{"id":96903,"date":"2024-09-04T03:00:00","date_gmt":"2024-09-04T10:00:00","guid":{"rendered":"https:\/\/honeybook-blog.site.strattic.io\/?p=96903"},"modified":"2024-09-05T10:37:56","modified_gmt":"2024-09-05T17:37:56","slug":"addressing-your-biases","status":"publish","type":"post","link":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/addressing-your-biases","title":{"rendered":"Author Alex Temblador on addressing your biases to build an impactful business"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"793\" src=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1024x793.jpg\" alt=\"\" class=\"wp-image-96904\" srcset=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1024x793.jpg 1024w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-300x232.jpg 300w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-768x594.jpg 768w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1536x1189.jpg 1536w, https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Are your biases holding you back as a business owner and person? In today\u2019s episode, we\u2019re making uncomfortable conversations comfortable and learning how to address our own biases so we can build impactful businesses.&nbsp;<\/p>\n\n\n\n<p>Alex Temblador joins us for a real conversation about how our biases can block the impact and influence of our businesses. Alex reminds us that being more inclusive can not only lead to more innovation in our business but also more profit.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/podcast.honeybook.com\/\">Independent Business podcast<\/a> is powered by<a href=\"https:\/\/honeybook.com\/\"> HoneyBook<\/a>, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.<\/p>\n\n\n\n<iframe src=\"https:\/\/embed.acast.com\/642c3f15a5f38c0011f3c907\/66d2194bc5079dde6154f43b?bgColor=000000&#038;font-family=Metrophobic&#038;font-src=https%3A%2F%2Ffonts.googleapis.com%2Fcss%3Ffamily%3DMetrophobic\" frameBorder=\"0\" width=\"100%\" height=\"110px\"><\/iframe>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"84892\" class=\"elementor elementor-84892\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-91ebf4f e-flex e-con-boxed e-con e-parent\" data-id=\"91ebf4f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b1456a e-flex e-con-boxed e-con e-parent\" data-id=\"1b1456a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33eedbe elementor-widget elementor-widget-heading\" data-id=\"33eedbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Follow the Independent Business podcast<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3411d8e e-flex e-con-boxed e-con e-parent\" data-id=\"3411d8e\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cccfd8 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"1cccfd8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/open.spotify.com\/show\/6HEABHsny0ABIk6agrl9hA\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-spotify\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111.1 8 0 119.1 0 256s111.1 248 248 248 248-111.1 248-248S384.9 8 248 8zm100.7 364.9c-4.2 0-6.8-1.3-10.7-3.6-62.4-37.6-135-39.2-206.7-24.5-3.9 1-9 2.6-11.9 2.6-9.7 0-15.8-7.7-15.8-15.8 0-10.3 6.1-15.2 13.6-16.8 81.9-18.1 165.6-16.5 237 26.2 6.1 3.9 9.7 7.4 9.7 16.5s-7.1 15.4-15.2 15.4zm26.9-65.6c-5.2 0-8.7-2.3-12.3-4.2-62.5-37-155.7-51.9-238.6-29.4-4.8 1.3-7.4 2.6-11.9 2.6-10.7 0-19.4-8.7-19.4-19.4s5.2-17.8 15.5-20.7c27.8-7.8 56.2-13.6 97.8-13.6 64.9 0 127.6 16.1 177 45.5 8.1 4.8 11.3 11 11.3 19.7-.1 10.8-8.5 19.5-19.4 19.5zm31-76.2c-5.2 0-8.4-1.3-12.9-3.9-71.2-42.5-198.5-52.7-280.9-29.7-3.6 1-8.1 2.6-12.9 2.6-13.2 0-23.3-10.3-23.3-23.6 0-13.6 8.4-21.3 17.4-23.9 35.2-10.3 74.6-15.2 117.5-15.2 73 0 149.5 15.2 205.4 47.8 7.8 4.5 12.9 10.7 12.9 22.6 0 13.6-11 23.3-23.2 23.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Spotify<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a049f0 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"1a049f0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/independent-business\/id1680745010\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-podcast\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M267.429 488.563C262.286 507.573 242.858 512 224 512c-18.857 0-38.286-4.427-43.428-23.437C172.927 460.134 160 388.898 160 355.75c0-35.156 31.142-43.75 64-43.75s64 8.594 64 43.75c0 32.949-12.871 104.179-20.571 132.813zM156.867 288.554c-18.693-18.308-29.958-44.173-28.784-72.599 2.054-49.724 42.395-89.956 92.124-91.881C274.862 121.958 320 165.807 320 220c0 26.827-11.064 51.116-28.866 68.552-2.675 2.62-2.401 6.986.628 9.187 9.312 6.765 16.46 15.343 21.234 25.363 1.741 3.654 6.497 4.66 9.449 1.891 28.826-27.043 46.553-65.783 45.511-108.565-1.855-76.206-63.595-138.208-139.793-140.369C146.869 73.753 80 139.215 80 220c0 41.361 17.532 78.7 45.55 104.989 2.953 2.771 7.711 1.77 9.453-1.887 4.774-10.021 11.923-18.598 21.235-25.363 3.029-2.2 3.304-6.566.629-9.185zM224 0C100.204 0 0 100.185 0 224c0 89.992 52.602 165.647 125.739 201.408 4.333 2.118 9.267-1.544 8.535-6.31-2.382-15.512-4.342-30.946-5.406-44.339-.146-1.836-1.149-3.486-2.678-4.512-47.4-31.806-78.564-86.016-78.187-147.347.592-96.237 79.29-174.648 175.529-174.899C320.793 47.747 400 126.797 400 224c0 61.932-32.158 116.49-80.65 147.867-.999 14.037-3.069 30.588-5.624 47.23-.732 4.767 4.203 8.429 8.535 6.31C395.227 389.727 448 314.187 448 224 448 100.205 347.815 0 224 0zm0 160c-35.346 0-64 28.654-64 64s28.654 64 64 64 64-28.654 64-64-28.654-64-64-64z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Apple<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b670f6 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"9b670f6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.stitcher.com\/show\/1064266\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"17\" viewBox=\"0 0 40 17\" fill=\"none\"><g clip-path=\"url(#clip0_101_5)\"><path d=\"M0 3.5H7V16.2H0V3.5Z\" fill=\"white\"><\/path><path d=\"M33 2.80002H40V14.5H33V2.80002Z\" fill=\"white\"><\/path><path d=\"M24.8 0.200012H31.8V15.4H24.8V0.200012Z\" fill=\"white\"><\/path><path d=\"M16.6 2.40002H23.6V17H16.6V2.40002Z\" fill=\"white\"><\/path><path d=\"M8.3 1.20001H15.3V15.3H8.3V1.20001Z\" fill=\"white\"><\/path><\/g><defs><clipPath id=\"clip0_101_5\"><rect width=\"40\" height=\"17\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sitcher<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99bbc83 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"99bbc83\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.iheart.com\/podcast\/269-independent-business-112222516\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"30\" viewBox=\"0 0 40 30\" fill=\"none\"><g clip-path=\"url(#clip0_101_2)\"><path d=\"M35.859 10.5634C35.859 13.6617 34.2104 16.7134 30.9571 19.6387C30.8072 19.7734 30.6107 19.8422 30.4108 19.8299C30.2109 19.8176 30.024 19.7253 29.8912 19.5733C29.7584 19.4212 29.6906 19.2219 29.7027 19.0191C29.7148 18.8164 29.8058 18.6268 29.9557 18.4921C32.8702 15.8706 34.3504 13.2026 34.3504 10.5634V10.5279C34.3504 8.38554 33.0254 5.86389 31.3332 4.78825C31.249 4.73481 31.1761 4.66508 31.1185 4.58305C31.061 4.50101 31.0199 4.40828 30.9977 4.31015C30.9754 4.21202 30.9725 4.11041 30.989 4.01112C31.0055 3.91183 31.0411 3.8168 31.0937 3.73146C31.1464 3.64613 31.2152 3.57216 31.296 3.51377C31.3769 3.45538 31.4683 3.41372 31.5651 3.39117C31.6618 3.36862 31.762 3.36562 31.8599 3.38234C31.9578 3.39906 32.0514 3.43517 32.1356 3.48861C34.2564 4.84148 35.859 7.86657 35.859 10.5279V10.5634ZM26.0618 17.0261C25.9752 17.0772 25.8796 17.1102 25.7803 17.1234C25.6811 17.1365 25.5802 17.1295 25.4837 17.1027C25.3871 17.0759 25.2968 17.0299 25.2179 16.9674C25.1391 16.9048 25.0733 16.827 25.0244 16.7384C24.9755 16.6498 24.9445 16.5522 24.9332 16.4514C24.9218 16.3505 24.9304 16.2483 24.9584 16.1508C24.9863 16.0534 25.0331 15.9625 25.0961 15.8835C25.159 15.8046 25.2368 15.7391 25.325 15.691C27.0719 14.6974 28.246 12.7679 28.2525 10.885C28.2517 10.0371 28.0223 9.20562 27.5892 8.48047C27.156 7.75533 26.5356 7.16417 25.795 6.77097C25.7073 6.72423 25.6295 6.66041 25.5661 6.58318C25.5027 6.50594 25.4549 6.41679 25.4255 6.32082C25.3961 6.22485 25.3855 6.12394 25.3946 6.02385C25.4036 5.92376 25.4319 5.82645 25.478 5.73747C25.5241 5.6485 25.587 5.5696 25.6631 5.50528C25.7393 5.44097 25.8272 5.3925 25.9218 5.36264C26.0164 5.33278 26.1159 5.32211 26.2145 5.33125C26.3132 5.34038 26.4091 5.36914 26.4969 5.41589C27.4791 5.93764 28.3022 6.72154 28.8775 7.683C29.4527 8.64447 29.7583 9.74702 29.7611 10.8717V10.8961C29.7524 13.3135 28.2678 15.7731 26.0618 17.0261ZM20.0011 14.775C19.1322 14.7748 18.2989 14.4243 17.6847 13.8009C17.3806 13.4922 17.1394 13.1257 16.9749 12.7224C16.8103 12.3192 16.7257 11.887 16.7259 11.4505C16.726 11.0141 16.8109 10.582 16.9757 10.1788C17.1405 9.77567 17.3819 9.40939 17.6863 9.10088C18.3009 8.47784 19.1344 8.12798 20.0033 8.12827C20.8722 8.12857 21.7054 8.47899 22.3197 9.10245C22.9339 9.72592 23.2788 10.5714 23.2785 11.4528C23.2782 12.3342 22.9327 13.1794 22.3181 13.8024C21.7035 14.4255 20.87 14.7753 20.0011 14.775ZM14.9658 16.7312C14.9175 16.819 14.8526 16.8964 14.7748 16.9588C14.697 17.0212 14.6078 17.0675 14.5124 17.0949C14.4169 17.1223 14.3171 17.1303 14.2185 17.1185C14.12 17.1067 14.0248 17.0753 13.9382 17.0261C11.7322 15.7731 10.2476 13.3135 10.2389 10.8961V10.8739C10.2413 9.74886 10.5467 8.64585 11.122 7.68395C11.6972 6.72206 12.5206 5.93782 13.5031 5.41589C13.6784 5.33835 13.876 5.33097 14.0564 5.39524C14.2367 5.45951 14.3864 5.59067 14.4753 5.76234C14.5643 5.934 14.5858 6.13345 14.5356 6.32057C14.4855 6.50769 14.3673 6.66861 14.205 6.77097C13.4644 7.16417 12.844 7.75533 12.4108 8.48047C11.9777 9.20562 11.7483 10.0371 11.7475 10.885C11.754 12.7679 12.9281 14.6974 14.6772 15.6888C14.7637 15.738 14.8398 15.8039 14.9011 15.883C14.9624 15.962 15.0077 16.0525 15.0345 16.1493C15.0613 16.2461 15.0691 16.3473 15.0573 16.4472C15.0455 16.547 15.0144 16.6435 14.9658 16.7312ZM10.1099 19.5722C10.0444 19.648 9.96475 19.71 9.87553 19.7545C9.78631 19.7989 9.68928 19.825 9.59007 19.8312C9.49085 19.8374 9.39141 19.8235 9.29749 19.7905C9.20358 19.7575 9.11705 19.7059 9.04291 19.6387C5.79393 16.7134 4.14102 13.6617 4.14102 10.5634V10.5279C4.14102 7.86657 5.74146 4.84148 7.86444 3.48861C8.03405 3.3903 8.23458 3.36234 8.42405 3.41061C8.61352 3.45888 8.77723 3.57962 8.88092 3.74756C8.98461 3.9155 9.02023 4.11762 8.98033 4.3116C8.94043 4.50558 8.82809 4.67638 8.66685 4.78825C6.97458 5.86389 5.64963 8.38554 5.64963 10.5279V10.5634C5.64963 13.2026 7.12982 15.8706 10.0443 18.4921C10.1185 18.5586 10.1791 18.6394 10.2225 18.7297C10.266 18.82 10.2915 18.9181 10.2976 19.0184C10.3037 19.1186 10.2903 19.2192 10.258 19.3142C10.2258 19.4092 10.1755 19.4969 10.1099 19.5722ZM29.1052 2.22647e-07C25.3293 2.22647e-07 21.9557 2.0293 20.0011 4.99451C18.0465 2.0293 14.6707 2.22647e-07 10.8948 2.22647e-07C9.46398 -0.000291128 8.04713 0.285361 6.72519 0.84064C5.40324 1.39592 4.2021 2.20994 3.19037 3.23621C2.17864 4.26248 1.37614 5.48089 0.828731 6.82183C0.281319 8.16278 -0.000287004 9.59998 2.19493e-07 11.0513C2.19493e-07 14.9236 2.41815 17.7159 4.94343 20.2996L14.8215 29.7741C14.9368 29.8847 15.0814 29.9586 15.2376 29.9866C15.3938 30.0147 15.5547 29.9957 15.7003 29.932C15.846 29.8683 15.97 29.7626 16.0571 29.6281C16.1442 29.4936 16.1904 29.3362 16.1902 29.1753V21.7944C16.1902 19.6587 17.8956 17.9288 20.0011 17.9243C21.0118 17.9261 21.9806 18.3346 22.6946 19.0602C23.4087 19.7858 23.8098 20.7692 23.8098 21.7944V29.1753C23.8098 29.8983 24.6625 30.2687 25.1785 29.7741L35.0566 20.2996C37.5819 17.7159 40 14.9236 40 11.0513C40.0003 9.59998 39.7187 8.16278 39.1713 6.82183C38.6239 5.48089 37.8214 4.26248 36.8096 3.23621C35.7979 2.20994 34.5968 1.39592 33.2748 0.84064C31.9529 0.285361 30.536 -0.000291128 29.1052 2.22647e-07Z\" fill=\"white\"><\/path><\/g><defs><clipPath id=\"clip0_101_2\"><rect width=\"40\" height=\"30\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">iHeart Radio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-962fa2c elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"962fa2c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/@HoneyBook\/videos\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">YouTube<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n\n        <lite-youtube class=\"\" \n        videoid=\"9z3FbrnGq60\" params=\"controls=1&#038;start=0&#038;end=0&#038;rel=0\" \n\n                    thumbnailresolution=\"res=recommended\"\n                \n        \n        ><\/lite-youtube>\n    \n\n\n<h2 class=\"wp-block-heading\">Highlighting other communities with respect and care<\/h2>\n\n\n\n<p>From the beginning of her journalism career in 2015, Alex received pushback for covering historically marginalized communities. She was told the topics were mainstream enough or were only for an urban audience. However, eventually, she was able to write about how diversity impacts several industries, especially the travel and outdoor industries.<\/p>\n\n\n\n<p>Alex was also a creative writer and looked for resources that would help her write about identities that were not her own with care, but she didn\u2019t find any.&nbsp;<\/p>\n\n\n\n<p>In 2020, a book called American Dirt by Jeanine Cummins was released, and it sparked a ton of controversy. Alex was asked to teach a class about writing an identity that is not your own, and after teaching it for a few years, she decided to write her book. She wanted to give other writers a helpful resource that they could reference as they write.&nbsp;<\/p>\n\n\n\n<p>As a writer herself, she recognized that people want to highlight other communities with respect and care, but didn\u2019t know how to go about it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Addressing your own biases<\/h2>\n\n\n\n<p>In her book, Alex shares several examples of how her own biases have come into her writing. For example, in a recent project, she wrote about a queer character and asked a queer friend to read it and give her feedback. Her friend pointed out one line that was incorrect, and at first, Alex didn\u2019t understand. She took the time to listen, learn, and correct her mistake.<\/p>\n\n\n\n<p>When it comes to addressing your own biases, it\u2019s important to consider how your background can influence the way you think. Alex is half white and half Mexican, and she\u2019s taken time to dive into how each of those identities impacts the way she perceives things.<\/p>\n\n\n\n<p>It\u2019s also important to spend time researching other communities and their historical background. Additionally, you should get to know people with identities that are different from yours and consume media that was created by people who are different from you.&nbsp;<\/p>\n\n\n\n<p>A great place to start to learn about your own biases is by taking the <a href=\"https:\/\/implicit.harvard.edu\/implicit\/takeatest.html\">Harvard IAT Test<\/a>. The important thing to remember is that learning about and addressing your biases is a lifelong experience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How biases can show up in businesses<\/h2>\n\n\n\n<p>An easy place for biases to show up in businesses is in marketing, social media, and website copy. How accessible is the text that you put online? If you are a podcaster or guest on podcasts, how accessible are they to different communities?&nbsp;<\/p>\n\n\n\n<p>For example, is your website easy to read for people who have difficulty with their eyesight? Are there transcripts of your podcast episodes?<\/p>\n\n\n\n<p>Many companies only show one race or ethnic identity in their marketing images. However, some companies go the other way and tokenize people from historically marginalized communities without actually engaging with that community.&nbsp;<\/p>\n\n\n\n<p>Additionally, it\u2019s important for your business to be equitable in terms of your pricing. Some identities and communities don\u2019t have the same financial access because of a history of discriminatory laws.&nbsp;<\/p>\n\n\n\n<p>As a business owner, there are a ton of things you can do to make your business and products more accessible. You can still target your ideal audience without being exclusive to other communities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How businesses can make their marketing more inclusive<\/h2>\n\n\n\n<p>Sometimes business owners use excuses to justify why their business isn\u2019t more inclusive. For example, at conferences and events, it\u2019s common for the speaking line-up to be extremely cohesive. The event coordinators will use the excuse that no people of color applied to speak.<\/p>\n\n\n\n<p>However, it\u2019s the job of the event coordinators to find diverse speakers and invite them to apply. If you want your business to be more inclusive, you have to go where other communities are and connect with them.<\/p>\n\n\n\n<p>The Barbados Tourism Board did a great job with this. One year, they invited Alex and other members of the media who covered Black culture to visit. They wanted to connect with more Black travelers and knew that the media was a great place to go to tap into a Black audience.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This is a great strategy that you can use in your business. In addition to connecting with members of the media, you can connect with grassroots organizations or friends in that community who can help you get in front of a new audience. The key is to be honest and vulnerable about your intentions and where you\u2019re at.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integrating DEI into your business from the beginning<\/h2>\n\n\n\n<p>No matter the size of your business, it\u2019s important to integrate DEI principles. In fact, it\u2019s better to do it when your business is small so that the principles are already in place as your business grows. Alex has found that established businesses don\u2019t want to go back and add DEI later, so building it in at the beginning is much easier.<\/p>\n\n\n\n<p>Businesses need to diversify from the top down. A bottom-up approach does not work. When people in the C suite come from different backgrounds, people in managerial positions will naturally come from different backgrounds too.&nbsp;<\/p>\n\n\n\n<p>Research has proven that having people from diverse backgrounds in managerial positions and above leads to more innovation, higher profits, and more success. It will only benefit your business to integrate DEI into all aspects of your company.&nbsp;<\/p>\n\n\n\n<p>By 2044, the <a href=\"https:\/\/www.brookings.edu\/articles\/the-us-will-become-minority-white-in-2045-census-projects\/\">majority of people<\/a> in the United States are going to be Black, Indigenous, or people of color. If you aren\u2019t connecting with these communities now, you will be left behind in the future.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-stackable-blockquote stk-block-blockquote stk-block stk-a1547a0 is-style-default\" data-v=\"2\" data-block-id=\"a1547a0\"><div class=\"has-text-align-left stk-block-blockquote__content stk-container stk-a1547a0-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-01d1cc6\" data-block-id=\"01d1cc6\"><style>.stk-01d1cc6 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:35px !important;width:35px !important}.stk-01d1cc6 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-01d1cc6 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#131416 !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-01d1cc6\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-01-d-1-cc-6-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-01-d-1-cc-6-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2638a0f\" data-block-id=\"2638a0f\"><p class=\"stk-block-text__text\">I want to help highlight other communities with respect and care. And I think other people do too, we just don&#8217;t know how to go about it. It&#8217;s such a scary topic that we sometimes don&#8217;t want to take that first step toward educating ourselves because we&#8217;re too scared. What will happen if we make a mistake?<em><br><em>\u2013 Alex Temblador<\/em><\/em><\/p><\/div>\n<\/div><\/div><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Discomfort is the best place to be<\/h2>\n\n\n\n<p>When it comes to being more inclusive in your life and business, it\u2019s not only okay to be uncomfortable, it\u2019s a good thing. You can only learn and grow when you\u2019re uncomfortable. This is going to be an emotional journey, and you need to give yourself grace for making mistakes.&nbsp;<\/p>\n\n\n\n<p>If you want a resource to learn about up-to-date identity terms, stereotypes, and tropes, <a href=\"https:\/\/www.writinganidentitynotyourown.com\/\">Alex\u2019s book<\/a> is a helpful guide.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The biggest differentiator between the businesses that succeed and the ones that fail<\/h3>\n\n\n\n<p>Alex believes that the biggest differentiator between the businesses that succeed and the ones that fail is diversity. Diversity brings innovation, and if you aren\u2019t innovating, you aren\u2019t going anywhere.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Important sections of the conversation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[2:10] Highlighting other communities with respect and care<\/li>\n\n\n\n<li>[5:22] Addressing your own biases<\/li>\n\n\n\n<li>[10:34] How biases can show up in businesses<\/li>\n\n\n\n<li>[15:05] How businesses can make their marketing more inclusive<\/li>\n\n\n\n<li>[20:37] Integrating DEI into your business from the beginning<\/li>\n\n\n\n<li>[26:20] Discomfort is the best place to be<\/li>\n\n\n\n<li>[29:50] The biggest differentiator between the businesses that succeed and the ones that fail<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Resources mentioned<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/implicit.harvard.edu\/implicit\/takeatest.html\">Harvard IAT Test<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Everything-Figureoutable-Marie-Forleo\/dp\/0525534997\">Everything is Figureoutable by Marie Forleo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.brookings.edu\/articles\/the-us-will-become-minority-white-in-2045-census-projects\/\">Census projection report<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with the guest<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website: <a href=\"https:\/\/www.alextemblador.com\/\">www.alextemblador.com<\/a><\/li>\n\n\n\n<li>Writing an Identity That is Not Your Own book: <a href=\"https:\/\/www.alextemblador.com\/\">www.alextemblador.com<\/a><\/li>\n\n\n\n<li>Instagram: <a href=\"https:\/\/www.instagram.com\/alex_temblador\/\">instagram.com\/alex_temblador<\/a><\/li>\n<\/ul>\n\n\n\n<div id='lightbox-inline-form-72d76c86-612d-405d-b925-c461f6acfb95'><\/div>\n\n\n\n<div class=\"wp-block-ugb-accordion ugb-accordion ugb-ca8ddc2 ugb-accordion--v2 ugb-accordion--design-basic ugb-main-block\" aria-expanded=\"false\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-accordion__item\"><div class=\"ugb-accordion__heading\" role=\"button\" tabindex=\"0\"><h4 class=\"ugb-accordion__title\">Episode transcript<\/h4><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\" class=\"ugb-accordion__arrow\" width=\"20\" height=\"20\"><path d=\"M16.7 3.3L10 10 3.3 3.4 0 6.7l10 10v-.1l10-9.9z\"><\/path><\/svg><\/div><div class=\"ugb-accordion__content\" role=\"region\"><div class=\"ugb-accordion__content-inner\">\n<p>Akua: Today in the podcast, we are making uncomfortable conversations more comfortable. Alex Templador, who is author of her new book, writing and identity, not your own, a guide for creative writers and is best known for her diversity, equity, and inclusion coverage in the travel and outdoor industry. She joins us for a very real conversation about how our biases can block impact and influence the In our business, Alex reminds us that being more inclusive can not only lead to more innovation in our business, but also more profit.\n\nSo if you&#8217;re someone who wants to learn how to better address your bias so that you can build an impactful and profitable business, then you definitely want to tune into this episode. Now let&#8217;s get into it. Hey everyone. This is your host Akua Kanadu and you&#8217;re listening to the independent business podcast.\n\nMore people than ever are working for themselves and building profitable businesses in the process. So on this show, I get to sit down with some of the most influential authors, entrepreneurs, and creators to break down the science of self made success so that you can achieve it too.\n\nHello, Alex. How are we doing? I&#8217;m doing good. I just had a book come out. Yes, congratulations. Okay, first off, how, how, yes, how do we feel? How are we feeling? \n\nAlex: Feeling good. I&#8217;m just glad it&#8217;s out. Yeah. So that other people can take this conversation and go forth with it. And I&#8217;m, I just want to like sit back and watch and see what happens.\n\nAkua: Yeah. For a little bit. Oh yeah. I feel like so much magic and so much impactful conversation. And I think it&#8217;s just something that&#8217;s so needed because full transparency, I feel like, and I&#8217;m sure you can relate to like 2020, that was when people, obviously from unfortunate circumstances, devastating circumstances, where people now are willing to be more inclusive.\n\nAnd I feel like now that momentum has really just disappeared and you know, old habits die hard. And you know, they are coming back. And so I&#8217;m really, really excited for this, this conversation. So thank you. Thank you for being here. Me too. Thanks for having me. Absolutely. And so I&#8217;m really, I really want to know essentially what prompted you to focus on this topic of your book?\n\nLike what was there, was there like a defining moment or was it just kind of something that was an ongoing process where you were like, I know this is something I&#8217;ve, I&#8217;ve wanted to do now is the time to do it. \n\nAlex: Yeah. So writing an identity, not your own, it definitely came about mostly from 2020, but I&#8217;d been thinking about this topic.\n\nI&#8217;ve been a journalist since 2015. I&#8217;ve often covered historically marginalized communities. And even within the journalism world, I was getting pushback from editors or publications saying, well, that&#8217;s not really like mainstream. Or that&#8217;s like, they would say things like, well, that&#8217;s for an urban audience or things like that.\n\nAnd I&#8217;m like, Oh God, or we don&#8217;t want to cover that person because they&#8217;re this identity or whatever it may be. So pushback in the journalism communities. So I was. Finally was able to get kind of some stuff out there and really look at statistics about how diversity actually impacts a lot of industries that I was writing about, particularly travel and outdoors.\n\nAnd then as a creative writer, I was always kind of considering this topic for myself and my own books, um, and short stories that I was writing. And there was no resources out there for me. And in 2020, this book called American dirt came out. It was a big conversation right before the pandemic hit, but when the pandemic hit, we kind of had our focus elsewhere.\n\nRight. Um, and so because of that, I was asked to teach a class on writing an identity, not your own. Taught it. It was only a three hour class realized there were little to no up to date guides or books or resources. That weren&#8217;t like very focused. So maybe they only focused on race, but they weren&#8217;t like across multiple identities.\n\nAnd so I wanted to eventually over the next few years teaching it and working on my own stuff, I realized like, this would be so much easier if I just had a book that I could sit beside me as I&#8217;m working and other people could too. And so. really learn and think about all the things I&#8217;ve been thinking about for so many years and see how complicated it is.\n\nBut it&#8217;s also simple when you just like boil it all down as I want to help highlight other communities with respect and care. And I think other people do too. We just don&#8217;t know how to go about it. And it&#8217;s such a scary topic that we sometimes don&#8217;t want to take that first step toward. Educating ourselves because we&#8217;re too scared.\n\nWhat will happen if we make a mistake? \n\nAkua: Yes I feel like that&#8217;s always such a common thing is that people are always afraid of making a mistake whenever it comes to Wanting to explore and learn about other identities other people other cultures, you know And I think you&#8217;re going to mess up like it is inevitable because number one We&#8217;re all human beings like that&#8217;s not I think a lot of the times when we make some of these mistakes We think that that&#8217;s a big defining moment of who we are and it&#8217;s It&#8217;s not.\n\nAnd I think again, it&#8217;s just, that is just a crappy moment in time, but that doesn&#8217;t mean that&#8217;s who you are. This is where that&#8217;s that moment is where you really want to pick up and really hold yourself accountable and lean in even more than you did before. And so I love that you brought that up as well.\n\nAnd a question that I really want to talk about, especially in regards to your book, right? Like it&#8217;s really addressing a lot of our own biases and it doesn&#8217;t matter who you are, where you&#8217;re from. We all have And so I really want to hear more about your own journey of addressing your bias and how has that led into you writing your book and also to just more into your work.\n\nAlex: Yes. Oh, I&#8217;m so glad that you brought that up. Within the book, I do share a bunch of examples of how my bias comes out in my creative writing. For instance, there was. There&#8217;s a book that I&#8217;ve written that hasn&#8217;t yet been published or sold yet, so I can&#8217;t really talk more about it. But I have a character who, uh, sleeps with people of any gender identity.\n\nAnd I had never written a character, a main character like that. I found somebody with the same identity. Who was able to like read the book and give me kind of feedback and there was Such a throwaway line and i&#8217;m talking like maybe a five word phrase That if you didn&#8217;t like come from that community, you might not have noticed I think most people went to notice.\n\nI didn&#8217;t notice it. Even when they pointed it out to me, I was like, what, what are, what are, what are you saying here? And what am I trying to say here? And realizing, oh, I made a big mistake. So, and I come from somebody, um, who the very first thing that I was writing in terms of journalism, I was covering queer communities.\n\nSo it wasn&#8217;t like I hadn&#8217;t been educating myself on this for quite a long time, even before, uh, same sex marriage was legalized in the U S. I&#8217;ve been educating myself. My brother is queer. Like I have a lot of connections to the queer communities. And so growing up, definitely I come from a unique background.\n\nI&#8217;m half Mexican, half white. And so I have Mexican side, I have a white side. And I got to see how different races within like a very small community believe and interact and think about things. And so I was able to kind of observe a lot and see, well, what they say, how did they impact me, my white side?\n\nAnd how did my Mexican side impact me in the way I perceive things? I also have a sister who has intellectual and physical disabilities, and she is a non speaker, so she doesn&#8217;t communicate with English or is able to like point at things or sign. And such. So with her, I was able to really get connected to disability community, but also just having to observe her, to know what she needs and wants at different times, kind of allowed me to move about in the world.\n\nAnd when I&#8217;m watching media or I&#8217;m reading books going like, is that right? Like, is, is that right? Am I seeing what the author just wants me to see or what they perceive? Or am I seeing my own bias here? Is this actually accurate? And the only way I&#8217;m going to know is by being connected to these communities, by doing the research on the history in the background.\n\nThankfully, I did get a history degree. I&#8217;ve always been obsessed with history and delving into the backgrounds and the cultural histories of different communities. That&#8217;s always been something I&#8217;ve been connected to. So I&#8217;ve kind of just like been building all of these things over time. Ironically, if like, you don&#8217;t know where to start in my book, I tell you, there is actually a test to learn about your biases called the IAT test.\n\nHarvard set it up, but it only shows you like race, sexual orientation, and I think gender identity. So it actually doesn&#8217;t go into. A ton of things. It&#8217;s still going to be limited. But it was important for me to kind of question myself about every little thing that comes up. And as a journalist, I&#8217;m kind of a little privy to be able to like see when these conversations are happening.\n\nBecause I&#8217;m always researching them. I&#8217;m being asked to write about them. And I&#8217;m going, okay, well, how do I feel about This thing that&#8217;s happening in the news or pop culture and what does that say about me? And where did that thought and my initial thought come from and why do I believe that and do I need to look more into?\n\nTheir background or read their histories or read books by people of that identity. So yeah, it&#8217;s it&#8217;s so complicated There&#8217;s not one like path for anybody to take for Exploring your biases and it&#8217;s also And the one thing I do want to stress is this is a lifelong thing. Yeah, this is not something you stop learning \n\nAkua: Yeah, I think too though to add to that i&#8217;m like, yeah, it&#8217;s complicated, but I also feel like it&#8217;s There&#8217;s more than one way to start, which I think is great.\n\nAnd I think that&#8217;s something I want to highlight with you. I&#8217;m just like, even talking about your journey, like you&#8217;ve had very many different starting points as you shared, just how you&#8217;ve addressed your biases, like where someone&#8217;s like family members, where you&#8217;ve been able to see it, like. personally, but also to where you have also gone out of like, okay, this doesn&#8217;t necessarily affect me.\n\nHowever, I&#8217;m going to learn more about it and have more empathy. Right. And I think that&#8217;s kind of the leading things that you can&#8217;t go wrong when you empathize with other people and take it a step further than, okay, I have empathy, but what do you do with that empathy? Right? Like we take it a step further and how do I connect more with this person?\n\nWhat research can I do to better understand them to make them feel more seen? And so even with you and your craft are just But even specifically for business owners, like, what are some ways that biases can show up in our business that may, maybe we just haven&#8217;t been? fully aware of. \n\nAlex: Yeah. Yeah. Well, like out this probably the easiest place to start is PR marketing and social media.\n\nHow, and maybe your website too. I&#8217;m thinking about text a lot. So how accessible is your text and the things that you put out online and your website, or if you do podcasts, how accessible is it to different communities? And I&#8217;m talking like the disability community, is it accessible in terms of having.\n\nLike a, a very clear, distinct text on the back of like white, a white background. Is that easy to read for people who have, um, difficulties with their eyesight? Is there a transcript that people who are English, like English is their second language, being able to. See that transcript or hear it in an audio version because that&#8217;s able to help them to better understand what you&#8217;re trying to sell or the service that you&#8217;re providing.\n\nDefinitely thinking about the audiences that you&#8217;re engaging with. So, are you only targeting certain audiences and why is that? There&#8217;s so much data these days I feel like that businesses can access. in terms of like the race, sexual orientation, gender identity of the people that you service. And it kind of does connect with your marketing materials.\n\nAre you only showcasing people of one, uh, race or ethnic identity, or are you doing the other thing and tokenizing somebody of a certain historically marginalized identity and, but not actually engaging with that community through the business that you have. So those are a ton of great questions to ask yourself and good starting out.\n\nI definitely just see, and I would encourage business owners to try to connect with different audiences, make their services or their products As equitable to different communities as they can, um, we&#8217;re talking about like financial, uh, equitability because we know that certain identities and communities don&#8217;t have the same financial access because of history and privilege and discriminatory laws, et cetera.\n\nSo, There&#8217;s a billion different ways that you can do this, but that, that&#8217;s just kind of a start. \n\nAkua: Yeah. I, I love that you shared that. Cause I know as business owners, one of the biggest things that is the foundation to a successful business is really knowing who your target audience is. That is absolutely still important.\n\nBut I think to even add to that of like, you&#8217;re still targeting your audience, but not being exclusive, right. Towards people. And so I think that&#8217;s, you know, That&#8217;s the difference. And that&#8217;s something too, that I just want to highlight as business owners, that it&#8217;s still important to have your target audience, but also to like, you don&#8217;t have to be exclusive in the language that you&#8217;re using.\n\nLike you can still target somebody with who you specifically want to work with without being exclusive to other, other groups of people. And so, and I think that sometimes that there&#8217;s that misconception, but I also think to a lot in our industry where, uh, we struggle, which I&#8217;m just going to call it out.\n\nWe don&#8217;t do enough to meet people where we are. They&#8217;re at, right. And I think that is a heavy, that&#8217;s a huge thing, especially with conferences that we have in our industry, a lot of speaking events. I mean, it&#8217;s time and time again, that the speaker lineup will come out and is literally very cohesive. Yes.\n\nVery cohesive. Or \n\nAlex: it&#8217;s the tokenization. Or it&#8217;s the tokenization. One black man. Yes, \n\nAkua: usually. And that&#8217;s it, right. And so even in our industry, it&#8217;s always we&#8217;ll have one black individual, um, one black person. And so I think, you know, even to talk to that of just adding to that of like, we don&#8217;t do enough to meet people where we are at. And so that is something I would kind of want to also lead into that question with you is a lot of the times I always hear of, well, I don&#8217;t know where, right?\n\nLike, I don&#8217;t know where to go and this and that. And I just don&#8217;t think that&#8217;s a viable excuse anymore. I&#8217;m tired. Okay. And I know a lot of us are very tired, but I really want to add to that of even like, Where, where do you visit? Where can business owners go to meet people where they are at? Right? Even in their marketing, they, uh, how are they showing up?\n\nBecause even, uh, conferences when they&#8217;re like, well, the speaker lineup is not inclusive because no person of color applied. Okay. So where are you going then to find them? And so that is where I really want to add to that, that there&#8217;s like multitude of layers I kind of went through, but when you hear that, Where do you think business owners need to be doing better in order to make, you know, their speaker, their conferences, or their marketing more inclusive?\n\nAlex: Yeah. Um, so I&#8217;m also a travel journalist. I travel on behalf of tourism destinations, hotels to different places. And I went to Barbados and Barbados as a tourism board is really trying to connect with black travelers. And they had a great PR team, particularly they had a woman who was Afro Latina.\n\nworking for them who told her PR team, Hey, if we want to connect with black travelers, we have to go where they&#8217;re at and we have to meet them. So they invited a whole group. of black media people from media that is specifically focused on black communities and cultures. It wasn&#8217;t travel media per se. I was the only travel media person actually on the trip.\n\nAnd it&#8217;s because I do cover a lot of black traveler, uh, industry news and such, but everybody else. Was working for black media that are directly connected with black audiences. Mm-Hmm. . And I think they absolutely got black travelers to come out there. They also worked with an HBCU alumni festival, the very first one to bring all these HBCU people out to Barbados or at least get the word out to the people who weren&#8217;t able to come to that effect.\n\nGo where? The me go to these communities where they&#8217;re media. They have media within their communities. Um, I would also suggest local grassroots organizations. Oftentimes they are very connected to their community in a smaller setting. They know who to connect with. They know who to talk to. They know who their allies and.\n\nActivists are in, uh, like the news stations and the newspapers of that area connect on a smaller scale to the people who are already connected with that community. They&#8217;re going to get the word out for you, or at least are able to partner with you and consult with you on how to best connect to those communities with your business and your services and your products.\n\nI mean, I think those are kind of the two, two of the best ways \n\nAkua: to kind of start out. 1000%. And I even just think as well, even within that, like I respected this so much. Cause back in 2021, it was a client of mine at the time. And she had, you know, reached out to me because, you know, her conference at the time definitely got, definitely got some heat.\n\nYou know what I mean? For just, unfortunately, just not being very inclusive. And so she reached out to me and she said that she would love to meet, to speak at her conference. And, you know, I&#8217;m like, Speak a lot of, and she was very honest about it, about where she was currently at, how she&#8217;s trying to do better.\n\nAnd I, because of that was more inclined to say yes to it. Right. And I think a lot of the times when people are like, okay, I&#8217;m very afraid that I&#8217;m going to be judged in this and that will you now have to be okay with being uncomfortable because a lot of us are uncomfortable on a regular basis. Okay.\n\nAnd so. Every day. And so my thing is, I think if when you lead with honesty and just say like, Hey, this is what I would really like to do, I would really love to be more inclusive and going to these specific groups and being like, Like how can I connect with your community to where we can collaborate, right?\n\nI think going in in those ways I think are so so key and I think it&#8217;s okay Just being very honest that you don&#8217;t necessarily know but this is you figuring it out I really want people to think about like think about when you first started your business, right? You had to figure it out It&#8217;s the same thing when you&#8217;re starting new you have to figure things out and you&#8217;re going to mess up and you&#8217;re going to fall But the thing is if this is something that you value and you really do want to make it more of a priority into your business, you&#8217;re going to figure it out.\n\nSo don&#8217;t be afraid to reach out and just say, I would love to figure out how we can collaborate together to where I can meet people where they&#8217;re at so that I can bring them more into my community. I can bring them more into my spaces, my conferences, because that&#8217;s going to lead to such a rich community where you have just such an amazing conversation and really impact your business.\n\nin ways that you never thought of when you have people from different parts of life and areas that can really just offer perspectives that you never thought of. And so that&#8217;s something that I just even wanted to just add to that as well, of that you can figure it out. Everything&#8217;s figureoutable. I think that was Marie Forleo.\n\nAlex: And also, people are going to suggest, if you don&#8217;t have like a diverse set set of speakers We know people who are willing to go and talk at those conferences I if somebody came to me and I get this often like hey, do you know somebody who can write this article? Yes, I do here. Let me give you five different names seven different names.\n\nDo you know we&#8217;re an organization? Yes, I do like I&#8217;m happy to share that. Yeah, because as people from historically marginalized identities We want to see ourselves raised up and given opportunities and be service So we have no problem when you come in and avert in like a vulnerable way and say, Hey, I&#8217;m, I&#8217;m still learning, but I want to connect.\n\nWe&#8217;re happy to help. \n\nAkua: Absolutely. And I think we have to throw away of like that fear of not being liked. I I&#8217;ll respect you. You know what I mean? And I think that&#8217;s where a lot of that comes off this fear of like, not being like what people are going to think. And I&#8217;m not going to act like it&#8217;s easy. It&#8217;s definitely not.\n\nWe all get caught up in it all the time, but I think again, that&#8217;s just so, so key of like, I think again, leading with. honesty, vulnerability about where you&#8217;re at. And if like, I would like to meet people where I&#8217;m at, it just, it just, it takes a lot of humbling. You have to let your ego go and you have to toss that aside.\n\nYou have to just really humble yourself. And as a business owner, I find myself humbled every day and I&#8217;m addressing my own biases every day and I&#8217;m not perfect either. Yeah. And I think that&#8217;s just something that&#8217;s so, so important to, to really highlight. And so now that we&#8217;re in 2024, right? 2020 and 2024.\n\nHow do you see the future work of DEI, especially impacting, uh, business owners? \n\nAlex: Look, I, I know we&#8217;re talking about small businesses here. But I do think that as your small business grows into a medium or to a large business, it is important that you integrate DEI from the get go. Like, it&#8217;s not something that you want to come back to.\n\nBecause what I tend to find is that people don&#8217;t want to do it. Once they are established type of success or established, it&#8217;s not a practice and you go, well, it&#8217;s too hard to find somebody. It&#8217;s too hard to get a consultant. It&#8217;s too hard. There&#8217;s so many excuses because yes, you&#8217;re busy with like profits and revenue and marketing and all these things.\n\nSo if you build it in from the beginning, it&#8217;s going to be easier. But let&#8217;s say that like, you&#8217;re pretty established, you&#8217;re medium sized, or you&#8217;re getting to medium size and large, you have to diversify from the top down. It does not work from the bottom up. It just doesn&#8217;t. When you have people in the C suite, you have people in managerial positions who will come from those different backgrounds and those different identities.\n\nThey&#8217;re going to give you different perspectives. They&#8217;re going to give you an insight into the audiences that you might not have tapped into. And in fact, like research and studies show that it not only leads to more innovation to have a racial and ethnic and gender identity, diverse managerial positions or above, um, it gives you more innovation, but it actually results in better profit and more success.\n\nSo if you are here as a business owner, And you want to make money. That is your goal to live well, to have a successful business. It only benefits you to diversify in terms of DEI and to integrate it into all aspects, not only within your business, but also, um, how you meet your customers, how you. Um, market to them, how you connect with them, how you speak to them.\n\nAkua: 1000%. I love that you brought that up. Cause I was like, yeah, also more money. Like, you know what I mean? Cause I think that&#8217;s kind of what a lot of like, especially, I love how you said to implement it as early as possible. And it doesn&#8217;t have to be these big things. I think it can be small. Like you said, looking at your website, really breaking down and looking at the language.\n\nLike, are you using inclusive language? You know what I mean? Of just those small things. But then as you love, and you&#8217;re like, Hey, I think I&#8217;m now ready to Um, hire a V. A. Right? Of course, you&#8217;re gonna ask people that you know, and naturally we all know the same people, right? So you&#8217;re already gonna get certain type of applicants.\n\nOkay, well, let me go to somebody that I don&#8217;t know and let me ask them, right? Somebody that I made, like I follow, like building those relationships and just be like, Hey, I&#8217;m interested in hiring a V. A. Do you happen to know anybody, anybody that looks very different than you or you know? It&#8217;s just the way that they live their life is differently.\n\nLike so many different things, right? Factors that are just very different from how you see the world that they can also bring you people that you can look through because again, innovation, right? And that is so key with entrepreneurship. Things that has evolved so quickly since 2020 and we&#8217;re now in 2024, and that&#8217;s not going anywhere.\n\nLike things are going to keep moving at a very, very fast pace and being innovative is also key to being able to have a sustainable business. And so I love that you just shared that. I&#8217;m like, okay, like if you&#8217;re looking to expand and grow in those ways, doing that early as possible. Because when you do get to a certain point, I absolutely agree.\n\nIt&#8217;s way harder to do that because you have to, you had a model that worked and you&#8217;re like, okay, well this is still working. Why would I change it? It&#8217;s harder to change it. Right. And so like, I just like to encourage business owners to really try to have this at the forefront in some capacity, because I think it&#8217;s going to be really just be very, very helpful for you in the end and make you more profitable.\n\nSo I love, love that you shared that. \n\nAlex: Yes. And, and then, and here&#8217;s another thing to think about is in terms of business owners, By 2044, the population, the majority of the population in the United States is going to be black, indigenous, or people of color. If you are not connecting with them and we&#8217;re talking 20 years from now, \n\nAkua: you&#8217;re \n\nAlex: not connecting with them now.\n\nI don&#8217;t know if you&#8217;re going to be able to survive, be able to grow. And let&#8217;s, I mean, 2044 is an estimate. Like this could happen sooner. So start it now, get into those communities. Um, connect with those audiences. It&#8217;s going to help you. It&#8217;s going to create the sense of trust that people are going to go, Hey, I&#8217;m going to tell my cousin and I&#8217;m going to tell my family members and my friends.\n\nAnd we&#8217;re going to stay with you because you clearly have thought about how you speak to us. You&#8217;ve made sure you&#8217;ve used the right terminology. You&#8217;ve made sure to hire your accountant with us or your tax person with us and your web designer, um, through us. Um, all of those things are going to create like that circle of trust that is very important I think for business owners.\n\nAkua: One thousand percent. And I think, I just love whenever I cause I love to connect with people that are very different from me, and cause I don&#8217;t know everything. And I just love, How I&#8217;m able to let go of certain things to like learn new things and how it just molds and shapes me as a person And gives me such a much more deeper Outlook on life that I just never thought which then translates into also into my business like it truly is like a beautiful thing So I always love to connect with people That are very different than me because you just never know what you&#8217;re gonna learn ever you and it&#8217;s And that&#8217;s what, that&#8217;s what I love it.\n\nThat&#8217;s, that&#8217;s a gift to me to be able to be able to have something new. So that&#8217;s just something I like to encourage business owners. I will always go out and seek people from different walks of life. And I love it because I learned so much more about myself and others. And it just makes me feel more confident in showing up in spaces that I&#8217;d naturally wouldn&#8217;t be in.\n\nAnd it&#8217;s like, you know, especially if I go to some place, I&#8217;ve been to places by myself and networking events by myself. And I love it because you learn, you meet the most fascinating people that way. So I just want to encourage business owners again, to just step outside of your comfort zone, be okay with being uncomfortable and just walk through that.\n\nSo anything else, this is, I think this conversation has just been so impactful. And is there anything else that you would like to share with independent business owners today? \n\nAlex: I mean, I think we kind of touched on this a bit, but if you You can realize that discomfort is the best place for you to be in.\n\nYou only learn when you&#8217;re uncomfortable, when you&#8217;re in places of discomfort, you grow through those aspects. So this is going to be an uncomfortable journey. It&#8217;s going to be an emotional one. You&#8217;re going to make mistakes, give yourself some grace, go into it authentically. And, um, like we said, be vulnerable.\n\nAll of those things are going to help you out. Even though I wrote this book for writers and editors and creative types, I do think it will be helpful for you. I have, um, resources in there in terms of like best identity terms up to date. Like as of right now, those identities always change and those terms always change.\n\nUm, I have things like stereotypes and tropes that do appear in, in visual aids or in social media descriptions, things like that. So there&#8217;s a lot of resources in here. There&#8217;s a lot of other texts and other books that you might want to check out, but it also talks about biases and discrimination, all of these things that I think could be helpful.\n\nAnd so if you do have a chance to pick it up, I I&#8217;ve had people who are not writers, creative, uh, writers or in the publishing industry, pick it up and go. Oh dang, I can just take this and \n\nAkua: utilize it in my day to day life. 1, 000%. Absolutely. Which is why we wanted you to come on, right? And so that&#8217;s why I just am so excited for your book.\n\nAnd even what you just said earlier, which I just realized this, because it&#8217;s, we are, we naturally just, Everything that we watch and see and visualize, like it literally alters the way that we think. And even, again, that also translates into our business, even down to the type of content that we made.\n\nBecause I remember just seeing like, there&#8217;s this huge content creator, um, and his content is funny. And, um, he decided to change it up and bring his spouse into the content. And she definitely leaned into stereotypes. And I was like, this is the problem. What are you watching? What are you watching? You know what I mean?\n\nAnd I think again, the, how that can really easily translate into your business that you just never thought of. And so even I always think of myself as like, I question everything that I watch. I&#8217;m like, okay, I&#8217;m watching this, but like, again, and I&#8217;m a storytelling strategist. So I&#8217;m always like looking for holes and the stories and plots and this and that.\n\nAnd so, but even, even then I&#8217;m like, okay, but why am I thinking this way about this character? Right. Even if this is a villain, right. Cause you remember like even Disney channel, like all the villains are naturally darker skin, darker features, you know what I mean? Those types of things. \n\nAlex: Maybe they&#8217;re bigger, like Ursula.\n\nYeah. Right. So like those types of different types of identities \n\nAkua: that you just don&#8217;t even realize. And then you get older and you&#8217;re like, Oh, wait. Right. So now that bad, right. \n\nAlex: Why is Maleficent, why are they picking on her? \n\nAkua: I&#8217;m just saying there&#8217;s certain villains. I&#8217;m like, I rock with you, you know? And I think now that I&#8217;m an adult and addressing my biases, I&#8217;m like, yeah, nah, like that&#8217;s.\n\nSo I&#8217;m always like adulting is realizing that this person who was really supposed to be the hero is unhealthy. Like, you know, that&#8217;s me. That&#8217;s what I say all the time. But I think again, I think just wanting to encourage business owners. Like I always just kind of question of like what I&#8217;m watching and, you know, and, and things for sheer entertainment, of course.\n\nBut I always make sure to check in with myself. Like, is this something that I&#8217;m actually starting to internalize now that&#8217;s starting to become a bias? Right. And I think those are things that, Again, it can unexpectedly show up in all areas of our life and our business. So I just love that you brought that up.\n\nSo definitely everybody check out her book. Um, and one more question that we always love to end with is what do you think is the biggest differentiator between the businesses that succeed and the ones that fail? \n\nAlex: Diversity. \n\nAkua: Yeah. \n\nAlex: Diversity, diversity brings innovation. And so if you&#8217;re not, if you&#8217;re not being innovative, you&#8217;re not going anywhere.\n\nYou&#8217;re just going to stay in one spot. You&#8217;re going to fall behind. Yep. Exactly. That&#8217;s not me saying it. That&#8217;s studies and scientists and researchers. \n\nAkua: Yes. Yeah. Well, I love that you kept it short and sweet. And for anybody that can connect with you, where can they find you? \n\nAlex: Yeah, then go to alextemplador.\n\ncom or writingandidentitynotyourown. com. Um, I will have some more like blogs and resources coming up on there. That&#8217;s not in the book. And then also on social media at Alex underscore Templador. \n\nAkua: Oh, well, thank you. Thank you so much, Alex, for being here. And for everybody listening until next time. That ends our episode of the independent business podcast.\n\nEverything we&#8217;ve discussed today can be found at podcast. honeybook. com. Head to our website to access for show notes, relevant links, and all of the resources that you need to level up. And if you&#8217;ve enjoyed today&#8217;s episode, be sure to subscribe to the podcast to make sure you never miss our future content.\n\nDrop us a review and leave our guests some love on social. And thank you again for listening.\n<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are your biases holding you back as a business owner and person? In today\u2019s episode, we\u2019re making uncomfortable conversations comfortable and learning how to address our own biases so we can build impactful businesses.&nbsp; Alex Temblador joins us for a real conversation about how our biases can block the impact and influence of our businesses. [&hellip;]<\/p>\n","protected":false},"author":705,"featured_media":96905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[513],"tags":[74],"class_list":["post-96903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-independent-business-podcast","tag-honeybook"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1.jpg",2000,1548,false],"thumbnail":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1-150x150.jpg",150,150,true],"medium":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1-300x232.jpg",300,232,true],"medium_large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1-768x594.jpg",768,594,true],"large":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1-1024x793.jpg",1024,793,true],"1536x1536":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1-1536x1189.jpg",1536,1189,true],"2048x2048":["https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1.jpg",2000,1548,false]},"post_excerpt_stackable_v2":"<p>Are your biases holding you back as a business owner and person? In today\u2019s episode, we\u2019re making uncomfortable conversations comfortable and learning how to address our own biases so we can build impactful businesses.&nbsp; Alex Temblador joins us for a real conversation about how our biases can block the impact and influence of our businesses. Alex reminds us that being more inclusive can not only lead to more innovation in our business but also more profit. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/category\/independent-business-podcast\" rel=\"category tag\">Independent Business podcast<\/a>","author_info_v2":{"name":"Claire Bough","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/claire-bough"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Author Alex Temblador on Addressing Your Biases in Business<\/title>\n<meta name=\"description\" content=\"Listen to the Independent Business podcast and learn from Author Alex Temblador as she shares how to address your biases for greater impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Author Alex Temblador on Addressing Your Biases in Business\" \/>\n<meta property=\"og:description\" content=\"Listen to the Independent Business podcast and learn from Author Alex Temblador as she shares how to address your biases for greater impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases\" \/>\n<meta property=\"og:site_name\" content=\"HoneyBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeybook.co\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-04T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-05T17:37:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claire Bough\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Claire Bough\" \/>\n<meta name=\"twitter:site\" content=\"@honeybook\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire Bough\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"34 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases\",\"url\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases\",\"name\":\"Author Alex Temblador on Addressing Your Biases in Business\",\"isPartOf\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1.jpg\",\"datePublished\":\"2024-09-04T10:00:00+00:00\",\"dateModified\":\"2024-09-05T17:37:56+00:00\",\"author\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/6a991c0fea9476527675aa46c1f8f5e4\"},\"description\":\"Listen to the Independent Business podcast and learn from Author Alex Temblador as she shares how to address your biases for greater impact.\",\"breadcrumb\":{\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases#primaryimage\",\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1.jpg\",\"contentUrl\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1.jpg\",\"width\":2000,\"height\":1548},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Independent Business podcast\",\"item\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/category\/independent-business-podcast\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Author Alex Temblador on addressing your biases to build an impactful business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website\",\"url\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/\",\"name\":\"HoneyBook\",\"description\":\"Resources to empower independent business owners\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/6a991c0fea9476527675aa46c1f8f5e4\",\"name\":\"Claire Bough\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17c8bd76a0654519ce97604b08bc321bbff1cdf0b3e68bb7035a20c31bc01f15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17c8bd76a0654519ce97604b08bc321bbff1cdf0b3e68bb7035a20c31bc01f15?s=96&d=mm&r=g\",\"caption\":\"Claire Bough\"},\"description\":\"Claire Bough is a content marketer with more than five years' experience working with small business owners and creating education, content, and resources to help them grow.\",\"sameAs\":[\"https:\/\/x.com\/Claire Bough\"],\"url\":\"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/claire-bough\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Author Alex Temblador on Addressing Your Biases in Business","description":"Listen to the Independent Business podcast and learn from Author Alex Temblador as she shares how to address your biases for greater impact.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases","og_locale":"en_US","og_type":"article","og_title":"Author Alex Temblador on Addressing Your Biases in Business","og_description":"Listen to the Independent Business podcast and learn from Author Alex Temblador as she shares how to address your biases for greater impact.","og_url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases","og_site_name":"HoneyBook","article_publisher":"https:\/\/www.facebook.com\/honeybook.co","article_published_time":"2024-09-04T10:00:00+00:00","article_modified_time":"2024-09-05T17:37:56+00:00","og_image":[{"width":2000,"height":1548,"url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1.jpg","type":"image\/jpeg"}],"author":"Claire Bough","twitter_card":"summary_large_image","twitter_creator":"@Claire Bough","twitter_site":"@honeybook","twitter_misc":{"Written by":"Claire Bough","Est. reading time":"34 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases","url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases","name":"Author Alex Temblador on Addressing Your Biases in Business","isPartOf":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases#primaryimage"},"image":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases#primaryimage"},"thumbnailUrl":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1.jpg","datePublished":"2024-09-04T10:00:00+00:00","dateModified":"2024-09-05T17:37:56+00:00","author":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/6a991c0fea9476527675aa46c1f8f5e4"},"description":"Listen to the Independent Business podcast and learn from Author Alex Temblador as she shares how to address your biases for greater impact.","breadcrumb":{"@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases#primaryimage","url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1.jpg","contentUrl":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-content\/uploads\/2024\/08\/74-blog-1.jpg","width":2000,"height":1548},{"@type":"BreadcrumbList","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/addressing-your-biases#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Independent Business podcast","item":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/category\/independent-business-podcast"},{"@type":"ListItem","position":3,"name":"Author Alex Temblador on addressing your biases to build an impactful business"}]},{"@type":"WebSite","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#website","url":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/","name":"HoneyBook","description":"Resources to empower independent business owners","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/6a991c0fea9476527675aa46c1f8f5e4","name":"Claire Bough","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hbbadmin.reliablepenguin.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17c8bd76a0654519ce97604b08bc321bbff1cdf0b3e68bb7035a20c31bc01f15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17c8bd76a0654519ce97604b08bc321bbff1cdf0b3e68bb7035a20c31bc01f15?s=96&d=mm&r=g","caption":"Claire Bough"},"description":"Claire Bough is a content marketer with more than five years' experience working with small business owners and creating education, content, and resources to help them grow.","sameAs":["https:\/\/x.com\/Claire Bough"],"url":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/author\/claire-bough"}]}},"_links":{"self":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/96903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/users\/705"}],"replies":[{"embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/comments?post=96903"}],"version-history":[{"count":0,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/posts\/96903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media\/96905"}],"wp:attachment":[{"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/media?parent=96903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/categories?post=96903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbbadmin.dev.reliablepenguin.com\/blog\/wp-json\/wp\/v2\/tags?post=96903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}