with recurring payments is the gold standard. These [&hellip;]<\/p>\n","protected":false},"author":213,"featured_media":89325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[396,74,473,288],"class_list":["post-89324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member-stories","tag-contact-form","tag-honeybook","tag-lead-generation","tag-nurturing-leads"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study.png",2000,1548,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study-150x150.png",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study-300x232.png",300,232,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study-768x594.png",768,594,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study-1024x793.png",1024,793,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study-1536x1189.png",1536,1189,true],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2023\/08\/Hayley-Evans-Case-Study.png",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Learn how Hayley Evans uses HoneyBook lead forms to book valuable clients faster and with fewer touchpoints. With new lead forms, she was able to increase her revenue and create a better process for herself and her clients. For marketing consultants and other independent businesses, long-term clients with recurring payments is the gold standard. These clients provide recurring revenue month over month and offer more stability than one-time projects.&nbsp; Because relationships are at the heart of any consulting business, a great client experience ensures that more clients want to hire you for repeat business. Booking these types of clients takes&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/member-stories\" rel=\"category tag\">Member stories<\/a>","author_info_v2":{"name":"HoneyBook","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/honeybook"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Consultant Grows Revenue 25% With HoneyBook Lead Forms<\/title>\n<meta name=\"description\" content=\"Learn how this marketing consultant used HoneyBook lead forms to grow her revenue by 25%! Then, use the same tool for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/case-study-lead-forms\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Consultant Grows Revenue 25% With HoneyBook Lead Forms\" \/>\n<meta property=\"og:description\" content=\"Learn how this marketing consultant used HoneyBook lead forms to grow her revenue by 25%! 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